Trade Shows Marketing
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Best Practices for Tweeting at Live Events and Industry Conferences

Best Practices for Tweeting at Live Events and Industry Conferences | Trade Shows Marketing | Scoop.it
Industry events like trade shows, conferences and conventions have always been excellent opportunities for networking and lead generation, but the rise of Twitter has given marketers the ability to reach and interact with countless attendees...

Via Don Dea
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Don Dea's curator insight, April 13, 2013 3:10 AM

1. Split Up The Work

Prior to arriving at the event, decide who will be managing the brand’s Twitter account and who will be tweeting from their personal account(s). Consider having one representative tweet from the booth and another from the informational sessions. Having a game plan and roles in place will allow you to broadcast and interact from multiple vantage points; it can also help you and your team capitalize on unexpected moments as they occur.

2. Shut Up About Your Booth

While it's okay to tweet once or twice where your booth is and what kind of giveaways you have, it's important not to flood the event hashtag stream with frequent updates about your booth. Attendees know that companies are exhibiting at the event, and they’ve likely already perused the exhibitor list or even walked through the expo hall a couple of times.

Unless you have something unique and/or timely happening, avoid soliciting booth traffic directly. Instead, share photos and video of people who do visit your booth.

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Content Marketing for Tradeshows : Event Roundtable

Content Marketing for Tradeshows : Event Roundtable | Trade Shows Marketing | Scoop.it

Organizers curate, and re-purpose these sales pitches into a continuous flow of solution-generating, idea-sparking, and valuable content that sells registrations. The concept of exhibition organizers as content curators isn't new.


Via massimo facchinetti
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Rescooped by Fabrizio Mastrorocco from Tradeshows
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Five Ideas to Steal from EXHIBITOR 2013 | TSNN Trade Show News

Five Ideas to Steal from EXHIBITOR 2013 | TSNN Trade Show News | Trade Shows Marketing | Scoop.it

From digital sketching to wall projection to social media inspiration, finding new and meaningful ways to connect brands with attendees was at the top of the priority list for many at EXHIBITOR 2013, held March 17-21 at Mandalay Bay Resort & Casino.


Via Suzanne Axt
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Suzanne Axt's curator insight, March 28, 2013 11:37 AM

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How to use social media marketing to gain exposure at an event or exhibition

How to use social media marketing to gain exposure at an event or exhibition | Trade Shows Marketing | Scoop.it
Are you a speaker at an expo or an event?
Are you a sponsor or an exhibitor?
Are you hosting the event or one of the event organisers?
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