Transformational Marketing
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How I Write: Preparation 1/3

How do screenwriters begin a new project? We speak to a range of leading experts who offer insights into their working process. Find out why David S. Goyer m... (Looking for some writing advice?
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Rescooped by Mark Whiting from Strategy and Competitive Intelligence by Bonnie Hohhof
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68% Of Analytics Professionals Use A Mix Of Unstructured And Structured Data To Get Customer Insights

68% Of Analytics Professionals Use A Mix Of Unstructured And Structured Data To Get Customer Insights | Transformational Marketing | Scoop.it

A recent survey of over 300 analytics professionals from world class companies such as Microsoft, Xerox, and Starbucks found that 68% of them use a mix of unstructured and structured data to get customer insights.  Text Analytics is one of the central connecting technologies driving the convergence of market research with the broader business intelligence and analytics industries.


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Bonnie Hohhof's curator insight, October 18, 2013 2:41 PM

the more analytics crosses over to MR, the more it impacts CI through association