Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Nice Case Study (in French) Transmedia Lab |Prometheus : Anatomie d'une campagne de marketing transmédia partie pour faire date.

Nice Case Study (in French) Transmedia Lab |Prometheus : Anatomie d'une campagne de marketing transmédia partie pour faire date. | Tracking Transmedia | Scoop.it

"Michael Humphrey (Forbes) : « The key piece of content innovation for me [in Prometheus' social marketing campaign] is the future TEDTalk (the unlocking system is cool but not all that new). For TED, there is another level of production — writing, acting, staging, editing, etc. — that goes beyond anything in the film. It flows from the story, contextualizes it, blurs the line of creation and audience, for the sake of the story and not just the marketing (although that’s the impetus for now)… Being willing to spill your central resources beyond the movie itself is, while not entirely unique, awfully rare and perhaps pivotal. »"

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(shhhh...) Project Prometheus. Prospective applicants may apply now.

(shhhh...) Project Prometheus.  Prospective applicants may apply now. | Tracking Transmedia | Scoop.it
Do you have what it takes to be a part of Project Prometheus? Visit the Project Prometheus Training Center and find out.
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Prometheus writer Jon Spaihts on How to Create a Great Space Movie

Prometheus writer Jon Spaihts on How to Create a Great Space Movie | Tracking Transmedia | Scoop.it
Jon Spaihts wrote five drafts of Ridley Scott's Prometheus, before handing it off to Damon Lindelof.

 

Excerpt:

 

"io9: How do you create relatable characters in the midst of a story with power suits and cryogenic ships and alien worlds, and vast unimaginable distances?

 

JS: You keep your stories rooted in the world we know. The more you re-invent, the harder your audience has to work to connect. If your fantastic world has recognizable families, or realistic workplace politics, or a spacefaring army that still dresses, walks, and talks like the army we know… then we have a starting place for that connection. Familiarity is an essential tool – and a great frame for your big re-inventions.

 

Above all, invest in the universal human experiences: love and heartbreak, ambition and frustration, rivalry and enmity. Loneliness, yearning, wonder...."

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!!! Prometheus, Dark Souls, And Storytelling In Video Games Vs. Film - Forbes

!!! Prometheus, Dark Souls, And Storytelling In Video Games Vs. Film - Forbes | Tracking Transmedia | Scoop.it
Storytelling in games is very different than in film. Alyssa Rosenberg flags a fascinating interview over at io9 with Prometheus screenwriter Jon Spaihts.

 

“Storytelling in games has matured tremendously in the past decade,” Spaihts tells io9′s Charlie Jane Anders. ”Some really great work has been done. But the design requirements are totally different, almost the opposite of filmic storytelling.

 

“The central character of a game is most often a cipher – an avatar into which the player projects himself or herself. The story has to have a looseness to accommodate the player’s choices. This choose-your-own adventure quality is a challenge for storytellers and, I fear, militates against art.

 

“A filmmaker is trying to make you look at something a certain way – almost to force an experience on you. Think of the legendary directors, whose perspective is the soul of their art. It’s the opposite of a sandbox world. It’s a mind-meld with a particular visionary...”

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Prometheus soundtrack listing may contain spoilers | Live for Films

Prometheus soundtrack listing may contain spoilers | Live for Films | Tracking Transmedia | Scoop.it

"I am beginning to worry that Ridley Scott’s Prometheus may not be the clever piece of sci-fi we have been continuously told it will be.
Spoilers ahead.
Sure it looks very cool, but lots of the trailers seem to be giving away a bit too much making it look like a generic sci-fi horror following the same beats as the original Alien but with some added psuedo-philosophy about the origins of humanity...."

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Transmedia Lab | Blog | When fan communities embrace the principle of storytelling 1/3

Transmedia Lab | Blog | When fan communities embrace the principle of storytelling 1/3 | Tracking Transmedia | Scoop.it

by Aurore Gallarino, published on 7.05.2012

 

"The aim of this series of articles is to provide a complete overview of certain fan practices which can be considered as potential transmedia practices, in particular in terms of storytelling. For our purposes the idea is not to exhaustively cover the new ways that fan communities appropriate, rewrite, and poach (De Certeau, 1980; Jenkins, 1992) from “mediacultures productions” (Maigret, Macé 2005), but instead offer a journey, which is neither linear nor complete, to the heart of expanded universes (Peyron, 2008) where fans create, navigate, and prolong the experience they first had. On the first leg of the journey, we will look at “fan community story factories”...."

 

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Rob Pratten on: Audience Participation with Linear TV – Transmedia Storyteller

Rob Pratten on: Audience Participation with Linear TV – Transmedia Storyteller | Tracking Transmedia | Scoop.it

"Question: In a TV fictional drama that’s been shot and edited, how do you introduce audience participation?
Answer: Make the TV series part of a larger open storyworld and provide additional participation layers.
Too often participation in TV is limited to game shows. Telephone voting evolved to text voting and has now evolved to web-based voting but participation is still largely quiz-based voting. What if the audience could actually enter a fictional drama as their own character and explore the world in such a way that they feel the dilemmas presented to the on-screen characters?..."

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Oooooo (you have done this yes?) The Weyland Corporation - Investors Wanted #ARG #transmedia

Oooooo (you have done this yes?) The Weyland Corporation - Investors Wanted #ARG #transmedia | Tracking Transmedia | Scoop.it

"The Weyland Corporation is currently seeking investors for several classified projects. Visit https://www.WeylandIndustries.com and sign up to learn more about these opportunities today."

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Fourth Wall Studios' Interactive Web Show Dirty Work Is Engineered for Short Attention Spans

Fourth Wall Studios' Interactive Web Show Dirty Work Is Engineered for Short Attention Spans | Tracking Transmedia | Scoop.it

Fourth Wall Studios, the masterminds behind new web comedy Dirty Work, know that viewers' increasingly short attention spans lead them to check their phones, monitor their email and cruise Facebook while watching shows — in fact, they’re counting on it....

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Rabbit Fall

Official site for the Canadian supernatural drama series Rabbit Fall by Angel Entertainment, features Believer and Non-believer blog, Choose Your Death postcards, theories forum, interactive map, episode guide, wallpaper, cast/character profiles....

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Google patent app describes NFC sharing between devices, gives us Beam deja-vu | transmedia marketing in the physical world

Google patent app describes NFC sharing between devices, gives us Beam deja-vu | transmedia marketing in the physical world | Tracking Transmedia | Scoop.it
Android Beam has been with us since October of last year and now we might just be getting a look into how it...
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Introducing RIDES, the New Transmedia Story Channel from Fourth Wall Studios

http://www.rides.tv is an interactive transmedia platform that adds a whole new level to viewing high quality content on your computer or your mobile device ...
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Transmedia - Advertising and Gaming - 4/30/2012 | #transmediascoop

Transmedia - Advertising and Gaming - 4/30/2012 | #transmediascoop | Tracking Transmedia | Scoop.it
Transmedia SF: How to Get Ahead in Advertising and Gaming Drivers in the evolution of transmedia and new uses of tools and techniques are explored by gaming ...
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Transmedia Lab | Detective Avenue, 1 an après : bilan du « premier cluedo transmedia »

Transmedia Lab | Detective Avenue, 1 an après : bilan du « premier cluedo transmedia » | Tracking Transmedia | Scoop.it

Avril 2011, Orange et Murmures Productions lancent Detective Avenue, une expérience transmedia d’un nouveau genre, entre série policière interactive et jeu d’enquête. Un an plus tard le lauréat de la bourse Orange de la Création et son partenaire reviennent sur ce qui fut une expérimentation riche d’enseignements.

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A Kickstarter Campaign with a Transmedia Twist from the Co-Creator of ‘Anyone But Me’

A Kickstarter Campaign with a Transmedia Twist from the Co-Creator of ‘Anyone But Me’ | Tracking Transmedia | Scoop.it

"Transmedia isn’t just a buzzword, but an engaging and cost effective tactic employed by content creators to entice fans and keep them entertained and engaged between regularly scheduled programming.


The co-creator of the hit web series Anyone But Me (which she made with Susan Miller and which recently aired its series finale after three seasons, 25 episodes and tens of millions of views) is launching a new unsettling character drama with a touch of humor. It’s called Guards of Dagmar, and is set in the supernatural and mysterious world of “a residency for the developmentally and intellectually disabled.”...."

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A Whole Bunch of Awesome: Game of Thrones - RPG Trailer

Created in partnership with author George R. R. Martin, get ready for the new role-playing adventure game for the Game of Thrones. See some of the multiple characters you will play as in this latest trailer.

 

Release Date: May 15, 2012
Platforms: PC, PS3, Xbox 360

 

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Liz Rosenthal - Storytelling in the 21st Century

A short version of Liz Rosenthal's lecture during TorinoFilmLab, hosted by BoostHbg with support from Film i Skåne.
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Taking a Look at Transmedia & Hashtag Killer Campaign | Loyalty360.org

Taking a Look at Transmedia & Hashtag Killer Campaign | Loyalty360.org | Tracking Transmedia | Scoop.it

"Have you been hearing the term Transmedia a lot lately? I certainly have from the Media clients that I work with. So I went to Wikipedia to check the definition..."

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Fabulous! Sherlock Series 2: A Special Q&A with Benedict Cumberbatch & co-creator Steven Moffat

Find answers to some of fans' most popular questions in this special panel with Masterpiece Sherlock star Benedict Cumberbatch, co-creator Steven Moffat and ...

 

[check out the comment thread - love it:

 

"Benedict's mum was a friend of Jeremy Brett.
For some reason, that just seems awesome."]

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Simon Staffans on: Closed or open participation in transmedia?

Simon Staffans on: Closed or open participation in transmedia? | Tracking Transmedia | Scoop.it

"We hosted our bi-monthly MindClub in Vasa, Finland, the other day, and had the great pleasure of welcoming Christy Dena as our main speaker. Something in particular stuck to my mind from the chat with Christy and other participants afterwards, and that’s what this brief post is about.

 

See, transmedia is many times (and in my opinion most often should be) inclusive of the audience and encouraging audience participation in one way or another (just googling ”audience participation in transmedia” yields 80k+ hits, for instance). But then, opinions start to differ, especially regarding the level and the way and the openness of the participation.

 

Now, any participation must, naturally, make sense within the scope of the project and as a part of the story world. If this is a given, however, we come to the question of the nature of the participation..."

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Great Interview: Transmedia Storytelling Around The World with Henry Jenkins | Transmedia Storytelling Berlin

Great Interview: Transmedia Storytelling Around The World with Henry Jenkins | Transmedia Storytelling Berlin | Tracking Transmedia | Scoop.it

Excerpt:

 

"Can you think of any examples of content, either mainstream or niche, that are great case studies for how things should play out?


HJ: If we want to describe transmedia in its classic forms, we might point towards The Matrix and Star Wars in film or Lost and Heroes in television. Each of these examples sought to systematically disperse elements of the story across as many media platforms as possible, using the full resources of the dominant media. This is transmedia storytelling. More recently, we might point towards Glee as an especially powerful example of how performances can be constructed across media, which represents a different approach to thinking about what transmedia entertainment is..."

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Love this! Fan Art: An Explosion of Creativity | Off Book | PBS

The fan art community is one of the most creative and active online. Taking pop culture stories and icons as its starting point, the fan community extends those characters into new adventures, unexpected relationships, bizarre remixes, and even as the source material for beautiful art....

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Supercalifragilisticexpialidocious: Five transmedia projects – May 2012 edition

Supercalifragilisticexpialidocious: Five transmedia projects – May 2012 edition | Tracking Transmedia | Scoop.it

Simon Staffans tags 5 transmedia projects to watch this month

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Transmedia Storytelling Workshop with Siobhan O’Flynn | Transmedia NZ

Transmedia Storytelling Workshop with Siobhan O’Flynn | Transmedia NZ | Tracking Transmedia | Scoop.it

here's the info for those who were asking!

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'Alt-Minds' transmedia game unveiled by Orange - watch video | Stories - an experience for your audience -

'Alt-Minds' transmedia game unveiled by Orange - watch video | Stories - an experience for your audience - | Tracking Transmedia | Scoop.it
Orange teams up with Lexis Numérique for a new variety of interactive fiction.
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