Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Cannes Wrap-Up: Festival President Admits They Need to Work Harder to Include Women Directors

Cannes wrapped up this weekend with Austrian filmmaker Michael Haneke winning the Palme d'Or for Amour.  He also won the Palme d'Or in 2009 for the last film he had in the festival, White Ribbon.

 

There were a couple of women directors who were acknowledged for their work at Cannes. French director Noemi Lvovsky won the SACD PRIZE 2012 as part of Director's Fortnight for her film Camille Rewinds and Aida Begic was awarded Un Certain Regard Special Distinction for her film Dject. ...

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6 Golden Rules for Filmmakers on Social Media | POV Blog | PBS

6 Golden Rules for Filmmakers on Social Media | POV Blog | PBS | Tracking Transmedia | Scoop.it
What's the best way to ensure success online? Read six tips for engaging your audience from Elisabeth Holm (Kickstarter), Gary Hustwit (Helvetica), Julie La'Bassiere (FilmBuff) and Mike Knowlton (StoryCode, Murmur).
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How Filmmakers and Other Creatives Can Do the Work They Want and Get Paid Handsomely For It

How Filmmakers and Other Creatives Can Do the Work They Want and Get Paid Handsomely For It | Tracking Transmedia | Scoop.it

Getting paid to do the work you want and getting paid fairly for it:  sounds like a dream to most aspiring and working filmmakers, right? Scott Belsky, the co-founder and CEO of the digital portfolio platform Behance, says things are headed in that direction....

 

UW: You've been saying that creative workers have begun to get what they want out of hired jobs, that they're not just doing what their client wants them to do. They've begun to more easily do the kind of projects they want to do. How has this begun to happen?

 

SB: I call it a very healthy dose of selfishness. We have more expectations for our careers and for what we can get paid financially and also the kind of credit and opportunities we get. We have high expectations for ourselves; we're no longer expected to work for the man. We think, "I should be able to do what I love. I should be able to get paid for what I'm able to do rather than who knows me or who owes me a favor." I think that's part of the bigger picture of creative meritocracy....

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ACG Unabridged: Caitlin Burns - Deus Ex Machinatio - Andrea Phillips

ACG Unabridged: Caitlin Burns - Deus Ex Machinatio - Andrea Phillips | Tracking Transmedia | Scoop.it

I've been lagging a little with the ACG Unabridged posts, but you can rest assured the ones remaining are all spectacular. Case in point: Caitlin Burns, who is not just an indie creative light with Jurassic Park Slope, not just rocking the Hollywood IP at Starlight Runner Entertainment, but is also the PGA's first official Transmedia Producer and is now serving on the PGA's New Media Council as well. How's that for an impressive resume? Caitlin had so much great stuff to say, it broke my heart to cut any of it from the finished book. So just wait to see what made it in!

 

Q: How did you get into transmedia?

 

A: Well, like most people I started out thinking I wanted to do something else, I wanted to be a paleontologist. Paleontology seemed like a lot more stable a career path to me than the whirlwind world of Film or TV, or at least it did to me as a teenager. I also loved theatre, though I knew that acting and production were cutthroat career paths, and applied to only one school for the arts and got in. Eventually this got me to Theatrical Production Design, with a minor in Environmental Systems Science and shockingly, I realized that the way storytelling structures and systems worked were as robust an ecosystem as any other I could find in nature and that they were only getting more complex....

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I.R.L Shooter | A Real Life Multi-Player First Person Shooter Role Playing Game

The home page http://irlshooter.com get your pre-release tickets http://pozible.com/irlshooter Patient 0 is a fully immersive live action real life, multipla...
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Teaching Students to Become Curators of Ideas: The Curation Project

I know a lot of people view curation as a buzz word devoid of meaning, but I like the metaphor! I think it beautifully captures the process we need to go through to best make sense of the vast amount of information available on the web. Of course, it doesn’t help that a lot of people use the word curation to describe activities that don’t live up to the metaphor. And that takes away from its power. To talk content curation, we really need to think through the duties of a museum curator for a second....

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Six media innovation ventures awarded more than $1.37 million as winners of Knight News Challenge on Networks

Six media innovation ventures awarded more than $1.37 million as winners of Knight News Challenge on Networks | Tracking Transmedia | Scoop.it
CAMBRIDGE, Mass., June 18 – Ranging from an aggregator of mobile video streams of breaking news to a platform that coordinates community disaster recovery, six media innovation ventures were awarded more than $1.37 million as winners of the Knight...
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Learning from Kony 2012 | DMLcentral

Learning from Kony 2012 | DMLcentral | Tracking Transmedia | Scoop.it

By LIZ LOSH June 14, 2012

 

'In March of this year, as I taught my winter lecture class that focuses on Public Rhetoric and Practical Communication Online, I began to receive urgent e-mails from students about a viral video produced by a group called Invisible Children, which my undergraduates implored me to watch. A number of the messages came with warnings that it would require thirty minutes of my time and attention. A typical cautionary message read as follows: “you should really watch the whole thing in one go, so set up a good chunk of time.”...'

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Feminist Take on Games Draws Crude Ridicule, Massive Support

Feminist Take on Games Draws Crude Ridicule, Massive Support | Tracking Transmedia | Scoop.it
Pop culture critic Anita Sarkeesian launched a Kickstarter campaign a few days ago in hopes of raising $6,000 to make a series of feminist-critique videos about the roles women play in videogames. She ended up getting a bit more than she bargained for: She raised more than $120,000 while generating wrath among the online hordes, who have been harassing her in the crudest possible terms.


In response to the call for funding for her Tropes vs. Women in Video Games project, the 28-year-old California woman has received an overwhelming number of negative comments on her YouTube channel (sample entries: “tits or back to the kitchen, bitch” and “fuck off prude” — more rude remarks are screengrabbed here). The Wikipedia entry about her has been defaced as well...

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AT&T and BBDO Launch Mega-Media Storytelling with Daybreak

AT&T and BBDO Launch Mega-Media Storytelling with Daybreak | Tracking Transmedia | Scoop.it

Posted by Mark J. Miller on June 8, 2012 04:38 PM


'Plenty of people are happy just sitting through a television show, zipping through its commercials via DVR, and soaking in the passive experience.


But plenty are looking to be a little more involved in their entertainment and AT&T is taking the first steps to get them there. The brand just launched an action-adventure drama entitled Daybreak as a tale told through five online films, two websites, and, of course, a smartphone app. And the company didn’t stint on the big names involved. Its creator is Tim Kring, whose latest hit on the small screen is Fox’s Touch with Kiefer Sutherland. The director of the first few episodes: Jon Cassar, who helmed Fox's previous TV series with Sutherland, a little drama you might have heard of called 24...'

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Transliteracy – The Use of Transmedia In the Classroom

Transliteracy – The Use of Transmedia In the Classroom | Tracking Transmedia | Scoop.it
While I know transmedia and education isn’t quite my fortay (yet), I’ve seen some amazing projects and case studies lately and felt like I had to share.


One of the things I love most about transmedia storytelling is that it benefits so many different industries and verticals. While it started out as an entertainment storytelling strategy, it’s evolved into something that can be used in activism, education and marketing – to name a few. If you’re looking for an intro to transmedia basics this white paper looks at the history and evolution of transmedia while providing a 101 look at how it’s used today.


One of my favorite transmedia classroom case studies in education is Cosmic Voyage Enterprises (CVE), a multi-platform story teaching students about business ethics and corporate social responsibility. The project was created by DoubleTake Studios and delivered to over 600 Florida students in classrooms across the state. DoubleTake partnered with Transmedia Storyteller Ltd to use their Conducttr storytelling application and to help execute the experience in real time. The video below helps capture the entire experience and there’s a slideshare presentation as well that goes into more detail about the different characters, student interactions and learning objectives and how the story unfolded in real time while emphasizing the learning experience....'

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Great Useful Deck: A Brief History of New Media Art

Slides from my Midwest UX 2012 presentation on new media art. These aren't very useful without the talk - it's mostly pictures from the artists' websites.


(knowing most of the artists - I find this very useful S.OFlynn!)

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2012 Cannes Predictions By Leo Burnett (25th Anniversary) Part 1

2012 Cannes Predictions By Leo Burnett (25th Anniversary) Part 1 | Tracking Transmedia | Scoop.it
01. Nike – Jordan “The Explosive Game” by Wieden + Kennedy, New York, USA 02. Carlsberg “Bikers” Duval Guillaume, Brussels, Belgium 03. Sony — Playstation 3 “Michael” Deutsch, Los Angeles, USA 04. Canal+ “The Bear” BETC Euro RSCG, Paris, France 05.
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On Bubbles, Facebook, and Playing for Keeps: 10 Questions With Clay Shirky

On Bubbles, Facebook, and Playing for Keeps: 10 Questions With Clay Shirky | Tracking Transmedia | Scoop.it
Writer and NYU professor Clay Shirky's prescient essays and books about online group formation and social software made him a guru to a gene...
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Nerds of the World, Unite! iTunes U Just Got Interactive

Nerds of the World, Unite! iTunes U Just Got Interactive | Tracking Transmedia | Scoop.it
Stanford is adding a social layer to its most popular class on Apple's platform. If you are a nerd, or just an aspiring one, there are few things more fantastic on the Internet than iTunes U. One of the earliest online education initiatives, the feature -- a little corner of the broader iTunes content environment -- brings together video- and audio-recorded lectures from colleges and universities around the world. Want to learn philosophy from Oxford? Download the 41 lectures from the university's eight-week-long General Philosophy course. Curious about the history of ancient Greece? Turn Yale's lectures on that subject into podcasts that you listen to as you're doing your dishes. iTunes' education initiative is an occasionally overwhelming and often enlightening smorgasbord of digitized, customized learning.

And! The whole thing is free for users. Which means that you -- the nerd, whether current or aspiring -- can recreate the university lecture experience for pretty much any subject, for pretty much nothing save your time....

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Great Post! Sheffield Doc Fest: a few brilliant projects | i-docs

Great Post! Sheffield Doc Fest: a few brilliant projects | i-docs | Tracking Transmedia | Scoop.it
Not everyone (including me) was lucky enough to be at Sheffield Doc Fest this year, but luckily some of the i-Docs team were and I was able to avidly follow their movements via the wonder that is Twitter to bring you, lucky reader, some of the projects that appeared at the renowned documentary festival this year:

 

First up is farewellcomrades.com, which was initially brought to my attention by i-Docs speaker

 

Mandy Rose:

 

Mandy J Rose ‏@CollabDocs
#sheffdocfest Social history / cross-media / multi-national approach from Gebrueder Beetz

 

“Farewell Comrades! Interactive” is an immersive and emotional documentary web format that takes our audience on an interactive journey into the Eastern Bloc. A collection of real postcards introduces outstanding stories from throughout the countries of the former Soviet Union about friendship, passion, rebellion and beliefs, offering unique insight into day-to-day life beyond the Iron Curtain and the dynamic behind the collapse. ...

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'Scary' toilet paper coming soon to a stall near you: Koji Suzuki, horror author “Ring” and “Spiral.'Cool Japan'

'Scary' toilet paper coming soon to a stall near you: Koji Suzuki, horror author “Ring” and “Spiral.'Cool Japan' | Tracking Transmedia | Scoop.it
For those who enjoy doing their reading in the loo, an English version of a Japanese horror story will soon be available overseas, with the entire novel printed on toilet paper.
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Academic publishing: The essential checklist for ebook authors

Academic publishing: The essential checklist for ebook authors | Tracking Transmedia | Scoop.it
Ebooks can make an important contribution to knowledge but quality remains an issue for the academic community.
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Hands on with Sony's Wonderbook: J.K. Rowling's "Book of Spells" on PS3 via AR

Hands on with Sony's Wonderbook: J.K. Rowling's "Book of Spells" on PS3 via AR | Tracking Transmedia | Scoop.it
The J.K. Rowling's 'Book of Spells' aims to bring a magical book to life on the PlayStation 3 via augmented reality, but is it really a 'reading experience?' Read this blog post by Scott Stein on E3 2012.
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Lina Srivastava's Sheffield talk business models and financing Just Up!

BEST PRACTICE: How To Finance, Produce, and Distribute Cross-Media Projects Internationally?
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The Hunger Games’ Katniss Everdeen: The Heroine the World Needs Right Now

The Hunger Games’ Katniss Everdeen: The Heroine the World Needs Right Now | Tracking Transmedia | Scoop.it
In The Hunger Games, Katniss Everdeen embarks on a hero's journey armed only with her bow, her arrow and her wits: She must survive a televi...


By Angela WatercutterEmail Author March 22, 2012


“The [violent female action character] is a recent addition to contemporary American cinema and has the potential to redefine female heroines, for better or worse,” Gilpatric wrote in her study. “This research provides evidence that the majority of female action characters shown in American cinema are not empowering images, they do not draw on their femininity as a sources of power, and they are not a kind of ‘post woman’ operating outside the boundaries of gender restrictions.”


Katniss Everdeen arguably does, and it’s not a total coincidence: Since Collins set her books in the future, it doesn’t seem so out of place that a 16-year-old girl would think she could do everything a young man her age could — presumably gender equality has advanced in the intervening years (think of Starbuck’s swagger in the modern Battlestar Galactica). Also, Collins came up with The Hunger Games after a night spent flipping channels between reality television and footage of the Iraq war. And when her agent once suggested she not kill off a beloved, innocent young character, she replied flatly, “This is not a fairy tale; it’s a war, and in war, there are tragic losses that must be mourned.”...

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Kickstarter projects: 10 of the best we would invest in

Kickstarter projects: 10 of the best we would invest in | Tracking Transmedia | Scoop.it
If T3's pockets were filled with cash, here's ten of the best Kickstarter projects we would love to invest in right now
In recent years, Kickstarter has grown from a small, promotional 'crowd-funding' website to a fully functional ideas factory.
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Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You

Abigail Marks: Deploying Transmedia Branded Entertainment: May the Force Be With You | Tracking Transmedia | Scoop.it

For Ogilvy Entertainment's associate director, brands looking to take their storytelling multiplatform should seek inspiration from Star Wars...
By James Martin


'We’re past the tipping point for branded entertainment: it is ‘go-time’. Many brands are attempting to transition from the branded content test kitchen to implementing branded content as a sustainable, strategic component of the marketing mix. Undertaking branded entertainment programmes can feel intimidating, both from a cost and effort perspective. The risk can be high, but the reward opportunity is excellent.


The terms branded entertainment and transmedia are often interchanged in the same conversation. In an attempt to simplify two complex definitions, transmedia is multi-platform storytelling and branded entertainment is the use of entertainment to tell the brand story, with the best programmes living multi-platform.


Using multiple platforms creates more consumer touchpoints, with each touchpoint allowing for a different type of engagement. When it comes to delivering the right message at the right moment, this skill has been mastered throughout the ages of advertising. Mastering transmedia storytelling isn’t too far off, but it requires applying that knowledge to a connective storyline and setting the entertainment factor as a priority. It’s really a matter of thinking like a consumer, and, if you’ll humour me for a moment, more specifically thinking like a Jedi....'

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Big Congrats! Guidestones Wins Rockie Award for Best Webseries– Fiction

June 12th, 2012 by Jay


On the heels of rolling out a new website design and an on-demand version of the series through Hulu, Guidestones was presented with the Rockie Award for Best Webseries – Fiction at the 2012 Banff World Media Festival.


The Rockies (formally the Banff World Media Awards) are an “internationally-recognized awards program celebrating the very best in international content production in television and digital media.”...

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Power of Humble Hashtag: #SocialTV & Beyond | From Search to Screen Blog

Learn how to use hashtags for social conversations, live event promotion, real-time storytelling, humourous commentary for your next TV, film or screen media project.
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