Tracking Transmedia
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Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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How Storytelling Can Increase Any Business

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via Karen Dietz, Brad Tollefson, Soraia Ferreira, Ph.D.
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Karen Dietz's curator insight, June 30, 2014 1:46 PM

This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.


I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.


I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have  wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).


So grab this piece and hone your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Janet Vasil's curator insight, July 1, 2014 7:31 AM

Good slideshare with actionable advise for better business storytelling...in video and everywhere!. 

Barbara Ganley's curator insight, July 7, 2014 8:12 AM

Useful to nonprofits, too

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SXSW: Confusion between stories and narratives for biz

SXSW: Confusion between stories and narratives for biz | Tracking Transmedia | Scoop.it
If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason.  Building storytelling into the communications mix delivers ...

Via Karen Dietz
siobhan-o-flynn's insight:

thanks for the long comment Karen! sounds like 8-12 steps backwards

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Jack Tang's comment, May 9, 2013 2:10 AM
I agree with Kevin that narrative is different with stores. Narrative is more affective way for company to understand the process of what they did wrong or right. In the other side, stories are just to tell and it is not really interactive to the company.
An, SungBin's comment, May 9, 2013 10:43 PM
I agree with the article, any company can have their own stories. However, it is hard to get attention by the customers in these days. and I think the narrative has more powerful influences then a just stories. of course, it depends how you narrate the stories to customers, it might get worse.
Karen Dietz's comment, May 10, 2013 11:31 AM
All of these comments are very interesting and I think some additional points need to be made. First, not all narratives re stories. A report or an essay or a testimonial are all types of narratives and are definitely not stories. A report can have stories within it, but is still a type of narrative. If people understood the DYNAMICS of storytelling they would know that stories continually evolve and are all about engagement. Storytelling is NOT about telling, it's about the co-created experience that happens when people are experiencing the telling and listening at the same time. Stories by their nature are interactive. Can narrative evolve? Sure. But the points made at the conference is setting up a false dichotomy between narratives and stories, which when put into practice, is less relevant. The most important piece to pay attention to is the engagement and evolving nature of stories. Saying stories end and narratives don't is silly and not true.
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How To Build Positive Marketing Stories That Work

How To Build Positive Marketing Stories That Work | Tracking Transmedia | Scoop.it

Editor’s NoteThis is the third and final excerpt that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs...

 

...in past posts in this series we’ve explored the critical importance of basing marketing efforts on values. Still, it goes without saying that viral success takes something more--some spark of joy or emotion or outrage that takes a message from launch to world famous in seconds.

 

That something more can be revealed by looking at a couple of the most iconic Internet viral successes through an unlikely lens--the evolution of the human brain. What we’ll discover are three universally powerful viral story elements: Freaks, Familiars, and Cheats. Anyone who wants to be heard in this world of noise and clamor has a stake in understanding these shortcuts to audience attention....

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Clothing Store Displays Real-Time Facebook ‘Like Counter’ On Hangers - PSFK

Clothing Store Displays Real-Time Facebook ‘Like Counter’ On Hangers - PSFK | Tracking Transmedia | Scoop.it

Brazilian retailer C&A uses social media to help indecisive shoppers get a 'second opinion' while in the store....

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Google patent app describes NFC sharing between devices, gives us Beam deja-vu | transmedia marketing in the physical world

Google patent app describes NFC sharing between devices, gives us Beam deja-vu | transmedia marketing in the physical world | Tracking Transmedia | Scoop.it
Android Beam has been with us since October of last year and now we might just be getting a look into how it...
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Meet Their Needs: Using Influence and Motivation In Marketing

Meet Their Needs: Using Influence and Motivation In Marketing | Tracking Transmedia | Scoop.it

Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them to do because they want to."

 

To influence someone doesn’t mean that you make the decision for them. Rather, it means that you present persuasive reasons for them to make a decision that you want them to make. They’re still deciding, you’re just helping them make your decision.Basically, you show them why they should be motivated.

 

If you’re trying to get people to make the decision to click your link, read your blog post, download your eBook, subscribe to your feed, request your quote, buy your product, or purchase your service, you must influence them in a way that makes them motivated to do so....


Via Jeff Domansky, Soraia Ferreira, Ph.D.
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Jeff Domansky's curator insight, July 1, 2014 1:58 AM

Dude, Maslow's hierarchy of needs still works! :-)

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Very Cool. Walking dead user journey chart3

This shows a range of User Journey's possible with the marketing of The Walking Dead.
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Ha Ha Yes Men: Shell Arctic Ready Hoax Was Masterful.

Ha Ha Yes Men:  Shell Arctic Ready Hoax Was Masterful. | Tracking Transmedia | Scoop.it
The elaborate hoax that the Yes Men created – a faux ad campaign and official looking website for a supposed Shell Arctic Drilling campaign – fooled this blogger…and thousands of ...
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A Stunning, New Social Media Tactic: Handwritten Notes

A Stunning, New Social Media Tactic: Handwritten Notes | Tracking Transmedia | Scoop.it

New Media? Digital Media? Old Media...

 

"Small businesses often operate at a disadvantage, but they certainly have the opportunity to establish the perception that they are more personable than their larger competitors...."

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The Power of Story Marketing: 4 Case Studies Revealed

The Power of Story Marketing: 4 Case Studies Revealed | Tracking Transmedia | Scoop.it
Regardless of how you feel about their politics, Invisible Children made Joseph Kony famous.  Their heart-string tugging, albeit controversial, YouTube video has garnered more than 88 million views.  Their goal was to build awareness.
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