Training Courses By Meirc

Executives should look at specific social media as a personal toolbox for improving their practice of leadership. Indeed, leadership, like life, is constantly changing and it is important to be open to new things that happen there. [note mg]

 

"Join a new online network? I'd love to!"

 

In 15 years of helping business, government and nonprofit leaders make strategic choices about digital technology, I've yet to hear an executive utter those words.

 

Sometimes that's due to the risks of public embarrassment or conflict that come with online engagement. Sometimes it's painful memories of previous tech projects that ran over budget and behind schedule. And sometimes it's because executives would rather interact face-to-face than keyboard-to-keyboard.

 

But always, I hear a common concern: How can I add another platform, task list or set of relationships to my already full plate?

 

Read more: http://online.wsj.com/article/SB10001424052970203753704577255531558650636.html?mod=googlenews_wsj

Via Martin Gysler

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]

 

We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.

 

Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...

 

Read more: http://mashable.com/2012/03/29/customer-acquisition-social/

Via Martin Gysler