When it comes to something as complex as understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior.
The Heartbleed Bug is a serious vulnerability in the popular OpenSSL cryptographic software library. This weakness allows stealing the information protected, under normal conditions, by the SSL/TLS encryption used to secure the Internet. SSL/TLS provides communication security and privacy over the Internet for applications such as web, email, instant messaging (IM) and some virtual private networks (VPNs).
This bug was independently discovered by a team of security engineers (Riku, Antti and Matti) atCodenomicon and Neel Mehta of Google Security, who first reported it to the OpenSSL team. Codenomicon team found heartbleed bug while improving the SafeGuard feature in Codenomicon's Defensics security testing tools and reported this bug to the NCSC-FI for vulnerability coordination and reporting to OpenSSL team.
You are likely to be affected either directly or indirectly. OpenSSL is the most popular open source cryptographic library and TLS (transport layer security) implementation used to encrypt traffic on the Internet. Your popular social site, your company's site, commerce site, hobby site, site you install software from or even sites run by your government might be using vulnerable OpenSSL. Many of online services use TLS to both to identify themselves to you and to protect your privacy and transactions. You might have networked appliances with logins secured by this buggy implementation of the TLS. Furthermore you might have client side software on your computer that could expose the data from your computer if you connect to compromised services.
Google has reignited the link removal hysteria by going after guest blog posts. People who have written guests posts on other sites over the years are now rushing to have their links removed just in case Google doesn’t like them, and decides to penalize their sites. Who can blame them when Google is in fact penalizing sites for guest posts?
Econsultancy, a respected digital marketing and ecommerce resource site, announced (viaSearch Engine Roundtable) that it is “taking a safety first approach. That means adding nofollow links in the bios of guest bloggers”.
They proceed to list a bunch of “facts” about their editorial process. Essentially, it all boils down to this: They only accept high quality posts, and have strict guidelines. They do everything the way it’s supposed to be done, and assume editorial control over it all – even the signatures. But they do allow links in the signatures, and for that reason, they’re afraid that Google might find some reason to penalize them.
A recent article in The Economist quotes Bill Gates as saying at least a dozen job types will be taken over by robots and automation in the next two decades, and these jobs cover both high-paying and low-skilled workers. Some of the positions he mentioned were commercial pilots, legal work, technical writing, telemarketers, accountants, retail workers, and real estate sales agents.
Indeed, as I’ve predicted before, by 2030 over 2 billion jobs will disappear. Again, this is not a doom and gloom prediction, rather a wakeup call for the world.
Google is integrating more and more of its products with Google+ and it’s more important than ever before to establish a presence there. As with all social platforms, it takes some time to build a presence but, as always, there are tools that can help.
If you're on Google Plus for Business and want better results just use these 3 fantastic tools and watch your presence grow.
reuters.com – SAN FRANCISCO (Reuters) – Apple Inc said on Saturday it would issue a software update “very soon” to cut off the ability of spies and hackers to grab email, financial information and other sensitive data from Mac computers. Confirming researchers’ findings late Friday that a major security flaw in iPhones and iPads also appears in notebook and desktop machines running Mac OS X, Apple spokeswoman Trudy Muller told Reuters:
How often is too often to share with your audience? We want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations on how often I should post.
If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. I was happy to find some research on the ideal amount to post each day. Let the testing begin.
Adam Connell puts together an incredibly rich guide on 10 Wordpress plugins that will streamline certain tasks and make your life so much easier. If you're a Wordpress user, this post is an absolute must read.
According to a recent Piqora study, an item shared on Pinterest generates 78 cents in sales. Half of orders also happen after 2 and a half months of pinning. Another interesting number: On average, pins are 100 times more viral than Tweets! Pretty incredible, right?
A marketing masters program recognizes the theoretical and management skills that underpin the students desire to study at the masters level. Students are provided with innovative ways to research international marketing trends and to develop strategies for marketing in a world that is rapidly changing and increasingly competitive. This page gives more details of the programs and provides links to suitable schools where they can be taken.
Some work projects are too big to tackle alone. But it's not always easy to make sure every member of your team is on the same page. When deadlines are looming, you'll need to work together on a plan, share notes, meet remotely and collaboratively edit files and documents. You'll also need a way to assign tasks and track your colleagues' and employees' progress. That's where your smartphone or tablet comes in. With the right apps, there are dozens of ways to work together — even when you're far apart. Read on for eight apps that will help you and your team share, collaborate and get things done.
Do you advertise on Twitter? Are you paying less per ad, now, than you were a year or two ago?
“As we continue to optimize for advertiser value and the overall user experience, the cost per ad engagement may continue to decline over time, and we expect the cost per ad engagement to decline in the near term,” said Twitter.
After a 12-year absence from the Winter Olympic games, the Jamaican bobsled team is making a catchy comeback. According to the Jamaican Tourist Board, this groovy reggae tune, titled “The Bobsled Song,” syncs perfectly with the Olympic bobsled track’s twists and turns.