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Telling Stories Through Content: How 7 Brands Do It With Style

Telling Stories Through Content: How 7 Brands Do It With Style | Trails | Scoop.it

Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.

 

Brands. Stories. Profits.

 

Story telling is powerful. Stories help with branding, i.e., making an impression that stands out and sticks in our minds.And businesses are getting better at telling stories through content – whether through video or in text form.

 

Stories that follow a brand’s theme can be told over and over.Let’s look at some of the best stories in the business and unravel how some brands do storytelling in style...


Via Jeff Domansky
Marilyn Lim S S's insight:

what is your story?

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WEDCBiz's curator insight, September 13, 2013 10:20 AM

We agree that story telling is a powerful branding tool.  But while large, well-known businesses don't necessarily need to do this, smaller companies should let people know about their product or service within the story.

Bad Spoon's curator insight, September 18, 2013 9:43 AM

D'excellents exemples de storytelling de qualité

Jolynn Oblak's curator insight, June 26, 11:23 PM

At a very basic level marketing is about storytelling.......Master this and you are golden.

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In the Digital Age, How to Get Students Excited About Going Outdoors

In the Digital Age, How to Get Students Excited About Going Outdoors | Trails | Scoop.it
For educators who want to get students interested in nature, here are some ideas, both big and small, to help them fall in love with the great outdoors.
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Twine: a tool for creating interactive stories

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Rescooped by Marilyn Lim S S from Cayo Scoop! Bestofcayo.com's E-mag.
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Benque HoC Heritage Tour Sign

Benque HoC Heritage Tour Sign | Trails | Scoop.it

The Benque House of Culture got their Heritage Tour sign installed. They are stop number 4 on Benque's new Heritage Tour.  Did you know it used to be the police station?  If you want to see the brochure for the tour, along with the map, it's here: https://drive.google.com/#folders/0BxVpwCISfz8aWHppVnVEdHBSa1k  Congratulations, Benque, HoC!

 

"This structure served as the Police Station from the early 1950s until 2000.  It was officially opened as the House of Culture on 6 September 2001 under the auspices of the Community of Artists for Cultural and Historical Endeavors(CACHE) and the National Institute for Culture and History(NICH).  The permanent exhibit includes a historical timeline     of Benque Viejo, archival materials such as documents and artifacts donated by Benqueños.  Among the objects stored in the HOC is a marimba, the autochthonous musical instrument.  The House of Culture organizes temporary exhibitions by local and foreign artists and promotes a range of activities and workshops in music, visual arts and crafts."


Via Best of Cayo
Marilyn Lim S S's insight:

sign posts - any other ways?

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A feast for history lovers over heritage weekend - Stratford upon Avon Herald

A feast for history lovers over heritage weekend - Stratford upon Avon Herald | Trails | Scoop.it

VISITORS descending on Stratford-upon-Avon for the Heritage Open Days can learn about brewing and feasting thanks to an exhibition at the town hall this weekend.

This year's theme at the Georgian building in Sheep Street, links brewing and food as the event is taking place at the same time as the Stratford Food Festival. There will be displays of memorabilia and documents relating to Flowers Brewery and the Flower family, as well as information about the history of Stratford Canners and NC Joseph...

VISITORS descending on Stratford-upon-Avon for the Heritage Open Days can learn about brewing and feasting thanks to an exhibition at the town hall this weekend.

This year's theme at the Georgian building in Sheep Street, links brewing and food as the event is taking place at the same time as the Stratford Food Festival.

There will be displays of memorabilia and documents relating to Flowers Brewery and the Flower family, as well as information about the history of Stratford Canners and NC Joseph. - See more at: http://www.stratford-herald.com/Local%20News/7067-a-feast-for-lovers-of-history-over-heritage-weekend.html#sthash.brItM1g4.dpufVISITORS descending on Stratford-upon-Avon for the Heritage Open Days can learn about brewing and feasting thanks to an exhibition at the town hall this weekend.

This year's theme at the Georgian building in Sheep Street, links brewing and food as the event is taking place at the same time as the Stratford Food Festival.

There will be displays of memorabilia and documents relating to Flowers Brewery and the Flower family, as well as information about the history of Stratford Canners and NC Joseph. - See more at: http://www.stratford-herald.com/Local%20News/7067-a-feast-for-lovers-of-history-over-heritage-weekend.html#sthash.brItM1g4.dpufVISITORS descending on Stratford-upon-Avon for the Heritage Open Days can learn about brewing and feasting thanks to an exhibition at the town hall this weekend.

This year's theme at the Georgian building in Sheep Street, links brewing and food as the event is taking place at the same time as the Stratford Food Festival.

There will be displays of memorabilia and documents relating to Flowers Brewery and the Flower family, as well as information about the history of Stratford Canners and NC Joseph. - See more at: http://www.stratford-herald.com/Local%20News/7067-a-feast-for-lovers-of-history-over-heritage-weekend.html#sthash.brItM1g4.dpuf


Via M. A. Schweitzer
Marilyn Lim S S's insight:

creative (create your own version of something 'old') element to draw audiences in

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my StoryMaker at Carnegie Library of Pittsburgh

my StoryMaker at Carnegie Library of Pittsburgh | Trails | Scoop.it
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Telling Stories Through Content: How 7 Brands Do It With Style

Telling Stories Through Content: How 7 Brands Do It With Style | Trails | Scoop.it

Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.

 

Brands. Stories. Profits.

 

Story telling is powerful. Stories help with branding, i.e., making an impression that stands out and sticks in our minds.And businesses are getting better at telling stories through content – whether through video or in text form.

 

Stories that follow a brand’s theme can be told over and over.Let’s look at some of the best stories in the business and unravel how some brands do storytelling in style...


Via Jeff Domansky
Marilyn Lim S S's insight:

what is your story?

more...
WEDCBiz's curator insight, September 13, 2013 10:20 AM

We agree that story telling is a powerful branding tool.  But while large, well-known businesses don't necessarily need to do this, smaller companies should let people know about their product or service within the story.

Bad Spoon's curator insight, September 18, 2013 9:43 AM

D'excellents exemples de storytelling de qualité

Jolynn Oblak's curator insight, June 26, 11:23 PM

At a very basic level marketing is about storytelling.......Master this and you are golden.

Rescooped by Marilyn Lim S S from Cayo Scoop! Bestofcayo.com's E-mag.
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Benque's Heritage Tour Map

Benque's Heritage Tour Map | Trails | Scoop.it

Benque has a really smooth looking, high resolution map on their new website. The Benque Viejo Tourism Committee has a good mission: develop Benque Viejo del Carmen as a unique and attractive destination ensuring sustainable development through responsible tourism that will allow visitors and the local community to benefit from the experience of the local culture and heritage while retaining the small town charm as well as allowing for convenient access to the surrounding attractions.  Now they just need more hotels and restaurants that people can go to after visiting Xunantunich, Actun Chapat, Poustinia Art Part, and Lake Benque. 

 

In related news, Benque has gotten over 2 million dollars from the Belize Municipal Development Project, which they are planning to use to upgrade the sidewalks around Centennial Park and for the paving of some streets which are part of the Heritage Tour.

 

http://discoverbenque.com/

 

https://docs.google.com/file/d/0BxVpwCISfz8aY3kzODh1d3Bia1k/edit


Via Best of Cayo
Marilyn Lim S S's insight:

how to design a map that shows the heritage of the area, and draws in businesses to support the preservation effort

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More Spectacular Star Trails by Lincoln Harrison

More Spectacular Star Trails by Lincoln Harrison | Trails | Scoop.it
Australian photographer Lincoln Harrison's Startrails series never ceases to amaze us. We first introduced Harrison's eye-catching photos last year and he has…

Via planetMitch
Marilyn Lim S S's insight:

intersection of reality and fantasy

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