Tracking Transmedia
81.6K views | +0 today
Follow
Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
Your new post is loading...
Your new post is loading...
Scooped by siobhan-o-flynn
Scoop.it!

Social Login and Sharing Trends Across the Web | Visual.ly

Social Login and Sharing Trends Across the Web | Visual.ly | Tracking Transmedia | Scoop.it
Each quarter, Janrain analyzes social login and social sharing preferences for online users across the 365,000 websites using Janrain Engage.
more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

'Mad Men' Creator Matthew Weiner Reflects on the Season So Far

'Mad Men' Creator Matthew Weiner Reflects on the Season So Far | Tracking Transmedia | Scoop.it
Matthew Weiner, the creator and show runner of "Mad Men," answers questions about the characters and events of this season prior to Sunday night's finale.
more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Excellent Post: Sherlock: A Study in Series Reboots

Excellent Post: Sherlock: A Study in Series Reboots | Tracking Transmedia | Scoop.it

Sherlock Holmes is pretty popular guy these days in the entertainment world. Guy Ritchie’s two films starring Robert Downey Jr. and Jude Law amassed serious box office bucks, and CBS has a new TV series planned for fall called Elementary featuring Jonny Lee Miller and Lucy Liu as modern day New York-dwelling Sherlock and Watson, respectively (yes, that’s a female Watson). This past Sunday, PBS’ Masterpiece aired the final Series 2 episode of Sherlock which originally aired on BBC television.


All three iterations take different approaches to the classic sleuth and his sidekick. Sherlock creates a world where Holmes texts and Watson blogs. A credit to the show’s creators, Sherlock spun into a modern world feels new without being gimmicky. The technological advantages aid in the cases while not overshadowing the real show runner: Sherlock himself and his gifted ability to read people and situations....


more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Love- Introducing the Leap: 3D Gestural Control

Leap represents an entirely new way to interact with your computers. It's more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. For the first time, you can control a computer in three dimensions with your natural hand and finger movements....

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Love this: 22 Pixar story rules (one version)

Love this: 22 Pixar story rules (one version) | Tracking Transmedia | Scoop.it

SUNDAY, MAY 15, 2011 AT 03:39PM
Pixar story artist Emma Coats has tweeted a series of “story basics” over the past month and a half — guidelines that she learned from her more senior colleagues on how to create appealing stories:


#1: You admire a character for trying more than for their successes.


#2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different.


#3: Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite....

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Who Actually Falls for Hollywood's Viral Marketing? Well, for Starters, Me

Who Actually Falls for Hollywood's Viral Marketing? Well, for Starters, Me | Tracking Transmedia | Scoop.it

Scott Meslow for The Atlantic:


'From 'Blair Witch' to 'Prometheus,' increasingly elaborate interactive ad campaigns rely on fan fervor, even if they don't guarantee box-office success..


A few weeks ago, I received an email from the year 2073. As a "valued shareholder" of Weyland Industries—the space exploration company at the center of Prometheus, Ridley Scott's new sci-fi blockbuster, which arrives in theaters tomorrow—I was invited to complete "an exhaustive battery of both physical and cognitive tests" that would determine if I was a good candidate for Project Prometheus. I immediately clicked over to the Project Prometheus web forum, where members were working on cracking what they believed was a secret embedded in the code of the website. As the real-life strangers banded together to search for the Internet equivalent of buried treasure, one commented, "I foresee another sleepless night..."


I recently ended up investing a few hours into an alternate-reality game that turned out to be a promotion for Wrigley's 5 Gum. In the run-up to its release, Prometheus has been promoted like any other film: theatrical trailers, 15-second commercials, guest appearances by its stars on a variety of late-night shows. But Prometheus' most interesting advertisements—which have ranged from a TED Talk delivered by Guy Pearce's Peter Weyland in the year 2023 to a video explaining the technology behind David-8, the android played by Michael Fassbender—have gone straight to the Internet, to be devoured and deciphered by an enthusiastic (and sometimes obsessive) fanbase. And I should know. I'm one of them....'

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Very Cool: How Filmmakers Al and Al Tackled the Story of Alan Turing for The Creator

Very Cool: How Filmmakers Al and Al Tackled the Story of Alan Turing for The Creator | Tracking Transmedia | Scoop.it

[HTML1]By Katie Scott, Wired UKFilmmakers Al and Al decided to tackle the story of Alan Turing when they realized that they were in love with their computers.


“We were having a relationship with our machines, they all had names. It was around this moment that we remembered the relationship we had with computers when we were growing up, programming our Commodore 64s and playing on our Atari consoles,” the filmmakers explained to Wired.co.uk via e-mail.


“Everyone knows their own computer — what it will do, what it will struggle with, what procedures you have to go through to get it to do what you want,” they continue, “and everyone knows that dreadful moment when it crashes or it will no longer boot up and you start worrying about everything you have lost and start shouting and talking to it as if it can hear you. Once we knew who was the seed of the machines we were in love with, that’s when we saw computers in a new light.”


Their film, The Creator, will have its U.K. premiere at the preview weekend of Abandon Normal Devices Festival on June 23 at Cornerhouse in Manchester. The film will also be screened during the Festival, which runs from August 29 until Sept. 2.


We caught up with the filmmakers to find out what drew them to the project and what the audience can expect from the film about this enigmatic man....

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Genius/Weird/Gorgeous: My Dry Wet Mess' New Video Is A Flowing Collage Of Animation Techniques | The Creators Project

Genius/Weird/Gorgeous: My Dry Wet Mess' New Video Is A Flowing Collage Of Animation Techniques | The Creators Project | Tracking Transmedia | Scoop.it
Martin Allais brings together dark and light psychedelia in his visualization for...
more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Great post.. What ‘Doctor Who’ Can Teach Search Marketers

Great post.. What ‘Doctor Who’ Can Teach Search Marketers | Tracking Transmedia | Scoop.it
What does a 49-year-old television show about a time traveling alien with a British accent have to do with search marketing? There are several surprising similarities, such as the importance of using the right tools and always having a plan.
more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Ooo... To Read?? Not to Read???? 'Sherlock': Series 3 news summary

Ooo... To Read?? Not to Read???? 'Sherlock': Series 3 news summary | Tracking Transmedia | Scoop.it
'Sherlock': Series 3 news summary...
more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Rob Pratten talks Conducttr - Mobile App: Episode 20-Transmedia Tools

Rob Pratten talks Conducttr - Mobile App: Episode 20-Transmedia Tools | Tracking Transmedia | Scoop.it
CEO of Transmedia Storyteller, Robert Pratten, talks about his new Conducttr mobile app.
more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

OK - I read this far.. Great Quote: Ridley Scott on screenplay...

OK - I read this far.. Great Quote: Ridley Scott on screenplay... | Tracking Transmedia | Scoop.it

RS: '...the most important, significant thing in all films – I don’t give a sh*t whether it’s science fiction or a western or whatever – is the goddamn screenplay. Get the screenplay right and all this technology enhances it. But when the screenplay is weak… The technology is the means to the end, the screenplay is the end. If you get that right first, the rest is relatively straightforward....'

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Great Infographic: A Look Back at Facebook's Revenue and Valuations | Visual.ly

Great Infographic: A Look Back at Facebook's Revenue and Valuations | Visual.ly | Tracking Transmedia | Scoop.it
Facebook's long-awaited IPO kicked off Friday, May 18th, in a stock event that will make millionaires and billionaires out of many of the people who h...
more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

A theory about Prometheus and the Space Jockeys | Live for Films

A theory about Prometheus and the Space Jockeys | Live for Films | Tracking Transmedia | Scoop.it

Spoilers! I'm bookmarking until I see it..


'I was going to call this post “Why I am done with Ridley Scott.” I thought that was a bit harsh. We will see how it goes from here.
Last night I finally got to see Prometheus. It was in 3D IMAX. The film looked stunning, especially in the first half. It had a great sense of scale and depth showing us just how small mankind really is.
SPOILERS AHEAD:
The story left me feeling a bit “Is that it?” Lots of the characters made stupid decisions:
Surely they would have scanned the place before they went in?
Why would they step in pools of liquid on an alien planet without checking if it was acid?...'

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Whoa: FB fans aren’t seeing your posts (and how to fix it) | The Always Upward Blog

Whoa: FB fans aren’t seeing your posts (and how to fix it) | The Always Upward Blog | Tracking Transmedia | Scoop.it

Editor's Note: Be sure to check out Part II of this post---looks like we need to go a step further..


Uh huh. Read that one correctly too. Pay to post.


Not to advertise—to reach the fans you already have. The ones who thought clicking “like” added you to their newsfeeds.


Out of sheer curiosity, I clicked Promote, then began crunching numbers. If I want a post to reach all 90,600 fans of The 3/50 Project, I need to pony up more than $500.


Per post.

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Long Detailed Review: Huntsman: every trick in the fairytale book | fxguide

Long Detailed Review: Huntsman: every trick in the fairytale book | fxguide | Tracking Transmedia | Scoop.it

How face replacements, shattering soldiers, CG trolls and magic metallic mirrors were made for Snow White and the Huntsman. fxinsider members can also watch an exclusive interview with Double Negative, Rhythm & Hues, Pixomondo, Lola, The Mill, Hydraulx, Baseblack, BlueBolt and Nvizage, plus overall visual effects supervisor Cedric Nicolas-Troyan.


Working together with co-visual effects supervisor Phil Brennan, Nicolas-Troyan co-ordinated a wide range of shot-types – 1300 in all – for director Rupert Sanders’ first feature film. “I think besides spaceships and exploding New York, we’ve done everything that’s in the visual effects book!,” he jokes. “We’ve done creatures, transformations, animals and plants, buildings, fire and so much stuff. Cloth simulations, liquid metal, dynamics, face replacements. You name it – it’s somewhere in the movie.”.....

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

OMG... SO CUTE: Hide and seek Toddler POV

My darling 2 year old wearing my head cam, and playing hide and seek https://www.facebook.com/BraceillerProductions Thank you for all the amazing comments so...
more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

He’s Not Done With Exploring the Universe- ‘Prometheus’ Returns Ridley Scott to Outer Space

He’s Not Done With Exploring the Universe- ‘Prometheus’ Returns Ridley Scott to Outer Space | Tracking Transmedia | Scoop.it
Ridley Scott, the director of “Alien,” takes a legend into the future in his new film “Prometheus.”...


IT is the year 2089 when Elizabeth Shaw, an archaeologist with a spiritual bent, chips through a wall in a cave in the bleak mountains of Scotland and finds out that the human race is not alone in the universe. Illuminated by her torchlight is a 35,000-year-old painting of people worshiping a giant, who is pointing to a small cluster of stars.


“I think they want us to come and find them,” she says, eyes alight.


Feel free to start screaming anytime. The words “we’re not alone” can be a doorway to either salvation or terror.


That is the knife edge on which the British director Ridley Scott has balanced “Prometheus,” his long-awaited return to the universe without mercy or comfort that he first created in the 1979 movie “Alien.”...

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Alan Turing’s Patterns in Nature, and Beyond

Alan Turing’s Patterns in Nature, and Beyond | Tracking Transmedia | Scoop.it

How Turing Patterns Work


At the heart of any Turing pattern is a so-called reaction-diffusion system. It consists of an "activator," a chemical that can make more of itself; an "inhibitor," that slows production of the activator; and a mechanism for diffusing the chemicals.


Many combinations of chemicals can fit this system: What matters isn't their individual identity, but how they interact, with concentrations oscillating between high and low and spreading across an area. These simple units then suffice to produce very complex patterns.


"In principle, the behavior is generic. The trick is that you have to have the right rates for the chemical reactions, the right diffusion rates of reacting species," said Irving Epstein, a Brandeis University chemist who studies pattern formation.


Image: A schematic comparison of the reaction-diffusion model to what's known as the morphogen-gradient model, which is essentially a reaction-diffusion system with two non-interacting chemicals. (S. Miyazama/Science)

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Review: Majestic Visuals Power Prometheus Through Big, Murky Ideas

Review: Majestic Visuals Power Prometheus Through Big, Murky Ideas | Tracking Transmedia | Scoop.it

Ridley Scott proves in Prometheus that 33 years after Alien, he still remembers how to rouse primal fears within a gorgeously rendered, profoundly pessimistic sci-fi setting. The stylistic flourishes introduced in Scott’s 1979 classic became near-clichés for dozens of lesser filmmakers in the ensuing decades. Skeptics have reason to wonder if it’s even possible to find a fresh take on the man-versus-alien smackdown in outer space.

The answer provided in Scott’s R-rated saga Prometheus, which opens Friday in the United States: hell yeah.


Scott opens with a majestic montage that primes us for an eons-spanning saga. Filmed on RED cameras in native 3-D, a grand succession of nature’s greatest landscape hits lead us to a majestic waterfall. The camera pulls back to reveal a close encounter of the chromosomal kind that unfolds as a handsomely imagined variation on 2001: A Space Odyssey’s primordial caveman sequence.


Flashing forward several millennia, spunky archaeologist Elizabeth Shaw (played by Noomi Rapace) and her boyfriend Charlie (Logan Marshall-Green) discover caveman drawings in Scotland that bear thrilling resemblance to hieroglyphs found in other ancient ruins all over the world. “It’s not a map, it’s an invitation,” Shaw says....'

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Big Spaceship : Should brands die? Thought-Provoking Post

Big Spaceship : Should brands die? Thought-Provoking Post | Tracking Transmedia | Scoop.it

JUNE 7TH, 2012


'The strange world of strategy involves discussions about how to “humanize a brand” and debates about whether a brand is more Ellen DeGeneres or Ryan Seacrest (true story) Over the top language rant aside, we do treat brands a lot like people. Which got me thinking…humans die, so why not brands?


An argument for the mortality of brands:


1. It has become common knowledge (at least among marketers) that brands are entities made up of people’s perceptions and experiences, not just the actual product or service or logo. Cool. Accepted.


2. Because of this realization, marketers have begun to treat brands more like people. A brand has a personality, a style, a unique way of speaking and acting. There is an entire discipline — brand planning — centered around figuring out exactly what makes up a brand’s identity and how to keep it consistent (or when not to) over time.'

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

TechCrunch | Brands Start Automating Social Media Responses On Facebook And Twitter

TechCrunch | Brands Start Automating Social Media Responses On Facebook And Twitter | Tracking Transmedia | Scoop.it

Bots in Facebook?  Robots in Twitter?  Pinterest Run by HAL 9000?  It’s all very possible.

That’s right, surprisingly. in the next phase of the social web, brands are applying analysis and digital intelligence to better reach us....


..There are at least four types of Social Media Performance examples which we can expect, among them include:


Content Publishing on Timer: At a basic level, we already see dozens of social media management system providers like Hootsuite, Expion, Awareness, Argyle, Shoutlet enable brands to publish content on timer, many of these providers will climb into the following use cases.


Social Content Optimization: Now, we’re seeing a few companies emerge that can optimize content by starting with analysis of content and developing intelligence, vendors such as SocialFlow, CrowdBooster, Prosodic, and Adobe Social that match what’s being said and time content to publish at the right time to the right people....'



more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Yup. Me cited in a Dept of Defence doc on Transmedia Principles for Army Training. Crazy.

Yup. Me cited in a Dept of Defence doc on Transmedia Principles for Army Training. Crazy. | Tracking Transmedia | Scoop.it

Just SOOO not what I expected in my day.... wow!

more...
No comment yet.
Scooped by siobhan-o-flynn
Scoop.it!

Wattpad raises $17 million to become the YouTube of writing

Wattpad raises $17 million to become the YouTube of writing | Tracking Transmedia | Scoop.it
Wattpad, which describes itself as the world's largest online community of readers and writers, has raised $17 million from a group of venture funds led by Khosla Ventures.
more...
No comment yet.