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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Indiegogo Insight: Winning the Middle Game

Indiegogo Insight: Winning the Middle Game | Tracking Transmedia | Scoop.it
Our data shows that, on average, campaigns raise the most money during the beginning and end of their timeline.

 

We find that successful campaigns raise, on average, 49% percent of their goals during the first and last 10% of the campaign length....

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Are You Really Ready to Crowdfund? Here Are 8 Tips from Filmmakers Who've Been There

Are You Really Ready to Crowdfund?  Here Are 8 Tips from Filmmakers Who've Been There | Tracking Transmedia | Scoop.it

"We've all heard how great crowdfunding can be for filmmakers.  Some filmmakers struggle to juggle freelance gigs while they're trying to get their own film made.  A cool $20,000 gives them time away from scrounging for spare change.

 

Many low-level funders will give $25 to a film they haven't even seen yet over the $12 for a movie ticket, $8 for a digital download or $20 for a DVD, just to feel they helped a film come into being.

But in the end, is crowdfunding worth it?..."

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Top 5 Mistakes In Documentary Funding: Campaigns w videos raise 122% more via Indiegogo

Top 5 Mistakes In Documentary Funding: Campaigns w videos raise 122% more via Indiegogo | Tracking Transmedia | Scoop.it

In this guest filmmaking article, we cover the top five mistakes made in documentary funding. By Faith Fuller

 

Are you in need of funding for your documentary? Are you uncomfortable asking people for money? Are you baffled by the whole fundraising process? Sometimes, just knowing a few simple rules and avoiding some common mistakes can make all the difference in your fundraising success.

 

Top 5 Fundraising Mistakes for Doc Filmmakers:

 

1. Not having a trailer – There’s nothing that can catapult or doom a documentary fundraising effort like a trailer. If you have a fantastic trailer that moves people emotionally, your chances for donations dramatically improve.

 

According to the crowd-funding platform IndieGoGo, campaigns with videos raise 122% more money than those without. You not only need a video, but that video needs to hit an emotional nerve with the audience. And NEVER show your video online without having a donate button right next to the video. If people are moved by your trailer, they need a way to donate right then and there while they’re “in the moment” and feeling inspired...

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