Transformation d'entreprise
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Rescooped by Pierre Santarelli from Intelligence Collective | Transformation culturelle & métier des organisations
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De l'engagement des talents à l'intelligence collective

De l'engagement des talents à l'intelligence collective | Transformation d'entreprise | Scoop.it
Et si la slow transformation permettait de passer de l’engagement des talents à une intelligence collective pérenne et durable ?

Via ImFusio
Pierre Santarelli's insight:

C'est ce que nous observons chez Sequoia Consulting dans l'accompagnement des transformations menées en co-construction avec les équipes client, cela peut être moins rapide mais c'est infiniment plus durable et les collaborateurs impliqués se sont fortement développés !

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ImFusio's curator insight, August 19, 2015 5:30 AM

De la transformation à petits pas.

Pérenniser, rendre une transformation en intelligence collective durable sollicite notre patience ... alors prenons le temps.

Rescooped by Pierre Santarelli from Creativity & Innovation for success
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Customer Service is the New, New Marketing

Customer Service is the New, New Marketing | Transformation d'entreprise | Scoop.it

The topic of empowering your customers so that they become an extension of your marketing isn’t new. Transforming people into a surrogate sales force is the dream of any service organization.  The difference today is that the landscape has shifted to the point where good customer service is no longer the minimum ante to play the game.

Over the next decade, customer service will fuse with marketing to become a holistic inbound, outbound campaign of listening to and engaging with customers that will rewrite the rules of the game.  And, most importantly, the lessons learned in the field will be fed into the marketing department to create and run more intelligent, experienced, and real world initiatives across all forms of marketing, PR, sales, and advertising.

Over the last year, Social Media has intrigued and even inspired companies to engage in the communities where their brands and products, as well those of competitors, are actively discussed by the very people they want to reach, aka the new influencers. Participation is no longer an option as Social Media isn’t a spectator sport.

Whether you believe it or not, these conversations are taking place with or without you, so ignoring them only eliminates you from the conversation and also removes your company from the radar screens of your customers.

Marketing-savvy corporate executives are working with PR, Advertising, and Marcom teams to explore options and strategies on how to participate in relevant online conversations. This represents a shift in outbound marketing as it creates a direct channel between companies and customers, and ultimately people. It starts to look a lot less like marketing and a lot more like customer service.


Via Alexander Crépin
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Rescooped by Pierre Santarelli from Marketing en la Ola Digital
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The 50 most innovative companies in the world

The 50 most innovative companies in the world | Transformation d'entreprise | Scoop.it
BCG releases its latest list of the world's 50 most innovative companies, based on performance and the ratings of more than a thousand senior executives.

Via Rocío Villar Polo
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Rescooped by Pierre Santarelli from Creativity & Innovation for success
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Why Transformation Is The New Innovation

Why Transformation Is The New Innovation | Transformation d'entreprise | Scoop.it

Imagine the leading companies of the future. They will have externalized many of their core functions so they can draw on the best talent, wherever it can be found. They will be highly adaptive and able to acquire new competencies as soon as they see new opportunities.

These companies’ decision making will have a kind of fluidity; they’ll swap resources in and out of long- and short-term goals as needed. They will be Darwinian in the sense that their core mission will be longevity: They would be built to thrive for a long time in contrast to today’s S&P 500, which can expect a lifespan in the Index of only 15 years.[i]

In fact, these kind of companies exist today. They are all around us at differing stages of development. With colleagues from the Apigee Institute, in particular Institute director, Bryan Kirschner, we set out to examine how those companies make decisions about innovation and transformation. We interviewed, in-depth, 29 executives and surveyed over 300 more. Here are some of our key findings.

Surprisingly, some of the new generation of enterprises have old and familiar names.

Intel is renowned for chip manufacturing but is about to launch a new open-source 3D printed consumer robotics project, and recently invested substantially in consumer heads-up display maker Recon Instruments. These moves take Intel deeper into consumer products. The chipmaker is climbing out from its “ingredient” status to become a more integrated company, connecting to all kinds of customers.

Philips, formerly a leader in consumer electronics, is creating lifestyle experiences that combine hardware, software, services and connectivity. In the process, the company is transforming how it secures revenues. Instead of just shipping products to the shelves of retailers, Philips is building long-term customer interactions where it hopes to draw revenues and engagement from user-communities. It is doing that via developer communities and by opening up APIs to its products (like lighting).

Of course, they are far from alone. Companies like Google do adaptive processes very well, too. Amazon is a master of new enterprise processes. And smaller, growth companies like Box are reconfiguring how senior executives relate to the internal “crowd” that is their employee base.


Via Alexander Crépin
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Rescooped by Pierre Santarelli from Peer2Politics
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What is Culture #Hacking?

What is Culture #Hacking? | Transformation d'entreprise | Scoop.it
Definition of culture hacking: making iterative changes everyday to promote positive cultural change within your organization. (Thinking about Culture Hacking.. taking intentional action to affect positive cultural change within an organization.

Via jean lievens
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Rescooped by Pierre Santarelli from Transformational Leadership
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How do transformational leaders facilitate change?

How do transformational leaders facilitate change? | Transformation d'entreprise | Scoop.it
At the core of transformational change are feelings, nothing really changes unless people’s behaviours change and they must feel a certain way in order to (Our latest blog post on the role of transformational #leadership in facilitating change

Via Dr. Susan Bainbridge
Pierre Santarelli's insight:

Being an aspirational leader takes more than a sharp sorytelling acumen. Electrifying an audience is also lying in your ability to deliver an emotional speech and in being able to change your own perspective to adopt the one of the different persons that you are willing to engage in the transformational momentum you have started.

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Xiaoxia Wang's curator insight, September 15, 2013 7:55 AM

What's after behaviours change? Personality?

 

Andrea Strube's curator insight, September 16, 2013 11:05 AM

"How did the likes of Martin Luther King, Mahatma Gandhi and Mother Teresa build a following of millions and a legacy that will last for generations to come? They had a resounding purpose and strong sense of values that they used to build trust by being clear about their end goal."