Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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What happens to advertising in a world of streams?

What happens to advertising in a world of streams? | Tracking Transmedia | Scoop.it

As we consume more and more content via real-time streams that come to us through Twitter and Facebook and newer platforms, how does that affect advertising? Everyone wants their ads to look like just another form of content, but that’s a lot harder than it sounds.

 

IIt’s no secret that more and more of the content we consume is coming in the form of constantly updated real-time streams, never-ending rivers that pour through Twitter and Facebook and aggregation apps like Flipboard. It’s not a new phenomenon, but there’s no question it has been accelerating, and new offerings like Medium — the publishing platform from Twitter co-founders Evan Williams and Biz Stone — as well as others like Pinterest and BuzzFeed and Tumblr have helped ramp up the rate of adoption, as has the increasing shift to consuming content on mobile devices.

As appealing as these kinds of services are for users, however, they still have to be paid for somehow, which raises the question: What happens to advertising in a world made of streams?

 

As Choire Sicha notes in a post on this topic at The Awl, it’s great to look at the clean and stripped-down design of a site like Medium or an online discussion community like Branch or a lightweight blogging platform like Svbtle, but part of the reason they are so attractive is that they have no ads. While some new ventures like App.net are hoping to build platforms that are funded by users and the developers who build for them, content-oriented networks and services typically have to rely on some kind of advertising — a challenge that both Twitter and Facebook are confronting as well, with mixed success....

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Harry Potter Alliance Launches Equality FTW on Kickstarter - goal $50K per year

Harry Potter Alliance Launches Equality FTW on Kickstarter - goal $50K per year | Tracking Transmedia | Scoop.it
Equality FTW is the HPA's largest fundraiser to date to raise $50,0000 to fund a year of equality campaigns...
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Learn How To Code From YouTube Educator Khan Academy

Learn How To Code From YouTube Educator Khan Academy | Tracking Transmedia | Scoop.it

Internet education giant Khan Academy is venturing into new territory: Interactive, graphics-based online programming courses available for web and mobile. The new Khan Academy Computer Science courses, which are launching today, brings Khan Academy into direct competition with established free learn-to-code sites such as Codecademy and Programr. Khan Academy’s programming courses are aimed at absolute beginners, and teach users how to make simple drawings and artwork via code.

 

Online education giant Khan Academy is offering a fully immersive e-learning system for JavaScript and basic programming. The new Khan Academy Computer Science school teaches coding through art and picture-drawing exercises, and is a direct competitor to other popular learn-to-code organizations...

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Will Twitter’s New Rules Squash Upstart UI Innovations?

Will Twitter’s New Rules Squash Upstart UI Innovations? | Tracking Transmedia | Scoop.it

The future of Twitter is going to look like…Twitter. The official Twitter and no other Twitter....

 

...So what does this mean for designers? Well, go ahead and make your wacky Twitter client, just don’t expect it to be too popular. No more popular than 100,000 users, to be exact. And with an estimated 140 million users on the service, that gives enterprising developers about a .07% share of users to look forward to, at best. Twitter’s cool with stuff like Twheel, the slick new app that displays Tweets in a Tufte-approved Coxcomb chart--they just don’t want too many people getting the idea that it’s the real Twitter....

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Awesome Lineup for Web Series Showcase! Transmedia 101 (formerly Transmedia Toronto)

Web Series 101: Panel & Screening

Tuesday, Aug 21, 2012, 7:00 PM

University College, University of Toronto
Room 179, 15 Kings College Circle Toronto, ON

26 Members Attending

Called by some as the "new independent film movement", Web Series are, in many ways, at the forefront of transmedia production. Come see how Canadian pioneers in the web series space talk about how transmedia tactics are integrated with their web series and what transmedia practitioners can learn from web series' best practices. Our Web Series 101...

Check out this Meetup →

Called by some as the "new independent film movement", Web Series are, in many ways, at the forefront of transmedia production.

 

Come see how Canadian pioneers in the web series space talk about how transmedia tactics are integrated with their web series and what transmedia practitioners can learn from web series' best practices.

 

Our Web Series 101 meetup featuring a screening and panel with Elize Morgan (Pretty in Geek, The Gate), Jonathan Robbins (Clutch), Regan Latimer (B.J. Fletcher), Ashton Catherwood (Microwave Porn), and Jay Ferguson (Guidestones) on August 21, 7-9 pm.

 

Who should come: creatives interested in creating screen content such as video, film, web, mobile, etc. and those interested in employing social networks to maximize reach, develop niche audiences, understand online distribution portals, etc.

 

Co-hosted by The Canadian Studies Program, University College, University of Toronto.

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8 Filmmaking Tips From Guillermo Del Toro and Nicholas Winding Refn | Film School Rejects

8 Filmmaking Tips From Guillermo Del Toro and Nicholas Winding Refn | Film School Rejects | Tracking Transmedia | Scoop.it

In one of the best panels in recent memory, Guillermo del Toro and Nicholas Winding Refn chose to combine their allotted time in Hall H (for Don't Be Afraid of the Dark and Drive respectively). What resulted was a rare conversation from two unique filmmakers who transcended the normal marketing mechanism of Comic-Con to deliver some insight and information about their processes.

 

There were many different facets to it, and they talked about their movies some of course, but ultimately it became a master class in making films. So here’s a little bit of free film school from two visionaries...

 

Use the Location as a Character


Especially in situations where money is tight (and where you can somehow get to a compelling location), using what’s already there can be a powerful way to make money go the distance. Del Toro praised Refn for choosing locations that would echo the main themes of his films. In Valhalla Rising, the brutal landscape became an enemy to everyone. In Bronson, the prison became a stage. In Drive, Los Angeles serves as a car-friendly paradise of pavement and back alleyways for backdoor dealings. Both directors seemed to agree that choosing your location to serve the story first and foremost could yield solid results....

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I need another trip to NZ! McDonalds Serious Lamb | The Inspiration Room

I need another trip to NZ! McDonalds Serious Lamb | The Inspiration Room | Tracking Transmedia | Scoop.it

McDonald’s Australia and McDonald’s New Zealand have introduced lamb in their restaurant menus, launching the Serious Lamb Burger and Serious Lamb with an integrated advertising campaign. The product, developed over two years, is centered on a lamb patty made of s egg, breadcrumbs, onion, parsley, rosemary, oregano and garlic. The Lamb Burger includes the Australasian combo of beetroot and egg. McDonald’s Australia has partnered with Meat & Livestock Australia to get the blessing of Lambassador Sam Kekovich, while McDonald’s New Zealand has gained the endorsement of Beef and Lamb New Zealand.

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Danielle X's curator insight, May 21, 2013 3:48 AM

Serious lamb burger is definitely 100% kiwi burger. It adopts New Zealanders' taste as lamb is traditional kiwi favorite. Research shows that 82% of respondents in New Zealand like lamb while 65% said that cost was the main reason why they don’t eat it often. McDonald's this new invention offers New Zealanders serious lamb taste at offordable price.

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The Next Big Idea From Twitter’s Founders? Pinterest, Basically

The Next Big Idea From Twitter’s Founders? Pinterest, Basically | Tracking Transmedia | Scoop.it
Evan Williams and Biz Stone think their new site, Medium, could mark an "evolutionary step" in web publishing. It’s a lofty aim. And if the two weren’t responsible for Twitter (and Blogger before that), we probably wouldn’t have much faith in them.
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Clever Social Contribution Campaign: You could be in Charlotte with Barack and Michelle

Clever Social Contribution Campaign: You could be in Charlotte with Barack and Michelle | Tracking Transmedia | Scoop.it
Purchase/Contribution is not necessary and will not increase chances. Void where prohibited. Promotion ends 8/21/12. Approx. value of all prizes: $5,000. Subject to Official Rules & restrictions on eligibility.
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Changes coming in Version 1.1 of the Twitter API | Twitter Developers

Changes coming in Version 1.1 of the Twitter API | Twitter Developers | Tracking Transmedia | Scoop.it
At the end of June, I [node:8938, title="wrote"] about how we're working to deliver a consistent Twitter experience, and how we would soon introduce stricter guidelines about how the Twitter API is used. I'd like to give you more information about coming changes to the API and the migration plan while offering insights into today's Twitter ecosystem and why we're making these changes.

 

In the coming weeks we will release version 1.1 of the Twitter API. To help you plan ahead, we're announcing these changes now, before the new version of the API is available. Changes will include:

 

required authentication on every API endpoint
a new per-endpoint rate-limiting methodology
changes to our Developer Rules of the Road, especially around applications that are traditional Twitter clients.

 

Authentication required

 

Currently, in v1.0 of the Twitter API we allow developers access to certain API endpoints without requiring their applications to authenticate, essentially enabling them to access public information from the Twitter API without us knowing who they are. For example, there are many applications that are pulling data from the Twitter API at very high rates (scraping, bots, etc.) where we only know the IP address of the applications. To prevent malicious use of the Twitter API and gain an understanding of what types of applications are accessing the API in order to evolve it to meet the needs of developers, it's important to have visibility into the activity on the Twitter API and the applications using the platform.

In version 1.1, we will require every request to the API to be authenticated....

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Toyota Launches the GT86 With a Dystopian Film Out of Saatchi London

Toyota Launches the GT86 With a Dystopian Film Out of Saatchi London | Tracking Transmedia | Scoop.it

A futuristic CG cityscape serves as the setting of this fantastic 90-second film out of Saatchi London, to launch the Toyota GT86.

 

The spot was directed by Stink's Adam Berg and stars a lone driver who looks like he could be the white collar version of a Grand Theft Auto character.

 

He drives through a steely metropolis, taking in the cold surroundings as he meditates on the absence of thrills in his pixelated universe. That is, until he encounters the Toyota GT86, which ultimately helps him to break out--Truman Show-style--into the world of the real.

 

Edith Piaf's romantic track "Non, Je Ne Regrette Rien" adds an ironic, then appropriate, touch of romance to the scene.

 

For full creative credits, visit Creativity-Online.com.

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New 'Dexter' Trailer Hints at Sister's Death

New 'Dexter' Trailer Hints at Sister's Death | Tracking Transmedia | Scoop.it
A trailer for "Dexter" season 7 alludes to Dexter killing Debra and revelations that more people may soon know about Dexter’s killing spree.
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Quantum of Social - Thisisgoingtobebig.com

Quantum of Social - Thisisgoingtobebig.com | Tracking Transmedia | Scoop.it
"This is the world's most precious resource, we need to control as much of it as we can....

 

- Dominic Greene, Quantum of Solace

 

Fine, so I'm a Bond geek. See you all in November.

 

But, is it me, or did the number of different ways we could share any moment of our lives, any thought we have, anything we read, just... like... explode in the last few months?

 

Doesn't it seem like a heck of a lot of venture money going after one single scarce resource:

 

The two eyeballs in my head, 18 hours a day....

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Payment Data Is More Valuable Than Payment Fees | TechCrunch

Payment Data Is More Valuable Than Payment Fees | TechCrunch | Tracking Transmedia | Scoop.it
We are in the midst of a great revolution in the payments space: anyone with a phone can now accept credit cards; online-to-offline commerce is allowing online payment for offline purchase and significant friction is being removed from the consumer...
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Twitter Gives Devs 6 Months To Display Tweets Properly, Use New Authentication and Rate Limits | TechCrunch

Twitter Gives Devs 6 Months To Display Tweets Properly, Use New Authentication and Rate Limits | TechCrunch | Tracking Transmedia | Scoop.it
So Twitter is making updates to its API, and to prepare for that, it's providing developers a preview of new requirements to access it.

 

...Twitter is also changing the way it limits API requests. Before now, the company had a flat limit of 350 calls per hour, regardless of the type of app or the number of endpoints. Now, it’s created a sliding scale for API requests, so that apps accessing just one endpoint limited to 60 calls per hour, while those which use multiple endpoints will have more. Twitter will also have a set of “high-volume endpoints” around tweet display, profile display, user lookup and user search that apps will be able to access up to 720 calls per hour per endpoint.

 

Twitter is also issuing a number of requirements in how tweets will be displayed. This is to provide more consistent views around its plans to make media available inline with tweets, not just on its own site and apps, but third-party apps as well. For instance, Twitter will require apps to link usernames to the appropriate Twitter profile, show actions such as retweet, reply, and favorite, and scale the display of Tweets based on the device accessing them. It’s also requiring any pre-installed or pre-loaded Twitter clients on devices or chips to be certified by the company, and requiring developers who need a large number of user tokens to work directly with it....

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Radial Tweet-Organizing Apps

Radial Tweet-Organizing Apps | Tracking Transmedia | Scoop.it

twheel twitter app - The Twheel Twitter app is a way to synthesize information on a data-heavy social media platform.

The developers at Twheel found that synthesizing the mass amounts of content on Twitter was difficult when armed with just a scroll option. Aiming to create a more intuitive and visual way to experience the Twitterverse, Twheel was born. It’s an app that shows 30 Tweets in a radial configuration. Much like you would on an iPod’s click wheel, the user runs their thumb around the wheel to read updates. Once a Tweet has been read, the bar turns from orange to clear, which helps to keep track of what you have read. An added bonus is the app’s ‘hot’ feature, which tracks the success of a Tweet that has received ‘retweet’ and ‘favourite’ attention....

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genius. & lovely. public interventions: phantom railings street installation

genius. & lovely. public interventions: phantom railings street installation | Tracking Transmedia | Scoop.it
the interactive sound sculpture that uses the movements of pedestrians to evoke the ghost of a lost iron fence.
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Stop Motion Hollywood Film Uses 3D Printed Characters To Show Over 31,000 Human Emotions

Stop Motion Hollywood Film Uses 3D Printed Characters To Show Over 31,000 Human Emotions | Tracking Transmedia | Scoop.it

ParaNorman is a 3D, stop-motion animated film by Oregon-based LAIKA. The animation studio worked with 3D Systems to leverage 3D printing to help the 62 characters display a wider range of emotions – over 31,000 potential faces were made to help the film look more life-like and realistic.

 

via PSFK: http://www.psfk.com/2012/08/stop-motion-hollywood-film-uses-3d-printed-characters-to-show-over-31000-human-emotions.html#ixzz23o5nM1mM

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Ha! Generation Read: Millennials Buy More Books Than Everybody Else - Education - GOOD

Ha! Generation Read: Millennials Buy More Books Than Everybody Else - Education - GOOD | Tracking Transmedia | Scoop.it
Born between 1979 and 1989? You like to buy books.

 

Forget the stereotype of the tweeting, texting, YouTube-watching millennial with a short attention span. According to the 2012 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, if you were born between 1979 and 1989, you spent more money on books in 2011 than older Americans. The survey found that millennials now buy 30 percent of books. In comparison, baby boomers, who have far more disposable income than most millennials, only made 24 percent of book purchases...

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New Trailer: The Master - She Wrote Me A Letter (Joaquin is terrifying doing almost nothing)

Al Rose Promotions proudly presents...Our Feature Presentation http://www.themasterfilm.com...
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Soon you'll be backing up your hard drive using DNA

Soon you'll be backing up your hard drive using DNA | Tracking Transmedia | Scoop.it
Think the memory card in your camera is high-capacity? It's got nothing on DNA. With data accumulating at a faster rate now than any other point in human history, scientists and engineers are looking to genetic code as a form of next-generation digital information storage.

 

Now, a team of Harvard and Johns Hopkins geneticists has developed a new method of DNA encoding that makes it possible to store more digital information than ever before. We spoke with lead researcher Sriram Kosuri to learn why the future of archival data storage is in genetic code, and why his team's novel encoding scheme represents such an important step toward harnessing DNA's vast storage potential.


The Problem


Humanity has a storage problem. Recent surveys conducted by IDC Digital Universe suggest that the perfusion of technology throughout society has triggered an explosion in the volume of information that we as a species produce on a daily basis....

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Hear About The Evolution Of Social Innovation From The Experts Who Helped Make It Happen

Hear About The Evolution Of Social Innovation From The Experts Who Helped Make It Happen | Tracking Transmedia | Scoop.it

Social innovation is hot right now. It seems like every other business these days is giving away some percentage of its revenue, or donating products to the developing world for each item you buy.

 

But it hasn’t always been that way and--despite appearances--it’s not so easy to start and run a successful social enterprise. So at this year’s U.N. Social Innovation Summit, PwC convened a group of experts to discuss the evolution of social innovation, and give advice about the best way for others to follow in their footsteps and influence it. The speakers include former Seventh Generation CEO (and Co.Exist contributor) Jeffrey Hollender, Penny Abeywardena, the director of the Clinton Global Initiative’s Girls and Women program, and Hunter Walk, who leads the Social Goods Initiative Team at YouTube (he’s contributed to Co.Exist, too)....

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What Audiences Want: Study Uncovers Possible Futures for Storytelling | Latitude Research°

Earlier this year, Latitude set out to understand audiences’ evolving expectations around their everyday content experiences—with TV shows, movies, books, plot-driven video games, news, and even advertising. We began by speaking with leaders in the emerging “transmedia” space to investigate the challenges and the opportunities that today’s storytellers are encountering.


Via Simon Staffans
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Fundraiser! Geek Girl On The Street Reports: Supporting Aurora Rise And Victims Of The Aurora Shooting | Bleeding Cool Comic Book, Movies and TV News and Rumors

Fundraiser! Geek Girl On The Street Reports: Supporting Aurora Rise And Victims Of The Aurora Shooting | Bleeding Cool Comic Book, Movies and TV News and Rumors | Tracking Transmedia | Scoop.it
Kate Kotler writes for Bleeding Cool; “For the past five days, ever since I saw “The Dark Knight Rises” for the second time, I’ve been trying to put...

 

'Aurora Rise is both a community and an event:

 

On August 26, 2012 All C’s Collectibles is holding a benefit event (attended by Matt Fraction, Mike Mignola and Steve Niles – to name a few) and silent auction to raise money for the victims of the shooting.

It is a community, in that it is the intention of Farnsworth and Vanover to continue to raise money and spread aid (much in the tradition of the Hero Initiative) to the larger comics community past when the needs of the people of Aurora have been satisfied.'

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Inhabitat Talks to Lisa Katayama About ‘We Are All Radioactive’: a Crowdfunded Video Series About Surfers Rebuilding Japan

Inhabitat Talks to Lisa Katayama About ‘We Are All Radioactive’: a Crowdfunded Video Series About Surfers Rebuilding Japan | Tracking Transmedia | Scoop.it
Inhabitat talks to Lisa Katayama about We Are All Radioactive, a crowdfunded video series about surfers rebuilding post-earthquake Japan.

 

You might know Lisa Katayama from her articles on Popular Science, Wired and Fast Company - or perhaps she taught you "everything you ever wanted to know about the birth city of Godzilla, Gundam, all-you-can-eat shabu shabu and panty vending machines" on her blog TokyoMango. It's clear that Katayama has a true passion for Japan, where she spent the first 18 years of her life, so when disaster hit the country last March, she knew she couldn't just stand idly by. Her desire to do something led her to create We Are All Radioactive, an online episodic documentary series that follows the lives of surfers and fishermen as they work to rebuild small coastal towns that were affected by the tsunami. The series, produced with TED film director Jason Wishnow, is entirely crowdfunded, meaning that it's up to you to keep new episodes rolling out. We recently spoke to Lisa about why she decided to start We Are All Radioactive, what we can expect to see in the latest episode, and how funders can actually influence what is shown in coming episodes - choose-your-own-adventure-style. Read on to learn more!

 

Read more: Inhabitat Talks to Lisa Katayama About 'We Are All Radioactive': a Crowdfunded Video Series About Surfers Rebuilding Japan | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building

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