Transformations in Business & Tourism
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Transformations in Business & Tourism
Personal and organizational development resources for business & tourism.  <a href="http://xeeme.com/Stewart_Marshall" rel="nofollow">http://xeeme.com/Stewart_Marshall</a>;
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How to Use Twitter to Grow Your Business

How to Use Twitter to Grow Your Business | Transformations in Business & Tourism | Scoop.it
Try one, try them all -- because they all work.
Via Daniel Watson
Stewart-Marshall's insight:
This excellent resource, outlines 20 proven ways that any business can use Twitter to grow their business, especially where they have limited time available to spend on any social media platform.

This excellent resource outlines 20 proven ways that any business can use Twitter to grow their business, especially where they have limited time available to spend on any social media platform.

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Antonio Ormachea's curator insight, April 1, 12:25 PM

 

Growing any small business is a challenge for most business owners, yet one social media platform makes it extremely easy (providing you know how), to grow your business without spending hours online. Clearly without great guidance, you can waste a lot of time floundering around, trying to establish what works and what doesn't. This excellent resource, outlines 20 proven ways that any business can use Twitter to grow their business, especially where they have limited time available to spend on any social media platform.

Craig Broadbent's curator insight, April 3, 1:45 AM

 

Growing any small business is a challenge for most business owners, yet one social media platform makes it extremely easy (providing you know how), to grow your business without spending hours online. Clearly without great guidance, you can waste a lot of time floundering around, trying to establish what works and what doesn't. This excellent resource, outlines 20 proven ways that any business can use Twitter to grow their business, especially where they have limited time available to spend on any social media platform.

Benoit Gourier's curator insight, April 3, 2:43 AM

 

Growing any small business is a challenge for most business owners, yet one social media platform makes it extremely easy (providing you know how), to grow your business without spending hours online. Clearly without great guidance, you can waste a lot of time floundering around, trying to establish what works and what doesn't. This excellent resource, outlines 20 proven ways that any business can use Twitter to grow their business, especially where they have limited time available to spend on any social media platform.

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How the World Uses Twitter [Infographic]

How the World Uses Twitter [Infographic] | Transformations in Business & Tourism | Scoop.it

A staggering 500 million tweets are sent per day, and 80% of active users are on mobile.

Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe, according to HubSpot.


Via Lauren Moss
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David W. Deeds's curator insight, May 2, 8:22 PM

Geeky-cool stuff! Thanks to Philippe Trebaul.

donhornsby's curator insight, May 3, 10:48 AM
Interesting infographic...
Craig Broadbent's curator insight, May 3, 8:12 PM
If you are looking to use twitter to drive business then this info is important!
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91 Free Twitter Tools & Apps That Do Pretty Much Everything

91 Free Twitter Tools & Apps That Do Pretty Much Everything | Transformations in Business & Tourism | Scoop.it
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups.

That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.

Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.

At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. 

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Jeff Domansky's curator insight, July 6, 2015 11:35 PM

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

Jeff Domansky's curator insight, July 7, 2015 12:41 AM

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

AndySernovitz's curator insight, July 31, 2015 3:34 AM

Kevan Lee updates his epic post on Twitter toolsand it is essential reading for every social marketer and social media maven. Highly recommended. 10/10

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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | Transformations in Business & Tourism | Scoop.it

Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand, you can manipulate for your own use. To do that, you need the right set of tools. The good news is, there is an abundance of tools, both free and paid, out there that can help you do things like sort your followers, tell you when it is best to tweet (for higher exposure), find out who unfollowed you and more.

 
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Adam J. Kovitz's curator insight, April 30, 2015 9:53 AM

Great Post!

Jean McKinney's curator insight, May 2, 2015 1:59 PM

"Twitter is chaos" -- a very good point.  And that's why tools to cut through the clutter are so essential.  this is really useful for writers and publishers who consider Twitter a key to their publishing and marketing efforts.

AndySernovitz's curator insight, July 31, 2015 3:52 AM

The Ultimate Twitter Toolbox: 80 Twitter Tools: #Content_Curation_Magazine

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Pinterest takes a "first step" toward working with big brands

Pinterest takes a "first step" toward working with big brands | Transformations in Business & Tourism | Scoop.it
Pinterest is unveiling a new pin structure for different types of products and an integration with a large number of retail brands, as it continues buildng up the platform and paving the way for growth.

Via David Blundell
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David Blundell's curator insight, May 20, 2013 12:44 AM

Pinterest is inching toward monetisation. Here's the lowdown . . .

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Twitter CEO Shows Off New Way to Share Videos in Tweets

Twitter CEO Shows Off New Way to Share Videos in Tweets | Transformations in Business & Tourism | Scoop.it
Twitter users may soon have a new way to share videos in their tweets.
Stewart-Marshall's insight:

The Financial Review reports hearing from sources that Twitter will add Vine integration in Australia in the "coming weeks," which will allow users to share 6-second videos in tweets.

 
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PBS Makes Ad Buy For 'Big Bird' on Twitter

PBS Makes Ad Buy For 'Big Bird' on Twitter | Transformations in Business & Tourism | Scoop.it
PBS could teach other brands a thing or two about how to turn a meme into a marketing opportunity.

During the first presidential debate last night, Mitt Romney admitted that, “I love Big Bird,” but still wants to withdraw government funding from PBS, the television network that airs Sesame Street among other popular shows. The Internet quickly rose up to defend Big Bird with all sorts of Photoshopped tributes, fake Twitter accounts and even some fundraising campaigns.

Rather than ignore the meme, PBS has decided to make an ad buy for the phrase “Big Bird” on Twitter. Those who search for the “Big Bird” on the social network will see an advertisement for PBS at the top, which says, “PBS is trusted, valued and essential.” The ad then directs users to check out valuepbs.org, a website full of statistics about the network’s reach, public service initiatives and how much it really costs taxpayers ($1.35 a year.)

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How to Attract, Build & Keep Your Audience on Twitter

How to Attract, Build & Keep Your Audience on Twitter | Transformations in Business & Tourism | Scoop.it

"If you want to build your Twitter following, take some advice from Spiderman and stay focused, according to research by Carnegie Mellon researcher Yi-Chia Wang. Marketers seeking to increase their Twitter strategy effectiveness should heed Wang’s advice because to increase your Twitter effectiveness, you must attract followers interested in the content you tweet who will then share it with their followers."

In this article based on Wang's research, Heidi Cohen lists ten Twitter tactics to focus your activity to maximize results.


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Twylah: Creates a graphical view of your trending tweets

Twylah: Creates a graphical view of your trending tweets | Transformations in Business & Tourism | Scoop.it

Twylah: Creates a graphical view of your trending tweets - http://www.twylah.com/stewartmar

 

Twylah has designed a unique context and experience for your Twitter readers that shows them who you are and what you’re about at a glance. 

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5 Advanced Twitter Tips for Your Small Business

5 Advanced Twitter Tips for Your Small Business | Transformations in Business & Tourism | Scoop.it
Here are five can't-miss advanced Twitter tips for running a small business' social networking efforts.
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10 Do's and Don'ts of Marketing Your Business on Twitter

10 Do's and Don'ts of Marketing Your Business on Twitter | Transformations in Business & Tourism | Scoop.it

10 do's and don'ts to using Twitter for marketing. A How To for bloggers, marketers and small business owners.


Via Daniel Watson
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Daniel Watson's curator insight, February 16, 7:19 AM

 

Many small business owners generate much of their business from utilising Twitter as a low cost marketing tool. Done right marketing your business on Twitter will work for you too. Done poorly will see little result, a lot of time wasted, and potential brand damage. Articles like this one are invaluable to all small business owners wanting to harness the power of Twitter to generate the right leads for their business. 

Jeremy Barton's curator insight, February 17, 12:46 AM

I wonder ow many of us actually use twitter for our marketing

ismokuhanen's curator insight, March 27, 6:51 AM

 

Many small business owners generate much of their business from utilising Twitter as a low cost marketing tool. Done right marketing your business on Twitter will work for you too. Done poorly will see little result, a lot of time wasted, and potential brand damage. Articles like this one are invaluable to all small business owners wanting to harness the power of Twitter to generate the right leads for their business. 

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How the World Uses Twitter [Infographic]

How the World Uses Twitter [Infographic] | Transformations in Business & Tourism | Scoop.it

A staggering 500 million tweets are sent per day, and 80% of active users are on mobile.

Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe, according to HubSpot.


Via Lauren Moss
more...
David W. Deeds's curator insight, May 2, 8:22 PM

Geeky-cool stuff! Thanks to Philippe Trebaul.

donhornsby's curator insight, May 3, 10:48 AM
Interesting infographic...
Craig Broadbent's curator insight, May 3, 8:12 PM
If you are looking to use twitter to drive business then this info is important!
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Top 5 Best Twitter Tracking And Analytics Tools

Top 5 Best Twitter Tracking And Analytics Tools | Transformations in Business & Tourism | Scoop.it

With over 302 million monthly active users, about a Billion registered users, yet many don’t know about the various tools that can track and display the various Twitter stats in graphs and charts. Today we listed 5 awesome Twitter tracking and Analytics tools....


Via Jeff Domansky
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Dee Reinhardt's curator insight, July 7, 2015 10:05 AM

Are you taking advantage of Twitter for your business?

SENAME Interactive's curator insight, July 10, 2015 2:24 AM

Nice tools to analyze what your target audience really loves.

Dorothy Retha Cook's curator insight, July 27, 2015 2:11 PM

COMING CLEAN IS NOT ALWAYS YIELDED WITH OR AS THE RESULT OF BAD BUSINESS BUT SHARE OF INFO IN HOW TO DO BETTER BUSINESS SMALL OR NOT!!

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5 Simple Ways to Use Twitter to Its Full Potential

5 Simple Ways to Use Twitter to Its Full Potential | Transformations in Business & Tourism | Scoop.it
Don't miss out on the great networking and branding opportunities on Twitter. Make sure you're doing these simple things to use Twitter expertly.

Via Tom D'Amico (@TDOttawa)
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Small Business & Social Media: A Marriage Made In Heaven or Hell?

Small Business & Social Media: A Marriage Made In Heaven or Hell? | Transformations in Business & Tourism | Scoop.it
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.

 

"First of all, small business owners are being sold on the strategy of social by ‘experts’ who are trying to get them to pay to set up accounts,” Rubin says, talking, of course, of firms not unlike his own who manage social media platforms for businesses. “But more importantly, their expectations are being set up in the wrong way.” Set up, it seems, for failure."

 

"First up, if an expert or strategist tries to sell you on the notion that setting up a Facebook page or Twitter handle (or even a LinkedIn company page) will open the floodgates to an Internet’s worth of sales leads, they’re selling you some bad medicine. “it’s not going to cut it,” Rubin says."

 

 


Via craig daniels
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craig daniels's curator insight, April 17, 2013 3:55 PM

The big thing being left out of conversation is Time. Small Businesses are not being told that gaining traction with Social Media takes time and that patience is the key.


It's hard for a small business to hear that they need to spend money on building a presence on social media but that they need to be patient and wait for results. No one wants to hear that you can't measure ROI in months or quarters when you first start out.


If you are a small business ask lots of questions and talk with other businesses about their experience before you hand over the cash to fund your social media strategy.


And check out this article so you'll know who you are talking to on social media.



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6 Ways to Add Twitter to Your WordPress Site

6 Ways to Add Twitter to Your WordPress Site | Transformations in Business & Tourism | Scoop.it
We cover various ways to merge your Twitter presence with your website and maximize opportunities to relate to your web audience.
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Google is Losing Top Talent; Twitter is Growing It

Google is Losing Top Talent; Twitter is Growing It | Transformations in Business & Tourism | Scoop.it

Quick, think of a major tech company where top talent has been heading for the exits over the last year or more. Chances are you thought of Yahoo, right?  Well, you're not wrong.  But here’s the surprising thing: Google’s brain drain number is exactly the same, minus 11.

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SocialBro Helps Manage Twitter Overload

SocialBro Helps Manage Twitter Overload | Transformations in Business & Tourism | Scoop.it
SocialBro is a Twitter analytics tool that shows detailed information about users you follow. It's particularly handy for journalists.
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Sorry, Marketers, You're Doing Twitter Wrong [REPORT]

Sorry, Marketers, You're Doing Twitter Wrong [REPORT] | Transformations in Business & Tourism | Scoop.it
Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets -- ask for them -- according to a new s...

Via Natalie Stewart
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