When it comes to website optimization, search and social do share a complementary relationship. While the two facets of digital marketing are often independently managed, the lines are increasingly blurred as both disciplines work together in delivering a common goal: information discovery.
While SEO and social media calls for two distinctive sets of skills and expertise, the integration of search and social has made it possible to attain two objectives in a single effort.
An article on Forbes defines the unofficial term “social SEO” as such,
Social SEO encompasses the idea that social media links and interaction play a huge part in a website’s search rankings.
It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.
It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy.
SEO is not dead. and also, Social Media is not going to replace SEO. SEO will always be around but social media will have a huge impact on search engine rankings in the coming years.
In this post, I will talk about few popular social media sites and how they impact SEO.
"Optimizing online visibility requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts.
Without coordination, the efforts of these different individuals or groups are like the blind men and the elephant; none of the experts are wrong, but none get the big picture either.
We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers".