Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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CMF launches research on crowdfunding - Industry Intelligence - News - Canada Media Fund

The Canada Media Fund (CMF) announced today, at the Grow Conference in Vancouver, the launch of a new study titled Crowdfunding in a Canadian Context: Exploring the Potential of Crowdfunding in the Creative Content Industries.


The CMF's mandate is to support the television and digital media industry through funding as well as through commissioning research on current and upcoming trends that shape the screen-based industry and disseminating industry intelligence via various channels including its blog, Trendscape.


Crowdfunding has experienced a recent boom in Europe and North America, primarily driven by recent multi-million dollar record-breaking successes on platforms in the US and there is a demand for crowdfunding among Canadian creative content creators, especially independent producers.


The CMF commissioned this study to provide both a meta-perspective on the global phenomenon of crowdfunding as related to the creative content industries, and also a micro analysis to understand how producers are considering crowdfunding as a financing mechanism and how practices and regulations in Canada impact this potential. Through numerous interviews, case studies and secondary research, Nordicity, producers of the study, explored the opportunities and barriers regarding the regulatory, financial, social and operational deployment of crowdfunding within the Canadian creative content environment....

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Discover the hidden perils of augmented reality in short film 'Sight' | Digital Trends

Discover the hidden perils of augmented reality in short film 'Sight' | Digital Trends | Tracking Transmedia | Scoop.it
A new short film explores how dangerous life could be if augmented reality was fully-integrated with modern society.

 

Augmented reality systems like Google’s Project Glass may seem like an incredible new way of making our lives easier, but filmmakers Eran May-raz and Daniel Lazo imagine an alternate version of the future, a world in which the new technology begins to damage life. Created as a graduation project upon completing their education at the Bezaleal Academy of Arts in Jerusalem, Sight shows us the darker side of virtual reality.


We follow Patrick, a single gentleman living in a barren bachelor pad in some nameless metropolis. At the opening of the film he lies chest-first on his living room floor with his arms and legs hovering inches above the ground for no apparent reason. But Patrick sees something entirely different. Through a set of special contact lenses, Patrick seems to be careening toward the earth, collecting points as he directs his body through various targets while avoiding any obstacles in his path...

 

Read more: http://www.digitaltrends.com/lifestyle/discover-the-perils-of-augmented-reality-in-short-film-sight/#ixzz25213bSjT

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What a Marvellous, Brave Post. Stories We Tell: A post by Sarah Polley | NFB.ca blog

What a Marvellous, Brave Post. Stories We Tell: A post by Sarah Polley | NFB.ca blog | Tracking Transmedia | Scoop.it
Conversations about documentary, animation and film culture...

 

Today in Venice my latest film, Stories We Tell, will be screening for the first time. Until now, thanks to the extraordinary decency of many people – including some journalists who have known the story for years and kept it secret – I have been able to keep its contents under wraps.

 

Knowing that people will now write about the film itself as well as the story it is based on, I’d like to explain a bit of the process that lead to the making of the film and why I’d like the film to speak for itself. I realize that I’m not nearly accomplished enough to write this kind of blog without apology. The world is not waiting for my next film! But because I am hoping to not do any press or interviews about the film for its festival life, I do feel I owe an explanation to the journalists who have helped me keep this secret and been respectful of my process for some time....

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Vote! The Karada - CFC - ideaBOOST #transmedia #arg

Vote! The Karada - CFC - ideaBOOST #transmedia #arg | Tracking Transmedia | Scoop.it

THE STORY

 

The Karada: The name of the multiverse where every decision you make creates two parallel realities. One for what was and one for what could have been. In one, you are happily married with two kids; in another, you are a washed out ex-rock singer. And it all came down to whether or not you took that first cigarette.

 

How would you react if one day, everything you considered fact was suddenly only fragments of your imagination? What if your twelve year-old brother never existed or one day you woke up next to a stranger who claims he’s your husband? Or if you open your closet one day and they are all full of Goth clothing?

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How Did Howard Rheingold Get So “Net Smart”: An Interview (Part One)

How Did Howard Rheingold Get So “Net Smart”: An Interview (Part One) | Tracking Transmedia | Scoop.it

By Henry Jenkins


Howard Rheingold has been one of the smartest, most forward thinking, most provocative writers about digital culture for the past several decades. He’s someone who always makes me think. Even a short hall way chat with Howard at a conference can lead to transformative insights about how we live within a networked culture. I have been lucky to know him for more than two decades now, and I treasure every interaction I’ve ever had with the guy.


Howard embodies the transition which Fred Turner has documented between the counterculture of the 1960s and the cyberculture of today: he has a quirky personality which reminds me of Frank Zappa or Leon Redbone, and, as this interview suggests, he still carries with him some of the core values he first articulated working for the Whole Earth Catalog. So, it would be easy to see him as a voice from the past, but that would be a serious mistake, since he is still totally on top of the most recent developments in the field.

 

His most recent book, Net Smart: How to Thrive Online, is a major contribution to the growing body of literature around New Media Literacies. If you have not bought a copy yet, go online now and buy one. If you have not read your copy yet, stop right now and read it. Don’t worry, this blog interview will still be here when you get back.

 

Net Smart makes a strong case for what Rheingold sees as a set of core skills and competencies which we all need to acquire if we are going to make effective use of the communities and resources we encounter in our everyday lives online. He has talked to the experts, reviewed the literature, and thought through the implications of each skill, and he lays them out with his usual clarity and directness. Some in the past have accused Howard (not to mention myself) of being an uncritical utopianist. Here, you get a stronger sense...

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» from one HIGHRISE to another | Highrise

» from one HIGHRISE to another | Highrise | Tracking Transmedia | Scoop.it

We at HIGHRISE just screened our documentary One Millionth Tower outdoors, at a festival celebrating another highrise neighbourhood. 

In One Millionth Tower, highrise residents re-imagine their neighbourhood by working with architects to illustrate what’s possible in the bleak space around their buildings.

 

Four residents from this HIGHRISE project crossed from west-side Etobicoke, over Toronto, to the east-side suburb of Scarborough and presented at the 3rd annual Bridging Festival. It’s called that, because in its first two years, the festival was held under a local bridge that divides the community....

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Transmedia LA Webinar Schedule Upcoming (Jenkins, Phillips, Weiler) & Lina Srivastava's Talk Archived

Transmedia LA Webinar Schedule Upcoming (Jenkins, Phillips, Weiler) & Lina Srivastava's Talk Archived | Tracking Transmedia | Scoop.it

Transmedia Activism
Wednesday, August 15, 2012
1pm EST / 10am PST
Lina Srivastava

 

The use of transmedia techniques are not limited to entertainment or even marketing, though these two industries have gotten most of the attention to date. Non-­profits, social cause groups, and politically-focused organizations have also picked up the transmedia banner, and Lina Srivastava will share her thoughts on the benefits of what she calls, “transmedia activism” (a framework for creating social impact by using transmedia principles).

 

Upcoming.. Henry Jenkins, Aaron Vanek & Andrea Phillips, Lance Weiler, Jan Libby & Brian Seth Hurst... 

 

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Dr. Pamela Rutledge on The Positive Side of Video Games: Part II

Dr. Pamela Rutledge on The Positive Side of Video Games: Part II | Tracking Transmedia | Scoop.it

Video games have been at the forefront of interactive media and continue to be a significant part of the participatory media environment.  The thought of a video game still may strike horror into the hearts of many, but video games are just a digital manifestation of a very basic human behavior: play. Playing is where we learn.

 

In my last post The Positive Side of Video Games Part I, I talked about how games are just one part of the changing media environment that creates new assumptions and expectations about participation and interactivity In this post, I will describe how games function as learning environments.

 

The Power of Gameplay for Learning and Growth

 

Throughout history, games and gaming have been an integral part of human expression of culture and identity, facilitating collaboration and creativity. Play is vital to a child’s social and emotional development. Play is where we work through emotions, learn to share, negotiate joining groups or ongoing play, experience the perspectives of others, learn to cope with our own emotions, and explore our self-perceptions (Piaget, 1962). It’s only the technology that is new....

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Dr Pamela Rutledge on The Benefits of Video Games: Problem-Solving and Self-Efficacy

Dr Pamela Rutledge on The Benefits of Video Games: Problem-Solving and Self-Efficacy | Tracking Transmedia | Scoop.it

Games can provide the extrinsic motivation to get involved in the form of competition and quests. 

 

Worried About Video Games? It’s time to exhale. Video games often get a bad rap, but it’s time we give them a little more credit. Video games and interactive media can have a positive impact on self-efficacy which increases resilience, optimism, and motivation. In this and the following two posts taken from my presentation at APA in August, I will describe the potential mastery experiences just waiting to be conquered.


Earlier this year at the SxSW Interactive Media conference, I was standing in a very long line at a Starbucks and got to talking with blogger Kristin Brandt (2012). The conversation started over cowboy boots, but as often happens when I tell someone of my work in the psychology of media technologies, Kristin began to share views on video games, particularly in relation to her young son. She wasn’t a fan. Kristin told me that for the last year, her son had been ‘obsessed’ with the massively multiplayer online role-playing game (or MMORPG) Wizard 101....

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Facebook generation takes on Canadian regulators over crowdfunding

Facebook generation takes on  Canadian regulators over crowdfunding | Tracking Transmedia | Scoop.it
Tech entrepreneurs prepare to lobby the provinces to loosen limits...

 

Canadian Internet and technology entrepreneurs are gathering a volunteer army of lobbyists to force provinces to loosen restrictions on purchasing shares in closely held companies.

 

The battle is over crowdfunding, a money raising strategy that uses social media to round up relatively small contributions from multiple people. At stake is access to hundreds of millions of dollars in financing for Canadian start-ups.

 

In only a few years, tech-savvy entrepreneurs have carved out a niche in the finance industry. Globally, more than 450 crowdfunding platforms generated funds of about $1.5-billion (U.S.) in 2011, a 63 per cent increase in three years, according to Massolution, a research firm. This year, Massolution projects the money raised on crowdfunding sites will double, to more than $2.8-billion....

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Another Piece In Twitter’s Money Puzzle: Teaming Up With HootSuite To Cross-Sell Ads | TechCrunch

Another Piece In Twitter’s Money Puzzle: Teaming Up With HootSuite To Cross-Sell Ads | TechCrunch | Tracking Transmedia | Scoop.it
When Twitter published its latest thinking on how its API would evolve, and what developers it wanted to leave behind, it noted one of the areas it wanted to emphasize more was enterprise. 

Today we get more of a clue why: HootSuite, an enterprise-focused Twitter client that actually got a name-check in that blog post, is teaming up with Twitter to sell advertising on the social network.

 

A promotion that went live today will see some 30,000 HootSuite Pro premium clients receive $100 in vouchers for ads on Twitter, with the offer redeemable through the HootSuite dashboard. The move is aimed at the many small/medium businesses rather than larger enterprises that use HootSuite, and comes in the wake of several other efforts Twitter has made to target smaller companies for ads.

 

As spokesperson from Twitter confirms that this is an initial rollout.

 

“As with all of our advertising efforts, we are being thoughtful and deliberate in how we roll out self-serve to all kinds of small and local businesses,” she said. “We are testing out various ways to roll out this offering, including offers to Twitter users by companies like HootSuite.” TechCrunch understands from a source that this is the first signal that “a deeper partnership between the two may be in the works.”...

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Morning Gift from JESS3! How to Select a Topic and Target Audience for Your Infographic

Honing in on your topic and audience are harder than you might think. Don't worry, we are here to help.
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Old Spice's Muscle Music takes interactive advertising to a new level | Digital Trends

Old Spice's Muscle Music takes interactive advertising to a new level | Digital Trends | Tracking Transmedia | Scoop.it
What the heck did you just watch and how did Old Spice make it happen? Experience the new Muscle Music ad here. 

 

By now you might be familiar with Old Spice’s advertising model: attractive muscle men prancing around your television screen winning at life, all because they don the scent of Old Spice products. Things are about to get much weirder now that former NFL and actor Terry Crews makes an appearance.


In Old Spice’s latest ad, users watch as Crews sit amongst musical instruments with wire sensors taped to various groups of muscles. Each twitch and flex he makes causes an instrument to strum, bang, toot, you name it, they will make noise. Eventually Crews begins a muscle dance, which results in a mind-blowing two-minute of wild music while he yells random string of words at the viewer. I didn’t even notice the paper mache resembling Crews’ head until it began blinking and screaming halfway through the “song.” Just see below to get an sense of the ridiculousness. Warning: Intense screaming ahead...

 

Read more: http://www.digitaltrends.com/lifestyle/old-spices-muscle-music-takes-interactive-web-advertising-to-a-new-level/#ixzz2523BtXpG

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Transmedia storytelling: what's the alternative to alternate reality games? W. Mike Monello's Response in Thread (Wired UK)

Transmedia storytelling: what's the alternative to alternate reality games? W. Mike Monello's Response in Thread (Wired UK) | Tracking Transmedia | Scoop.it
Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?

 

Type "transmedia" into Google and it will make a couple of suggestions about what word should come next. The first suggestion is "training" (which is a whole other article); and the second is "storytelling". In its infinite wisdom Google knows that the words transmedia and storytelling are as currently inseparable as "popup" and "restaurant". As day must follow night, so narrative must follow multiplatform.

 

This shouldn't be too much of a surprise, after all the people who produce our popular media are very used to creating structured, finite artefacts that are given to the world pre-packaged. In one way or another they tell stories and they do their best to ensure those stories remain constant, consistent and relatively confined. So it stands to reason that when the people who produce our TV programs, films, books and video games set out to create a transmedia experience to accompany those properties, they should approach the job using the processes and tools they are familiar with. They sketch out a narrative, there are story arcs, there are emotional beats, crescendos, a timetable to which content is drip fed at specific times, and the audience is instructed, guided, and directed along the route....

 

Make sure to read the thread below

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Elisa Kreisinger: Why remixing TV is good for business

Elisa Kreisinger: Why remixing TV is good for business | Tracking Transmedia | Scoop.it
MIPCube speaker Kreisinger's Mad Men TV remixes got more views than the show's official trailers.

 

I created the viral Mad Men remix, Queer Men: Don Loves Roger as part of a larger, on-going project for remixing TV narratives in our collective pop-cultural consciousness to tell a story that’s a variation on a theme. Some call it remix, others fan fiction.

 

I called it writing for TV with TV.

 

Both “Queer Men” and my previous remix, ”Mad Men: Set Me Free” individually received more views than all the AMC YouTube trailers for season 5. AMC created about 5 trailers, each with about 25,000 views each...

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Simon Staffans: The 5 keys to Transmedia success

Simon Staffans: The 5 keys to Transmedia success | Tracking Transmedia | Scoop.it
When you take your show multi-platform, how can you be sure the audience will follow?

 

....I would liken transmedia to the encores at a concert. Whatever band you go to see, everyone knows that the last song is by no means the last song. After the band has struck the final chord and smashed a guitar or two on stage and left, all you, as the audience, need to do is clap your hands and shout ”ONE MORE SONG!” and lo and behold, the band re-enters the stage and does at least three more songs.

 

Transmedia is the encore of the media industry, minus the clapping and the shouting; when the television programme or series is finished, transmedia storytelling gives the audience an encore to go to, to immerse themselves further into the world of the story. A good example might be the continuation of the Avengers-franchise, which is now reportedly branching out into television, opening up untold possibilities for brand extension, mythology-building and revenue-reaping.

 

With this in mind, here are five handy tips to keep in mind when travelling to MIPCOM this year, to maximise your chances of transmedia success with your IP:

 

1. Can you extend it?

 

This is key if a property is to be considered appropriate for transmedia storytelling methods; there needs to be an underlying foundation to draw on and build from in order to create and produce meaningful transmedia extensions or parallel storylines. For fiction this is almost always a given, but when you start looking at game shows and quiz shows, for instance, the challenges become more pronounced and demand thorough development work from the outset....

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Transmedia Tuesday: Horror, Conspiracy, and Time Travel from Scholastic Books - Mindhut - SparkNotes

Transmedia Tuesday: Horror, Conspiracy, and Time Travel from Scholastic Books - Mindhut - SparkNotes | Tracking Transmedia | Scoop.it

In the realm of Transmedia storytelling there seem to be some companies that get it and others that completely miss the mark. One of the success stories is the book publisher Scholastic, who, over the course of the last few years has had multiple Transmedia book series on the market, and who continues to invest increasingly in this format. At a time when publishers are desperately looking for ways to make books attractive to teens and younger readers, Scholastic looks like the smartest kid on the block with their selection of spooky, adventurous, and engaging Transmedia offerings....

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Jessica Wise: How fiction can change reality

Jessica Wise: How fiction can change reality | Tracking Transmedia | Scoop.it
Reading and stories can be an escape from real life, a window into another world -- but have you ever considered how new fictional experiences might change your perspective on real, everyday life?
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Happy Bonus Monday! JESS3 Gifts 7 Decks on Infographic Design Start to Finish

Happy Bonus Monday! JESS3 Gifts 7 Decks on Infographic Design Start to Finish | Tracking Transmedia | Scoop.it
Infographics are incredibly powerful tools to effectively communicate complex ideas in visual form.
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'Breaking Bad' Shows Us That Walt's Idea of Winning is for Everyone Else to Lose

'Breaking Bad' Shows Us That Walt's Idea of Winning is for Everyone Else to Lose | Tracking Transmedia | Scoop.it

SPOILERS:

 

"When I'm out, I'm out."      --Mike Ehrmantraut (Jonathan Banks)...

 

The flashforward scene that kicked off this season, the one that found Walter White (Bryan Cranston) alone on his 52nd birthday in a diner buying a machine gun, is starting to look even darker given the direction this half-season, which ends next week, is taking. Maybe Walt isn't by himself because no one wants to be around him anymore -- he's shown he has no trouble keeping people at his side in unwilling parodies of previous relationships.

 

Maybe they're all dead.

 

Walt ended last week's episode promising that he had an idea in which everybody wins, but by the end of the hour last night he'd both refused to give Jesse (Aaron Paul) his fair $5 million share in hopes that would make him stay and he'd shot and killed Mike for what he realized after the fact was no reason. Mike, the only genuinely competent lawbreaker in their group; Mike, who saw Walt so clearly -- "You had to be the man" -- while missing the very important detail that Walt's not actually as smart as he thinks he is but is more ruthless, that he would kill a former partner out of wounded pride and impulsivity before realizing it wasn't necessary. Mike, the actual criminal, has always had more respect for people than Walt, who to Jesse shares the key detail that he's written off any hope of leading a good life, and is prepared to go up in flames....

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Whoa! Gibson's Pattern Recognition! Spooky Machine-Made Paintings, Drawn From Surveillance Videos

Whoa! Gibson's Pattern Recognition! Spooky Machine-Made Paintings, Drawn From Surveillance Videos | Tracking Transmedia | Scoop.it

America’s natural beauty has inspired countless painters, but Houston-based artist William Betts finds its man-made landscapes are far more interesting. Betts culls his imagery from surveillance footage taken in malls, airports and beaches, recreating each carefully-chosen still on canvas. Meet the new American sublime: CCTV footage, writ large in acrylic....

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Fantastic profile of my +city collaborator. Congrats! Faisal Anwar, Digital/Interactive Artist. Canadian Art School

Fantastic profile of my +city collaborator. Congrats! Faisal Anwar, Digital/Interactive Artist. Canadian Art School | Tracking Transmedia | Scoop.it

A creative education doesn't necessarily stop with graduation from art school. Digital/interactive artist Faisal Anwar knows this well; he grew his practice with post-grad residencies at the Canadian Film Centre, the Banff New Media Institute and other institutions.

 

“My inspiration comes from many different directions,” says Anwar. “A lot of it comes from travelling and meeting amazing people all over the world.”

 

Anwar grew up in Pakistan, and studied graphic design there at the National College of Arts Lahore. After graduating in 1996, he worked at a software company for a few years before moving to Toronto—a move that opened up a whole new realm of possibilities and opportunities for him.

 

“When I moved from Pakistan to Toronto, I saw all this diversity living in one space,” he says. “I started asking questions about how we're interacting with each other, and how we can come to know about each other more.”

 

Anwar's questions led him first to the Canadian Film Centre Media Lab, where he did a post-graduate certificate in interactive art and entertainment. Later, he did three residencies at the Banff New Media Institute, which helped him develop various projects....

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Transmedia 101 presents Music Rights 101 | Transmedia 101

Transmedia 101 presents Music Rights 101 | Transmedia 101 | Tracking Transmedia | Scoop.it
A panel presentation on music rights management for transmedia properties with Tony Tobias, Adrian Ellis, and Jason Leaver.

 

The constant changing digital landscape makes managing music rights for divergent media properties a heady experience for both seasoned producers and independent creatives alike. The speakers of our Music Rights 101 session, Tony Tobias (consultant, producer),

 

Jason Leaver (writer & director) and Adrian Ellis (composter) will offer a variety of perspectives for managing music rights in this digital/transmedia age. Music Rights 101 will take place Sept 18, 7-9 pm at our regular host location: InterAccess Electronic Media Arts Center.

 

Tickets are $5 cash at the door. Please RVSP on Transmedia 101′s Meetup page.

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Making crowdsourcing easier - MIT News Office

Making crowdsourcing easier - MIT News Office | Tracking Transmedia | Scoop.it
A new system for crowdsourcing database operations spares the user from worrying about the computational details but improves cost effectiveness. 

 

Crowdsourcing is a technique for farming out labor-intensive tasks over the Internet by splitting them into small chunks that dozens, hundreds or even thousands of people complete at their desks for a few cents each.

 

Researchers at MIT’s Computer Science and Artificial Intelligence Laboratory are developing a new database system, called Qurk, that will automatically crowdsource tasks that are difficult or impossible to perform computationally. Images stored in a standard database system, for example, could be sorted according to date of creation or some other data tag, whether applied automatically or by hand. Images in a Qurk database, however, could be sorted according to the approximate age of the people depicted, or the appeal of the depicted locations as travel destinations, or any other attribute whose assessment would require human judgment....

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