Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Siobhan O'Flynn's CWC Social Story Business & You Web 2.0

A Presentation given to the CWC Strategic Digital Leadership Accelerator, OCADU, Nov.
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Why We Need Storytellers at the Heart of Product Development | UX Magazine

Why We Need Storytellers at the Heart of Product Development | UX Magazine | Tracking Transmedia | Scoop.it

There's an interesting question on Quora right now:

 

If you had to pick between an amazing product designer or an amazing engineer to build a new company around, which would you pick and why?


This question reflects a painful problem that is common at both small startups and large corporate organizations. Far too often, teams focus on execution before defining the product opportunity and unique value proposition. The result is a familiar set of symptoms including scope creep, missed deadlines, overspent budgets, frustrated teams and, ultimately, confused users. The root cause of these symptoms is the fact that execution focuses on the how and what of a product. But in a world where consumers are inundated with choices, products that want to be noticed and adopted must be rooted in the why....

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Smart. The Importance of Creative Design For Mobile App User Experience

Smart. The Importance of Creative Design For Mobile App User Experience | Tracking Transmedia | Scoop.it

A discussion of how important creative designs are for the mobile app user experience....

 

...One of the most effective ways of getting an app to stand out should be obvious, and yet many app developers don’t spend nearly enough time on it: creative design. What an app looks like is the first aspect people notice about it – even before they download it, and certainly before they test it out and see how it functions. That initial visual impression affects the entire user experience and will likely determine the ultimate success of an app.

 

If you’re doubtful, just look at Apple. Many people don’t realize that, despite now being a leader in the industry, Apple was actually not the first company to provide a mobile operating system or mobile apps. Before iOS, there were the likes of Palm OS, Symbian, Windows CE, and BlackBerry OS. And yet, like with almost everything else, Apple quickly surpassed the competition in the mobile market. In large part, this was because iOS simply looked better.

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Great Post from Brian Clark on 'Centering on the Audience'

Great Post from Brian Clark on 'Centering on the Audience' | Tracking Transmedia | Scoop.it

'Despite my love of dead German philosophers and obscure art theories, I’m a pretty practical guy (for a mad scientist.) I don’t see a phenomenal work mindset as an abstraction; I see it as a framework that actually makes real work better. I look at the way these ideas revolutionized art and science and philosophy, I read the words our predecessors have written about how it changed the way they thought about life and art, and I wonder: isn’t it time for the Networked Age to absorb in those same concepts? All it takes is another translation of phenomenology in a way that makes sense to the now, so let me start with a provocation and then humbly offer up a translation of minds greater than mine that left these gifts for us we’ve failed to unwrap....'

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