Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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The Dynamics of Crowdfunding: Determinants of Success and Failure by Ethan Mollick :: SSRN

The Dynamics of Crowdfunding: Determinants of Success and Failure by Ethan Mollick :: SSRN | Tracking Transmedia | Scoop.it

Very Cool Share:

 

White Paper by Ethan R. Mollick:

 

Crowdfunding allows founders of for-profit, artistic, and cultural ventures to fund their efforts by drawing on relatively small contributions from a relatively...

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Whoa! that's so Cool! An Interactive Map of the Dark-Money Universe

Whoa! that's so Cool! An Interactive Map of the Dark-Money Universe | Tracking Transmedia | Scoop.it
Click your way through the final frontier of unlimited political money.
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Exclusive: Neill Blomkamp Talks Politics Of 'Elysium,' "Nightmare" Of 'Halo' & Teases More 'AGM Heartland' On The Way

Exclusive: Neill Blomkamp Talks Politics Of 'Elysium,' "Nightmare" Of 'Halo' & Teases More 'AGM Heartland' On The Way | Tracking Transmedia | Scoop.it
Yesterday, Neill Blomkamp hit Hall H at Comic-Con with seven minutes of footage from his sophomore feature film effort,...
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Darkest Shadow - Quiet Still Beginning

Darkest Shadow - Quiet Still Beginning | Tracking Transmedia | Scoop.it
The 'Darkest Shadow' campaign will begin Monday, July 16 at approximately 4:00 AM PDT and will run for one full week. Individual rewards will be provided to top contributors at the end of each round ...
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5 rules: the smallest element of participation is now the individual node.

5 rules: the smallest element of participation is now the individual node. | Tracking Transmedia | Scoop.it
Video of a talk I gave in Oslo at the Norwegian Annual Communications/PR Forum “5 rules for PR in the digital era”.
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Gumroad - Sell like you share.

Gumroad - Sell like you share. | Tracking Transmedia | Scoop.it
Sell like you share....

 

Hosting, payment, and delivery handled for you.
Focus on creating awesome content, and forget about everything else.


Do what you already do.
Use the channels you already have with your fans and followers. You are the distribution. No store needed....

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'The Hobbit' Stuns Comic-Con Crowd

'The Hobbit' Stuns Comic-Con Crowd | Tracking Transmedia | Scoop.it
SAN DIEGO — If reaction to "The Hobbit" footage at Comic-Con is any indication, Peter Jackson has another couple of blockbusters on his hands.
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Save the Date: July 31 - Deus Ex Machinatio - Andrea Phillips

Save the Date: July 31 - Deus Ex Machinatio - Andrea Phillips | Tracking Transmedia | Scoop.it

Always wanted to attend one of my speaking gigs but never been in the right place at the right time?...

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'SMILEY' to Release With Innovative Distribution Plan in Theaters: TUGG & VOD and on VOD October 11th | MoreHorror.com - Horror News, Movie Reviews, Exclusive Interviews

'SMILEY' to Release With Innovative Distribution Plan in Theaters: TUGG & VOD and on VOD October 11th | MoreHorror.com - Horror News, Movie Reviews, Exclusive Interviews | Tracking Transmedia | Scoop.it

'...SMILEY will be made directly available to a massive global fan base by using a new hybrid approach for distribution. To see the film in theaters, the producers will be utilizing Tugg, Inc. (“Tugg”), a web-platform that lets audiences choose the films that play in their local theater. With Tugg, fans will be able to buy tickets to premiere screenings throughout the U.S. on October 11th and October 31st. Tickets for the premiere screenings will go sale on Monday, July 16th, and fans will be able to request to host their own screenings soon after.

 

Starting Friday, June 29th, fans will be able to pre-order SMILEY to stream on demand through the film’s website, http://www.smileymovie.com for a reduced price of five dollars. The buyers will also be prompted to select between a PG-13 or R Rated Director's Cut of the film. At 12:01am on October 11th, audiences will receive an email notification that SMILEY is now available to stream over their computers, smart TV's, smart phones and tablets in the U.S. and most international markets through Redux's Artists platform, which enables artists and filmmakers to sell video content directly to their audience across every screen. The film streams exclusively on Redux between October 11th and October 31st...'

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“Breaking Bad” Wants to Blow Half of Your Face Off

“Breaking Bad” Wants to Blow Half of Your Face Off | Tracking Transmedia | Scoop.it

The rise of reality TV proved that plenty of viewers just want to see themselves onscreen, so to speak....

 

...AMC’s “Go Fring Yourself” app is a new promotion for the forthcoming season premiere of its violent meth-focused hit series, Breaking Bad. The cheekily titled app allows viewers to slip into the half-vaporized skin of series villain Gus Fring, who met a memorably gory end in last season’s finale. Each user simply uploads a picture onto the app, in order to then watch Fring get blown up with their own face now grafted onto his, Cage/Travolta-style. Whatever you do, though, don’t forward the resulting footage on to your mother....

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How To Build Positive Marketing Stories That Work/ Jonah Sachs

How To Build Positive Marketing Stories That Work/ Jonah Sachs | Tracking Transmedia | Scoop.it
Editor’s NoteThis is the second of three excerpts that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs, the cofounder of Free Range Studios (the creative studio behind...
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Finding Your People: Why Filmmakers Should be on Tumblr... Now | Future of Film

Finding Your People: Why Filmmakers Should be on Tumblr... Now | Future of Film | Tracking Transmedia | Scoop.it

Filmmakers, are you tapping your full potential when it comes to social media marketing? If you aren't on Tumblr, says the Center for Social Media, then the answer is a resounding "No." Their advice: Find, tag, respond, and reblog, all with a personal slant....

 

Consider this…

 

1. People on Tumblr LOVE to discuss movies and filmmakers.
They love to share information about movies and filmmakers. They post trailers and clips and encourage people to see films. They do all this, without prompting or the request of the filmmakers, but out of their genuine enthusiasm for film or topic. Need proof? Search the Tumblr tags for THE BULLY PROJECT, BYRON HURT, GASLAND or HOW TO DIE IN OREGON. As far as I can tell, none of these films/filmmakers have created a Tumblr presence on their own. Tumblr’s documentary enthusiasts, however, have built one for these and many other films/filmmakers. All this is to say—your film is out there, being discussed online, without you having to make a shred of effort—think of how much more discussion would be cultivated, and how much more meaningful that discussion would be, if you were participating in it!...

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BONUS TRANSMEDIA 101 JULY MEETUP: Robert Pratten presents Participatory Storytelling & Conducttr, a 'pervasive entertainment platform'

BONUS JULY MEETUP: Robert Pratten presents Participatory Storytelling

Wednesday, Jul 25, 2012, 7:00 PM

University College, University of Toronto
Room 179, 15 Kings College Circle Toronto, ON

9 Members Attending

                  As a bonus meetup for the month of July, Transmedia 101 is pleased to announce Robert Pratten presenting Participatory Storytelling, Wednesday, July 25th, 7-8:30 pm. SPECIAL EVENT LOCATION: Rm 179, University College @ 15 Kings College Circle, Toronto (see map). There is a 100 cap for this facility so BRING YOUR FRIENDS. Doors op...

Check out this Meetup →

 

Robert Pratten presents case studies of recent transmedia projects and his workflow for adding participation to any linear format such as a web series, book or movie. Robert is CEO and Founder of Transmedia Storyteller Ltd., an audience engagement company and provider of Conducttr, a pervasive entertainment platform, developed by his company for cross-platform social games and stories. The Conducttr authoring tool requires no programming skills and is available worldwide via any web browser. Experiences scripted in Conducttr can be immediately made available on a free Conducttr mobile app or via bespoke custom-apps.

 

SPECIAL EVENT LOCATION: Rm 179, University College @ 15 Kings College Circle, Toronto. Co-hosted by The Canadian Studies Program, University College, University of Toronto.

Tickets are $5 CASH at the door except FREE to U of T STUDENTS with VALID ID.

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Ha Ha Yes Men: Shell Arctic Ready Hoax Was Masterful.

Ha Ha Yes Men:  Shell Arctic Ready Hoax Was Masterful. | Tracking Transmedia | Scoop.it
The elaborate hoax that the Yes Men created – a faux ad campaign and official looking website for a supposed Shell Arctic Drilling campaign – fooled this blogger…and thousands of ...
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Social Media and the Importance of Kaizan « Sysomos Blog

Social Media and the Importance of Kaizan « Sysomos Blog | Tracking Transmedia | Scoop.it

The sale of Digg.com for $500,000 (a pittance compared with the $200-million to $300-million it was worth a few years ago), is a lesson to all social networks, including the mega-giants that dominate the landscape.

 

While Digg has become irrelevant in the past year, it was not that long ago that it was the king of the hill. It attracted major amounts of traffic, had a passionate and engaged community, and was an industry leader....

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How the #Mozparty is changing Popcorn: New Blog Post by Brett Gaylor

How the #Mozparty is changing Popcorn: New Blog Post by Brett Gaylor | Tracking Transmedia | Scoop.it

This is a detailed post that has been a long time coming. In summary: • Popcorn has achieved a lot in the last 5 months
• We’re discovering that our template model is creating too much complexity
• We’re realizing that Popcorn is a powerful media literacy tool
• We’re increasing our focus on Popcorn Maker as a remixer


Over the last 5 months, the Popcorn team has been busy. While expanding our focus from Popcorn.js to include the Popcorn Maker app, we have shipped 7 releases, closed over 835 tickets, been featured on the mainstage of TedGlobal, had a brand and UX review by the best in the business, created an educational curriculum for young people, and shipped a new version of our web app. The team has grown - Bobby Richter has been joined by developers Jon Buckley, Scott Downe, and our UX intern Kate Hudson who has become a leader in the project. Our collaboration with the Center for the Development of Open Technology has continued - David Humphrey has taken an increasingly active role in the engineering leadership at the Mozilla Foundation, and new researchers have joined our core contributors there. Its been a heady several months. Luckily we’ve had a few cakes to celebrate our release, or we might have gone crazy....

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Lessons From Netflix (sshhh... it works...)

Lessons From Netflix (sshhh... it works...) | Tracking Transmedia | Scoop.it
While it’s a given that Netflix’s runaway success as an online streaming service took everyone (including Reed Hastings) by surprise, I’d like to offer up a few reasons why consumers are so enamored of Netflix.
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REVIEW: 'The Dark Knight Rises' Brings Christopher Nolan's Batman Trilogy to a Thundering, Mostly Satisfying Conclusion

REVIEW: 'The Dark Knight Rises' Brings Christopher Nolan's Batman Trilogy to a Thundering, Mostly Satisfying Conclusion | Tracking Transmedia | Scoop.it

Director Christopher Nolan's dramatic re-envisioning of the Batman franchise comes to a thundering end with "The Dark Knight Rises," a spectacular noir epic that's equal parts murky, bloated, flashy and triumphantly cinematic. Four years after Nolan's "Batman Begins" sequel "The Dark Knight" rattled audiences with a similar audiovisual overload, the new movie falls into the same rhythm and remains viscerally satisfying even when the story falters. Once again, Nolan's monolithic take on Batman is a jarring, fractured experience fraught with tension right through its daringly open-ended conclusion.

 

Among the recent spate of superhero blockbusters, Nolan's Batman movies have stood out for conveying both mature direction and fiercely intellectual screenplays, but they move so quickly that it's often hard to tell if they earn the pervasive reverence. At the end of the day, the three movies follow the same formula, blending dreary CGI spectacles with grave pontifications and brutal action. People scowl and whisper as often as things blow up, which in these times is something of a Hollywood anomaly...

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Sriram's comment, July 23, 2012 9:33 AM
EXCELLENT
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Nice. Flipagram: Effortless Instagram slideshows to share with your friends and family

Nice. Flipagram: Effortless Instagram slideshows to share with your friends and family | Tracking Transmedia | Scoop.it
I feel like I use Instagram in ways that the creators never intended. Sure I share what I'm doing across my social networks, and occasionally throw a vintage filter on there, but more ...
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Crowd Manufacturing: 3D printers are getting cheaper and better....

Crowd Manufacturing: 3D printers are getting cheaper and better.... | Tracking Transmedia | Scoop.it

Long after his death Isaac Newton’s unpublished papers finally revealed a hidden obsession with alchemy. Newton was interested in particular with the Philosopher’s Stone, a proto-scientific cum mystical experiment reputed to transmutate one material into another. The Crown feared that the alchemists would devalue the coinage if they did one day manage to make gold coins out of lead. Newton, as Warden and Master of the Royal Mint, kept his alchemist musings to himself. Those who did not risked imprisonment and the hangman’s noose. The Crown knew then what many businesses are about to learn: even gold looses its value if it can be easily reproduced. This is precisely what is about to happen as a result of 3D printing.

 

A “crowd manufacturing cycle” is emerging that will disrupt the conventional chain of design, production, and distribution. 3D printing will do to many categories of products what MP3 did to music – but it will also do to the design and distribution of objects what Web 2.0 did to information. The emerging consumer and on-demand use of 3D printers will dramatically and irrevocably disrupt retail, design and distribution. But – crucially – some types of product will be immune to disruption.

 

First, a recap on what 3D printing is

 

3D printers are getting cheaper and better....

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Visual Unity’s vuMedia™ Platform Delivers A Win-Win For Multiscreen Broadcast | The Wire on SVConline

Visual Unity’s vuMedia™ Platform Delivers A Win-Win For Multiscreen Broadcast | The Wire on SVConline | Tracking Transmedia | Scoop.it
At IBC 2012 (Hall 3 Stand B60) Visual Unity, international broadcast and multiscreen systems integrator, will showcase its award-winning vuMedia™ multiscreen platform, which has enabled viewers across the world to ...
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IDEO Launches A Start-Up Incubator (But Don’t Call It An Incubator)

IDEO Launches A Start-Up Incubator (But Don’t Call It An Incubator) | Tracking Transmedia | Scoop.it

Apple. Samsung. Procter & Gamble. OXO. Walgreens. Ford. Toyota. 3M. Design firm IDEO has done work for them all in their 21-year history, a go-to service for the richest companies in the world--and their competitors--who are in constant need of fresh ideas.

 

IDEO has decided to add on something new. Rather than work for just the biggest companies in the world, they’ll be working with some of the smallest. It’s part of their new Start-Up in Residence program, a five-month boot camp for just one lucky start-up team who will work right aside IDEO out of their Chicago office.

 

“We’re not an incubator. But we believe that design built into an organization will help build the types of companies that will help change the world,” IDEO Partner Iain Roberts tells Co.Design. “My experience in this field is, too often people are interested in raising the capital to grow, rather than building a great product that will build a great audience.”...

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8 Ways The World Will Change By 2052

8 Ways The World Will Change By 2052 | Tracking Transmedia | Scoop.it
Let me answer some of your likely questions about the next 40 years as I expect them to unfold.1. Will I Be Poorer?Some of us will, others will not.

 

1. WILL I BE POORER?

 

'...As long as you are not a citizen of the United States, you will be richer in 2052 than you are today....'

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Randy Finch's Film: Further Evidence That Feature Length Films Are In Decline?

According to data released on July 12th, 2012, subscribers increasingly say they pay for a Netflix subscription to access TV shows - and not for streaming feature length films.

 

The percentage of subscribers who say they use Netflix to stream movies has been dropping - from 53 percent in 2011 to 47 percent in 2012.

 

Instead of feature length movies, Netflix subscribers increasingly say they subscribe to watch - at the time they choose and without commercials - TV shows.

 

This self-reporting by subscribers is borne out by actual viewing numbers: According to Netflix 60% of total Netflix viewing hours are spent on television shows, compared with only 40% for movies....

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