Transcreation
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Transcreation
Adapting global messages to local markets
Curated by Pau Todó
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Translation joke

Translation joke | Transcreation | Scoop.it
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lol

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Pepsi, "Pecsi" or "Pesi"? YOU decide ! From mispronunciation to transcreation

Pepsi, "Pecsi" or "Pesi"? YOU decide ! From mispronunciation to transcreation | Transcreation | Scoop.it
When I moved to Wales at the age of ten, I could not speak a word of English. Starting school in year 6, I quickly had to learn and catch up with my school mates. Although bilingual, I still have m...
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Translators without Borders leads language translation effort in an information sharing initiative for Kenyan elections | Language Translation

Translators without Borders leads language translation effort in an information sharing initiative for Kenyan elections | Language Translation | Transcreation | Scoop.it
Earlier this month, Translators without Borders led a translation team in partnership with Ushahidi as part of the Uchaguzi Kenya 2013 deployment to ensure free, fair and peaceful elections in Kenya.

Via Charles Tiayon
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2012 Internationalization and Localization Conference - Videos

2012 Internationalization and Localization Conference - Videos | Transcreation | Scoop.it

Via Elizabeth Sánchez León, Marta CL
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Marta CL's curator insight, February 10, 2013 6:58 AM

Sharing this resource in case it's useful :)

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Transcreation is here to stay

Transcreation is here to stay | Transcreation | Scoop.it
TweetSimilar Posts: “Transcreation” Gaining Momentum Just How Literal Do You Want That Translation? What You Need to Know About The Translation Industry
Pau Todó's insight:

 Because “translation sounds like a commodity; transcreation sounds like a service.”

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Six Steps to Global Growth: How to Plant Your North American Brand Equity in Foreign Markets

Six Steps to Global Growth: How to Plant Your North American Brand Equity in Foreign Markets | Transcreation | Scoop.it
Marketing Strategy - Before taking your brand global, make sure you've done the proper market research, hired the right staff, and implemented the cultural checks needed to succeed. Here are six steps all ...
Pau Todó's insight:

Transcreation is the key to foreign expansion, but, surprisingly, few have heard of it. Transcreation is that magical place where translation merges with marketing to make your dreams of global growth come true.

Read more: http://www.marketingprofs.com/articles/2012/7680/six-steps-to-global-growth-how-to-plant-your-north-american-brand-equity-in-foreign-markets#ixzz2JUF58XgR

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36 Essential Spanish translation resources

36 Essential Spanish translation resources | Transcreation | Scoop.it

We have asked our English to Spanish translators* to share what they view as the most useful resources when creating professional translations and have compiled a thorough list of such resources.

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Mutant Verbs

Mutant Verbs | Transcreation | Scoop.it
Do verbifications enrich the English language or pollute it?
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Institutionalization of a neologism

Institutionalization of a neologism | Transcreation | Scoop.it
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Translation for the web: PDF guide

A quick reminder of several basic rules not to forget. Recommendable indeed.
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Transcreation: a picture paints a thousand words | Global Transcreation

Transcreation: a picture paints a thousand words | Global Transcreation | Transcreation | Scoop.it
Is it possible to combine transcreation with a Christmas theme and create an entertaining pastime?
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Localization World Conference: The Leading Conference for Localization and Translation Professionals

Localization World Conference: The Leading Conference for Localization and Translation Professionals | Transcreation | Scoop.it
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How cultural differences affect mobile use - CNN.com

How cultural differences affect mobile use - CNN.com | Transcreation | Scoop.it
It is a device that three quarters of the world's inhabitants have access to, according to the World Bank, but the words to describe it and etiquette of how to use it differ starkly across cultures.
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Translation in a Digital Age: Translating Internet Neologisms

Translation in a Digital Age: Translating Internet Neologisms | Transcreation | Scoop.it
Internet neologisms in English are invented daily. How are these translated into foreign languages in the digital age?

Via Maria Pia Montoro
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Pau Todó's comment, May 3, 2013 2:24 AM
really good. thanks!
Chiara Zanone Translations's comment, May 13, 2013 5:59 AM
Thank you :)
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Phrases that get on translators' nerves II

Phrases that get on translators' nerves II | Transcreation | Scoop.it
  This cartoon was inspired by a tweet I've seen on Twitter. See more cartoons on Translator Fun        

Via Charles Tiayon
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Caution: letters!

Caution: letters! | Transcreation | Scoop.it
Pau Todó's insight:

WHEN COMBINED, THEY CAN RESULT IN A MEANING!

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What we've learnt from the Ikea catalogue blunders

What we've learnt from the Ikea catalogue blunders | Transcreation | Scoop.it
Sometimes we hope that cultural differences do not exist. Not only can we share the same values, it makes life so much more peaceful. The reality, however, is never like that. We are also living in...
Pau Todó's insight:

On the recent Ikea's Localization controversy http://wp.me/pH7jm-ck ;

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Go Local: Seven Steps to Running Geotargeted Campaigns Like a Pro

Go Local: Seven Steps to Running Geotargeted Campaigns Like a Pro | Transcreation | Scoop.it
Marketing Strategy - This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding ...
Pau Todó's insight:

GEOTARDIZE!

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MonTI - Calls for Papers. Departament de Traducció i Interpretació / Departamento de Traducción e Interpretación

MonTI - Calls for Papers. Departament de Traducció i Interpretació / Departamento de Traducción e Interpretación | Transcreation | Scoop.it
Departament de Traducció i Interpretació / Departamento de Traducción e Interpretación.

Via Maria Pia Montoro
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Software libre para traductores

Software libre para traductores | Transcreation | Scoop.it

Información sobre programas libres que pueden ser útiles para el traductor en las diferentes etapas de su trabajo

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App Translates Phone Conversations In Real-Time

App Translates Phone Conversations In Real-Time | Transcreation | Scoop.it

App Translates Phone Conversations In Real-Time - 

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Translating a website? 6 ways to make it more readable — Catherine Translates

Translating a website? 6 ways to make it more readable — Catherine Translates | Transcreation | Scoop.it

 "Online reading is different from reading on paper. Because website readers like information snacking. They want to grab and go. So what does this mean for the website translator?

 

We must pay attention to readability."


Via STL di Sabrina Tursi, Maria Pia Montoro
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thebigword's curator insight, March 12, 2013 4:05 PM

 "Online reading is different from reading on paper. Because website readers like information snacking. They want to grab and go. So what does this mean for the website translator?"

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Transcreation Explained |

Transcreation Explained | | Transcreation | Scoop.it
Transcreation takes the essence of your marketing copy and conveys that essence in your localised campaign “Different words, same meaning.
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Top Ten Biggest Transcreation Mistakes of All Time

Top Ten Biggest Transcreation Mistakes of All Time | Transcreation | Scoop.it
Sometimes our intentions are "lost in translation" when being from to and from the English language.
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10 Ways Translation Shapes Your Life

10 Ways Translation Shapes Your Life | Transcreation | Scoop.it
Did you know that right this very minute, a massive translation project is scanning the international news to catch words that help identify and contain global health outbreaks, protecting the lives of you and your loved ones?
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