Google+ may have a reputation as a digital no-man's-land, but your small business needs to be there. Here's why.
“For small businesses, Google+ isn’t another one of those minor social media platforms that pops up and can be ignored,” says Smith. “[Google is] tying it to SEO and other purposes. There are some realms where you need to be there to have a brand. If you take my name and Google it, my Google+ profile comes up as a good result. John’s Locksmiths Shop will show up quicker on organic search if John has a Google+ page.”