Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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BBC Worldwide sets 'Peter and the Wolf' redo - Variety

BBC Worldwide sets 'Peter and the Wolf' redo - Variety | Tracking Transmedia | Scoop.it
BBC Worldwide Prods has picked up a retelling of Sergei Prokofiev's "Peter and the Wolf" to be produced as a Web series that will also air as a telepic on Beeb outlets.. Technology News from the entertainment source: Variety.
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A Call to Producers: Innovate or Die. IFP.org

A Call to Producers: Innovate or Die. IFP.org | Tracking Transmedia | Scoop.it

"I was recently struck by three things I read that echoed some of these sentiments: Ted Hope’s forlorn blog post in which he catches up an old friend to where he is now, Brian Newman’s post about how YouTube stars are disrupting the old indie film model, and the Huffington Post article on Jay Van Hoy and Lars Knudsen. I deduced a common theme running through all three: innovate or die.

Ted’s post lamented, “It is very frustrating watching what I love crumble away. I see many people with their fingers in the leaks, but few that want to build a new city higher up on the hill.” Brian said that filmmakers need to find innovative ways to connect to their audiences before the latter start to liken Sundance to the Metropolitan Opera, “a place you go to see a wonderful artform that you know you should respect, but that no one cares about anymore and which very few can afford to make or attend.” And the HuffPo article quoted Jay and Lars saying that too many indie producers “are too busy adapting when we should be innovating.” Film may be the new theater (or Metropolitan Opera), TV the new film, online streaming the new TV, but any way you frame it, the world of content creation, distribution, and consumption is changing–dramatically...."

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Why Louis CK and Amanda Palmer are the future of content = Skip the middleman

Why Louis CK and Amanda Palmer are the future of content = Skip the middleman | Tracking Transmedia | Scoop.it
Comedian Louis CK, who made $1 million selling downloads of a show through his website, has sold $4.5-million in tickets to a new tour in 48 hours.

 

Comedian Louis CK raised some eyebrows earlier this year when he sold downloads of a live show through his website and pulled in more than $1 million in about a week, despite the fact that fans could easily download the content for free. Now, he has done it again: instead of a traditional tour, he decided to sell tickets through his website, and sold $4.5-million worth in under 48 hours. Content creators of all kinds — authors, musicians and others — would do well to learn from his example, and that of others like Amanda Palmer, who recently financed a new album and tour through Kickstarter. The main lesson? Building a community is more important than ever....

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Louis C.K. Scores Big Without Ticketmaster, sells $4.5 mil in tickets in 2 days. SNAP!

Louis C.K. Scores Big Without Ticketmaster, sells $4.5 mil in tickets in 2 days. SNAP! | Tracking Transmedia | Scoop.it
Louis C.K.'s decision to go without Ticketmaster to sell tickets for his latest tour has proven another successful business experiment for the comedian.
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Authors Guild Slams E-Book Price-Fixing Settlement

Authors Guild Slams E-Book Price-Fixing Settlement | Tracking Transmedia | Scoop.it
The Authors Guild says a proposed settlement will give Amazon the ability to reshape the literary market by excessive discounting.
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Could be Genius: Web series transforms tweets into comedy sketches

Could be Genius: Web series transforms tweets into comedy sketches | Tracking Transmedia | Scoop.it

Web series recruits funny folks to reenact funny Twitter posts....

 

"We ask funny people on Twitter to write a sketch based on one of their tweets. We cast it, shoot it, and edit it. Done."...

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Good Will Goes Viral Through Social For Karen The Bus Monitor « Sysomos Blog

Good Will Goes Viral Through Social For Karen The Bus Monitor « Sysomos Blog | Tracking Transmedia | Scoop.it

A little over a week ago a man saw a video posted on YouTube of a bunch of 7th graders picking on their elderly bus monitor named Karen. The video goes for 10 minutes and shows the children actually bring her to tears. The man, Max Sidorov, who had never met Karen (Karen is from New York State in the US and Max from Toronto, Ontario in Canada), saw the video and felt so badly that this could happen that he had to do something about it. So Max started out with a simple idea, to use crowd-funding site Indiegogo to raise some money to send the bullied bus monitor on a much needed vacation.

 

While not all crowd-funding projects catch on and actually get funded, this one grabbed the attention of the world. Using our social media monitoring and analytic tool, MAP, I found that this story was talked about almost 30,000 times in just over a week....

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Supercalifragilisticexpialidocious: Brands and transmedia

Supercalifragilisticexpialidocious: Brands and transmedia | Tracking Transmedia | Scoop.it

I was interviewed by Stefania from Italian magazine Subvertising last week. It was an interesting interview, that really made me think through my stance on brands and transmedia – the how, the why, and the why nots.

One point I feel the need to elaborate a little bit on is how I think brands and companies easily can benefit from applying transmedia storytelling methods for their products as well as for their brands and companies. Stefanie asked me if I saw a likeness between transmedia on the one hand and brand engagement on the other hand. My answer was:

 

Certainly. That’s why I believe that brands can have so much use of transmedia storytelling methods; there is no need to go all out and throw iPad apps paired with graphic novels at people in order to market a cookie brand, but the cookie brand could make enormous use of the way transmedia projects are developed – building the story world the brand wants to exist in, planning narrative superstructures that fit the image of the brand and its products, developing entry points for the audience, things to collaborate on and share as well as a reason to do so and the tools to do so, and to share their creations with their friends… all in all, transmedia storytelling has a lot to offer brands.

 

To clarify the brief answer above, here are five points I believe matter for brands and companies when thinking about applying transmedia storytelling methods to their marketing and image building:...

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How Seanan McGuire Perfected Her Fictional Zombie Virus

How Seanan McGuire Perfected Her Fictional Zombie Virus | Tracking Transmedia | Scoop.it

"When Seanan McGuire set out to write her Newsflesh trilogy, she went to some extreme lengths to make her zombie virus as realistic as possible....

 

....Initially the people at the Centers for Disease Control and Prevention were unsure how to field questions on a zombie virus. Fortunately, the receptionist recognized McGuire as the author of “The Black Death” — a folk song about the devastating plague that hit Europe in the 1300s — and offered to put her in touch with the experts.

Still, it took more than a dozen calls to work out the details of her zombie contagion. “After about the 17th time,” says McGuire, “I called and said, ‘If I did this, this, this, this, this, this and this, could I raise the dead?’ And got, ‘Don’t … don’t do that.’ And at that point, I knew I had a viable virus.”..."

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Before Jumping on the Transmedia Bandwagon: The Four Ways to Approach Transmedia Storytelling

Before Jumping on the Transmedia Bandwagon: The Four Ways to Approach Transmedia Storytelling | Tracking Transmedia | Scoop.it

The digital revolution has spurred a revolution in storytelling, and filmmakers have been exploring ways to host, extend, amplify and augment their audio-visual narratives online since the Internet became a popular communication device....

 

...In the new book, "A Creator's Guide to Transmedia Storytelling," by Andrea Phillips ("The Maester's Path" for HBO's "Game of Thrones" and the Facebook game "America 2049" for human rights nonprofit Breakthrough) and published by McGraw-Hill, Phillips guides creators through the process of telling their stories on multiple media....

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Like: A History of the Internet Told Through Retro Movie Sites

Like: A History of the Internet Told Through Retro Movie Sites | Tracking Transmedia | Scoop.it

Unlike most Internet destinations, official movie websites are useful for a brief moment in time—making them a perfect capsule of a specific moment in Internet history. Yet, unlike a Times Square billboard, these sites (at least sometimes) neither get revamped nor get taken down because space out here is seemingly infinite and comparatively cheap. When faced with a choice to take down or continue hosting a site, movie studios probably figure, why bother removing them at all?

 

Thus we get these neglected pieces of Internet floating around the Web, like this untouched You've Got Mail site, which came to our attention through Twitter following writer-director Nora Ephron's death Tuesday. With its 1998 release date, the website gives us a frozen-in-amber look at the what 1998 Internet looked like. (And this site is oh-so 1998.)...

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Whoopi Goldberg Tells Indiewire Why She Is Using Kickstarter to Fund Her Directorial Debut

Whoopi Goldberg Tells Indiewire Why She Is Using Kickstarter to Fund Her Directorial Debut | Tracking Transmedia | Scoop.it

Celebrities using Kickstarter to raise money for a venture is nothing new. "Napoleon Dynamite" star Jon Heder, author Neil Gaiman and musician Amanda Palmer have all done it. But when Academy Award-winner Whoopi Goldberg launched her own crowdfunding campaign yesterday to help fund her directorial debut "I Got Somethin' To Tell You," you can bet more than a few folks' eyebrows were raised....

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Frankenweenie - New Full-Length Trailer - From Tim Burton | Official Disney HD

From creative genius Tim Burton ("Alice in Wonderland," The Nightmare Before Christmas") comes "Frankenweenie," a heartwarming tale about a boy and his dog. ...
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JON REISS LAUNCHES THE TOTBO SYSTEM | Filmmaker Magazine

JON REISS LAUNCHES THE TOTBO SYSTEM | Filmmaker Magazine | Tracking Transmedia | Scoop.it

Jon Reiss has finally realized that the secret to indie-film tutorial success is having a catchy moniker. And now he has a YouTube channel too...

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Don Cheadle’s “Envision” Keynote Address on Sustainability and Activist Filmmaking

Don Cheadle’s “Envision” Keynote Address on Sustainability and Activist Filmmaking | Tracking Transmedia | Scoop.it
Actor Don Cheadle (Hotel Rwanda, Crash) delivers the closing keynote address from Envision 2012: Stories for a Sustainable Future.

Here, he discusses his career, issues of sustainability, and the merits of social issue filmmaking.
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Sony, Starlight broaden 'MIB' franchise - Entertainment News, EXCLUSIVE, Media - Variety

Sony, Starlight broaden 'MIB' franchise - Entertainment News, EXCLUSIVE, Media - Variety | Tracking Transmedia | Scoop.it
Sony Pictures Entertainment is moving to amp up the "Men in Black" brand.. EXCLUSIVE from the entertainment source: Variety. Sony, Starlight broaden 'MIB' franchise.
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Crowdfunding Isn't Legal Yet, Regulators Say

Crowdfunding Isn't Legal Yet, Regulators Say | Tracking Transmedia | Scoop.it
(Reuters) - Some entrepreneurs are becoming so anxious to sell securities in their companies through crowdfunding sites that they are courting investors before federal rules allowing the process are in place, a state securities regulator said on...
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The New Viral Video: From Keyboard Cat to Ideas Worth Spreading

Videos with millions of views come in many flavors, but they have a common thread: they inspire us to share them with others. Viral videos have often provided decidedly ephemeral entertainment—think cats playing pianos and dogs riding skateboards.
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Andrea Phillips: The Terribleminds Interview w Chuck Wendig

Andrea Phillips: The Terribleminds Interview w Chuck Wendig | Tracking Transmedia | Scoop.it

A snippet...

 

CW: What's one transmedia project that got it right, in your mind?

 

AP: Only one?! Right this minute I’m enamored of The Lizzie Bennett Diaries, a web series adaptation of Pride and Prejudice that plays out on social media, too. The thing I love about it is it’s as deep as you want it to be. If you just want to watch the web series, great! If you want to see what’s happening on Twitter, that’s aggregated for you through Storify. If you want to follow them yourself on Twitter, Tumblr, Facebook, and talk to the characters… You can! And each of these progressively more involved ways of consuming the story are rewarded. It’s great design.

 

And on top of that, the writing is hilarious, the actors are all fantastic, and it’s fun to see how this familiar story plays out despite a shift to a modern-day setting. So far I’ve been really impressed with it.....

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LOVE IT! Margaret Atwood on Indiegogo & Fanado Goes Mobile

LOVE IT! Margaret Atwood on Indiegogo & Fanado Goes Mobile | Tracking Transmedia | Scoop.it
Fanado: (n) fan.ad.o /fe’nado/: a person who is totally into and wildly knowledgeable about great artists of any and all kinds.
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Inside Minority Report‘s ‘Idea Summit,’ Visionaries Saw the Future

Inside Minority Report‘s ‘Idea Summit,’ Visionaries Saw the Future | Tracking Transmedia | Scoop.it

The year was 1999, and Steven Spielberg was preparing to turn Philip K. Dick’s short story “The Minority Report” into a $100 million action movie starring Tom Cruise. There was just one problem: The story was set in the undated future, and the director had no idea what that future should look like. He wanted the world of the movie to be different from our own, but he also wanted to avoid the exaggerated and often dystopian speculation that plagued most science fiction.

 

Instead, he wanted his film to be a realistic depiction of how things might actually look in 50 years. So Spielberg convened an ad hoc think tank: He invited a small group of the foremost thinkers in science and technology, along with a handful of people involved with the movie, to hang out for a weekend and talk about the future....

 

To mark the 10th anniversary of Minority Report‘s June 21 release, Wired spoke to more than a dozen people who were at the so-called “idea summit” that delved deep into the future. As participant Joel Garreau recalls, “I don’t think many of us knew what the fuck we were getting ourselves into.”

 

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Summer School for Geeks: 11 New Sci-Fi and Fantasy Books

Summer School for Geeks: 11 New Sci-Fi and Fantasy Books | Tracking Transmedia | Scoop.it
Blowback: What Geeky Book Is Next on Your Reading List?You've probably got your own hot picks about what to read this summer. Drop your most...
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Nice: Behind The Innovative Social/Content-Driven Campaign For “Prometheus”

Nice: Behind The Innovative Social/Content-Driven Campaign For “Prometheus” | Tracking Transmedia | Scoop.it

The plot of Ridley Scott’s sci-fi film Prometheus--a sprawling exploration of the origins of man--may have raised some questions but the movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory.

 

Ignition Interactive, the creative agency behind much of the Hunger Games’ online campaign (previously profiled on Co.Create), designed and executed a similarly complex and bar-raising effort that aimed to engage potential moviegoers in the mysterious world of Prometheus by utilizing bespoke content and some previously unexploited avenues for marketing.

 

While The Hunger Games had a rabid and active fanbase from the books long before that movie came along, Prometheus’ pre-existing fanbase was much smaller and less obvious. Film geeks and fans of Scott’s 1979 film, Alien (for which Prometheus is a prequel of sorts) form a dedicated core that Ignition was charged with expanding. The L.A.-based company did so by employing some of the tactics from the Hunger Games campaign as well as a number of new ones....

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Producing Rules For Hard (aka All) Times | Truly Free Film

Producing Rules For Hard (aka All) Times | Truly Free Film | Tracking Transmedia | Scoop.it

Ted Hope on:

 

1. Set the agenda

2. Beware of their unexpressed agenda

3. Use passion to open doors

4. Find your community & activate

5. Create tools now for use later....

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How can marketers react to multi-screen trends?

How can marketers react to multi-screen trends? | Tracking Transmedia | Scoop.it
With increasing smartphone penetration, the growing use of tablets, as well as laptops and PCs, it's more than likely that people are viewing TV while using another device, or with one close at hand.
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