Transformations in Business & Tourism
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Transformations in Business & Tourism
Personal and organizational development resources for business & tourism.  [ Also see: ]
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Rescooped by Stewart-Marshall from Curation, Social Business and Beyond!

Quality Beats Quantity for Social Media

Quality Beats Quantity for Social Media | Transformations in Business & Tourism |
"How important is the follower count on your social media?". Hint: quality beats quantity, but there's more to it than that!

Via janlgordon
janlgordon's curator insight, February 16, 7:55 PM

I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.


It's important to have a community that is invested in your brand.


The Importance of Quality Social Media Followers


While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.


Herman explains how to attract authentic followers who are interested in what your business has to offer.


Here's what caught my attention:


  • The number of followers still matters if you want your content to be shared. They key is to have a targeted audience who will spread the word.


  • Instead of focusing on higher numbers produce quality content instead. Along with this provide great social customer service.


  • Set realistic goals on your social platform growth. For example, a ten percent increase each month. This is subject to fluctuations and changes as you monitor your accounts.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of 123rf.


Read full article here:


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Rescooped by Stewart-Marshall from SOCIAL MEDIA, what we think about!!

10 Reasons Your Business Still Doesn't Use Pinterest

10 Reasons Your Business Still Doesn't Use Pinterest | Transformations in Business & Tourism |
Here's our admittedly tongue in cheek list of reasons your small businesses still might not be using Pinterest. Join in the fun.


Recent reports suggest Pinterest is well on its way to being one of the biggest social networks ever.


A study last month indicates that while Facebook still maintains its domination with 67 percent of American Internet users, Twitter, the second runner up with 16 percent of the same audience, may soon be overtaken by Pinterest, which now has about 15 percent.

Via Martin Gysler
Abimes Concept's curator insight, April 2, 2013 11:41 AM

Pinterest for your business !

Sigrid de Kaste's curator insight, April 6, 2013 5:26 AM have you toyed with it yet? Not obvious to business how it can be used to attract leads...

Marie Skødt's curator insight, June 6, 2013 8:22 PM

Også om Pinterest