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Transformations in Business & Tourism
Personal and organizational development resources for business & tourism.  <a href="http://xeeme.com/Stewart_Marshall" rel="nofollow">http://xeeme.com/Stewart_Marshall</a>;
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Rescooped by Stewart-Marshall from For All Linkedin Lovers
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5 Tips to Build a LinkedIn Profile That’ll Get You Noticed

5 Tips to Build a LinkedIn Profile That’ll Get You Noticed | Transformations in Business & Tourism | Scoop.it

Building and maintaining a standout LinkedIn profile isn’t optional. It’s not even highly recommended. It’s mandatory—if you want to stand out. Because 95 percent of recruiters use LinkedIn to actively search for and contact potential employees.


Via Rami Kantari
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Rescooped by Stewart-Marshall from Business Futures
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10 LinkedIn Tips for Building Your Business

10 LinkedIn Tips for Building Your Business | Transformations in Business & Tourism | Scoop.it

In the business world, the social media platform of choice for business professionals is LinkedIn, and this platform is especially effective in delivering leads in the business to business market.

As well as delivering leads to business owners, LinkedIn is a very effective way of establishing your personal brand, which if effectively developed can also lead to greater opportunities for your business.

This excellent article, suggests that the real value of LinkedIn is the way it allows one to one connections with other business professionals, and it outlines 10 ways that you can use LinkedIn to build your business.


Via Daniel Watson, Adam Atodl
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How an Ad Agency Used a 'LinkedIn Bomb' to Land a New Client

How an Ad Agency Used a 'LinkedIn Bomb' to Land a New Client | Transformations in Business & Tourism | Scoop.it
As everyone who watches Mad Men knows, the ad business is tough. Winning over new clients is particularly challenging. But a Lexington, Ky., ad agency used a tool that didn't ex...
Stewart-Marshall's insight:

Cornett Integrated Marketing Solutions calls the stunt a "Linkedin Bomb." Here's how it happened: In April, everyone in the agency sent LinkedIn requests to A&W Restaurants President Kevin Bazner and Director of Marketing Sarah Blasi at the exact same time. The messages were all headed "Welcome to Lexington" because A&W had just moved its headquarters from Louisville after being spun off from Yum Brands.

 
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