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Howard Rheingold: Knowing How to Collaborate Is Essential

Howard Rheingold: Knowing How to Collaborate Is Essential | Training Tips | Scoop.it

Straight talking from Howard Rheingold: the importance of tech skills, mindfulness, crap detection, participation and collaboration. Howard's new book is Net Smart.

(Interview via Media Shift)


Via Catherine Cronin
Really Useful Train's insight:

Trainers can no longer lurk at the  edges and watch as the  learners  engage with each other and with social media 

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"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist

"Interruption Marketing" cartoon | Tom Fishburne: Marketoonist | Training Tips | Scoop.it

I'm in Turkey this week to speak at Brand Week Istanbul. I always love seeing how things are merchandized, marketed, and sold in different countries.

 

... It struck me how the bazaar is a metaphor for marketing in general. Every brand is trying to capture consumer’s attention in a world as cluttered as the Grand Bazaar. Marketers sometimes act as if shouting is the only way to get a message across. When every brand shouts, it can seem like the only solution is to shout louder.

 

Seth Godin coined this model as “Interruption Marketing” in the late 90s (and wrote the book “Permission Marketing” as an antidote). I stumbled across a classic Seth Godin interview in Fast Company from 1998:

“Marketing is a contest for people’s attention. Thirty years ago, people gave you their attention if you simply asked for it. You’d interrupt their TV program, and they’d listen to what you had to say. You’d put a billboard on the highway, and they’d look at it. That’s not true anymore. This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being can pay attention to 3,000 messages every day....


Via Jeff Domansky
Really Useful Train's insight:

If only it worked like this all the time 

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Jeff Domansky's curator insight, November 11, 2013 2:54 AM

Thoughtful post on the folly of interruption marketing from Tom Fishburne.

malek's curator insight, November 11, 2013 9:06 AM

Like TV: "We interrupt this houselold to present this wonderful commercial"

EJ Morris's curator insight, November 11, 2013 4:18 PM

Sorry to interrupt you ...   but,  what are the symptoms of someone having a Heart Attack .. ?

 

Thanks ...( and, now ...  No More Interruptions from me ! )

http://stg.do/I0Md

 

Rescooped by Really Useful Train from Digital learning, literacies & identities
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Howard Rheingold: Knowing How to Collaborate Is Essential

Howard Rheingold: Knowing How to Collaborate Is Essential | Training Tips | Scoop.it

Straight talking from Howard Rheingold: the importance of tech skills, mindfulness, crap detection, participation and collaboration. Howard's new book is Net Smart.

(Interview via Media Shift)


Via Catherine Cronin
Really Useful Train's insight:

Trainers can no longer lurk at the  edges and watch as the  learners  engage with each other and with social media 

more...
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How To Redesign Your Resume For A Recruiter’s 6-Second Attention Span

How To Redesign Your Resume For A Recruiter’s 6-Second Attention Span | Training Tips | Scoop.it
It’s frightening. You’ll spend most of your waking life at a job, yet, according to a new study by TheLadders, the average recruiter spends just six seconds looking at your resume.
Really Useful Train's insight:

Every potential candidate should read this. it would also be good for recruiters or hiring managers to understand how they actually review CVs or Resumes

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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Training Tips | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good, Cendrine Marrouat - SocialMediaSlant.com
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Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.

Rescooped by Really Useful Train from Contests and Games Revolution
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World of Warcraft's Richard Bartle Calls For Gamers To Help Gamify Marketing

World of Warcraft's Richard Bartle Calls For Gamers To Help Gamify Marketing | Training Tips | Scoop.it
To start the year with a nice bang, I present an interview that Richard Bartle was kind enough to do with me. You may know the name, without him games like.

Via Martin (Marty) Smith
Really Useful Train's insight:

Insight on gamification. Useful if you are thinking of including in your training 

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Martin (Marty) Smith's curator insight, January 18, 2013 7:31 AM

Great insight from "gamer" Richard Bartle on gamification and how to gamify. Bartle continues the call for video game designers to get involved in gamification. I support this idea.

I think we make better gamification when or if game designers are involved. Any game designer reading this that would like to help with gamification please contact me at Atlantic BT. My email is Martin.Smith(at)AtlanticBT.com.  

Juergen Bartel's curator insight, January 31, 2013 11:50 AM

very interesting interview, which gives you a better understanding of gamification and some useful advice if you plan to take a dip into it.