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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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The Colorado shooting and the crowdsourced future of news

The Colorado shooting and the crowdsourced future of news | Tracking Transmedia | Scoop.it

The way that communities like Reddit can come together to produce real-time reporting on incidents like the mass shooting in a Colorado movie theater shows how a new form of journalism -- one that blends traditional reporting and crowdsourced...

 

Only a few days ago, we were writing about how users of Twitter and Reddit used those networks to tell a compelling story about a mass shooting in Toronto, and now the same phenomenon is playing out in real-time during another horrific incident: a shooting at a movie theater in Colorado that has killed at least a dozen people and wounded more than 50. Although local TV news channels and CNN have been all over the story since it broke late Thursday night, some of the best fact-based information gathering has been taking place on Reddit and via curation tools like Storify. In each of these events, we can see how a new form of journalism — one that blends traditional reporting and crowdsourced reports — is taking shape...

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Six Characteristics of Highly Persuasive Stories

Six Characteristics of Highly Persuasive Stories | Tracking Transmedia | Scoop.it

One of the toughest persuasion tasks is convincing a jury in a courtroom....

 

...Researchers Philip Mazzocco and Melanie Green draw a contrast between rhetorical persuasion, in essence arguing with facts and logic, and the use of narratives to influence decisions. They conclude that stories are more effective at changing emotional beliefs that logical arguments have difficulty reaching.

 

The whole discussion is an interesting read, but for me one big takeaway is the list of factors that have been found to make stories more persuasive:

 

Delivery Counts. For spoken narratives (as one normally finds in a courtroom), a good storyteller is more persuasive than a mediocre one....

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Banksy. A brand voice rich in storytelling | Truly Deeply/Madly

Banksy. A brand voice rich in storytelling | Truly Deeply/Madly | Tracking Transmedia | Scoop.it

Your brand voice should never be ran­dom. It should com­mu­ni­cate pow­er­fully and coher­ently a brand posi­tion that is true to your brand’s DNA. Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful.
Bansky’s brand voice com­mu­ni­cates by;


– Util­is­ing the grey and life­less plain urban landscape,


– All his pieces are obser­va­tional urban instal­la­tions that you under­stand straight away,


– His work is a social com­men­tary, he is not telling the news, he encour­ages thought and discussion.....

 

 

http://www.trulydeeply.com.au/madly/2010/10/27/banksy-a-brand-voice-rich-in-storytelling/

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Unbelievably FAB! Young Asian Fan Recreates Beyoncé’s ‘Countdown’ Shot for Shot - COLORLINES

Unbelievably FAB! Young Asian Fan Recreates Beyoncé’s ‘Countdown’ Shot for Shot - COLORLINES | Tracking Transmedia | Scoop.it
And it’s perfect!...
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Move over, golden record: YouTube launches partner rewards

Move over, golden record:  YouTube launches partner rewards | Tracking Transmedia | Scoop.it
YouTube is sending golden play buttons to any partner that has surpassed one million subscriber on his YouTube channel.
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Big Top Without Borders: 2 Circuses - Nunavut & Guinea = 1 documentary - Trailer

Big Top Without Borders is the story of two circuses, started by two friends, from two different corners of the world: Igloolik, Nunavut, 200 miles north of the Arctic Circle; and Conakry, Guinea, in Equatorial Africa.
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Daniel Knauf, Creator of Carnivale, has a new #transmedia project: HAUNTED Feature Film Teaser

From Daniel Knauf, the creator of the HBO cult-hit series, CARNIVÁLE: On August 1st, exclusively on the YouTube bxxweb channel, see BXX: HAUNTED, a feature film drawn from archival footage gathered during the paranormal investigation of the notorious Blaylock residence.

 

Subscribe to http://www.youtube.com/user/bxxweb or, for more information regarding Bxx:HAUNTED and the innovative box-narrative format, go to http://bxxweb.com...

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Exclusive: Nominees Revealed for the Emmy Awards for Outstanding Creative Achievement in Interactive Media | InteractiveTV Today

Exclusive: Nominees Revealed for the Emmy Awards for Outstanding Creative Achievement in Interactive Media | InteractiveTV Today | Tracking Transmedia | Scoop.it
[itvt] is the most widely read and trusted news source on the medium of interactive multiplatform television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business.
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Will crowdfunding usurp the studio biz? - Entertainment News, TechBytes, Media - Variety

Will crowdfunding usurp the studio biz? - Entertainment News, TechBytes, Media - Variety | Tracking Transmedia | Scoop.it
A while back former Variety topper Peter Bart did a radio interview in which he recalled how different it was to be a studio executive back in the 1970s. "In those days," he said, "you could make a movie because you wanted to see it." .
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Top 5 Mistakes In Documentary Funding: Campaigns w videos raise 122% more via Indiegogo

Top 5 Mistakes In Documentary Funding: Campaigns w videos raise 122% more via Indiegogo | Tracking Transmedia | Scoop.it

In this guest filmmaking article, we cover the top five mistakes made in documentary funding. By Faith Fuller

 

Are you in need of funding for your documentary? Are you uncomfortable asking people for money? Are you baffled by the whole fundraising process? Sometimes, just knowing a few simple rules and avoiding some common mistakes can make all the difference in your fundraising success.

 

Top 5 Fundraising Mistakes for Doc Filmmakers:

 

1. Not having a trailer – There’s nothing that can catapult or doom a documentary fundraising effort like a trailer. If you have a fantastic trailer that moves people emotionally, your chances for donations dramatically improve.

 

According to the crowd-funding platform IndieGoGo, campaigns with videos raise 122% more money than those without. You not only need a video, but that video needs to hit an emotional nerve with the audience. And NEVER show your video online without having a donate button right next to the video. If people are moved by your trailer, they need a way to donate right then and there while they’re “in the moment” and feeling inspired...

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When Objects Animate Narratives: Observatory: Design Observer

When Objects Animate Narratives: Observatory: Design Observer | Tracking Transmedia | Scoop.it
What Significant Objects suggests about the relationship between stories and stuff.
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How To Build Positive Marketing Stories That Work

How To Build Positive Marketing Stories That Work | Tracking Transmedia | Scoop.it

Editor’s NoteThis is the third and final excerpt that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs...

 

...in past posts in this series we’ve explored the critical importance of basing marketing efforts on values. Still, it goes without saying that viral success takes something more--some spark of joy or emotion or outrage that takes a message from launch to world famous in seconds.

 

That something more can be revealed by looking at a couple of the most iconic Internet viral successes through an unlikely lens--the evolution of the human brain. What we’ll discover are three universally powerful viral story elements: Freaks, Familiars, and Cheats. Anyone who wants to be heard in this world of noise and clamor has a stake in understanding these shortcuts to audience attention....

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SCARCITY AND ABUNDANCE IN THE DIGITAL WORLD | Filmmaker Magazine

SCARCITY AND ABUNDANCE IN THE DIGITAL WORLD | Filmmaker Magazine | Tracking Transmedia | Scoop.it
Scarcity and Abundance in the Digital World By Lance Weiler. 

 

I’m obsessed with the concept of scarcity. The idea that scarcity can cause an object to have value well beyond its initial worth is fascinating to me. In 2007, Damien Hirst took an actual human skull, encrusted it in over 8,000 flawless diamonds and gave it a £50 million price tag. The skull sold in a shroud of secrecy as a group of private investors purchased it for a rumored £38 million — well beyond the £12-15 million it apparently cost to produce. Flash forward to 2012 and Hirst has joined forces with s[edition], a digital gallery and art marketplace. For $800, you can own “For Heaven’s Sake,” a 360-degree scan of a baby’s skull covered in diamonds. The run consists of 2,000 versions of the same digital file of which 27 have been sold so far. s[edition] is attempting to bring scarcity into the digital world by teaming with famous artists in an effort to make their work available in a series of limited editions....

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6 Insights From Facebook's Former Head Of Big Data - Forbes

6 Insights From Facebook's Former Head Of Big Data - Forbes | Tracking Transmedia | Scoop.it
Ashish Thusoo knows a lot about Big Data. Thusoo joined Facebook in 2007 when the company had 50 million users. He left when it had some 800 million. During that time he managed Facebook's internal data analytics team.
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Find The 13: 'People must hunt for 13 zombie cats amid regular cats, Rob Zombie faces & scantily clad women.'

Locate the Zombie Cats to unlock a FREE Rob Zombie track!
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Rob Pratten will be in TO talking Participatory Storytelling & Conducttr (Platform & Mobile)

New mobile app from Conducttr allows storytellers to offer more to their audiences without the development costs.

 

If you're in TO on July 25th, come catch Rob's talk for Transmedia 101:

 

As a bonus meetup for the month of July, Transmedia 101 is pleased to announce Robert Pratten presenting Participatory Storytelling, Wednesday, July 25th, 7-8:30 pm.

 

SPECIAL EVENT LOCATION: Rm 179, University College @ 15 Kings College Circle, Toronto (see map). There is a 100 cap for this facility so BRING YOUR FRIENDS. Doors open at 6:30 pm.

Co-hosted by The Canadian Studies Program, University College, University of Toronto.

 

Tickets are $5 CASH at the door except FREE to U of T STUDENTS with VALID ID.

& registration here:

 

http://www.meetup.com/Transmedia101/events/73609012/

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Smart. The Importance of Creative Design For Mobile App User Experience

Smart. The Importance of Creative Design For Mobile App User Experience | Tracking Transmedia | Scoop.it

A discussion of how important creative designs are for the mobile app user experience....

 

...One of the most effective ways of getting an app to stand out should be obvious, and yet many app developers don’t spend nearly enough time on it: creative design. What an app looks like is the first aspect people notice about it – even before they download it, and certainly before they test it out and see how it functions. That initial visual impression affects the entire user experience and will likely determine the ultimate success of an app.

 

If you’re doubtful, just look at Apple. Many people don’t realize that, despite now being a leader in the industry, Apple was actually not the first company to provide a mobile operating system or mobile apps. Before iOS, there were the likes of Palm OS, Symbian, Windows CE, and BlackBerry OS. And yet, like with almost everything else, Apple quickly surpassed the competition in the mobile market. In large part, this was because iOS simply looked better.

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A Twitter Chorus: Calgary Philharmonic Orchestra Sings Tweets

A Twitter Chorus: Calgary Philharmonic Orchestra Sings Tweets | Tracking Transmedia | Scoop.it
Some people are reporting that this is the first professional Twitter chorus ever created.
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Transmedia Tuesday: Interview with Daniel Knauf About BXX Haunted - Mindhut - SparkNotes

Transmedia Tuesday: Interview with Daniel Knauf About BXX Haunted - Mindhut - SparkNotes | Tracking Transmedia | Scoop.it

Reposting as a new trailer is up on Youtube!

 

Bxx: Haunted follows a team of paranormal researchers as they spend 32 hours investigating a purportedly haunted house. What makes the story so interesting is the way that it is presented. The viewer is given access to all 32 hours of the investigation on 16 separate cameras throughout the house. That’s 512 hours of footage dropped on the viewer’s lap right from the get-go. As you proceed you get the opportunity to unlock new documents and videos that provide additional background on the events of those 32 hours.

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Why Facebook, Twitter Are Accelerating the Convergence of Ad-Tech and Software | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Why Facebook, Twitter Are Accelerating the Convergence of Ad-Tech and Software | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Tracking Transmedia | Scoop.it

For years, the software and ad-tech worlds have traversed different orbits in parallel universes, similar to the way that "paid" media has successfully avoided intermixing with the "earned" media eco-system. This segregation is nearing an apocalyptic end as technology convergence rapidly accelerates, fueled by massive changes in consumer behavior, refocused product roadmaps of the marketing superpowers Facebook and Twitter and a fundamental shift towards overall CMO control of technology choice and budgets.

 

With Fortune 1000 CMOs projected to invest billions in marketing technology this decade, the tipping point is near and that's why Salesforce and Oracle snapped up Buddy Media, Vitrue, Radian 6 and Collective Intellect, and why my company, Syncapse, bought Clickable. If you look at the landscape, it's easy to understand why:

 

Social media is now the world's largest mass media.

 

One billion consumers are now reachable through social media channels. Marketers need to analyze reach, frequency and impact for this audience and they need to intertwine these metrics with existing business objectives. This need for integration extends well beyond the traditional marketing mix as CMOs struggle to operationalize CRM, marketing collaboration, loyalty, customer care, and acquisition across the new and fragmented social media eco-system...

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Storyplanet | Facebook

Storyplanet | Facebook | Tracking Transmedia | Scoop.it
Facebook is a social utility that connects people with friends and others who work, study and live around them.
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Lovely! This Exquisite Forest brings collaborative animation to Chrome (Wired UK)

Lovely! This Exquisite Forest brings collaborative animation to Chrome (Wired UK) | Tracking Transmedia | Scoop.it
This Exquisite Forest, a collaboration with the Tate Modern that goes live today, lets anyone with access to a browser create a short animation...

 

In the early 20th century, the French surrealists invented a parlour game they called the Exquisite Corpse, which you've probably played: write down a word, fold the paper and hand it to someone else, who writes the next word, until you end up with some Dadaist nonsense. You've probably played it with pictures too.

 

Now, Aaron Koblin and Chris Milk, who together created The Johnny Cash Project, have created a version for animation. This Exquisite Forest, a collaboration with the Tate Modern that goes live today, lets anyone with access to a browser create a short animation....

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Data art project to track emotional response to the Olympics (Wired UK)

Data art project to track emotional response to the Olympics (Wired UK) | Tracking Transmedia | Scoop.it
A data art project called Emoto aims to track people's emotional response to the Olympics using online sentiment analysis tools and then represent that data in interactive visualisations...
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The Complete Social Media Sizing Cheat Sheet [Infographic] | inspirationfeed.com

The Complete Social Media Sizing Cheat Sheet [Infographic] | inspirationfeed.com | Tracking Transmedia | Scoop.it
Different social media platforms have different guidelines and sizing. The biggest four social media giants you should be focusing on are Pinterest, Facebook, Twitter, and Google +.
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