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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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See The Results Of “Brandalism,” The World’s First Collaborative Act Of Ad Subversion

See The Results Of “Brandalism,” The World’s First Collaborative Act Of Ad Subversion | Tracking Transmedia | Scoop.it

Particularly now, in the run-up to the 2012 Olympics, walking around London means being surrounded by brand messages broadcast from every available speck of space. However, if you looked closely enough in the last few days, you may have noticed that some of these advertisements were a little off. Rather, they weren’t ads at all, but anti-ads, placed in ad space by a group of artists on a mission.

 

Co.Create has covered the work of Robert Montgomery previously, an artist who hijacks outdoor ads and turns them into poetry. Montgomery recently joined an international community of artists who have converged upon the U.K. under the banner of a project called “Brandalism.” The effort spanned five days and the cities of London, Manchester, Leeds, Birmingham and Bristol, and by the time the crew was finished over 33 billboards had been subverted, in what the group calls the largest ever subvertising project in U.K. history.

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Truth in the Age of Social Media: A Social Computing and Big Data Challenge

Truth in the Age of Social Media: A Social Computing and Big Data Challenge | Tracking Transmedia | Scoop.it

I have been writing and blogging about “information forensics” for a while now and thus relished Nieman Report’s must-read study on “Truth in the Age of Social Media.” My applied research has specifically been on the use of social media to support humanitarian crisis response (see the multiple links at the end of this blog post). More specifically, my focus has been on crowdsourcing and automating ways to quantify veracity in the social media space. One of the Research & Development projects I am spearheading at the Qatar Computing Research Institute (QCRI) specifically focuses on this hybrid approach. I plan to blog about this research in the near future but for now wanted to share some of the gems in this superb 72-page Nieman Report....

 

link to the Nieman Report here:

 

http://www.nieman.harvard.edu/reports/issue/100072/Summer-2012.aspx

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Rob Pratten's Participatory storytelling from July 25 TO Transmedia101 Meetup [Deck]

Presentation given to Toronto 101 to introduce Conducttr and explain how to build a participatory story around traditional linear media.

 

thanks Rob! 

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Showyou rolls out redesigned iPhone app, with new social video feed and sharing features

Showyou rolls out redesigned iPhone app, with new social video feed and sharing features | Tracking Transmedia | Scoop.it
Showyou launched way back in April 2011, with one underlying mission: to deliver the best mobile app for watching and sharing videos.

Available for both iPhone and iPad, Showyou ...
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Jay-Z Stays Charged in New Ad for Duracell Powermat (Video)

Jay-Z Stays Charged in New Ad for Duracell Powermat (Video) | Tracking Transmedia | Scoop.it
Check out Jay-Z's new ad spot for Duracell Powermat's line of wireless chargers.
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Is Twitter a Media or Technology Company?

Is Twitter a Media or Technology Company? | Tracking Transmedia | Scoop.it
In a meeting at The New York Times, Dick Costolo, the chief executive officer of Twitter, discussed the company's advertising and media strategy.
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Very Interesting Post on a Recent Hackathon to Create 3 Web Docs: Silverhacks Roundup

Very Interesting Post on a Recent Hackathon to Create 3 Web Docs: Silverhacks Roundup | Tracking Transmedia | Scoop.it

On June 21st, a group of documentary filmmakers, JavaScript hackers and Non-profit organization devoted to government transparency gathered to do something unique: create 3 proof of concept web documentaries in 1.5 days. Local filmmakers Meridian Hill Pictures, Industry veterans Elsewhere Films, Fellows in the Knight/Mozilla program, the lead developer of Zeega, a Localore participant, the Sunlight Foundation, and a veteran of the popcorn community took part in our latest Living Docs hackathon as part of the Silverdocs film festival. They each succeeded in creating a working prototype of a documentary made for the web. Below are a few testimonials, as well as their prototypes. Since these were created in such a short time frame, see the special viewing instructions in order to play them properly...

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How to Write Powerful Content that Powerfully Connects. Props Liz Strauss

How to Write Powerful Content that Powerfully Connects. Props Liz Strauss | Tracking Transmedia | Scoop.it
How to blog series by Chris Nosal How To Write Powerful Content Being able to connect with your customers is one of the most important skills you could possibly learn in both blogging and in business, because your ability to connect with your...
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Crowdfunding websites ease philanthropic giving as well as creative ventures

Crowdfunding websites ease philanthropic giving as well as creative ventures | Tracking Transmedia | Scoop.it
Opposite Indiegogo is Kickstarter — a crowdfunding website solely dedicated to creative projects. If you want to raise $20,000 to publish a comic book, Kickstarter wants your business.
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If you haven't read Jason Alexander's post on Aurora Shootings yet, it's worth it

If you haven't read Jason Alexander's post on Aurora Shootings yet, it's worth it | Tracking Transmedia | Scoop.it

I'd like to preface this long tweet by saying that my passion comes from my deepest sympathy and shared sorrow with yesterday's victims and with the utmost respect for the people and the police/fire/medical/political forces of Aurora and all who seek to comfort and aid these victims.

 

This morning, I made a comment about how I do not understand people who support public ownership of assault style weapons like the AR-15 used in the Colorado massacre.

 

That comment, has of course, inspired a lot of feedback. There have been many tweets of agreement and sympathy but many, many more that have been challenging at the least, hostile and vitriolic at the worst.

 

Clearly, the angry, threatened and threatening, hostile comments are coming from gun owners and gun advocates. Despite these massacres recurring and despite the 100,000 Americans that die every year due to domestic gun violence - these people see no value to even considering some kind of control as to what kinds of weapons are put in civilian hands....

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!!! Lytro finally rolls out Windows desktop software, celebrates with free shipping

!!! Lytro finally rolls out Windows desktop software, celebrates with free shipping | Tracking Transmedia | Scoop.it
As cool as the Lytro camera's post-picture taking focusing technology is, it's hard to overlook some of the product's shortcomings -- not the...
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Super Cool: Maccabees use rig of hacked Kinect cameras to shoot music video (Wired UK)

Super Cool: Maccabees use rig of hacked Kinect cameras to shoot music video (Wired UK) | Tracking Transmedia | Scoop.it

Forget bullet time -- hacked Xbox Kinects are offering directors the chance to change camera angles and tweak visual effects in post-production for a fraction the price of big budget films.

 

That's the technique being used for the latest video for indie band The Maccabees. Directors Jamie Roberts and Will Hanke are using a unique Xbox Kinect rig to film a special 15 minute session for music video site Vevo.

 

Featuring ten Kinect cameras in total, the rig was designed by visual artist and coder James Alliban. The Maccabees will play three songs during the session at a warehouse in east London, with the cameras recording every conceivable angle -- that data will be imported into Maya in post-processing to create a fully 3D model of the band's performance. You can see some of the first test frames from the 18 July shoot in the gallery...

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Great Post: Gamer's Paradise: Mass Entertainment Doesn’t Need To Be Mindless | The Creators Project

Great Post: Gamer's Paradise: Mass Entertainment Doesn’t Need To Be Mindless | The Creators Project | Tracking Transmedia | Scoop.it
In the debut of her new column, gaming journalist Leigh Alexander discusses how video games are transforming into the vanguard of our culture.

 

'...We’re in the midst of a terribly exciting redefinition that’s attracting artists, musicians, and other creative minds to games where in an earlier age they might have chosen film and television. Nintendo’s intuitive, family-friendly Wii console took accessible games everywhere from Mom’s workout routine to the nursing home, but beyond that, it opened eyes to the fact that there is a massive untapped audience that wants to play and interact in the digital world.

 

Since then, Facebook and the iPhone have been reaching millions, and games are helping drive the growth and adoption of those new platforms. In the App Store, games are nearly as popular as books, which are the leading category. The fact that you see kids with Angry Birds T-shirts on the subway, or waiting rooms filled up with people playing tablet puzzlers, speaks to how simply games become part of our everyday social fabric by integrating with devices and platforms we already use. Disruptive inventors are now increasingly attracted to the potential in a medium that reaches not a hobbyist niche but pretty much everyone....'

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5 Ways To Build Brands In The Post-digital World

5 Ways To Build Brands In The Post-digital World | Tracking Transmedia | Scoop.it

Simon Smith, our European Head of Digital, has a mantra--“Everything is digital." He also believes that “Digital is the most misunderstood word in business today.”

 

In 2011 we surveyed more than 800 companies about their digital strategy. Some 16% described their company as "digitally inactive." And of those who had a digital strategy, two-thirds confessed to implementing it in a fragmented way.

 

Here’s an overview of why--and how--you should catch up and build success in our post-digital world.

 

RECOGNIZE THE NEW POWER DYNAMIC


Digital media have triggered profound shifts in consumers’ interactions and relationships with businesses. The language of B2C and B2B is no longer relevant. At Interbrand, we use the terms business and consumer (B&C) and business and business (B&B) to describe how businesses and consumers now work together to create brands. And for brand, read: business.

 

Consumer-created content and conversations are driving organizations’ image, reputation and bottom line. This represents a significant shift in dynamic. As consumers become increasingly influential, businesses are becoming less powerful....

 

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Transmedia L.A. » Interview with Shari Frilot of Sundance, on #transmedia & future of entertainment

Transmedia L.A. » Interview with Shari Frilot of Sundance, on #transmedia & future of entertainment | Tracking Transmedia | Scoop.it

Tell us about New Frontier


The New Frontier section at the Sundance Film Festival is not new. We’ve been highlighting work that pushes boundaries through feature films and installations for the last 6 years.


New Frontier celebrates the convergence of film, art, and new media technologies as a hotbed for cinematic innovation. New Frontier presents media installations, multimedia performances, transmedia experiences, panel discussions, feature films, and more.


What is your role as curator for the section?

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Vince Gilligan: I’ve never Googled “Breaking Bad”... consequences..

Vince Gilligan: I’ve never Googled “Breaking Bad”... consequences.. | Tracking Transmedia | Scoop.it
Exclusive: "Breaking Bad's" Vince Gilligan on how he writes Walt, the danger of Google and why the show must end...

 

'...As unpleasant as some of these tasks he has taken upon himself have been, there is something else that drives him. And that is this need for power. This need for feeling potent and feeling important in this little world he lives in. And to that end, he does what he would probably describe as a lot of unpleasant things. He rationalizes his behavior, and says that what he does, he does for his family. But, in fact, he does what he does for self-aggrandizement, to make himself feel important. So as the killings progress, they take more out of Jessie. They seem to bother Walt less and less....'

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Punchdrunk’s Felix Barrett Drops You In His Theater With No Directions Home

Punchdrunk’s Felix Barrett Drops You In His Theater With No Directions Home | Tracking Transmedia | Scoop.it

The artistic director behind Sleep No More is looking to further blur the lines between art and life with the launch of Punchdrunk Travel.

 

Among the countless gifts of the smartphone age, one of the most precious (and mainly illusory) is control--GPS-assisted, carefully curated, algorithmically filtered, “friend”-approved control, which means never having to be lost again.

 

Felix Barrett would like to blow that notion to hell, using the unlikely weapon of theater. “You don’t need to have an opinion anymore; everyone will have it for you,” says Barrett. “So what we try to do is make experiences that are about the individual having to get out there and stake their claim. We’re not going to tell you how to do it, you need to put the work in and uncover the secret yourself.”...

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Virtually Paint A Masterpiece With Picturae 2.0, An Interactive Digital Canvas | The Creators Project

Virtually Paint A Masterpiece With Picturae 2.0, An Interactive Digital Canvas | The Creators Project | Tracking Transmedia | Scoop.it
This project from Taprik brings tangibility to digital painting,...

 

These days, you don’t need a spray can and a neighbor’s wall if you want to do graffiti somewhere. You can do it digitally. That way, you avoid getting paint on your clothes and the anger of your neighbour. One way you could do that is with this project Picturae 2.0 from Taprik which is described as a " tangible way to paint digitally’.

Rather than just giving you the limited space of a tablet, this installation gives you a far greater canvas to work with using a projection screen, mixing techniques inspired by drawing, painting, printing, and graffiti....

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Andrew Slack Rallies Dumbledore's Army For Marriage Equality, Haiti Earthquake Relief

Andrew Slack Rallies Dumbledore's Army For Marriage Equality, Haiti Earthquake Relief | Tracking Transmedia | Scoop.it
Comedian-activist Andrew Slack uses a passion for storytelling, a goofy persona, and the power of persuasion to rally an army of Harry Potter and Hunger Games fans around big social issues...

 

As a comedian, writer, and producer, Andrew Slack’s goal was making people laugh. Since co-founding the Harry Potter Alliance in 2005, he’s been more interested in making them think--and more, importantly, to act. Inspired by parallels between the Harry Potter books and our world, Slack has turned young fans of the fantasy series into fan-activists, building an online Dumbledore’s Army that’s stood up against genocide and for marriage equality, sent relief planes to earthquake-ravaged Haiti, and helped build libraries in underfunded schools. Now, with a staff of 70 volunteers, almost 100 offline chapters, and new campaigns built around the Hunger Games movies, Slack is broadening the fan-activist platform--and thinking about new ways to use the power of storytelling to effect social change. Here, he explains how getting laughs--and getting laughed at-- was good preparation for heading a ridiculous-sounding organization with a completely earnest mission.


FAST COMPANY: How did you go from comedy and writing to creating an online activist network for Harry Potter fans?


ANDREW SLACK: I’ve been acting, writing, and storytelling all my life. In college at Brandeis, some friends and I started a sketch comedy group called the Late Night Players, which became a hit on campus. After graduation, we continued doing that professionally, and I also worked various day jobs around Cambridge. It was at one of my day jobs teaching kids that my students introduced me to the story of Harry Potter. I picked up the first book skeptically, but as I read that first chapter, something shot through me and I said out loud, “This book just changed my life.”...

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My new post: The Dark Knight Rises, The Aurora Shootings, and the Usurpation of Immersion

Last night I finally had a chance to see The Dark Knight Rises & I left the theater thinking 1: it’s a very good film and 2: how very very sad I was. The theatre was packed and I would bet that...
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Why Hollywood Probably Isn't Legally Responsible for the Colorado Theater Shooting (Analysis)

Why Hollywood Probably Isn't Legally Responsible for the Colorado Theater Shooting (Analysis) | Tracking Transmedia | Scoop.it

In the wake of a shooting rampage at an Aurora, Colo. movie theater that left 12 people dead and dozens injured, the nation has been looking to figure out responsibility. So far, the debate over guns, movie violence and what led the suspect to behave like he did has been centered on moral responsibility.

 

But the legal responsibility will soon take center stage, not only in James Holmes' forthcoming criminal trial, but in the civil lawsuits that seem to be coming. Already, one man in the theater whose best friend died in the tragedy has hired an attorney. The lawyer says he'll be targeting theater owner Cinemark, Dark Knight Rises studio Warner Bros. and Holmes' doctors. "Somebody has to be responsible," says the lawyer....

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Fascinating. Social Marketers Court Influencers But Ignore Susceptibility, Research Shows

Fascinating. Social Marketers Court Influencers But Ignore Susceptibility, Research Shows | Tracking Transmedia | Scoop.it
Social media marketers have long focused on finding "influencers" on Facebook to spread a message or promote a product. New research suggests they're missing half of the equation.
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Canadian Film Makes Waves Down Under

Canadian Film Makes Waves Down Under | Tracking Transmedia | Scoop.it

It’s easy to forget the impact of Canadian film abroad, while struggling to fill cinema seats at home. A festival in Sydney, Australia, now in its seventh year, dedicated to celebrating Canadian film, seems to have no shortage of material. In fact, in the lead up to the festival, they are counting down the top 100 Canadian films of all time.

 

I experienced a little surge of national cultural pride as I perused the shortlist of our 30 best films. Sarah Polley features as both director (Take the Waltz and Away from Her) and as actor (The Sweet Hereafter). Classics like Barbarian Invasions and My Winnipeg share ranking on the list next to recent favourites like Incendies and C.R.A.Z.Y.

 

This year’s festival will feature twenty of the best new Canadian films. The box-office hit Starbuck will enjoy its Australian premiere at the festival. Other recent successes like Monsieur Lazhar, Weltands and Nuit # 1 share the lineup. Local indie filmmaking champion Ingrid Veninger will be a guest at the festival, with her latest offering I Am A Good Person/I Am a Bad Person.

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Publishers, We Need To Talk: Text From Dog Gets A Book Deal | TechCrunch

Publishers, We Need To Talk: Text From Dog Gets A Book Deal | TechCrunch | Tracking Transmedia | Scoop.it

Look guys and gals in publishing, sit down. You can bring in your Coco Water. Totally. Yeah. We have some gluten-free sandwiches coming in and I promise this won't effect summer hours. You can still not come in on Friday....

 

...You’re about to be flattened. Book piracy is about to smash your top shelf revenue while books like Text From Dog are going to kill any respect we once had for the big six. You guys clearly have no idea what you’re doing and you’re depending on your recent Yale-grad philosophy major Assistant Editor to bring you some hot, hot web trendz to capitalize on. Real fiction and non-fiction? Blah, that’s for old people and nerds. What the kids want to do these days is go into a book store and buy a book based on a Tumblr blog. Because kids are stupid. Also vampires. And sex....

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Comic-Con 2012: Del Toro's 'Pacific Rim' Wows With Giant Robots Vs. Monsters

Comic-Con 2012: Del Toro's 'Pacific Rim' Wows With Giant Robots Vs. Monsters | Tracking Transmedia | Scoop.it

With Pacific Rim, Man of Steel, and The Hobbit on the menu, Warners-Legendary has been the panel to get into for days. Forget normal fans, producers and agents have been angling for some way to get in, even calling high-up execs and resorting to bribes.

 

The aptly called “juggernaut of panels” (by moderator Chris Hardwick) started the frenzy almost from the start, by pulling back a curtain on the high walls to reveal two giant screens on the side, not only making the en...

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