Event Marketing Resources
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The Ultimate Trade Show Checklist & Dashboard

The Ultimate Trade Show Checklist & Dashboard | Event Marketing Resources | Scoop.it
Our Trade Show Checklist Template will make sure you maximize on your investment and be as prepared as possible for the show.
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15 Creative Examples of Branded Pop-Up Shops

15 Creative Examples of Branded Pop-Up Shops | Event Marketing Resources | Scoop.it
Check out these creative examples of pop-up events to inspire your next on-site marketing campaign.
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Improving Trade Show & Exhibition Results with These Inbound Tactics

Improving Trade Show & Exhibition Results with These Inbound Tactics | Event Marketing Resources | Scoop.it
Amp up your tradeshow efforts the inbound way. Increase ROI through advanced lead capture, outreach and engagement.
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The 10 Most Important Steps to Follow When Planning a Conference

The 10 Most Important Steps to Follow When Planning a Conference | Event Marketing Resources | Scoop.it

"There are plenty of reasons that you might want to start planning a conference.  Be it educational, business oriented, industry specific or many others, you must know what you ultimately want to achieve with your conference..."

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Tradeshow Booth Layout Template - PLEXKITS

Tradeshow Booth Layout Template - PLEXKITS | Event Marketing Resources | Scoop.it
The Tradeshow Booth Layout Template is an incredibly simple way to produce diagrams showing possible booth layouts for your upcoming shows.
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How to Get Killer B2B Leads at Trade Shows

How to Get Killer B2B Leads at Trade Shows | Event Marketing Resources | Scoop.it
Sadly, getting leads is no slam dunk and not every lead you get is a hot one. You need to have the right audience, right message, right time — and the right strategy. When it comes to trade sho…
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Every Event Should Be Time for Social Media

Every Event Should Be Time for Social Media | Event Marketing Resources | Scoop.it
Don’t forget to incorporate social media into your event planning. Here’s why (and how) you shouldn’t miss this opportunity – Content Marketing Institute
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Blog Post: What IS a Trade Show Concierge? #eventprofs

Blog Post: What IS a Trade Show Concierge? #eventprofs | Event Marketing Resources | Scoop.it
Blog Post: What IS a Trade Show Concierge? #eventprofs
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How to Execute Event Marketing like a Data-Driven Machine

How to Execute Event Marketing like a Data-Driven Machine | Event Marketing Resources | Scoop.it
RT @questionpro: How to Execute Event #Marketing like a Data-Driven Machine https://t.co/sDtmXYVSLy https://t.co/q1R5aZhol0
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The Ultimate Guide to Marketing Your Twitter Event

The Ultimate Guide to Marketing Your Twitter Event | Event Marketing Resources | Scoop.it
A Twitter event can bring a lot of visibility and traffic to your brand within a very short timeframe. They are also won't cripple your budget.
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Six Drivers of ROI in Event Marketing

Six Drivers of ROI in Event Marketing | Event Marketing Resources | Scoop.it

Metrics & ROI - Keep these six items in mind as you go through the event-planning process; they will help you make sure you and your stakeholders are prepared for the tasks ahead and ...

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Scorecard: 4 Steps for Tracking Trade Show ROI - Nimlok Trade Show Marketing Tips

Scorecard: 4 Steps for Tracking Trade Show ROI - Nimlok Trade Show Marketing Tips | Event Marketing Resources | Scoop.it

This post will guide you through a 4 step process for creating an event marketing scorecard that will help you increase your trade show ROI.

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Are trade shows marketing or sales events?

Are trade shows marketing or sales events? | Event Marketing Resources | Scoop.it
Trade shows and exhibitions are often attached to a specific department. Who between Marketing and Sales should really manage business events?
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60 Most Influential Event Professionals To Follow Backed By Science

60 Most Influential Event Professionals To Follow Backed By Science | Event Marketing Resources | Scoop.it
Here are the 60 most influential event industry thought-leaders according to data. Learn more about each one, and easily follow them on Twitter!
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10 Most Important Steps for Trade Show Planning Success

10 Most Important Steps for Trade Show Planning Success | Event Marketing Resources | Scoop.it
Trade Show Planning is a crucial part of your overall marketing plan, not just a way to make quick sales. In order to succeed, follow these 10 steps.
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How To Stretch Your Field Marketing Event Budget

How To Stretch Your Field Marketing Event Budget | Event Marketing Resources | Scoop.it
You are probably an expert at staying within your field marketing event budget. But how can you make sure you are getting the most of of that budget?
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How to Optimize Your Event Strategy For Account-Based Marketing

How to Optimize Your Event Strategy For Account-Based Marketing | Event Marketing Resources | Scoop.it
If your company is practicing account-based marketing, you probably know that events are one of the best ways to engage your target accounts. Events are also still the biggest spend in B2B marketing…
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Event Marketing: How to Successfully Promote an Event

Event Marketing: How to Successfully Promote an Event | Event Marketing Resources | Scoop.it
In this event marketing guide, we reveal the strategies we used to promote our first conference and outline how you can use these techniques for your event.
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Get The Most Out Of Your Tradeshow Booth

Get The Most Out Of Your Tradeshow Booth | Event Marketing Resources | Scoop.it
Tradeshows are a fantastic opportunity for you to expose and grow your brand. Often attracting thousands of attendees from all over the country and world, tradeshows put your message in front of a targeted audience.
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Sales Success Secrets for Your Next Tradeshow

Sales Success Secrets for Your Next Tradeshow | Event Marketing Resources | Scoop.it
Failed events are dues paid and lessons learned. Don't quit. Implement the second to get ROI from the first.
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Email Marketing and Social Media: Trade Show Strategy

Email Marketing and Social Media: Trade Show Strategy | Event Marketing Resources | Scoop.it
Running a trade show? How do you use email and social media? Here's a winning strategy for you to use.
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The Secret Formula to Event Swag

The Secret Formula to Event Swag | Event Marketing Resources | Scoop.it
What’s your favorite part about attending trade shows? For many, if they are honest, it is collecting giveaways to take home. Event swag has manifested into a world of awesomeness over the last few years.
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9 Booth Ideas To Blow The Doors Off Your Trade Show Competition

9 Booth Ideas To Blow The Doors Off Your Trade Show Competition | Event Marketing Resources | Scoop.it

When the time comes to develop your booth ideas for trade shows, it pays to think in multiple directions. Instead of aiming for a single ‘Wow!

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9 Inspiring Trade Show Giveaways: Updated 2016

9 Inspiring Trade Show Giveaways: Updated 2016 | Event Marketing Resources | Scoop.it

Think beyond the pen! Trade show giveaways helps you attract visitors to your booth and increase your brand visibility.

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5 Things Smart Tradeshows Are Doing

5 Things Smart Tradeshows Are Doing | Event Marketing Resources | Scoop.it

The world around us is changing fast. We’re relying more and more on connected devices for many of our entertainment, educational and professional requirements. 

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