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Thanks to our pals at Transmedia 101, acclaimed filmmaker /author/strategist Jon Reiss will be in Toronto on Saturday, December 8 to talk about modern film distribution and marketing strategies with lucky filmmakers in a full day masterclass entitled Think Outside of the Box Office.
Want some even better news? Transmedia 101 has offered Film Army folk an exclusive 20% discount and students (high school, university or accredited college) a whopping 50% discount available when you register before December 1 to make the event even more accessible.
Use promo code filmarmy20 for 20% off by December 1!
A limited quantity are available so register now!
What it’s all about:
The Think Outside the Box Office (TOTBO) day master class gives participants the knowledge and tools they need to create a distribution and marketing path for their films. This course is recommended not only for filmmakers who have finished films, but especially those who are in the early stages of a film project or who want to have a clear understanding of the radically changing landscape for distributing and marketing films....
In the US many filmmakers are starting to get that they need to be responsible for distributing and marketing their films. We've been in this new paradigm since 2007 at least. But here in Europe – the mythology of white knights rescuing your film and you and carrying your film into the limelight is still very much alive. Most likely because there are still remnants of broadcast deals, co-production and government support even though those are declining precipitously.
So Chris Jones asked me to write a blog post to address the top 5 misunderstandings of self distribution. Here it is – would love to know your thoughts.
1. “I don’t need to worry about distribution – a company will buy my film and do that for me.”
'Unfortunately the world has changed. Estimates range that 35,000-50,000 new feature films made every year. Only 600 get on the international festival circuit. 200 get into Sundance. Of those, last year only 20 made deals starting in the low six figures. Multiply that by 5 sales markets worldwide. In a great year 100 films out of 50,000 are making deals starting in the low 6 figures. All rights distribution deals don’t exist anymore except for the lucky few. Part of the reason the Sundance Institute started Sundance Artist Services was to help all of the films who had been in the Sundance Film Festival but never received distribution. Around the world broadcast licenses are decreasing and film fund revenues are shrinking. However the world rewards entrepreneurial spirit and creative energy'
2. “Distribution and Marketing is something I can worry about later – right now I need to focus on making my film.”
'Filmmaking used to be only about making films. Now filmmaking has 2 parts – making a film – and connecting that film to an audience. It is what I call the new 50/50. But this is not a sequential process any longer. The earlier you start engaging your audience the more successful you will be in achieving your goals....'