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Transformations in Business & Law
Personal and organizational development resources for business & law. http://xeeme.com/Stewart_Marshall
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Customer Service Diploma - Free Online Course - Masters and PhDs

Customer Service Diploma - Free Online Course - Masters and PhDs | Transformations in Business & Law | Scoop.it
This free online Diploma course introduces the fundamental elements of customer service and explains how they can be applied in any organization.
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6 Ways to Get Your Tweets Noticed - Masters and PhDs

6 Ways to Get Your Tweets Noticed - Masters and PhDs | Transformations in Business & Law | Scoop.it
Do people pay attention to your tweets? Are you customizing your tweets for maximum attention? About 500 million tweets are sent every day. That’s roughly
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18 Instant Tips To Smarter Social Media Marketing Strategies - Masters and PhDs

18 Instant Tips To Smarter Social Media Marketing Strategies - Masters and PhDs | Transformations in Business & Law | Scoop.it

Realizing that it isn’t a trend going away anytime soon, more and more businesses are starting to utilize social media for marketing. Social Media Examiner recently released their 2014 Social Media Marketing Industry Report that takes a close look at how marketers are embracing social media and even utilizing it to grow their businesses. The report offers quite a bit of insight into what businesses can do to better use social media for marketing, and this article takes a look at the report and gives some quick tips you can use starting today.

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New Power Tools for Social Media Junkies - SiteProNews

New Power Tools for Social Media Junkies - SiteProNews | Transformations in Business & Law | Scoop.it

Social media has a bevy of naysayers, with much to complain about. Some gripe it’s too impersonal, too shallow, and too much of a time waster. The business side of the non-believers have always touted it’s not quantifiable, and doesn’t positively impact anyone’s bottom line.
Sure, there’s some truth to the flaws in social media. Yet the conglomeration of social networks now account for over 28 percent of online usage; that’s exponentially powerful. Marketers have proven that crafty social media campaigns can change a company’s reach and profits over night. Social is an undeniable force.
Because of its prevalence, there’s no lack of tools, apps, and software to help elevate your reach and simplify the process. Sites like HootSuite, which helps automate your blasts and coordinate them throughout all the major networks, have become social must-haves. But there’s a bundle of new players in the space that can help turn your social efforts from lackluster to profit powerhouses. Here are a few that deserve a closer look.

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Amazon plans to take on Google’s online ad business

Amazon plans to take on Google’s online ad business | Transformations in Business & Law | Scoop.it

Amazon is building a new ad platform similar to Google’s, which could open a huge new business. Amazon Sponsored Links, as it’s being called, would effectively be similar to Google’s AdWords product, which shows ads based on search queries. Someone who types in the search term “bicycle,” for instance, sees a text ad from a bicycle retailer.

A major ad push like Amazon’s could be a significant blow to Google’s bottom line, as Amazon is one of Google’s largest ad buyers. Online ads account for the lion’s share of Google’s revenues.

In an effort to win market share, Amazon is also reportedly working on a tool that would allow advertising agencies to buy ads in bulk on behalf of thousands of clients. And Amazon’s treasure trove of customer data could be used to make ads more “click-worthy” to users — even more than Google’s efforts — which certainly would be attractive to cash-focused advertisers.

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Facebook to Track Users Across Devices to Study Shopping Habits - Masters and PhDs

Facebook to Track Users Across Devices to Study Shopping Habits - Masters and PhDs | Transformations in Business & Law | Scoop.it

Facebook Inc. (FB) will let advertisers know where a promotion was first viewed and when it led to a purchase by tracking users between their electronic devices, a tool that may reignite privacy concerns.

Marketers will be able to see the number of users that clicked on an ad, whether they used a smartphone, tablet or desktop computer, and which device was used to buy a product, Menlo Park, California-based Facebook said in a blog post today.

 
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Father and Daughter Reunion

Father and Daughter Reunion | Transformations in Business & Law | Scoop.it

When my daughter pointed out all the special things I was missing, I realized that something had to change.

About a year ago, I asked my daughter several times to do something—brush her teeth, I think it was—with no success. I reminded her that it was not so long ago that she would have immediately responded, and I wouldn’t have had to ask her multiple times; she would have known from my tone of voice that I was serious.

She asked me to wait a minute, went to her room and came back with a piece of paper. It was a list that she had compiled of her important events and activities that I had missed due to work commitments.

Talk about a wake-up call. The list contained 22 items, from her first day at school and first soccer match of the season to a parent-teacher meeting and a Halloween parade. And the school year wasn’t yet over.

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Don't Spend Your Weekend Sleeping - Live It Up On Empire Avenue - Masters and PhDs

Don't Spend Your Weekend Sleeping - Live It Up On Empire Avenue - Masters and PhDs | Transformations in Business & Law | Scoop.it

Don’t spend this weekend sleeping – it’s #EmpireAvenue [X]PendaPalooza.

 

The [X]Pendapalooza events are when established EA members run great missions, give away eaves, buy shares and generally create lots of opportunities for new members to launch themselves into the exciting EA game. In every [X]Pendapalooza so far, most players have seen substantial gains in share price, number of shares sold and net wealth. This is especially so with new players. These events are great fun – but they’re also a great time to increase your networks and enhance your exposure in the social media. 

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Is Apple Preparing to Scoop Up Mobile Payments? - Masters and PhDs

Is Apple Preparing to Scoop Up Mobile Payments? - Masters and PhDs | Transformations in Business & Law | Scoop.it

Apple is reportedly preparing to partner with VISA for something big; and, that the current VISA CEO, Charles Scharf, is well-versed in mobile technology, well-respected in tech circles including Apple circles, and seemingly zealous to take VISA down an increasingly mobile-oriented path.

It makes sense. Apple already has the ecosystem for this. It already has the devices. It is way ahead of any of its competitors on things like fingerprint-scanning technology, which may be one of the keys to making mobile payments work.

 
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Australia PM Tony Abbott Strengthens Terror Laws, Junks Reforms to Racial Discrimination Act

Australia PM Tony Abbott Strengthens Terror Laws, Junks Reforms to Racial Discrimination Act | Transformations in Business & Law | Scoop.it

Australia Prime Minister Tony Abbott has strengthened the country’s terror laws and rejected reforms to the Racial Discrimination Act. Mr Abbott has required all telecommunications providers to retain customer data as federal law tightens to crack down on those who encouraged or incited terrorism.

The move is part of the government’s plans to reform counter-terrorism laws. The prime minister said he was dumping the proposed changes to the Racial Discrimination Act and ban Australians from travelling to certain parts of the world.

 
Stewart-Marshall's insight:

Abbott will take his place in history - - as the worst PM ever known!!

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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Why You Clicked on That Tweet: The Psychology of Twitter Engagement | Transformations in Business & Law | Scoop.it

What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? 

More than you would think. We want to know what will motivate our followers to act -- and psychology can help you find out just that.

I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. During this time, I've noticed that certain types of tweet copy elicit higher numbers of clicks and engagement -- and these types of copy align with several prominent psychological theories. 

To help you get your followers to better engage with your brand on Twitter, let's dive into four essential psychological theories.

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Will Apple pick Watson's brain for healthcare apps in partnership deal with IBM? - About Health Degrees

Will Apple pick Watson's brain for healthcare apps in partnership deal with IBM? - About Health Degrees | Transformations in Business & Law | Scoop.it

The Apple-IBM partnership deal raises some interesting questions for the healthcare sector, as mobihealthnews pointed out. This is what interests me: What will it mean for healthcare applications of Watson’s computer brain and how is Apple likely to leverage Watson for its own designs on healthcare?

Look at how health IT companies and hospitals have made use of Watson’s machine-learning capabilities. IBM has encouraged technology companies, including health IT businesses, to devise ways to make use of Watson’s machine-learning abilities in their apps. Welltok is working with Watson to expand its CaféWell unit of patient engagement apps to include a concierge channel for accountable care organizations and insurance brokers, among other partners.

 

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Modern Tools and Apps to Help Small Businesses Compete With The Big Guys - Masters and PhDs

Modern Tools and Apps to Help Small Businesses Compete With The Big Guys - Masters and PhDs | Transformations in Business & Law | Scoop.it

There’s an answer to your business woes, coming in the form of modern, web-based tools perfect for Mom-and-Pop businesses, one person shops, and remote teams. These new tools are not only easy to use, but they’re made for small business owners and startup founders just like you.

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Semantic Search is Changing SEO Forever - Masters and PhDs

Semantic Search is Changing SEO Forever - Masters and PhDs | Transformations in Business & Law | Scoop.it

Moving goalposts is a familiar sporting analogy often applied to the world of SEO. You take aim, prepare to kick, only to find that Google has moved the target. With the continuing development of semantic search Google is not only moving the posts to a completely different pitch, the rules of the game you’re playing could be fundamentally changing too.

In the old world of SEO, keyword data was critical. Trying to identify the exact terms that the people you wanted to be found by were most likely to type, and then getting your site to rank as highly as possible for those terms was the name of the game. The development of semantic search is moving us to a world where the exact search terms we use matters less, and the context and intent behind our question matters more.

 
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End of Google Authorship

End of Google Authorship | Transformations in Business & Law | Scoop.it

The idea behind Google Authorship seemed extremely promising when it patented Agent Rank/Author Rank back in 2007. The idea was to influence page rankings based on the reputation of its authors by using digital signatures. So, trusted agents would receive a higher score than someone who hadn’t yet earned their stripes.

This was just an idea until June 2011. During this time Google began to encourage webmasters to use the rel=”author” and rel=”me” tags for pieces of content that an author wrote. When Google+ was unveiled, the entire Google Authorship plan came together is there was a way to connect content with its authors.

Within the first year, the experiment seemed promising.Searchmetrics found that 17% of SERPs were showing the rel=author tag, which was higher than expected. Unfortunately, Authorship didn’t take off as expected.

Stone Temple Consulting discovered in a recent study that 70% of authors made no effort in connecting their content with authorship. In addition to that staggering figure, out of 150 pages sampled, 50 did not have author pages, while ¾ gave no attribution to an author. Furthermore, there were issues with confusing authors and containing no links to Google+ profiles.

 

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Self-Assembling Robots Are Here, And They Are Awesome - Masters and PhDs

Self-Assembling Robots Are Here, And They Are Awesome - Masters and PhDs | Transformations in Business & Law | Scoop.it

Researchers from Harvard, MIT, and Cornell have collaborated to create what is arguagly the first real-world Transformer. Inspired by the Japanese art of origami, the team’s folding robot can rearrange in minutes from a flat-packed sheet into a strong, motile, structurally complex body plan – without any help from human hands.

 
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U.S. Government Planned To “Retaliate & Cause Pain” On Countries Refusing GMOs - Masters and PhDs

U.S. Government Planned To “Retaliate & Cause Pain” On Countries Refusing GMOs - Masters and PhDs | Transformations in Business & Law | Scoop.it

If documents regarding our food are required to be concealed from the public domain, something is not right, and it’s great to have an organization like WikiLeaks shed some light into the world that’s been hidden from us for so many years.


The cables reveal that the State Department was lobbying all over the world for Monsanto, and other major biotech corporations. They reveal that American diplomats requested funding to send lobbyists for the biotech industry to meet with politicians and agricultural officials in “target countries.” These included countries in Africa, Latin America and some European countries.

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How Microsoft Has Leveraged Xbox Kinect's Technology Into Brilliant New Business Areas

How Microsoft Has Leveraged Xbox Kinect's Technology Into Brilliant New Business Areas | Transformations in Business & Law | Scoop.it
Microsoft XBox Kinect Motion Sensing Technologies have been applied to breakthrough innovations in areas as diverse as healthcare, education, business-to-business and retail.

What Microsoft has done with Xbox Kinect beyond video games highlights two important aspects of new product innovation I think more firms should engage in:

Cross-pollination of ideas and technology from one industry into another“Open Innovation” through tool-enabling development kits that allow brilliant minds around the globe and in different industries to come up with new uses for great technologies

The article describes 10 relatively new Xbox Kinect product and service applications ...

http://www.forbes.com/sites/michellegreenwald/2014/08/18/how-microsoft-has-leveraged-xbox-kinects-technology-into-brilliant-new-business-areas/

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Skip the Folly of Meeting for the Sake of Meeting

Skip the Folly of Meeting for the Sake of Meeting | Transformations in Business & Law | Scoop.it

Whenever I am asked to facilitate a meeting or training session I always ask the purpose of the event. It may surprise you to hear that many people stumble over the answer. 

Somehow we have come to believe that the event in and of itself will resolve our issues or help our businesses. It won’t. In fact it may make people even more frustrated when you assemble them for a meaningless exercise that wastes time and money. Indeed I have often heard staff complain that they would have preferred that the money spent on the retreat be given to them instead! It doesn’t have to be like that however. Properly conceived retreats and meetings can be very useful. Here are some pointers ...

https://www.linkedin.com/today/post/article/20140815131723-44205469-skip-the-folly-of-meeting-for-the-sake-of-meeting?trk=mp-reader-car

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How Social Media is Threatening Google's Dominance - SiteProNews

How Social Media is Threatening Google's Dominance - SiteProNews | Transformations in Business & Law | Scoop.it

There are cracks in the Google armor. Take, for example, their growth rate. In the start-up phase in 1998, the company grew an astronomical 17,000 percent. From 2001-09, growth stabilized around 40-60 percent each year. But starting in 2009, those percentages started to dramatically plummet. In 2012, growth was down to just 10%. Most analysts agree that will drop even more substantically this year. Who on earth could be stealing Google’s audience?

I’ll tell you who isn’t responsible for Google’s slowed growth: Yahoo or Bing. In 2012, Bing held just 4.5 percent of searches, and Yahoo 5.8 percent. While they have their niches and sizable traffic to boast about, Google’s 78 percent search dominance is not even touchable by the other two search companies.

The driving force behind Google’s shaky foundation is social media. 

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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Transformations in Business & Law | Scoop.it

In social media, we're all increasingly thinking about visual content. But there's one question we get asked quite often: Where can you find free, good quality images that are cleared to use for your blog posts or social media content?...


Via Ana Cristina Pratas
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Why Google Plus is the antisocial network

Why Google Plus is the antisocial network | Transformations in Business & Law | Scoop.it

I really believe one of the issues with Google Plus is that it wasn’t ‘born organically.’ It was thrust upon us as an answer to a question no one was asking. It didn’t have a gestational period, and as such seems artificial. Like a little Android Baby, for lack of a better term.”

The best communities grow organically from the bottom up, from the ground up, developing from small virtual villages into much larger, robust towns then cities. The most effective and persistent communities start off small and then grow according to the needs and interests of its members.

 
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We’re heading into a jobless future, no matter what the government does - Masters and PhDs

We’re heading into a jobless future, no matter what the government does - Masters and PhDs | Transformations in Business & Law | Scoop.it

In an op-ed in The Wall Street Journal, former Treasury Secretary Lawrence Summers revived a debate I’d had with futurist Ray Kurzweil in 2012 about the jobless future.

He echoed the words of Peter Diamandis, who says that we are moving from a history of scarcity to an era of abundance. Then he noted that the technologies that make such abundance possible are allowing production of far more output using far fewer people.

On all this, Summers is right. Within two decades, we will have almost unlimited energy, food, and clean water; advances in medicine will allow us to live longer and healthier lives; robots will drive our cars, manufacture our goods, and do our chores.

There won’t be much work for human beings. Self-driving cars will be commercially available by the end of this decade and will eventually displace human drivers—just as automobiles displaced the horse and buggy—and will eliminate the jobs of taxi, bus, and truck drivers. Drones will take the jobs of postmen and delivery people.

 
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5 Tools to Help Make Your Data Visualization Look Stunning

5 Tools to Help Make Your Data Visualization Look Stunning | Transformations in Business & Law | Scoop.it

The last few years have brought data visualization deeply into the world of design. It used to take highly technical designers or a team of developers and designers to create data visualizations that were both accurate and beautiful. Recently, several web-based data visualization tools have come out (thanks to D3.js) that lower that barrier to entry so that designers don’t need as many technical skills to be able to build their own beautiful data visualizations. Here are five of those tools, what they do, and how you should use them:

 

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Greater Reach and a Greater Audience with Empire Avenue #empireavenue

Greater Reach and a Greater Audience with Empire Avenue #empireavenue | Transformations in Business & Law | Scoop.it

#empireavenue  Getting greater traction for your business is all about content marketing these days. And that means lots of sharing on social networks. But the problem for small businesses is that their own social networks can be rather small. So how can you get a greater reach and a greater audience for your content – and hence for your business?

Of course, you could pay to get Facebook or LinkedIn to promote your posts, or you could pay for Twitter to promote your tweets. But as I found to my cost, your limited budget is soon exhausted by each of these options. A far better proposition is to run “missions” on Empire Avenue in order to get greater exposure for your content.

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