Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Defiance – A Transmedia opportunity that gives a new lease of life to in-game advertising

Defiance – A Transmedia opportunity that gives a new lease of life to in-game advertising | Tracking Transmedia | Scoop.it
The in-game advertising industry has not had a happy few years. Back in 2002 when Massive Incorporated first brought us the ability to dynamically insert adverts into Xbox360 games the future looke...
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Trion Worlds explains how Defiance will 'co-evolve' in two mediums: TV & MMO

Trion Worlds explains how Defiance will 'co-evolve' in two mediums: TV & MMO | Tracking Transmedia | Scoop.it
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""In the past it's always been very difficult to connect television shows, which are always evolving, with video games, which are static," Trion Worlds CEO Lars Buttler states, going on to say that Trion has cracked that code. "In our unique setup, we can do things other people have never dared to try before."


Defiance the TV show and Defiance the MMO will, according to Buttler, "literally depend on each other and co-evolve..."

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