Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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‘Curiosity’ Killed The Apathy? #fundNASA Crowdfunding Plea Goes Viral | TechCrunch

‘Curiosity’ Killed The Apathy? #fundNASA Crowdfunding Plea Goes Viral | TechCrunch | Tracking Transmedia | Scoop.it
Many of us right now are wide-eyed with the latest images from NASA's Curiosity mission to Mars -- so much so that, as Europe wakes up from its live-TV Olympics 100-meter sprint slumber, it looks like that site is occasionally crashing from traffic.

 

Now, another, important idea is just starting to take shape: NASA needs money, big time, to keep doing cool stuff like this.

#fundNASA is picking up steam on Twitter with people (at least in theory) saying they would step up to crowdfund NASA for the future.

 

It turns out that at the moment, it’s cost about $7 per U.S. taxpayer to fund the project, less than 1% of the U.S.’s current military budget. Some are starting to suggest that they would pay a lot more, using a more immediate vehicle like Kickstarter to do it...

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Interview on Crowdsourced Filmmaking: AD Lane @indywoodFILMS interviewed by The Impaler

Interview on Crowdsourced Filmmaking: AD Lane @indywoodFILMS interviewed by The Impaler | Tracking Transmedia | Scoop.it
The Impaler Speaks... supporting local music worldwide, from Austin TX to the United Kingdom and...

 

AD Lane @indywoodFILMS interviewed by The Impaler
If you use Twitter and are not familiar with AD Lane – aka @indywoodFILMS – I suspect that you’re not paying very close attention. This man is a legend in the still-new world of CROWDFUNDING. And he seems destined to become a legend in the world of horror films.


His website – www.indywood.co.uk – screams his mission statements: BECOME A PART OF INDEPENDENT FILM HISTORY. NO CGI GORE OR EXPLOSIONS. 100% CROWDFUNDED. And, of course, the tagline to the film in question, Invasion Of The Not Quite Dead: NOT QUITE A ZOMBIE FILM.

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Pinterest UX Strikes Social Commerce Gold | UX Magazine

Pinterest UX Strikes Social Commerce Gold | UX Magazine | Tracking Transmedia | Scoop.it

......I came up with seven reasons why the Pinterest user experience will outperform its social commerce competitors:

 

It's About Stuff
It's Simple
It's Social
It's Personal
It's Beautiful
It's Functional
It's Mobile

 

Let's explore these traits.

 

It's About Stuff

 

Facebook is about relationships. The implication of being friends on Facebook (or connections on Linked In for that matter) is that there is a relationship already in place, or that a relationship could be desirable in the future. Pinterest, on the other hand, unabashedly serves up a seemingly endless stream of desirable objects. Sure, there are some puppies and celebrities, but there are many, many images of products that you can buy or dream about buying.

 

While Pinterest does a superb job of highlighting desirable objects, it somehow avoids the stigma of being crass or commercial. The comments in Pinterest state, in thousands of different ways, something similar to: "This makes me happy, and I want to share it with you." The association of products with intense positive emotions has been the dream of marketers since the golden days of the 1950s. And now, in a time of rapid decline of traditional marketing approaches and venues, consumers are themselves making those associations, using the Pinterest user experience as their preferred channel of expression. When Pinterest users share their favorite products, it seems natural ... expected. By contrast, attempts by Facebook to introduce commerce have seemed suspect, out of place, or even invasive....

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Watch: Fascinating Featurette On Sound Design & Music For 'The Dark Knight Rises' Plus Behind The Scenes Pics

Watch: Fascinating Featurette On Sound Design & Music For 'The Dark Knight Rises' Plus Behind The Scenes Pics | Tracking Transmedia | Scoop.it

Much of the lead up to "The Dark Knight Rises" saw everyone involved keep their mouths shut regarding any details at all about the movie. Christopher Nolan's desire for secrecy kept pretty much every aspect of the production on lockdown, but now that the movie is in theaters, the curtain can be opened up a lot more.


First up, the folks over at SoundWorks Collection have put together a rather fascinating featurette on the sound design and music of the film. Among the various tidbits you'll learn is how the sound of The Bat was pulled together, using five broad groups of audio with badass names -- Jet, Blade, Growl, Buzz Flange, Bat Moan (our favorite) -- that were mixed together to achieve what you hear in the film. You'll also get to geek out at Hans Zimmer's wall of analog equipment, the kind of gear to make even the most casual of musicians drool. It rules. All told, it's far more informative than EPK's of this kind provide, so it's definitely worth your ten minutes.... 

 

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LUNARCADE : SPATIAL NARRATIVE INDEPENDENT & EXPERIMENTAL GAMES CIRCUS - Serial Space

LUNARCADE : SPATIAL NARRATIVE INDEPENDENT & EXPERIMENTAL GAMES CIRCUS - Serial Space | Tracking Transmedia | Scoop.it

Exploration is a universal subtext in games. The ‘fog of war’ and line of sight are emblematic tropes of exploration as well as a persistent motif of video games – almost every game involves the implicit mapping of uncharted virtual or representational territory. However, interpreting exploration has a second approach: we can explore uncharted, artificial territory within a game as well as explore the meaning of a work as situated within the real world – we can explore the video game itself as an artifact for the communication of meaning....

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Winners of the first ever Transmedia Jam!!!

Winners of the first ever Transmedia Jam!!! | Tracking Transmedia | Scoop.it
We had a very successful first ever Transmedia Jam and had 6 remarkable projects. Our winner for the first Transmedia Jam: The Tri group: http://ellenjuhlin.com/blog/wp-content/uploads/2012/07/TRI_...
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Interesting: Why Remakes Are One of Our Greatest Achievements as a Civilization

Interesting: Why Remakes Are One of Our Greatest Achievements as a Civilization | Tracking Transmedia | Scoop.it

Annalee Newitz


Whenever a reboot or remake of a movie comes out, people complain that it's "not original." When creators turn a book or comic into a TV show, critics sneer at Hollywood for having "no new ideas." But they're wrong. What remake-mania demonstrates is that pop culture behaves the way folklore has for thousands of years.

 

That means remakes are part of humanity's oldest storytelling tradition. They are also, arguably, vital to civilization.


How Folklore Works

 

Today the term "folklore" has come to mean any beliefs that are traditional or based on superstition, but it has a very specific meaning to anthropologists who study it. Folklore refers to storytelling traditions that aren't written down. They are oral traditions, tales that are shared by talking, singing, acting, or whatever else you can do.

 

That means folk tales, songs, and bits of wisdom are passed from one person to the other in an elaborate game of telephone. Your grandmother tells you a story, you tell it to your friend, she tells it to her son, and so on. This game of telephone, however, lasts for centuries and spreads over whole continents. And along the way, the folklore gets changed....

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Zyngapocalypse Now (And What Comes Next?) - What Games Are

Zyngapocalypse Now (And What Comes Next?) - What Games Are | Tracking Transmedia | Scoop.it
Reflections on Zynga and where social games might go next.

 

Significant losses, declining ARPUs, failing mobile acquisitions and shareholder selloffs. A stock price down to $3.01. A product catalog repeating previous mistakes. Media coverage ranging from the mystified to "I told you so". A vague promise to get into gambling.

 

Last week was miserable for Zynga and, as the bellwether of social games, was not good news for the whole sector. As Zynga goes, so eventually go Wooga, EA Playfish and countless others.

Both inside and outside the walls of Facebook, the story of social games has become one of dead geese and golden eggs, flatlined growth, formulaic games and shady practises. Many warned that the sector was slowing down, but sometimes giants need to fall. It needs to get bad enough before people start to really consider what's next.

 

So what comes next? ...

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Twitter Partners With Topsy to Launch Election Index, a Political Barometer for the Social Masses

Twitter Partners With Topsy to Launch Election Index, a Political Barometer for the Social Masses | Tracking Transmedia | Scoop.it
Twitter's new tool could help campaigns gauge the general temperament of the electorate.

 

To date, most political organizations capture the political climate by polling constituents — Gallup has made its brand by doing this for years. But as social networks have grown prominent in recent years, Twitter could offer a new type of barometer to measure the temperament of voters in upcoming elections.


In that vein, Twitter launched exactly that on Wednesday: The Twitter Political Index, a daily measurement of the population’s feelings toward the two contenders for the U.S. presidency, as the country gears up for election season.


Using sentiment analysis in a partnership with data analytics company Topsy, the index evaluates political sentiment from tweets mentioning Barack Obama or Mitt Romney, weighing them against the hundreds of millions of other tweets that pass through the Twittersphere on a daily basis...

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It's Wookiee Week! Chewbacca Biopic in the Works | Underwire | Wired.com

It's Wookiee Week! Chewbacca Biopic in the Works | Underwire | Wired.com | Tracking Transmedia | Scoop.it
Prepare your Wookiee impressions now: It looks like there could be a Chewbacca movie coming, and it's not being made by George Lucas.

 

And it’s not being made by George Lucas.

 

Just a day after we found out about the plan to bring Peter Mayhew — the actor beloved by Star Wars fans the world over for his portrayal of Chewbacca — to Mardi Gras, news came out Thursday that there is a biopic in the works on the 7-foot, 2-inch Brit...

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The Art of Storytelling: What We Can Learn from P&G

The Art of Storytelling: What We Can Learn from P&G | Tracking Transmedia | Scoop.it

Brands have to change the way they communicate with consumers, and stories are a part of this natural evolution. How do they do it so far? Concrete storytelling examples from P&G....

 

...P&G’s latest Raising an Olympian campaign for London 2012 Olympic Games, features stories of Olympic athletes and their mothers – short documentaries featuring real people in real life. Few people know just what it takes for athletes to come so far – we can only imagine. But what is it like for their parents, for their mothers? No other brand ever considered to bring these stories to life, not like this. You’d expect such stories to come from established documentary channels, from Eurosport, ESPN, CNN, and BBC. But from a global brand? And yet, here they are, Procter&Gamble’s most successful advertising campaign to date, because instead of featuring products, it features people...

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HolyCrap! Oculus Rift: Step Into the Game Kickstarter Campaign tops $1 million 1/2 way - $250,000 goal

Developer kit for the Oculus Rift - the first truly immersive virtual reality headset for video games.

 

Step inside your favorite game.

 

Oculus Rift is a new virtual reality (VR) headset designed specifically for video games that will change the way you think about gaming forever. With an incredibly wide field of view, high resolution display, and ultra-low latency head tracking, the Rift provides a truly immersive experience that allows you to step inside your favorite game and explore new worlds like never before.

 

We're here raising money on Kickstarter to build development kits of the Rift, so we can get them into the hands of developers faster. Kickstarter has proven to be an amazing platform for accelerating big and small ideas alike. We hope you share our excitement about virtual reality, the Rift, and the future of gaming....

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Sweet! Bon Iver Teams With Spotify, Indaba for Fan Remixes | Underwire | Wired.com

Sweet! Bon Iver Teams With Spotify, Indaba for Fan Remixes | Underwire | Wired.com | Tracking Transmedia | Scoop.it

The band that entranced the indie music scene with its debut album in 2008 and followed that up with the award-winning Bon Iver in 2011 announces an ambitious remix contest that goes far beyond the usual "here are some tracks for you to mess around with, have fun” type of thing.

 

Every single song on that record is available in raw, “stem” form, meaning that you get the vocals, guitar, bass, drums and so on as separate tracks, and can make whatever you want out of them, with a chance to win cash and notoriety on the world’s most popular music subscription service.

 

The winning tracks from the “Bon Iver, Bon Iver: Stems Project” contest will be available for the world to hear exclusively on Spotify (or so we think — the announcement reads “elusively”; hopefully this isn’t a treasure hunt where you have to find the tracks within Spotify’s 17-million-plus songs)....

 

rules for entry on original post.

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9 Epic & Playful Worlds Of Children's Imagination (In case you got nothing to do today...)

9 Epic & Playful Worlds Of Children's Imagination (In case you got nothing to do today...) | Tracking Transmedia | Scoop.it
It is and always will be one of the most intriguing abilities humans will ever harness. It's the ability to dream and imagine things that never existed.
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The Psychology Of Social Networking [INFOGRAPHIC] - AllTwitter

The Psychology Of Social Networking [INFOGRAPHIC] - AllTwitter | Tracking Transmedia | Scoop.it
The Psychology Of Social Networking [INFOGRAPHIC]...
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LOVED everyone, specially #1: The 10 Greatest 'Breaking Bad' Opening Sequences

LOVED everyone, specially #1: The 10 Greatest 'Breaking Bad' Opening Sequences | Tracking Transmedia | Scoop.it
The episode openings of "Breaking Bad" are often the show's most striking and formally daring aspects, incorporating music videos, fake commercials, one-take encounters, flashbacks and strange images we don't understand until later in the hour or...
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‘Prometheus’ Screenwriter Damon Lindelof Tweets All on Viral Campaign

‘Prometheus’ Screenwriter Damon Lindelof Tweets All on Viral Campaign | Tracking Transmedia | Scoop.it

Scene from “Prometheus.”

 

“Prometheus” screenwriter Damon Lindelof (creator of the hit show “Lost”) on the movie's social media campaign--and some of the secrets of the screenplay.


Before filming even began on Ridley Scott’s summer blockbuster “Prometheus” screenwriter Damon Lindelof (creator of the hit show “Lost”) suggested exploiting the power of social media to help answer audiences’ mounting questions about the mysterious plot of the film. The problem: 20th Century Fox was insisting the sci-fi epic bore absolutely no relation to Mr. Scott’s “Alien” franchise, but “our position was that this was not entirely the case,” says Mr. Lindelof, who has about 200,000 Twitter followers and tweets several times a day.

 

To help convince fans that there was, in fact, a link to “Alien” without giving away any of the film’s secrets, Mr. Lindelof proposed creating a series of original viral videos to be released online. The videos, which were shared and viewed millions of times, were part of an elaborate social media strategy that the studio used to help drum up enthusiasm about the movie long before it was released. (Read more about how social media is helping boost box office results in today’s Wall Street Journal here.)

 

“The real key of these campaigns is getting fans on board, but getting them on board where there’s material they can share with their friends,” says Ira Rubenstein, Fox’s EVP of digital.

 

The first video, which debuted at the well-known TED conference in February 2012, four months before the release of the movie, featured fictitious industrialist Peter Weyland (Guy Pearce) giving a talk at the conference in the year 2023. It was an instant hit, causing #Weyland—the sinister corporate entity that ran the world in the “Alien” franchise—to become a trending topic on Twitter. By the time the movie came out the viral videos had gotten millions of views and were shared across social media platforms....

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Is your news article tweet worthy? This Algorithm can predict that

Is your news article tweet worthy? This Algorithm can predict that | Tracking Transmedia | Scoop.it

(Phys.org) -- Trying to get your article to go viral on Twitter? This algorithm will solve all your problems — if you can understand it.

 

Roja Bandari, a Ph.D. candidate in electrical engineering at UCLA, developed an algorithm that predicts with 84 percent accuracy whether a news article will be popular on Twitter or bomb on the social media site.

 

Bandari came up with the algorithm with two Hewlett Packard Lab researchers while she was working at HP as an intern. She shared the paper in June at the 2012 International Association for the Advancement of Artificial Intelligence Conference on Weblogs and Social Media.

 

Using artificial intelligence methods, the trio examined millions of tweets linking to more than 40,000 news articles. More than four-fifths of the time, if the algorithm flags the article as “popular,” more than 100 tweets will later link to it. A “medium tweet” article will still see a healthy 20-100 tweets, while unpopular articles can expect less than 20.

 

Read more at: http://phys.org/news/2012-08-news-article-tweetworthy-algorithm.html#jCp

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Hogwarts Conference on Muggle Medicine (HCMM). Cool Collaborative Storytelling Experiment

Hogwarts Conference on Muggle Medicine (HCMM). Cool Collaborative Storytelling Experiment | Tracking Transmedia | Scoop.it

A COLLABORATIVE STORYTELLING EXPERIENCE RUNNING CONCURRENTLY WITH THE NATIONAL CONFERENCE ON HEALTH COMMUNICATION, MARKETING AND MEDIA

 

(HCMM) AUGUST 7-9, 2012

 

If you found this page, you probably are already either planning to attend or at least are familiar with the CDC’s National Conference on Health Communication, Marketing and Media that takes place every August in Atlanta. What if there were another virtual conference going on concurrently, overlaid on top of the HCMM conference, that you could participate in as well - whether you’re there in person or not?...

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Interesting Post: Newsgames’: playing with the news - The Fourth BitThe Fourth Bit

Interesting Post: Newsgames’: playing with the news - The Fourth BitThe Fourth Bit | Tracking Transmedia | Scoop.it

Eva Domínguez | 31/07/2012


Two Pulitzer Prizewinners are preparing a game in order to make the world aware of the conditions of inequality in which women and children are suffering in many parts of the world. It will be released in the autumn and it’s another example of the use of ludic strategies in journalism, a tendency known as newsgaming.

 

The journalistic partnership made up of Nicholas Kristof and Sheryl WuDunn, who won the Pulitzer for their coverage of the Tiananmen Square protests in 1989, are preparing a FarmVille-type game in which actions will also have a real effect through donations, as Kristof explains to FastCompany.com. Apart from the game, which is based on the book Half the Sky, they are working on a documentary.

 

Three classics, a decade later


Using a game as a narrative resource in journalism is nothing new, although it is a minority pursuit. In The Fourth Bit in January, 2003, entitled The Game is the message, I discussed three notable examples of this formula, all published in 2002: The Enron Blame Game, Can You Spot the Threats? and Find the Terrorist. Ten years on, The Enron Blame Game, created by Slate.com based on the scandal at that corporation, is the only that cannot be consulted....

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The Social Media ROI Cookbook

Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a f...
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Like: Brickstarter brings Kickstarter ethos to neighbourhood projects (Wired UK)

Like: Brickstarter brings Kickstarter ethos to neighbourhood projects (Wired UK) | Tracking Transmedia | Scoop.it
These days you can't throw a cat without hitting a community garden, pop-up shop, or other act of urban activism, but projects like rehabilitating parks and adding street furniture aren't as easy as strapping on overalls and knocking on a few doors...

 

...Like its namesake, Kickstarter, Brickstarter is a platform for making it easier for DIY projects to get underway. People can propose projects, with all the usual trappings of video pitches, text updates, funding goals, and deadlines. The big difference is that it is focused on projects run at a neighbourhood level, to be conducted in public, and to be connected with civil services and bureaucracy.

 

This means that projects are also more explicitly tied to a specific place, and there are opportunities to contribute your time or your enthusiasm, instead of just money. It also has room for events, like planning meetings, and involves a more explicit approval timeline -- all things that a Kickstarter project would have to take care of on its own....

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XYEYE's comment, August 3, 2012 8:19 AM
this is seriously awesome!!!!1
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Bjork and David Attenborough team up for new Channel 4 documentary

Bjork and David Attenborough team up for new Channel 4 documentary | Tracking Transmedia | Scoop.it
One-off special film will discover how and why music has evolved...

 

Bjork and David Attenborough are to appear together in Channel 4 documentary 'Attenborough and Bjork: The Nature of Music'.

The programme follows Sir David Attenborough and Bjork as they tell the story of how and why music has evolved, our relationship with it, and how technology might transform the way we engage with it in the future.

 

At the heart of the film is Biophilia – Bjork's music project and related interactive musical experience, which explores the place where nature, music and technology meet...

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The Netocracy is coming (you better be ready)

The Netocracy is coming (you better be ready) | Tracking Transmedia | Scoop.it

We are in the middle of a social revolution spawned by the possibilities of the Internet and its democratization that gives 2 billion humans the possibility to obtain information, interact and develop ideas. This process has given birth to a collaborative web (2.0) as people realized they could get connected to each other as much as to websites....

 

..The unlimited and virtually free access to information as well as the possibility to communicate, to develop new ideas and to organize social change has empowered the citizen to the point that governments and corporations have grown nervous, rightfully feeling that their importance and power are being undermined.


Through laws like ACTA, SOPA or PIPA, they have tried to limit this empowerment. Thus many Internet users have become politicized, feeling the intrusion of political and economic interests in the form of surveillance, censorship and the crackdown on sharing. Online activism (hacktivism), once the domain of politicized hackers and tech-savvy human rights activists, has become democratized as people have come in contact with the easy to use tools and ideology of the Free Internet.


This exponential development together with the Internet’s inherent possibility of a hive-like existence spawned Anonymous, as we know it today. Loosely knitted hacktivist networks like Telecomix, massively popular Facebook pages like We Are All Khaled Said, and masses of angry and politicized Internet users behind their Guy Fawkes masks might be the face of the web 3.0 and also the advent of the netocracy...

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Oculus Rift Shows Virtual Reality Potential For The Futre Of Gaming

Oculus Rift Shows Virtual Reality Potential For The Futre Of Gaming | Tracking Transmedia | Scoop.it
Things are about to get real. The Oculus Rift, a "virtual reality headset" currently catching fire on Kickstarter, has its creators claiming it may just change the future of videogames.
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