Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Simple, Elegant Genius: The BBC's Transmedia Sherlock - Part 1

Simple, Elegant Genius: The BBC's Transmedia Sherlock - Part 1 | Tracking Transmedia | Scoop.it
Here’s my favourite recent integrated transmedia production. I put this one together for a talk for the Transmédia Journées Festival in Montreal and I’m still a little OCD about following the Sherlock Twitter streams.
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TechCrunch | Marvel and Aurasma Show Off New Line Of Augmented Reality Comics

TechCrunch | Marvel and Aurasma Show Off New Line Of Augmented Reality Comics | Tracking Transmedia | Scoop.it
Today at SXSW, Marvel announced a partnership with Autonomy's Aurasma platform to lets users watch video trailers of books they see in stores, as well as 3D animation, recaps, and other augmented reality extras by holding their phones up to comics.
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The Next Generation Of Music Video: An Interactive Sound Visualizer

The Next Generation Of Music Video: An Interactive Sound Visualizer | Tracking Transmedia | Scoop.it
When it came time to release their new album, Terrestre, the band Mathon approached the interactive designers at Futura Epsis 1 to collaborate. "We wanted to create the next version of music videos," says Andreas Rothaug, Head of Development at FE1.
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Slavoj Žižek and Fredric Jameson on The Wire

Slavoj Žižek and Fredric Jameson on The Wire | Tracking Transmedia | Scoop.it
Two of the World's Most Famous Philosophers Weigh in on The Wire  (RT @olimould: Zizek and Jameson on The Wire - yet more stuff to bump up today's to-do list: http://t.co/O4abdsh6...)...
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Confessions of an Aca/Fan: Archives: What We've Learned About Games and Learning: An Interview with Kurt Squire (Part Three)

Confessions of an Aca/Fan: Archives: What We've Learned About Games and Learning: An Interview with Kurt Squire (Part Three) | Tracking Transmedia | Scoop.it
Kurt Squire discusses the roles of gender and genre in games-based learning (Part Three) http://t.co/rCy10wD9...
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Nuno Bernardo: Transmedia in Documentary Storytelling

Nuno Bernardo: Transmedia in Documentary Storytelling | Tracking Transmedia | Scoop.it
Interesting: MIPBlog | Nuno Bernardo: Transmedia in Documentary Storytelling http://t.co/GtrYCKQv...
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Transmedia Webumentary circa 1997 - This journey is only the beginning « The BBC Musical Nomad | Pervasive Entertainment Times

Transmedia Webumentary circa 1997 - This journey is only the beginning « The BBC Musical Nomad | Pervasive Entertainment Times | Tracking Transmedia | Scoop.it
As I gaze across the hot, dusty plains I have a little time to reflect on this complex and wonderful journey. As the Project Producer and as a composer and musician, Central Asia has held a deep, undefined fascination for me.
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Arrietty Film Now Highest-Grossing Ghibli Film in U.S. | Transmedia Means

Arrietty Film Now Highest-Grossing Ghibli Film in U.S. | Transmedia Means | Tracking Transmedia | Scoop.it
Box office earnings surpass US$15 million, film now 5th highest-grossing anime film in U.S.
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Liberated Words – Call for Video Narratives at MIX Conference - Contest Watchers | Transmedia Means

Liberated Words – Call for Video Narratives at MIX Conference - Contest Watchers | Transmedia Means | Tracking Transmedia | Scoop.it
Submissions are invited for video narratives of 3 minutes or less to be exhibited at The Pound Arts Centre, as part of the MIX Conference at Corsham Court, Bath Spa University, 16th – 18th July, 2012 in the UK.
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Guerrilla Marketing - Coca-Cola Happiness Machine for Couples

This past Valentine's day, Coca-Cola installed a very special vending machine inside one of the most crowded shopping malls in Istanbul. Coca-Cola has been p...
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Alice Young's curator insight, October 2, 2014 6:38 PM

In this video clip is it trying to promote the idea of 'happiness' and Coca-Cola has done this by piggybacking off of their original marketing campaign, the "Happiness Machine." The marketing campaign was huge success and gained media coverage and also strengthened their brand position.

Rebecca Zook's curator insight, November 26, 2015 11:43 PM

Coca-Cola adds a little more happiness to Valentine's Day, through this couple inspired vending machine which needs a little TLC to get working. 

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Apple’s Former Audio Guy Rolls Out A Home-Theater System

Apple’s Former Audio Guy Rolls Out A Home-Theater System | Tracking Transmedia | Scoop.it
Since Steve Jobs’s passing last October, Apple’s future has been a topic of fierce speculation. Can the company keep churning out disruptive products without its visionary frontman?
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How Social TV is Taking Over the Oscars and How You Can Win [CONTEST] | Transmedia: Storytelling for the Digital Age

How Social TV is Taking Over the Oscars and How You Can Win [CONTEST] | Transmedia: Storytelling for the Digital Age | Tracking Transmedia | Scoop.it
From the official Oscar.com Backstage Experience to special promotions and activities from entertainment checkin services and second screen companies, the biggest award show of the year is taking big steps towards being more social and digital.
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A cinematic leap for the smartphone

A cinematic leap for the smartphone | Tracking Transmedia | Scoop.it
Looking to buck the line at the Regency Bruin in Westwood? It's fine if you bring your smartphone.
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SXSW In A Nutshell: Homeless People As Hotspots

SXSW In A Nutshell: Homeless People As Hotspots | Tracking Transmedia | Scoop.it
South By Southwest 2012 can be summarized thusly: An impossibly-named marketing company called Bartle Bogle Hegarty is doing a little human science experiment called Homeless Hotspots.
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DAVID LYNCH DOCUMENTARY

We have been granted unparalleled access to make a film that explores one of the most distinctive voices in modern cinema: David Lynch.
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9 things Lady Gaga can teach us about community management

9 things Lady Gaga can teach us about community management | Tracking Transmedia | Scoop.it
This week, Lady Gaga became the first person to exceed 20m followers on Twitter.
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Yahoo’s Filmmaking Panel on Storytelling – #SXSW #webstories | We Blog The World

Yahoo’s Filmmaking Panel on Storytelling – #SXSW #webstories | We Blog The World | Tracking Transmedia | Scoop.it
On March 12, 2012 at SXSW, Yahoo! will be holding a unique filmmaking panel on the future of storytelling media titled “Times Are a’Changing: Digital Storytelling Today.” Moderated by Erin McPherson, VP, Head of Originals/Video at Yahoo!
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Demanding more from your TV - Transmedia in Documentary Storytelling | Pervasive Entertainment Times

Demanding more from your TV - Transmedia in Documentary Storytelling | Pervasive Entertainment Times | Tracking Transmedia | Scoop.it
Extending a factual TV series or a documentary with additional digital content is nothing new. In the late nineties, the BBC developed some complementary content for its flagship documentaries accessible by red button technology.
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4 Tips for Creating a Consistent Transmedia Content Strategy

4 Tips for Creating a Consistent Transmedia Content Strategy | Tracking Transmedia | Scoop.it
A consistent transmedia content strategy will facilitate more meaningful connections with your customers and extend the value of your content and amplify its overall impact.
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ZED.TO -- IndieGoGo

ZED.TO -- IndieGoGo | Tracking Transmedia | Scoop.it
An 8-month immersive narrative adventure, live and online, chronicling the end of the world. (#transmedia!
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Hunger Games rocks to new Arcade Fire release - Vancouver Sun | Transmedia Means

Hunger Games rocks to new Arcade Fire release - Vancouver Sun | Transmedia Means | Tracking Transmedia | Scoop.it
Hunger Games rocks to new Arcade Fire releaseVancouver SunEvery country needs an anthem -- even a dystopian republic like the Hunger Games' Panem.
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Documentaries go interactive; explore new opportunities at i-Docs 2012 | DocGeeks

Documentaries go interactive; explore new opportunities at i-Docs 2012 | DocGeeks | Tracking Transmedia | Scoop.it
The world is changing and so is the way we interact with films. Increasingly audiences want to do more than just 'watch'; they want to participate. Held ...
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ARG Zombies - A Mobile Alternate Reality Zombie Game.

Played in the real world, this iPhone MMORPG pits players against hoards of zombies, and nearby players in turn based combat adventure. (Really neat!
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Angry Birds Theme Park Takes Flight

Angry Birds Theme Park Takes Flight | Tracking Transmedia | Scoop.it
The Angry Birds are soaring to Finland's Särkänniemi Adventure Park. Hopefully it's not made of hastily hobbled-together wooden girders.
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