Transformations i...
Follow
Find tag "Twitter"
3.3K views | +0 today
Transformations in Business & Law
Personal and organizational development resources for business & law. http://xeeme.com/Stewart_Marshall
Your new post is loading...
Rescooped by Stewart-Marshall from iGeneration - 21st Century Education
Scoop.it!

5 Simple Ways to Use Twitter to Its Full Potential

5 Simple Ways to Use Twitter to Its Full Potential | Transformations in Business & Law | Scoop.it
Don't miss out on the great networking and branding opportunities on Twitter. Make sure you're doing these simple things to use Twitter expertly.

Via Tom D'Amico (@TDOttawa)
more...
No comment yet.
Rescooped by Stewart-Marshall from Small Business On The Web
Scoop.it!

Small Business & Social Media: A Marriage Made In Heaven or Hell?

Small Business & Social Media: A Marriage Made In Heaven or Hell? | Transformations in Business & Law | Scoop.it
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.

 

"First of all, small business owners are being sold on the strategy of social by ‘experts’ who are trying to get them to pay to set up accounts,” Rubin says, talking, of course, of firms not unlike his own who manage social media platforms for businesses. “But more importantly, their expectations are being set up in the wrong way.” Set up, it seems, for failure."

 

"First up, if an expert or strategist tries to sell you on the notion that setting up a Facebook page or Twitter handle (or even a LinkedIn company page) will open the floodgates to an Internet’s worth of sales leads, they’re selling you some bad medicine. “it’s not going to cut it,” Rubin says."

 

 


Via craig daniels
more...
craig daniels's curator insight, April 17, 2013 12:55 PM

The big thing being left out of conversation is Time. Small Businesses are not being told that gaining traction with Social Media takes time and that patience is the key.


It's hard for a small business to hear that they need to spend money on building a presence on social media but that they need to be patient and wait for results. No one wants to hear that you can't measure ROI in months or quarters when you first start out.


If you are a small business ask lots of questions and talk with other businesses about their experience before you hand over the cash to fund your social media strategy.


And check out this article so you'll know who you are talking to on social media.



Scooped by Stewart-Marshall
Scoop.it!

6 Ways to Add Twitter to Your WordPress Site

6 Ways to Add Twitter to Your WordPress Site | Transformations in Business & Law | Scoop.it
We cover various ways to merge your Twitter presence with your website and maximize opportunities to relate to your web audience.
more...
No comment yet.
Scooped by Stewart-Marshall
Scoop.it!

Google is Losing Top Talent; Twitter is Growing It

Google is Losing Top Talent; Twitter is Growing It | Transformations in Business & Law | Scoop.it

Quick, think of a major tech company where top talent has been heading for the exits over the last year or more. Chances are you thought of Yahoo, right?  Well, you're not wrong.  But here’s the surprising thing: Google’s brain drain number is exactly the same, minus 11.

more...
No comment yet.
Scooped by Stewart-Marshall
Scoop.it!

SocialBro Helps Manage Twitter Overload

SocialBro Helps Manage Twitter Overload | Transformations in Business & Law | Scoop.it
SocialBro is a Twitter analytics tool that shows detailed information about users you follow. It's particularly handy for journalists.
more...
No comment yet.
Rescooped by Stewart-Marshall from Business Updates
Scoop.it!

Sorry, Marketers, You're Doing Twitter Wrong [REPORT]

Sorry, Marketers, You're Doing Twitter Wrong [REPORT] | Transformations in Business & Law | Scoop.it
Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets -- ask for them -- according to a new s...

Via Natalie Stewart
more...
No comment yet.
Rescooped by Stewart-Marshall from Social Media Bites!
Scoop.it!

Pinterest takes a "first step" toward working with big brands

Pinterest takes a "first step" toward working with big brands | Transformations in Business & Law | Scoop.it
Pinterest is unveiling a new pin structure for different types of products and an integration with a large number of retail brands, as it continues buildng up the platform and paving the way for growth.

Via David Blundell
more...
David Blundell's curator insight, May 19, 2013 9:44 PM

Pinterest is inching toward monetisation. Here's the lowdown . . .

Scooped by Stewart-Marshall
Scoop.it!

Twitter CEO Shows Off New Way to Share Videos in Tweets

Twitter CEO Shows Off New Way to Share Videos in Tweets | Transformations in Business & Law | Scoop.it
Twitter users may soon have a new way to share videos in their tweets.
Stewart-Marshall's insight:

The Financial Review reports hearing from sources that Twitter will add Vine integration in Australia in the "coming weeks," which will allow users to share 6-second videos in tweets.

 
more...
No comment yet.
Scooped by Stewart-Marshall
Scoop.it!

PBS Makes Ad Buy For 'Big Bird' on Twitter

PBS Makes Ad Buy For 'Big Bird' on Twitter | Transformations in Business & Law | Scoop.it
PBS could teach other brands a thing or two about how to turn a meme into a marketing opportunity.

During the first presidential debate last night, Mitt Romney admitted that, “I love Big Bird,” but still wants to withdraw government funding from PBS, the television network that airs Sesame Street among other popular shows. The Internet quickly rose up to defend Big Bird with all sorts of Photoshopped tributes, fake Twitter accounts and even some fundraising campaigns.

Rather than ignore the meme, PBS has decided to make an ad buy for the phrase “Big Bird” on Twitter. Those who search for the “Big Bird” on the social network will see an advertisement for PBS at the top, which says, “PBS is trusted, valued and essential.” The ad then directs users to check out valuepbs.org, a website full of statistics about the network’s reach, public service initiatives and how much it really costs taxpayers ($1.35 a year.)

more...
No comment yet.
Rescooped by Stewart-Marshall from Business Updates
Scoop.it!

How to Attract, Build & Keep Your Audience on Twitter

How to Attract, Build & Keep Your Audience on Twitter | Transformations in Business & Law | Scoop.it

"If you want to build your Twitter following, take some advice from Spiderman and stay focused, according to research by Carnegie Mellon researcher Yi-Chia Wang. Marketers seeking to increase their Twitter strategy effectiveness should heed Wang’s advice because to increase your Twitter effectiveness, you must attract followers interested in the content you tweet who will then share it with their followers."

In this article based on Wang's research, Heidi Cohen lists ten Twitter tactics to focus your activity to maximize results.


Via janlgordon, Natalie Stewart
more...
No comment yet.
Scooped by Stewart-Marshall
Scoop.it!

Twylah: Creates a graphical view of your trending tweets

Twylah: Creates a graphical view of your trending tweets | Transformations in Business & Law | Scoop.it

Twylah: Creates a graphical view of your trending tweets - http://www.twylah.com/stewartmar

 

Twylah has designed a unique context and experience for your Twitter readers that shows them who you are and what you’re about at a glance. 

more...
No comment yet.
Scooped by Stewart-Marshall
Scoop.it!

5 Advanced Twitter Tips for Your Small Business

5 Advanced Twitter Tips for Your Small Business | Transformations in Business & Law | Scoop.it
Here are five can't-miss advanced Twitter tips for running a small business' social networking efforts.
more...
No comment yet.