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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Content is king: Still true in the mobile era? | Socialmedia.biz

Content is king: Still true in the mobile era? | Socialmedia.biz | Tracking Transmedia | Scoop.it

...So, what is a proper mobile presence?

 

Web apps vs. native apps

 

There are two basic terms you need to know before I can answer this question:

 

• Web app – changing the layout of the information (still in HTML) in a way that is more suited for a mobile screen. The new layout can be attributed to a dedicated design template, or (if we didn’t throw around enough buzz-words so far) to a “responsive design” that takes into account the width of the screen on which it is presented and rearranges the elements in the layout to fit the screen.

 

To be fair, Steve Jobs said: “You don’t need apps, make Web apps.” After saying that, he realized that making apps is not where the tech world was going, and he created the App Store and billions of downloads have confirmed that this move was the right way to go.

 

• Native app – a dedicated app written in the original programming language of the mobile platform. This process creates the best results possible for an app.

 

There is a lively discussion on what is the best approach to adapt the Internet into the mobile world: Web app (because it is probably enough and it is after all the language of the Internet) or native apps (because of their strength and speed)....

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Why Social Media Engagement Is A Real Metric [INFOGRAPHIC] - AllTwitter

Why Social Media Engagement Is A Real Metric [INFOGRAPHIC] - AllTwitter | Tracking Transmedia | Scoop.it
Why Social Media Engagement Is A Real Metric [INFOGRAPHIC]...
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Like minds, smart networks and creative contacts. Interview with Michel Reilhac, ARTE

Like minds, smart networks and creative contacts. Interview with Michel Reilhac, ARTE | Tracking Transmedia | Scoop.it

POWER TO THE PIXEL:

 

By Rosie Lavan

 

In the last in our series of interviews with the sponsors of the four major prizes to be awarded at The Pixel Market 2012 in October, we talk to Michel Reilhac, Executive Director of ARTE France Cinéma, about the ARTE Pixel Pitch Prize. Every production team presenting a project at The Pixel Pitch is in with a chance of winning this prestigious £6,000 award, which the French broadcaster is generously providing for a third year running. Here, Michel explains ARTE’s commitment to its partnership with PttP, and why cross-media has weathered the economic storm.

 

Power to the Pixel: ARTE works very closely with PttP. Can you describe the significance of this relationship to ARTE?

 

Michel Reilhac: We consider Power to the Pixel (PttP) to be a leading transmedia advocate in Europe and the world. As ARTE has now set hybrid content as its core strategic reason for being and operating as a content provider, our partnership with PttP represents our will to be at the forefront of how hybrid storytelling develops. It allows us to convey to the industry the signal that we are committed to supporting this new form in the art of storytelling.PttP: In awarding the ARTE Pixel Pitch Prize, what qualities will the judges be looking for?

 

MR: We will be looking for truly native hybrid content, stories that are built from conception up onto different platforms, integrating the specifics of each platform to complement each other and enrich the whole story experience for the participant. The fuller and more complex the story experience for the participative audience, the better…!

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Social vs. Search Marketing: How They Compare [Infographic]

Social vs. Search Marketing: How They Compare [Infographic] | Tracking Transmedia | Scoop.it
Marketing your product or service is of course a key part of the process for getting your idea out there in front of the masses.
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