Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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New JESS3 Presenation! Happy Day! Visual Storytelling 101

JESS3’s VP of Production & Operations, Becca Colbaugh, shares her thoughts on the key elements and mechanisms of visual storytelling.
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Welcome to Life: the singularity, ruined by lawyers (but of course...)

http://tomscott.com - Or: what you see when you die. If you liked this, you may also enjoy two novels that provided inspiration for it: Jim Munroe's Everyone...
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What makes something go viral? The Internet according to Gawker’s Neetzan Zimmerman

What makes something go viral? The Internet according to Gawker’s Neetzan Zimmerman | Tracking Transmedia | Scoop.it
The machine-like blogger has generated huge traffic numbers for Gawker — paying the pageview bills so other writers can focus on less viral work. 


"In March, I wrote about Gawker’s new quantity-over-quality experiment. Each day, one Gawker staffer was tasked with pageview-chasing duty, a quest to post enough cat videos, Miley Cyrus pics, and local news ephemera to keep the clicks coming en masse. That staffer’s work would free up others to work on longer, more involved pieces. Pageview duty rotated, because — who could stare too long into the Internet’s bright raw id and not go blind?

Neetzan Zimmerman, apparently. Editor A.J. Daulerio hired him two months ago to focus exclusively on viral content. Zimmerman’s title at Gawker is Editor, The Internet. He is assigned to cover the Internet..."

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Must Read: Christy Dena on 'Some Things I’ve Learned from Transmedia Worldbuilding'

Excerpt from a long, excellent post:


Christy Dena June 12


"If you’re playing transmedia bingo, ‘worldbuilding’ scores 10 points and one of those little jelly desserts from the kitchen. It is a term used by just about every transmedia evangelist, and me in the early days. Indeed, it seems a rite of passage for transmedia practitioners and commentators alike. There is a reason for this: it is a helpful metaphor for understanding and communicating that a transmedia project involves many stories and media — there is a whole ecology operating.


Of course, ‘worldbuilding’ has been around longer than transmedia, and is employed in many different ways. Some invoke ‘worldbuilding’ to describe the use of multiple media forms, especially ‘immersive’ ones like ‘virtual reality’. Buzzwords ahoy! But what this article focuses on is worldbuilding for writers and designers at the development stage, and especially two types of worldbuilding in transmedia: expandability and believability...."

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Nice. Hollywood, Inception, and the Cinematic Dream State: My Conversation with Jason Silva - Deep Media

Nice. Hollywood, Inception, and the Cinematic Dream State: My Conversation with Jason Silva - Deep Media | Tracking Transmedia | Scoop.it
One afternoon recently I spent a couple of hours with Jason Silva, the longtime Current TV host who’s been making much-talked-about micro-videos about the co-evolution of humans and technology—the latest of which will be featured at TEDGlobal later...
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TEDxMongKok. Tomi Ahonen on Augmented Reality as the Next Big Thing

Tomi Ahonen explains why Augmented Reality is the Next Big Thing A colourful, entertaining and educational talk that demonstrates some of the latest thinking...
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Amazing Pics. Master Class: How to Create an Unforgettable Portrait

Amazing Pics. Master Class: How to Create an Unforgettable Portrait | Tracking Transmedia | Scoop.it
Nadav KanderLondon-based photographer Nadav Kander has won awards and international acclaim for his genre-spanning editorial, art and advertising work.
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Worth Investigating: FanViewr | Custom Content Applications for Facebook

Worth Investigating: FanViewr | Custom Content Applications for Facebook | Tracking Transmedia | Scoop.it
The most effective way to display and distribute your content on Facebook. Build you audience with a FanViewr content application that automatically posts tot your timeline.
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How to Use the New Google Analytics Social Reporting Tool | Social Media Examiner

How to Use the New Google Analytics Social Reporting Tool | Social Media Examiner | Tracking Transmedia | Scoop.it
Social Media Measurement: How to use the new Social Reports features inside Google Analytics to help evaluate and measure your social media campaigns.
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Kickstarter failures revealed! What can you learn from Kickstarter failures? [INFOGRAPHIC] | Appsblogger.com

Kickstarter failures revealed! What can you learn from Kickstarter failures? [INFOGRAPHIC] | Appsblogger.com | Tracking Transmedia | Scoop.it
For the first time ever, the Kickstarter failure numbers are revealed. I recently came across Dan Misener’s article, Kickstarter hides failure, where he talked about how Kickstarter makes it difficult for you to see/find failed projects.
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Did Social Media Push Backfire on ‘Prometheus’?

Did Social Media Push Backfire on ‘Prometheus’? | Tracking Transmedia | Scoop.it

A highly inventive social media campaign for the 20th Century Fox movie “Prometheus,” which opened on Friday, likely helped its strong showing at the box office during its opening weekend. But social media may also be hurting the film as some disgruntled and disappointed fans are taking to Facebook, Twitter and influential film blogs to express their disappointment with the film....

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Great Infographic: A Look Back at Facebook's Revenue and Valuations | Visual.ly

Great Infographic: A Look Back at Facebook's Revenue and Valuations | Visual.ly | Tracking Transmedia | Scoop.it
Facebook's long-awaited IPO kicked off Friday, May 18th, in a stock event that will make millionaires and billionaires out of many of the people who h...
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ConnecTV - DO MORE THAN WATCH (hmmmm..)

ConnecTV - DO MORE THAN WATCH (hmmmm..) | Tracking Transmedia | Scoop.it
ConnecTV lets you chat with friends, learn more about your favorite shows and stars, while linking your favorite content to your social networks so you can share each moment.
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Funny,,,Mysterious NYC Ad Agency Headquartered in a Phone Booth

Funny,,,Mysterious NYC Ad Agency Headquartered in a Phone Booth | Tracking Transmedia | Scoop.it

'In today's rough economy, many companies are striving to keep their overhead low. But Clark&Kent takes this trend rather far, billing itself as "the ad agency with headquarters in a phone booth in New York." Ogilvy's staff better take note—this kind of creative economizing could give Martin Sorrell ideas. (A call box might be seen by some as a step up from Ogilvy's 11th Avenue digs, depending on its proximity to public transportation and a Starbucks.) You know, at certain angles, I can see right through that Clark&Kent booth. It's like I've got X-ray vision! Anyway, the startup has cute pop-out phone-booth business cards...'

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Sparrow Hall's: Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives

Sparrow Hall's: Examples of Transmedia and Cross-Platform Storytelling – Books, Blogs, Film, Marketing and Awareness Initiatives | Tracking Transmedia | Scoop.it
A list of my favorite transmedia and cross-platform stories (books, movies, blogs and more) that I put together for the BlogWorld 2012 Conference.
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Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film “The Sevens”

Secret Location Combines Gaming, Interactivity, and Telephony With Mysterious Film “The Sevens” | Tracking Transmedia | Scoop.it
When visiting the website of a creative company, the expectation is to find some contact information and selections of work and/or a demonstration of just how desperately social-media-savvy the proprietors are.
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ACG Unabridged: Brian Clark - Deus Ex Machinatio - Andrea Phillips

ACG Unabridged: Brian Clark - Deus Ex Machinatio - Andrea Phillips | Tracking Transmedia | Scoop.it
Brian Clark is a mad genius. A creator, a marketer, a thinker of deep and provocative thoughts; he's a founder at GMD Studios, and if you know me, you certainly know him. Brian has famously evolving opinions on the term "transmedia," but here, at least, is a snapshot from his brain some months back.


Q: How did you get into transmedia?


A: I got so lucky. I'm about as old as you can be and have grown up with "the network" — I was running BBS systems in the 1980s and volunteering to design MUD platforms in the early 1990s, but never really thought of computers as anything interesting professionally beyond being a tool to do something else that was interesting. I was working as independent music producer and recording engineer up until we started the collaboration that became GMD Studios in 1994, so the indie D.I.Y. necessities of that music scene were always multi-modal. To make a living, you needed to know how to do small presses of CD, how to build up a touring network, how to promote your work from city to city....

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(March 2012) How Does the ‘Kony 2012′ Phenomenon Illustrate ‘Why Videos Go Viral’? - NoFilmSchool

(March 2012) How Does the ‘Kony 2012′ Phenomenon Illustrate ‘Why Videos Go Viral’? - NoFilmSchool | Tracking Transmedia | Scoop.it
Why do videos go viral?  The success of the Kony 2012 documentary has a lot of filmmakers and activists pondering this very question.  Racking over 50 million...
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Nice. How much data is generated every minute? [infographic]

Nice. How much data is generated every minute? [infographic] | Tracking Transmedia | Scoop.it
This infographic from Domo contains some mindblowing stats about the sheer volume of data generated by the web.
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Clouds: beta is a computational documentary featuring hackers & media artists

Clouds is a computational documentary featuring hackers and media artists in dialogue about code, culture and the future of visualization. This is a preview of a feature length production to be released later this year.

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Cool! Case Study with Conducttr: Transmedia Storytelling in the Class Room |

Cool! Case Study with Conducttr: Transmedia Storytelling in the Class Room | | Tracking Transmedia | Scoop.it

Storytelling by Química visual: 


Transmedia Storyteller Ltd (TSL) asked Rex Hall, Project Manager, Broadcast & New Media at Doubletake Studios in Tampa, Florida USA to talk about his experience in bringing transmedia storytelling to the class room.

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Creating Prometheus’ Alien Sounds, With Parrots and Pop Rocks

Creating Prometheus’ Alien Sounds, With Parrots and Pop Rocks | Tracking Transmedia | Scoop.it
[HTML1]The grand sound effects for Ridley Scott's sweeping epic Prometheus often came from odd, unlikely sources -- including Pop Rocks, Xer...
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Donald Sutherland: ‘Hunger Games’ ‘Shows What Being a Capitalist Is’

Donald Sutherland: ‘Hunger Games’ ‘Shows What Being a Capitalist Is’ | Tracking Transmedia | Scoop.it
Actor Donald Sutherland told a rapt cinema audience at Paris' brand new Champs Elysées Festival on Saturday evening that "The Hunger Games" "shows what being a capitalist is in the United States.
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Social Login and Sharing Trends Across the Web | Visual.ly

Social Login and Sharing Trends Across the Web | Visual.ly | Tracking Transmedia | Scoop.it
Each quarter, Janrain analyzes social login and social sharing preferences for online users across the 365,000 websites using Janrain Engage.
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