Particularly now, in the run-up to the 2012 Olympics, walking around London means being surrounded by brand messages broadcast from every available speck of space. However, if you looked closely enough in the last few days, you may have noticed that some of these advertisements were a little off. Rather, they weren’t ads at all, but anti-ads, placed in ad space by a group of artists on a mission.
Co.Create has covered the work of Robert Montgomery previously, an artist who hijacks outdoor ads and turns them into poetry. Montgomery recently joined an international community of artists who have converged upon the U.K. under the banner of a project called “Brandalism.” The effort spanned five days and the cities of London, Manchester, Leeds, Birmingham and Bristol, and by the time the crew was finished over 33 billboards had been subverted, in what the group calls the largest ever subvertising project in U.K. history.