Transformations in Business
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Personal and organizational development resources for business. [ Also see: http://xeeme.com/Stewart_Marshall ]
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Gather all your social network addresses together in XeeMe

Gather all your social network addresses together in XeeMe | Transformations in Business | Scoop.it

My XeeMe helps you find all my social networks and groups on one page http://xeeme.com/Stewart_Marshall. If you would like your own go to:

http://xeeme.com/?r=GqzAqEE3f0kp

 

It's free. Plus you get a powerful social address book and much more.

Ivo Nový's comment, November 3, 2012 3:38 AM
Great Idea and great tip for the others. Thank you Stewart, i.
Kamakshi Rajagopal's comment, April 12, 12:45 PM
Hi Stewart, we are conducting an experiment on Scoop.IT pages on education at the Open Universiteit (NL). Would you like to participate? Sign up here: http://bit.ly/14QR9oa
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Yahoo buys Tumblr to court younger crowd

Yahoo buys Tumblr to court younger crowd | Transformations in Business | Scoop.it

Yahoo has agreed to buy popular social blogging service Tumblr for $1.1 billion in a high-stakes move to regain the company's relevancy in an Internet environment now dominated by Google, Facebook and Twitter.

The deal would be Chief Executive Officer Marissa Mayer's boldest move - and biggest gamble - since she was hired last year to turn around the Web pioneer.

Yahoo has "wanted something that has Facebook- and Twitter-like features for many years," said Ross Rubin, founder and principal analyst at Reticle Research of New York.

 


Read more: http://www.sfgate.com/news/article/Yahoo-buys-Tumblr-to-court-younger-crowd-4529732.php#ixzz2ToW8lELs

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Pinterest takes a "first step" toward working with big brands

Pinterest takes a "first step" toward working with big brands | Transformations in Business | Scoop.it
Pinterest is unveiling a new pin structure for different types of products and an integration with a large number of retail brands, as it continues buildng up the platform and paving the way for growth.

Via David Blundell
David Blundell's curator insight, May 20, 12:44 AM

Pinterest is inching toward monetisation. Here's the lowdown . . .

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Why Can't Millennials Find Jobs?

Why Can't Millennials Find Jobs? | Transformations in Business | Scoop.it
Everyone has an opinion on Millennials, but research shows what is working against recent grads in the job market and what you can do about it.

A survey of recruiters by Braun Research Inc. for staffing firm Adecco, found that 66% of hiring managers do not believe college graduates are ready for the workforce. Rather than hiring new grads for entry-level positions, recruiters are looking to bring in people with experience. The one piece of advice given is to get your foot in the door by taking a position that may not be ideal, but at a company where there's potential for growth.

 Read more at: http://mashable.com/2013/05/18/millennials-jobs/

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Study a Marketing Online Program for a rewarding career

Study a Marketing Online Program for a rewarding career | Transformations in Business | Scoop.it

Find out about marketing online programs, what employers expect of their marketing employees, what you can expect to earn with a marketing degree, and more ...

 

Read more at: http://www.scoop.it/t/transformations-in-business

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These Brands Define Advertainment

These Brands Define Advertainment | Transformations in Business | Scoop.it
When advertising and entertainment collide, "advertainment" is born. Here are a few must-see examples by Red Bull, Spotify, American Idol and Mike and Ike.

 

Read more at: http://mashable.com/2013/05/14/advertainment/

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Get a career of the future with an International Business degree

Get a career of the future with an International Business degree | Transformations in Business | Scoop.it

International business degrees include: business operations, global value-chain management, imports and exports, international law, global human resource management, international marketing, international trade and investment, international finance, tax, foreign exchange.

This page provides details of international business programs, where you can study them, the prospects, and more ...

 

Read more at: http://onlineanddistancelearning.com/international-business-programs

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How to Optimize Your Images for Facebook Edgerank [INFOGRAPHIC]

How to Optimize Your Images for Facebook Edgerank [INFOGRAPHIC] | Transformations in Business | Scoop.it

EdgeRank is the algorithm used by Facebook to help determine where and what posts appear on the news feed for each user by promoting interesting and relevant content they want to see first.

 

Read more at: http://dashburst.com/infographic/facebook-edgerank-image-optimization/

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Start your HR career with a Human Resources Management Degree

Start your HR career with a Human Resources Management Degree | Transformations in Business | Scoop.it

A human resources management degree provides a good start to your career in any organization. This page tells you more about these programs, where you can find them, and what jobs are open to you after graduation.

 

Read more at: http://onlineanddistancelearning.com/human-resources-management-degree

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The Founder's Toolkit

The Founder's Toolkit | Transformations in Business | Scoop.it

Web Services to Make You More Productive:

Company founders are always on the move. You’re always thinking of new ideas, networking, building relationships with customers, and going over monthly income statements. Not to mention getting new business to keep your own business afloat.

 Read more at: http://www.firmology.com/2013/05/10/the-founders-toolkit/
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Get a rewarding career with a Degree in Economics

Get a rewarding career with a Degree in Economics | Transformations in Business | Scoop.it

The economics field requires people who are sharp, critical thinkers. They conduct surveys, create statistical data, analyze resources like labor, land and technolog are allocatedy, monitor inflation, costs and exchange rates to further the business conducted by the company that has hired them. 

This page tells you more about a degree in economics, what the courses are, where you can take them, what the prospects are, and what you can expect to earn.

 

Read more at: http://onlineanddistancelearning.com/degree-in-economics

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Here's Why You Should Never Set Out to Go Viral

Here's Why You Should Never Set Out to Go Viral | Transformations in Business | Scoop.it

By definition, something that is "viral" spreads copies of itself or mutates other objects to become more like itself.

That "something" could be a person, place, photo, thought, trend or piece of information. In terms of the Internet, they are generally videos, photos and stories that start on their own, then spread across all social platforms. The subject goes viral by being shared to sites like Reddit, Tumblr, Facebook — and, if it's really big, perhaps it jumps offline onto television networks, like Good Morning America or Today.

Once a subject starts the viral process, users often respond with inspired versions of the original in the form of parodies, photoshopped images, GIFs and other forms of co-signing.

 

Read more at: http://mashable.com/2013/05/08/viral/

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Masters in Marketing | Online and Distance Learning

Masters in Marketing | Online and Distance Learning | Transformations in Business | Scoop.it

A masters in marketing program provides the knowledge and skills that allow an individual to be successful in the business marketing community. This page gives more details ...

 

Read more at: http://onlineanddistancelearning.com/masters-in-marketing

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Yahoo Acquires Tumblr, Promises 'Not to Screw It Up'

Yahoo Acquires Tumblr, Promises 'Not to Screw It Up' | Transformations in Business | Scoop.it
Following the recent onslaught of reports saying Yahoo has acquired Tumblr, an official press release has now confirmed the acquisition

"Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators," says Yahoo in the release.

 

 

Read more at: http://mashable.com/2013/05/20/yahoo-officially-acquires-tumblr-promises-not-to-screw-it-up/

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Ecommerce: Social Media's Critical Importance

Ecommerce: Social Media's Critical Importance | Transformations in Business | Scoop.it
Since the early 2000s, online social media has made rapid growth in shaping the Internet.  Today, hundreds of millions if not billions of people spending their time on social media portals such as Facebook, Twitter, LinkedIn, Google Plus, and...

Via Jesus Alvarez, Gladys Pintado, Martin (Marty) Smith
Martin (Marty) Smith's curator insight, May 19, 2:12 PM

Social media and ecom are married, joined in a "where one begins and ends is hard to tell" dance.

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App Delivers 'Virtual Placebo' to Improve Your Health

App Delivers 'Virtual Placebo' to Improve Your Health | Transformations in Business | Scoop.it
A team of researchers is raising funds through Indiegogo for a placebo app -- no pills, just pictures.

Here's how it works: You begin the experience by choosing which lifestyle aspect you'd like to change — say, quitting smoking or decreasing stress — before scheduling an alarm-like reminder to "take it" each day. Then, you can personalize it further by choosing exactly what you'll be taking (it doesn't need to be a picture of a pill).

 Read more at: http://mashable.com/2013/05/17/placebo-app/
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Is Marissa Mayer About to Buy Tumblr for $1 Billion?

Is Marissa Mayer About to Buy Tumblr for $1 Billion? | Transformations in Business | Scoop.it

In a deal that would vault Yahoo into the premiere league of social media, Yahoo CEO Marissa Mayer is said to be closing in on a $1 billion acquisition deal with David Karp, the CEO of New York-based Tumblr.

Tumblr and its 107 million microblogs would add another 15 billion pageviews a month to Mayer's hoard. Most important of all, it could make Yahoo look cool again.


Read more at: http://mashable.com/2013/05/16/yahoo-tumblr/

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Yahoo Adds Twitter Content to News Stream

Yahoo Adds Twitter Content to News Stream | Transformations in Business | Scoop.it
Yahoo announced on Thursday it will be integrating content from Twitter directly into the news stream on Yahoo.com.

CEO Marissa Mayer delivered the news in a blog post which detailed how the company views tweets "as [an] important information source for many of our users." It was a natural step for Yahoo to partner with Twitter to include tweets on its website.

 Read more at: http://mashable.com/2013/05/16/yahoo-twitter-news-stream/
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Keeeb: An Effective and Beautiful Way to Curate All Types of Online Content

Keeeb: An Effective and Beautiful Way to Curate All Types of Online Content | Transformations in Business | Scoop.it

Since news broke that Salesforce acquired Web clipping service Clipboard, users have been seeking a similar service to fulfill their Web curation needs. If you’re a former Clipboard user looking for a replacement service, here’s the word on the street:Keeeb.com is a great place for you to migrate before Clipboard closes its doors for good on June 30.

You may be wondering why the web needs yet another clipping service? Hell, part of me wonders the same thing. But at the very least, Keeeb has a leg up on other services with its unique approach. Like a Pinterest for all media types, Keeeb enables you to clip (“keeeb”) multiple types of elements including text, photos, and videos and group them (your “keeebies”) almost any way you like. It’s this flexibility that makes Keeeb appealing.

 

Read more at: http://dashburst.com/keeeb-social-network-replaces-clipboard/

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Tesla's Elon Musk enjoys sweet revenge

Tesla's Elon Musk enjoys sweet revenge | Transformations in Business | Scoop.it
Jean-Louis Gassée: His company has just scored its first profitable quarter and consumer reports put the Model S at the top of its ranking
Stewart-Marshall's insight:

Tesla's $555m in revenue is an astonishing 20x increase compared to the same quarter a year ago. Tesla is now profitable; shares jumped by more than 37% in two trading sessions. On Wall Street paper, the company's $8.77bn market cap makes it worth about 20% of GM's $42.93bn capitalization … Musk got his "lost $100m" back and more.

Curiously, the numbers also show that while operations were in the red, the company recorded a net income of $11m. How is that possible? The explanation is "simple": If your car company manufactures vehicles that surpass (in a good way) California's emissions standards, the state hands you Zero Emissions Vehicle Credits for your good behaviour. You can then sell your virtue to the big car companies – Chrysler, Ford, GM, Honda – who must comply with ZEV regulations. For Tesla, this arrangement resulted in "higher sales of regulatory credits including $67.9m in zero emission credit sales".

 Read more at: http://www.guardian.co.uk/technology/blog/2013/may/13/elon-musk-sweet-revenge-tesla
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How to Systemize and Scale Your Startup

How to Systemize and Scale Your Startup | Transformations in Business | Scoop.it

In the early days of a startup, you’re forced to do just about everything yourself, particularly if you’re bootstrapping. From wireframes to coding to marketing and customer support, when you’re just starting out, it all falls to you, the founder(s).

Hopefully, your startup will eventually gain traction and start to grow. If it does, you’ll run into new challenges that nearly every young startup faces: growing pains.

 

Read more at: http://mashable.com/2013/05/10/startup-scaling-tips/

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KPI: What Is a Key Performance Indicator?

KPI: What Is a Key Performance Indicator? | Transformations in Business | Scoop.it

KPIs are often seen as a cure to what ails the online ad industry. During AOL's first-quarter earnings call in 2012, CEO Tim Armstrong discussed how he was trying to convince more advertisers to use them:

"The majority of our ad customers are running their display budgets off of KPIs (key performance measures like brand lift)," Armstrong told Adweek. "We need to reconnect brands to KPIs. We've sort of needed to shift from an older display model to a newer display model, and that’s something we’re working through."

 Read more at: http://mashable.com/2013/05/11/kpi-definition/
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5 Ways Small Businesses Can Use Pinterest

5 Ways Small Businesses Can Use Pinterest | Transformations in Business | Scoop.it
We hear the phrase content marketing a lot these days, and it simply means you are creating some sort of content for your customers, whether it be blogs, ebooks, videos, or something else.

 

Read more at: http://socialmediatoday.com/kenmueller/1444961/5-ways-small-businesses-can-use-pinterest


Via Kelly Lieberman
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Social Media Marketing and its Current Importance

Social Media Marketing and its Current Importance | Transformations in Business | Scoop.it

When people follow your business pages in Facebook or your account in Twitter, they are also likely to get to visit your company website, and even encourage their friends to visit.

 

That makes social media marketing a very important tool for lead generation. In addition, search engines now give more ranking points to websites that have an upright presence in social media. This is good because most of the traffic that you will get in your website will come from people starting off with search engine queries....


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Jeff Domansky's curator insight, May 9, 1:59 PM

How content marketing can pay back in stronger SEO and traffic to your website.

David G Boyes's curator insight, May 10, 6:47 AM

Social media marketing is the way forward for most businesses. Will they engage? Or will they resist? 

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Pinning down a niche in Pinterest

Pinning down a niche in Pinterest | Transformations in Business | Scoop.it
When businesses want to pin down a profit online, they can't just go at it alone.

 

Read more at: http://azstarnet.com/business/local/pinning-down-a-niche-in-pinterest/article_89edde7b-9db8-5fce-a52f-784d4cb70a75.html


Via Kelly Lieberman
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Six Seconds to Stardom? Vine is the latest social media craze

Six Seconds to Stardom? Vine is the latest social media craze | Transformations in Business | Scoop.it
Meet the latest social media craze -- Twitter's Vine video-sharing app.

Via Ken Morrison
Ken Morrison's curator insight, May 5, 3:40 PM

Ken's Key Takeaway:

I don't have a Vine account.  Yet, like Snapchat, I feel it is very interesting that people are choosing these apps that focus on condensed messages and condensed time.

ICTPHMS's comment, May 5, 6:57 PM
Completely agree!!! Makes me wonder how do we teachers; especially us technology/computer teachers keep up with the knew technological advances and what our students are & are not using.
Karen E Smith's comment, May 6, 8:25 AM
How snappy can we get?