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Transformations in Business & Law
Personal and organizational development resources for business & law. http://xeeme.com/Stewart_Marshall
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Have Facebook Fan Page Benefits Gone As Extinct As The Woolly Mammoth?

Have Facebook Fan Page Benefits Gone As Extinct As The Woolly Mammoth? | Transformations in Business & Law | Scoop.it
Did FB Pages Die A Sad Death? 
It took a meteor to kill the dinosaurs... but could the meteoric decline in fan reach signal the end of times for Facebook fan (b(...)

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, January 8, 3:24 AM

Have Facebook pages seen their final days as a valuable source of free traffic? 

This post summarizes all of the information, stats, and data I have on the topic as well as tells you what I'll be doing with MY business in 2014. 

If you find it useful, please share :)

Daniel Trahtemberg's curator insight, January 9, 6:15 AM

Last year's changes to the edgerank algorithm governing fb news feed policy had a huge impact on "free" advertising for SMB that used fb to reach a broad audience.
Now the rules are "Pay to Play" - the same as google, linkedin, and others.
Learn and choose well before spending your advertising budget.

Michael Currey's curator insight, January 13, 2:45 PM

Is Facebook a bit like the Roman Empire?

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Sheryl Sandberg Sandbites and Interviews

"There is work. There is life.  There is no balance" --Sheryl Sandberg


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Ken Morrison's curator insight, July 3, 2013 9:13 PM

This is a very nice collection of interviews with Sheryl Sandberg.  She discusses everything from issues surrounding her "Lean In" book, as well as her life at Google and Facebook, her childhood, and many great soundbites about life.  

Ken Morrison's comment, July 4, 2013 12:03 AM
ugh. Of course I meant "soundbites" and not 'sandbites'. Either way, thank you for the rescoop!
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Small Business & Social Media: A Marriage Made In Heaven or Hell?

Small Business & Social Media: A Marriage Made In Heaven or Hell? | Transformations in Business & Law | Scoop.it
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.

 

"First of all, small business owners are being sold on the strategy of social by ‘experts’ who are trying to get them to pay to set up accounts,” Rubin says, talking, of course, of firms not unlike his own who manage social media platforms for businesses. “But more importantly, their expectations are being set up in the wrong way.” Set up, it seems, for failure."

 

"First up, if an expert or strategist tries to sell you on the notion that setting up a Facebook page or Twitter handle (or even a LinkedIn company page) will open the floodgates to an Internet’s worth of sales leads, they’re selling you some bad medicine. “it’s not going to cut it,” Rubin says."

 

 


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craig daniels's curator insight, April 17, 2013 3:55 PM

The big thing being left out of conversation is Time. Small Businesses are not being told that gaining traction with Social Media takes time and that patience is the key.


It's hard for a small business to hear that they need to spend money on building a presence on social media but that they need to be patient and wait for results. No one wants to hear that you can't measure ROI in months or quarters when you first start out.


If you are a small business ask lots of questions and talk with other businesses about their experience before you hand over the cash to fund your social media strategy.


And check out this article so you'll know who you are talking to on social media.



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This Startup Wants to Give You a 40% Cut of Sales You Make on Facebook

This Startup Wants to Give You a 40% Cut of Sales You Make on Facebook | Transformations in Business & Law | Scoop.it
Name: Zindigo
Quick Pitch: Create your own Facebook storefront.
Genius Idea: Sellers receive a 40% sales commission -- a powerful motivating factor.

Over the past year, a number of startups and established retailers have sought to monetize online influence, giving users sales commissions on products they link to on their blogs, social media accounts and in their own, dedicated online shops.

The cut that users receive for those sales is generally modest. The Fancy offers users a 2% commission of sales made by linking to product pages on its site. Amazon offers affiliates between 4% and 8% depending on product category. StyleOwner, a startup that encourages users to sell goods through their own online fashion boutiques, offers a 10% cut of sales made on behalf of its partners, which include big-name retailers like Saks and Nordstrom.


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Facebook Timeline For Business Cheat Sheet (Infographic)

Facebook Timeline For Business Cheat Sheet (Infographic) | Transformations in Business & Law | Scoop.it

If you’re searching for a quick go-to guide for optimizing your Facebook business page– look no further! This infographic, brought to us by Hubspot, works as a cheat sheet for any business using Facebook Timeline. Check out these 6 steps to set up your page and get started today.

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Zuckerberg's Facebook Picture Hints at Walmart Partnership

Zuckerberg's Facebook Picture Hints at Walmart Partnership | Transformations in Business & Law | Scoop.it
Mark Zuckerberg posted a picture on Facebook from Walmart's headquarters, furthering speculation about an enhanced partnership.

“Wal-Mart is an important partner for Facebook and we look forward to working together to deepen that relationship,” Facebook said in a statement to The Orlando Sentinel. “In addition, we admire the company Wal-Mart has built over the past 50 years and believe we can learn from their experience and management team about building a strong, durable and valuable company for the long term.”

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Facebook vs. Google+: A Guide To Brand Pages - #Infographic

Facebook vs. Google+: A Guide To Brand Pages - #Infographic | Transformations in Business & Law | Scoop.it

When Google+ was released on June 28, 2011, one question was at the forefront of every social media aficionado’s mind: has Facebook finally met its match?

 

But as the social networking service approaches its first birthday with 170 million-plus users, it seems that the question merits more than a simple ‘yes’ or ‘no’ answer. And through countless arguments as to whether Google+ is or is not a “Ghost Town,” one thing has become apparent: these two social network giants have amassed very different followings.

 

When it comes to personally connecting with old friends and scattered family members, Facebook is still the reigning champion

 

This Infographic, highlights some of the key differences between Google+ and Facebook pages and sharing a few tips on formulating a marketing strategy for each.

 

By Molly Hoffmeister – http://bit.ly/MNfdKR

Source: http://bit.ly/PA4cjX


Via maxOz
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maxOz's comment, June 21, 2012 11:38 AM
Thank You Rui for sharing, all the best Michele
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How Facebook went from sucking at mobile to killing at mobile in 12 short months

How Facebook went from sucking at mobile to killing at mobile in 12 short months | Transformations in Business & Law | Scoop.it

One year ago, Facebook was terrible at monitizing mobile. This week, they hit record highs.  How did they make the comeback?

 


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Ken Morrison's curator insight, August 2, 2013 11:04 PM

The focused on niches.  Graph Search supported that mission.

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Pinterest takes a "first step" toward working with big brands

Pinterest takes a "first step" toward working with big brands | Transformations in Business & Law | Scoop.it
Pinterest is unveiling a new pin structure for different types of products and an integration with a large number of retail brands, as it continues buildng up the platform and paving the way for growth.

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David Blundell's curator insight, May 20, 2013 12:44 AM

Pinterest is inching toward monetisation. Here's the lowdown . . .

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Does Facebook Drive Sales? New Tool Helps Advertisers Find Out

Does Facebook Drive Sales? New Tool Helps Advertisers Find Out | Transformations in Business & Law | Scoop.it

Does Facebook drive sales? That’s a question posed by many an online retailer active on the social network — and one Facebook is looking to answer with a new conversion tracking tool for advertisers.

Here’s how it works: Under Ads Manager, marketers can find a unique snippet of code to add to the pages on their websites — say, the page that thanks visitors for signing up for a newsletter, or for completing an order. Every time someone who clicks over from a Facebook ad lands on one of those pages, it registers as a “conversion” in the Ads Manager console.

Until now, marketers could only track the numbers of clicks and, depending on the ad unit, app downloads their ads were generating, but had little data about how well each ad click-through was converting into sales, newsletter signups, site registrations and other targeted actions.

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Why Facebook's Search Engine Won't Be Anything Like Google's

Why Facebook's Search Engine Won't Be Anything Like Google's | Transformations in Business & Law | Scoop.it
When Facebook founder Mark Zuckerberg mentioned during an interview last month that he wanted to build a search engine, headline writers instantly put leading search engine Google on notice.

Yet, while Larry and Sergey are probably watching closely, the technology and data at Facebook’s disposal suggest the company will most likely create something fundamentally different from Google’s search service.

The social network has amassed a huge amount of data because, in a sense, its users are crawlers that index tiny fragments of both the web and the offline world. As well as recommending Web pages, videos, and songs by sharing them with friends, and labeling those recommendations with relevant descriptions, Facebook users check into restaurants and other businesses, and post photos tagged to real locations.

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Google is Losing Top Talent; Twitter is Growing It

Google is Losing Top Talent; Twitter is Growing It | Transformations in Business & Law | Scoop.it

Quick, think of a major tech company where top talent has been heading for the exits over the last year or more. Chances are you thought of Yahoo, right?  Well, you're not wrong.  But here’s the surprising thing: Google’s brain drain number is exactly the same, minus 11.

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6 Posts That Build Engagement on Facebook

6 Posts That Build Engagement on Facebook | Transformations in Business & Law | Scoop.it
Here are six ways to create the right type of engagement via Facebook posts for your brand.
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