A transmedia universe around a social issue creates a number of entry points for activists, influencers, policymakers and members of the general public to participate in dialogue, create shifts in perception or culture, and engage in direct action.
Lucas talks about transmedia and the works the inspired him:
"Lance Weiler’s Pandemic project, for the hugely innovative and experimental nature of it, and his Robot Heart Stories project for its educational and aspirational nature. Failbetter Games’ Echo Bazaar, for its twisted and entirely engrossing story and setting.
I’ve also been inspired a great deal by the old tabletop role-playing game Dungeons & Dragons. Like transmedia visionary Jeff Gomez, D&D did a lot for me as a kid to be able to express the stories I wanted to tell, and the things that make for a great D&D game are in many ways the same as those that make for a great transmedia experience."