IDEO Launches A Start-Up Incubator (But Don’t Call It An Incubator) | Tracking Transmedia |

Apple. Samsung. Procter & Gamble. OXO. Walgreens. Ford. Toyota. 3M. Design firm IDEO has done work for them all in their 21-year history, a go-to service for the richest companies in the world--and their competitors--who are in constant need of fresh ideas.


IDEO has decided to add on something new. Rather than work for just the biggest companies in the world, they’ll be working with some of the smallest. It’s part of their new Start-Up in Residence program, a five-month boot camp for just one lucky start-up team who will work right aside IDEO out of their Chicago office.


“We’re not an incubator. But we believe that design built into an organization will help build the types of companies that will help change the world,” IDEO Partner Iain Roberts tells Co.Design. “My experience in this field is, too often people are interested in raising the capital to grow, rather than building a great product that will build a great audience.”...