Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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From Zero to Transmedia in Four Weeks

From Zero to Transmedia in Four Weeks | Tracking Transmedia | Scoop.it

I feel the need to share after supervising my first transmedia project this year. Before I get too deep into describing the process, let me provide some backstory.

 

Media Arts is a three-year program at Sheridan College that focuses both on TV and film production. All Media Arts students take a Film & Broadcast course in their 2nd year. This course involves three distinct modules that the students rotate through – each module takes 4 weeks. The first module was completed last week.

 

I am co-teaching a module with Kim Murton. In the past, Kim has focused on TV production. This year, we decided that we would try to give the students a blended experience by:

 

setting, as their primary goal, the creation of a pilot episode for a web series
including the development of a transmedia strategy as part of the production process
requiring the students to shoot the majority of the webisode as a TV studio production
requiring the students to pre-shoot material, so that they would have to insert taped segments into the live recording
requiring the students to use all areas of the TV studio, including the greenscreen...

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David Fincher Produces 'Halo 4' Launch Trailer for Microsoft

David Fincher Produces 'Halo 4' Launch Trailer for Microsoft | Tracking Transmedia | Scoop.it

Video games these days are big Hollywood productions. A team of more than 200 people at Microsoft’s 343 Industries studio has been developing Halo 4 over the past four years. The new game, which launches Nov. 6, is being complemented by a full transmedia entertainment plan.

 

An important cog in the game’s launch will debut Oct. 18 on Late Night with Jimmy Fallon, when the David Fincher-produced Halo 4 launch trailer, titled “Scanned,” makes its worldwide debut. The trailer will debut on Halo Waypoint and the Xbox YouTube channel immediately following the broadcast debut.


“I enjoy collaborating with Tim Miller, who is at the visual and technical forefront of hybridized live-action/CGI – not only pushing the boundary but defining it,” said Fincher.


The director re-teamed with his visual effects lead from The Girl with the Dragon Tattoo, Tim Miller, who helmed the live action two-minute trailer in Prague. The action-packed promo blends CGI with live action to explore the backstory of Master Chief and provide a glimpse of the new threat he will encounter in Halo 4....

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george bach's curator insight, February 14, 2013 6:29 AM

an awesome oscar-worthing game

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The Silent History Represents A New Type Of Storytelling On iOS Devices -- AppAdvice

The Silent History Represents A New Type Of Storytelling On iOS Devices -- AppAdvice | Tracking Transmedia | Scoop.it
The Silent History could finally change how we read e-books on our iOS devices.

 

Much has been written about the steady decline of traditional books as e-readers and tablets have gained in popularity. This movement, however, really hasn’t changed the overall reading experience that remains much the same as it has for centuries. Even on our iPad, we still advance through a story one page after another, front to back.

 

The Silent History represents a much different type of storytelling, and one that effectively makes use of many of the features of iOS devices, including portability and GPS. The story itself is also quite good. The result is a presentation that is transformative, interactive, and at times, creepy. And one that, if proven successful, could change how future e-books are designed.

 

The Story

Set in 2044, the fictional Silent History looks back at 32 years of research on a strange phenomenon that leaves children speechless from the moment of birth. It is told through the use of “testimonials” written and collected since 2011 from those closest to the disease or most affected, including parents, doctors, teachers, and the occasional cult leader.

These testimonials each serve a vital, yet at times, different purpose. They may be a character portrait, short story, or just one part of a larger plot. Together, these 1,000-2,000 word narratives promise to tell a complete story. And yet, in another way, these individual stories only scratch the surface.

 

The Design....

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Fantastic! Transmedia Blog for Haunted House Project: harlanpitfield's Space

Fantastic! Transmedia Blog for Haunted House Project: harlanpitfield's Space | Tracking Transmedia | Scoop.it

Last night i woke up inside Glen Rouge, right in the middle of the campground. Still some people camping but not many. Everyone was asleep. Standing across the clearing was a coyote, looking right back at me. He moved over to one of the tents for a minute to sniff at something but then walked right back to the middle of the camp and locked eyes with me. I'm not sure why I wasn't moving but damn I was cold. Can't remember what happened over the next hour. Thought about trying to hitch a ride home since I was so close to Hwy 2. No jacket, no sweater. Or even walk on the sidewalk, over to Sheppard—stay out of the woods. But last time I did that I got picked up by the cops and they had questions. Better to just stick to the valley and walk in the dark.....

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Very Cool. A Transmedia Haunted House Project! The Butcher of Provincetown

Very Cool. A Transmedia Haunted House Project! The Butcher of Provincetown | Tracking Transmedia | Scoop.it

Check out this other great seeded content:

 

http://vimeo.com/40676319

 

http://harlanpitfield.posterous.com/

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Come Join Us! Web Series 101: Panel & Screenings Tonight! Transmedia 101 (formerly Transmedia Toronto)

Web Series 101: Panel & Screening

Tuesday, Aug 21, 2012, 7:00 PM

University College, University of Toronto
Room 179, 15 Kings College Circle Toronto, ON

33 Members Attending

Called by some as the "new independent film movement", Web Series are, in many ways, at the forefront of transmedia production. Come see how Canadian pioneers in the web series space talk about how transmedia tactics are integrated with their web series and what transmedia practitioners can learn from web series' best practices. Our Web Series 101...

Check out this Meetup →

Called by some as the "new independent film movement", Web Series are, in many ways, at the forefront of transmedia production.

 

Come see how Canadian pioneers in the web series space talk about how transmedia tactics are integrated with their web series and what transmedia practitioners can learn from web series' best practices.

 

Our Web Series 101 meetup featuring a screening and panel with Elize Morgan (Pretty in Geek, The Gate), Jonathan Robbins (Clutch), Regan Latimer (B.J. Fletcher), Ashton Catherwood (Microwave Porn), and Jay Ferguson (Guidestones) on August 21, 7-9 pm.

 

Who should come: creatives interested in creating screen content such as video, film, web, mobile, etc. and those interested in employing social networks to maximize reach, develop niche audiences, understand online distribution portals, etc.

 

Co-hosted by The Canadian Studies Program, University College, University of Toronto.

 

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Transmedia as foresighting. transmedia futures event s lab ocadu

A talk given July 31 2012, at the Transmedia Futures event, sLab OCADU...
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Supercalifragilisticexpialidocious: Ten Transmedia People - Spring 2012 Edition

Supercalifragilisticexpialidocious: Ten Transmedia People - Spring 2012 Edition | Tracking Transmedia | Scoop.it

By Simon Staffans, Monday, March 19, 2012

 

"Transmedia is a fascinating genre, as the imagination to quite an extent is the limit of how far you can go, how far you want to reach (well, imagination… and funds… and deadlines… and manpower… and other annoying variables).

 

This in turn means that new examples of transmedia rise to the surface all the time. Reactions and comments, analysis and case studies abound, from a great number of creative and intelligent people. Next to creating, developing and producing myself – i.e. learning by doing – this is where I find I learn the most about transmedia; from brilliant people all around the world...."

 

[great list & thanks for the inclusion, Simon!]

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Rob Pratten will be in TO talking Participatory Storytelling & Conducttr (Platform & Mobile)

New mobile app from Conducttr allows storytellers to offer more to their audiences without the development costs.

 

If you're in TO on July 25th, come catch Rob's talk for Transmedia 101:

 

As a bonus meetup for the month of July, Transmedia 101 is pleased to announce Robert Pratten presenting Participatory Storytelling, Wednesday, July 25th, 7-8:30 pm.

 

SPECIAL EVENT LOCATION: Rm 179, University College @ 15 Kings College Circle, Toronto (see map). There is a 100 cap for this facility so BRING YOUR FRIENDS. Doors open at 6:30 pm.

Co-hosted by The Canadian Studies Program, University College, University of Toronto.

 

Tickets are $5 CASH at the door except FREE to U of T STUDENTS with VALID ID.

& registration here:

 

http://www.meetup.com/Transmedia101/events/73609012/

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Transmedia Tuesday: Interview with Daniel Knauf About BXX Haunted - Mindhut - SparkNotes

Transmedia Tuesday: Interview with Daniel Knauf About BXX Haunted - Mindhut - SparkNotes | Tracking Transmedia | Scoop.it

Reposting as a new trailer is up on Youtube!

 

Bxx: Haunted follows a team of paranormal researchers as they spend 32 hours investigating a purportedly haunted house. What makes the story so interesting is the way that it is presented. The viewer is given access to all 32 hours of the investigation on 16 separate cameras throughout the house. That’s 512 hours of footage dropped on the viewer’s lap right from the get-go. As you proceed you get the opportunity to unlock new documents and videos that provide additional background on the events of those 32 hours.

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Cool! Great Post: Follow the White Rabbit: 3 stories, 3 lessons

Cool! Great Post: Follow the White Rabbit: 3 stories, 3 lessons | Tracking Transmedia | Scoop.it
(1) Multiple rabbit holes – Total Recall (2012) Walking in the Upper West Side, I spied a billboard: “Tell us your fantasy. We’ll make it real.” Intrigued, I took out my phone and entered the website listed at the bottom of the poster. There I received the following message: ”We’re sorry – This content requires Adobe Flash Player.”…...
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TEDxTransmedia Curator Nicoletta Iacobacci made Head of Strategy at EBU

TEDxTransmedia Curator Nicoletta Iacobacci made Head of Strategy at EBU | Tracking Transmedia | Scoop.it
At TEDxTransmedia HQ we are celebrating the great news that TEDxTransmedia founder and curator Nicoletta Iacobacci has been made Head of Strategy in the Media Department at the European Broadcasting...
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ARGs on Your Bookshelf: New Book Explores Transmedia Entertainment

ARGs on Your Bookshelf: New Book Explores Transmedia Entertainment | Tracking Transmedia | Scoop.it
Andrea Phillips recently published A Creator's Guide to Transmedia Storytelling. The book provides a taste of the creative and practical con...
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Canadian crossmedia crosses borders: Power to the Pixel Presence...

Canadian crossmedia crosses borders: Power to the Pixel Presence... | Tracking Transmedia | Scoop.it
Ahead of this week’s Power To The Pixel Conference and Market in London, Screen looks at how Canada’s transmedia work is the envy of other nations.

 

While much of the world is still argues about what “transmedia” exactly means, some countries have been producing it in quantity for some time. One of the leaders among these is Canada. Since the 1990s, Canada’s government funding bodies have aggressively supported and promoted innovation in digital media, and the country is now the home of some of the top transmedia producers in the world.

 

As a result, Canadian speakers will feature prominently in London’s Power To The Pixel conference, running October 16-19.
One of Power To The Pixel’s guest speakers will be Loc Dao [pictured], the head of digital content and strategy at the National Film Board of Canada’s Digital Studio. Dao has won dozens of awards for his digital media work, which include Bear 71, Gods Lake, Waterlife and The Test Tube With David Suzuki.

 

“We do get great feedback about our work here,” Dao says. “I hear people asking a lot if they can be Canadians and come work with us. We do think of ourselves as being somewhere in between the European and the American industry. We’re kind of a unique hybrid that you can’t really compare to either one. We’re very lucky in having this institution, the National Film Board of Canada, with our mandate and ability to produce these unique works.”..

 

Also mentioned: 

 

Andra Sheffer, Bell Fund

Pierre-Mathieu Fortin, Head of Creation, Online Content, at Radio Canada

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The Silent History Represents A New Type Of Storytelling On iOS Devices - redo w link

The Silent History Represents A New Type Of Storytelling On iOS Devices - redo w link | Tracking Transmedia | Scoop.it
The Silent History could finally change how we read e-books on our iOS devices.

 

Much has been written about the steady decline of traditional books as e-readers and tablets have gained in popularity. This movement, however, really hasn’t changed the overall reading experience that remains much the same as it has for centuries. Even on our iPad, we still advance through a story one page after another, front to back.

The Silent History represents a much different type of storytelling, and one that effectively makes use of many of the features of iOS devices, including portability and GPS. The story itself is also quite good. The result is a presentation that is transformative, interactive, and at times, creepy. And one that, if proven successful, could change how future e-books are designed.

 

The Story

 

Set in 2044, the fictional Silent History looks back at 32 years of research on a strange phenomenon that leaves children speechless from the moment of birth. It is told through the use of “testimonials” written and collected since 2011 from those closest to the disease or most affected, including parents, doctors, teachers, and the occasional cult leader.

 

These testimonials each serve a vital, yet at times, different purpose. They may be a character portrait, short story, or just one part of a larger plot. Together, these 1,000-2,000 word narratives promise to tell a complete story. And yet, in another way, these individual stories only scratch the surface....

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How Transmedia Storytelling Could Revolutionize Documentary Filmmaking

How Transmedia Storytelling Could Revolutionize Documentary Filmmaking | Tracking Transmedia | Scoop.it

...CROSS-PLATFORM MEANS INCREASED AUDIENCE...

 

WHAT MAKES FOR GOOD TRANSMEDIA STORYTELLING?


Kaplan believes a Transmedia project must stand on its own. He likes to use the visualization of a pyramid to describe a documentary project integrating a Transmedia component: "One side is film and one side is technology, and the third side is marketing/fundraising. The constraints these three apply are really valuable. If you don't understand the boundaries of the creative process and the marketing process, you're just building tech. The same applies if you are just thinking creative, then you're not thinking about audience engagement or the technological advancements that are there to facilitate your message, and you end up with a skewed result. Looking through this three-sided prism allows a lot of the strengths of these disciplines to shine, and that's what Transmedia really is."...

 

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Cool....The Butcher of Provincetown - Transmedia Origin Story Video

In 1921, a disaster befell the residents of Port Union, Ontario. Unfortunately, this disaster was man made.
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Transmedia 101 presents Music Rights 101 | Transmedia 101

Transmedia 101 presents Music Rights 101 | Transmedia 101 | Tracking Transmedia | Scoop.it
A panel presentation on music rights management for transmedia properties with Tony Tobias, Adrian Ellis, and Jason Leaver.

 

The constant changing digital landscape makes managing music rights for divergent media properties a heady experience for both seasoned producers and independent creatives alike. The speakers of our Music Rights 101 session, Tony Tobias (consultant, producer),

 

Jason Leaver (writer & director) and Adrian Ellis (composter) will offer a variety of perspectives for managing music rights in this digital/transmedia age. Music Rights 101 will take place Sept 18, 7-9 pm at our regular host location: InterAccess Electronic Media Arts Center.

 

Tickets are $5 cash at the door. Please RVSP on Transmedia 101′s Meetup page.

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Transmedia - the ketchup effect

Transmedia - the ketchup effect | Tracking Transmedia | Scoop.it

Simon Staffans: "Transmedia, as we all know, originated some 20 years ago. As a practice it has existed way longer, depending on how you define it, with the Bible being quoted as one of the first instances of transmedia in practice."


Via The Digital Rocking Chair
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My new post: The Dark Knight Rises, The Aurora Shootings, and the Usurpation of Immersion

Last night I finally had a chance to see The Dark Knight Rises & I left the theater thinking 1: it’s a very good film and 2: how very very sad I was. The theatre was packed and I would bet that...
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BMW - Transmedia Case Study | Angelique Papadelias

BMW - Transmedia Case Study | Angelique Papadelias | Tracking Transmedia | Scoop.it
BMW Transmedia Case Study looking at how brands tell their story through different platforms.
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Daniel Knauf, Creator of Carnivale, has a new #transmedia project: HAUNTED Feature Film Teaser

From Daniel Knauf, the creator of the HBO cult-hit series, CARNIVÁLE: On August 1st, exclusively on the YouTube bxxweb channel, see BXX: HAUNTED, a feature film drawn from archival footage gathered during the paranormal investigation of the notorious Blaylock residence.

 

Subscribe to http://www.youtube.com/user/bxxweb or, for more information regarding Bxx:HAUNTED and the innovative box-narrative format, go to http://bxxweb.com...

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Andrea Philips on Transmedia Storytelling, Fan Culture and the Future of Marketing - Knowledge@Wharton

Andrea Philips on Transmedia Storytelling, Fan Culture and the Future of Marketing - Knowledge@Wharton | Tracking Transmedia | Scoop.it

Knowledge@Wharton recently sat down with Andrea Phillips in New York City to discuss the evolution of transmedia storytelling and how these narrative techniques are being used to engage consumers and find new ways to market everything from movies to consumer products.

 

Knowledge@Wharton: Let's start with a definition: What is transmedia storytelling?

 

Andrea Phillips: I've been sticking with [University of Southern California professor] Henry Jenkins' definition, which boils down to: one story over multiple media where each makes a unique contribution.

 

Knowledge@Wharton: Can you give a few examples?

 

Phillips: Star Wars, for example, is a hugely successful franchise [that is also] transmedia, because different parts of that universe are shown in separate works [each of which provides] a unique contribution. For example, in the films, you see Han Solo and Princess Leia fall in love. But if you switch over to the books, then you know that they ultimately get married and have twin babies. You see a broader picture of the same narrative if you consume multiple pieces of media in that universe....

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Tom Hanks Talks “Electric City,” Web Content Economics, Expletives

Tom Hanks Talks “Electric City,” Web Content Economics, Expletives | Tracking Transmedia | Scoop.it
“I wanted to do something, for lack of a better phrase, deadly serious--meaning with serious themes, because the vast majority of stuff you see on the Internet is a one-off or almost always humorous.” And with that, Tom Hanks introduced Co.Create...
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Rob Pratten's SF Presentation: Creating a Successful Transmedia Project

Presentation to the San Francisco transmedia meetup group - Transmedia SF. Thanks to everyone who came out and for the passionate discussion afterwards.

 

Rob will be speaking on Participatory Storytelling & Conducttr, a 'pervasive entertainment platform' at Transmedia 101 in Toronto July 25th. Details here!

 

http://www.meetup.com/Transmedia101/events/73609012/

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