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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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5 rules: the smallest element of participation is now the individual node.

5 rules: the smallest element of participation is now the individual node. | Tracking Transmedia | Scoop.it
Video of a talk I gave in Oslo at the Norwegian Annual Communications/PR Forum “5 rules for PR in the digital era”.
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Rob Pratten on: Audience Participation with Linear TV – Transmedia Storyteller

Rob Pratten on: Audience Participation with Linear TV – Transmedia Storyteller | Tracking Transmedia | Scoop.it

"Question: In a TV fictional drama that’s been shot and edited, how do you introduce audience participation?
Answer: Make the TV series part of a larger open storyworld and provide additional participation layers.
Too often participation in TV is limited to game shows. Telephone voting evolved to text voting and has now evolved to web-based voting but participation is still largely quiz-based voting. What if the audience could actually enter a fictional drama as their own character and explore the world in such a way that they feel the dilemmas presented to the on-screen characters?..."

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Meanwhile, over on Minecraft The Hunger Games are running 24/7

Meanwhile, over on Minecraft The Hunger Games are running 24/7 | Tracking Transmedia | Scoop.it

A few weeks back, my neighbour’s 8 year old son spent almost over an hour carefully spelling out ‘Minecraft’ in foot and half high multi-coloured letters on the sidewalk in front of his and mine. When I asked him why he liked the game, he said: ‘It’s entertaining…. And it’s really good for spatial stuff and building things.’ His eyes lit up and he started describing all the things he’d built, the CN Tower, a castle, and various objects from volcanos to dynamite. Later this week he’s going to show me what he’s made and I can’t wait.

 

Minecraft is huge – an online game sandbox that allows anyone to build pretty much anything, developed by Markus ‘Notch’ Persson. Not only was Notch awarded the BAFTA Special Award in March 2012 for ‘significant contribution to a sector,’ Minecraft is now the best selling XBox Live Arcade game ever, with over 2 million games sold. So when a friend’s 14 year old son, Alex, told me he spent a ton of time playing in online versions of The Hunger Games built in Minecraft, I ever curious, immediately asked if he would show me...

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Scoping the Audience Participation [SSW series cont.] | Transmedia: Storytelling for the Digital Age | Scoop.it

Scoping the Audience Participation [SSW series cont.] | Transmedia: Storytelling for the Digital Age | Scoop.it | Tracking Transmedia | Scoop.it
Next, think about what you want your audience to be saying about you. Whether it’s in social media or walking out of the movie theater after the show, we all have something pretty specific we want to be buzzing off of people’s lips.
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