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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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‘Cloud Atlas’ Author Mitchell Mobbed in Shanghai by Fans Shouting: Sign! Sign!

‘Cloud Atlas’ Author Mitchell Mobbed in Shanghai by Fans Shouting: Sign! Sign! | Tracking Transmedia | Scoop.it
"Cloud Atlas" author David Mitchell was chased by fans through the streets of Shanghai on a recent visit to the city. Why is he so popular in China?

 

Now, in China, too, social media is fanning the flames of the “Cloud Atlas” craze, helping Mr. Mitchell’s feed on Sina Corp.’s Weibo microblogging website rack up 35,000 followers in its first week.

Why is the book so popular in China?

 

According to one fan, 32-year old designer Li Wei Gang, the appeal of “Cloud Atlas” lies in its melding of contemporary British literature with themes that resonate in China.

 

“The younger generation in China wants to understand better what young British people are seeking, what they care about, what they read,” says Li. “Then there is a kind of spirit of transmigration in the book, which is an Asian thing that is also in accordance with what Chinese believe.”...

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Learn How To Code From YouTube Educator Khan Academy

Learn How To Code From YouTube Educator Khan Academy | Tracking Transmedia | Scoop.it

Internet education giant Khan Academy is venturing into new territory: Interactive, graphics-based online programming courses available for web and mobile. Khan Academy Computer Science courses, which are launching today, brings Khan Academy into direct competition with established free learn-to-code sites such as Codecademy and Programr. Khan Academy’s programming courses are aimed at absolute beginners, and teach users how to make simple drawings and artwork via code...

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Ha. Fifty Shades Generator Spices Up Dummy Text

Ha. Fifty Shades Generator Spices Up Dummy Text | Tracking Transmedia | Scoop.it
The Fifty Shades Generator, a new play on Lorem Ipsum, has gotten the interwebz all hot and bothered.
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Big surprise: Hulu’s owners can’t agree on its future

Big surprise: Hulu’s owners can’t agree on its future | Tracking Transmedia | Scoop.it
A leaked memo hints at an uncertain future for Hulu after a buyout of co-owner Providence Equity Partners. Not only could CEO Jason Kilar leave the company, but Hulu’s co-owners News Corp. and Disney don’t seem to see eye-to-eye on key issues.

 

Hulu’s corporate parents are set to buy out their co-owner Providence Equity Partners by September, and the deal could trigger numerous changes to the site, according to a Variety report that’s based on a leaked memo obtained by the publication.

 

One consequence: Hulu CEO Jason Kilar could be set to cash out up to $100 million in equity – and that windfall seems to worry News Corp. and Disney, who both own close to 30 percent of the company. The media conglomerates seem to fear that Kilar could jump ship, and the memo obtained by Variety seems to indicate that they’re working on contingency plans (Comcast also owns roughly a third of Hulu, but doesn’t have any direct influence on the company’s future due to conditions for its merger with NBC Universal)....

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5 Reasons Why Web Publishing is Changing (Again)

5 Reasons Why Web Publishing is Changing (Again) | Tracking Transmedia | Scoop.it

We're witnessing another sea change in Web publishing. From Pinterest at the beginning of this year to the launch this week of a new product from two Twitter founders, Medium, 2012 has been a year where the norms of publishing are being challenged. It wasn't that long ago that Tumblr and Wordpress were the cutting edge of publishing. But there's a new edge and it's populated by the likes of Medium (a kind of categorized Tumblr), Branch (the sister site of Medium, for discussions), App.net (a microblogging platform) and Svbtle (an elite network of indie bloggers). In this post we identify five key drivers for this new wave of publishing services.

 

1. Publishing Is Getting More Casual

 

One thing that all of the four tools I mentioned above - Medium, Branch, App.net and Svbtle - have in common is that they make the publishing process less onerous. It's now less about composition (being a writer or blogger) and more about expressing your thoughts as simply as possible. Branch encourages you to "be casual" when adding your opinion to a discussion, while Medium wants to remove "the burden of becoming a blogger"....

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'Top Gun' director Tony Scott jumps to his death from L.A. bridge

'Top Gun' director Tony Scott jumps to his death from L.A. bridge | Tracking Transmedia | Scoop.it
"Top Gun" director Tony Scott jumped to his death from the Vincent Thomas Bridge in San Pedro on Sunday afternoon. He was 68.
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Fab! The End of TV as We Know It & The Birth of Transmedia. Ogilvy Media Deck

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth o...
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BREAKING NEWS: World-renowned Games Writer Rhianna Pratchett Joins TEDx Transmedia 2012 Speaker Line-up

BREAKING NEWS: World-renowned Games Writer Rhianna Pratchett Joins TEDx Transmedia 2012 Speaker Line-up | Tracking Transmedia | Scoop.it

TEDx Transmedia is very excited to announce that world-renowned games writer Rhianna Pratchett will be joining us as a speaker in Rome.


Rhianna’s games writing titles include Heavenly Sword, Mirror’s Edge and the entire Overlord series. Most recently, she has been announced as the lead writer on the new Tomb Raider re-boot, which is due to be released by Crystal Dynamics and Eidos/Square Enix in March 2013.

 

As one of the most influential women in the games industry, Rhianna is concerned with how to improve the narrative potential of games and how we take the road to future media.....

 

Rhianna joins a diverse range of inspiring speakers that include philosophers, activists, journalists, artists, authors, educators and digital creatives.

 

TEDx Transmedia founder and curator, Nicoletta Iacobacci, said: “What really caught my attention with Rhianna was her use of the term ‘narrative paramedic.’ I wanted to add a ‘disruptor’ to the programme and Rhianna was the perfect choice. She is a brilliant writer and narrative designer and will bring a fresh and unique vision to TEDx Transmedia 2012.”

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How Remix Culture Fuels Creativity & Invention: Kirby Ferguson at TED

How Remix Culture Fuels Creativity & Invention: Kirby Ferguson at TED | Tracking Transmedia | Scoop.it
From Bob Dylan to Steve Jobs, or how copyright law came to hinder the very thing it set out to protect.

 

Remix culture is something I think about a great deal in the context of combinatorial creativity, and no one has done more to champion the popular understanding of remix as central to creativity than my friend and documentarian extraordinaire Kirby Ferguson. So I’m enormously proud of Kirby’s recent TED talk about his Everything is a Remix project, exploring remix culture, copyright and creativity — watch and take notes:...

 

 

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Payment Data Is More Valuable Than Payment Fees | TechCrunch

Payment Data Is More Valuable Than Payment Fees | TechCrunch | Tracking Transmedia | Scoop.it
We are in the midst of a great revolution in the payments space: anyone with a phone can now accept credit cards; online-to-offline commerce is allowing online payment for offline purchase and significant friction is being removed from the consumer...
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Twitter Gives Devs 6 Months To Display Tweets Properly, Use New Authentication and Rate Limits | TechCrunch

Twitter Gives Devs 6 Months To Display Tweets Properly, Use New Authentication and Rate Limits | TechCrunch | Tracking Transmedia | Scoop.it
So Twitter is making updates to its API, and to prepare for that, it's providing developers a preview of new requirements to access it.

 

...Twitter is also changing the way it limits API requests. Before now, the company had a flat limit of 350 calls per hour, regardless of the type of app or the number of endpoints. Now, it’s created a sliding scale for API requests, so that apps accessing just one endpoint limited to 60 calls per hour, while those which use multiple endpoints will have more. Twitter will also have a set of “high-volume endpoints” around tweet display, profile display, user lookup and user search that apps will be able to access up to 720 calls per hour per endpoint.

 

Twitter is also issuing a number of requirements in how tweets will be displayed. This is to provide more consistent views around its plans to make media available inline with tweets, not just on its own site and apps, but third-party apps as well. For instance, Twitter will require apps to link usernames to the appropriate Twitter profile, show actions such as retweet, reply, and favorite, and scale the display of Tweets based on the device accessing them. It’s also requiring any pre-installed or pre-loaded Twitter clients on devices or chips to be certified by the company, and requiring developers who need a large number of user tokens to work directly with it....

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Radial Tweet-Organizing Apps

Radial Tweet-Organizing Apps | Tracking Transmedia | Scoop.it

twheel twitter app - The Twheel Twitter app is a way to synthesize information on a data-heavy social media platform.

The developers at Twheel found that synthesizing the mass amounts of content on Twitter was difficult when armed with just a scroll option. Aiming to create a more intuitive and visual way to experience the Twitterverse, Twheel was born. It’s an app that shows 30 Tweets in a radial configuration. Much like you would on an iPod’s click wheel, the user runs their thumb around the wheel to read updates. Once a Tweet has been read, the bar turns from orange to clear, which helps to keep track of what you have read. An added bonus is the app’s ‘hot’ feature, which tracks the success of a Tweet that has received ‘retweet’ and ‘favourite’ attention....

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genius. & lovely. public interventions: phantom railings street installation

genius. & lovely. public interventions: phantom railings street installation | Tracking Transmedia | Scoop.it
the interactive sound sculpture that uses the movements of pedestrians to evoke the ghost of a lost iron fence.
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Content is king: Still true in the mobile era? | Socialmedia.biz

Content is king: Still true in the mobile era? | Socialmedia.biz | Tracking Transmedia | Scoop.it

...So, what is a proper mobile presence?

 

Web apps vs. native apps

 

There are two basic terms you need to know before I can answer this question:

 

• Web app – changing the layout of the information (still in HTML) in a way that is more suited for a mobile screen. The new layout can be attributed to a dedicated design template, or (if we didn’t throw around enough buzz-words so far) to a “responsive design” that takes into account the width of the screen on which it is presented and rearranges the elements in the layout to fit the screen.

 

To be fair, Steve Jobs said: “You don’t need apps, make Web apps.” After saying that, he realized that making apps is not where the tech world was going, and he created the App Store and billions of downloads have confirmed that this move was the right way to go.

 

• Native app – a dedicated app written in the original programming language of the mobile platform. This process creates the best results possible for an app.

 

There is a lively discussion on what is the best approach to adapt the Internet into the mobile world: Web app (because it is probably enough and it is after all the language of the Internet) or native apps (because of their strength and speed)....

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The Facebook-Instagram deal is now worth just $738 million

The Facebook-Instagram deal is now worth just $738 million | Tracking Transmedia | Scoop.it

The Instagram-Facebook deal was eye-popping at its announced $1 billion valuation. However, that figure was calculated based on a price of Facebook's stock that was, in fact, lower than the price that the company would finally first sell stock: $38.

 

Boston.com reported that at the $38 per share figure, the deal was valued at $1.17 billion. That’s a simple one to sort: $300 million in cash, plus 22,999,412 shares of Facebook stock at $38 a piece. Here’s the math, if you want to run the figures yourself.

 

As TNW reported some time after Facebook’s IPO, when its stock was at $29.42, the total value of the deal had slipped under the $1 billion mark. That was something to ponder. That’s child’s play compared to where we are now...

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How To Back Up Your Wordpress Site To Dropbox | V3 Kansas City Integrated Marketing and Social Media Agency

How To Back Up Your Wordpress Site To Dropbox | V3 Kansas City Integrated Marketing and Social Media Agency | Tracking Transmedia | Scoop.it
Keep your content safe by scheduling automatic back-ups of your WordPress site to Dropbox. Here's how.

 

Regularly backing up your website should be part of your weekly routine—after all, it’s devastating to lose all of your content in one fell swoop. And although there are a number of back-up services you can use, one of the easiest options is to back up your WordPress site to Dropbox.

 

This task can be accomplished by a number of tools and plug-ins like BackWPup, Cloudsafe365 and ManageWP, to name just a few—1st Web Designer’s got a great round-up.

 

You can also use the WordPress Backup to Dropbox plug-in, which is super easy. Before you get started, make sure the plug-in is installed on your site (and that you have a Dropbox account, too)...

 

Read more: http://www.v3im.com/2012/08/how-to-back-up-your-wordpress-site-to-dropbox/#ixzz246BYQqPP

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How Online Reading Is Changing - And How to Cope!

How Online Reading Is Changing - And How to Cope! | Tracking Transmedia | Scoop.it
Yesterday we outlined five reasons why Web publishing is undergoing a sea change, via new services like Medium, Branch, Svtle and App.net. In today's post, we turn our attention to the readers. We're all readers, in some capacity. So the changes we're witnessing in publishing affect us all. Here's what it will mean to you and how you can adapt.

 

The Rise of Gated Communities

 

One of the curious factors in the new wave of publishing services is that they are restrictive in nature. In all four of the services we mentioned - Medium, Branch, Svtle and App.net - you cannot write to them unless you have been given permission to do so. Essentially, they're read-only by default. In other words, this new crop of services is less democratic than what came before - Tumblr, Wordpress, Blogger and even Twitter.

 

The reason why they're restricting access is because of a drive for quality. Rightly or wrongly, these companies have decided to tackle the Quality problem by creating gated communities. Most of us can peek through the bars of the gate and read the posts. But unless you've been granted access to come inside, you're effectively discouraged from joining the conversation.

 

Over time Medium, Branch, App.net and others will open their gates to more people, but you have to wonder what advantages those with early access are gaining...

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What is the future of storytelling? Immersion, interactivity, integration and impact

What is the future of storytelling? Immersion, interactivity, integration and impact | Tracking Transmedia | Scoop.it
As consumer technology evolves at an ever-quickening pace, opportunities for new forms of storytelling are emerging. Experimentation is all well and good, but what do audiences actually want? To answer this question, research group Latitude has interviewed 158 early adopters and compiled a report that forms the first phase of its The Future of Storytelling project.

 

Unsurprisingly, these early adopters are keen to take advantage of everything that technology has to offer. Their key demands are summarized in Latitude’s report as ‘The 4 I’s': Immersion, Interactivity, Integration and Impact. Essentially, they want to be able to explore a story in greater depth, and have it reach out of the confines of a single medium and play out in ‘the real world’....

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The Adventures of Superhero Girl by Faith Erin Hicks (My new have online comic - catching up!

The Adventures of Superhero Girl by Faith Erin Hicks (My new have online comic - catching up! | Tracking Transmedia | Scoop.it
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Alt-Minds and the promise of 'transmedia' (bookmarking August 10 2012)

Alt-Minds and the promise of 'transmedia' (bookmarking August 10 2012) | Tracking Transmedia | Scoop.it
Keith Stuart: The term 'transmedia' has been derided in the past, but a Parisian developer reckons it may be the future of gaming, and Alt-Minds is the first instalment...

 

Developed by French studio, Lexis Numérique, Alt-Minds is a conspiracy thriller about the abduction of several young scientists. When the government shows little interest in their retrieval, their agency decides to investigate itself. The main narrative will be told via ten weekly 'webisodes', but players will also be able to subscribe to a newsfeed on their PC or tablet, providing background information and updates.

 

"But you can go much further," says spokesperson, Djamil Kemal. "The Agency needs your help. To make it smooth, they distribute an app, available both on you PC and your tablet, that lets you take part in the investigation. You can receive the video logs and documents of the field investigators and help them progress. For instance, you can use the Agency's tools to analyse a picture, enhance a video and zoom in it to find a clue and much more."

 

From here, wannabe detectives will be able to scour the web for clues, using Facebook, Google Earth and the websites of fictitious organisations as research tools – all the while earning XP. "You can even receive emails from some of the characters," says Kemal. "And if you agree, you can even be contacted by SMS. You find a character's phone number? Try to call him and see if he answers. Those who are really hooked will even be able to look for clues in the real world via smartphone-based geolocalized missions."...

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Scholastic Goes Global to Promote Its Latest Transmedia Epic | Digital Book World

Scholastic Goes Global to Promote Its Latest Transmedia Epic | Digital Book World | Tracking Transmedia | Scoop.it

[Press Release]

NEW MULTI-PLATFORM TIME TRAVEL ADVENTURE SERIES
infinity ring™ LAUNCHES WITH global promotional campaign
FROM SCHOLASTIC

 

KIDS CAN PREVIEW THE INFINITY RING ONLINE GAME
ON WWW.INFINITYRING.COM STARTING TODAY

 

Scholastic (NASDAQ: SCHL), the global children’s publishing, education, and media company, today announces a massive worldwide campaign to promote INFINITY RING™, a new multi-platform time travel adventure series for children ages 8-12, launching on August 28th simultaneously in the United States, Canada, United Kingdom, Australia, and New Zealand with “Book 1: A Mutiny in Time” by New York Times bestselling author James Dashner. As the pioneering force behind the groundbreaking and international bestselling The 39 Clues® series, Scholastic expands its innovative multi-platform publishing program with Infinity Ring, a fully immersive reading experience which combines books, an interactive “Hystorian’s Guide” map, and an online game experience where readers travel back in time to “fix” history.

 

Starting today through August 27th, Scholastic has unlocked a special advance sneak peak of the action-packed 3-D Infinity Ring online game on www.infinityring.com. During the two-week sneak peek period, kids who play and register online will earn a special “Pioneer Medal,” a digital reward for being an early adopter of the online game. The full game site experience, which will allow kids to play as main characters from the books, launches August 28, 2012...

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What happens to advertising in a world of streams?

What happens to advertising in a world of streams? | Tracking Transmedia | Scoop.it

As we consume more and more content via real-time streams that come to us through Twitter and Facebook and newer platforms, how does that affect advertising? Everyone wants their ads to look like just another form of content, but that’s a lot harder than it sounds.

 

IIt’s no secret that more and more of the content we consume is coming in the form of constantly updated real-time streams, never-ending rivers that pour through Twitter and Facebook and aggregation apps like Flipboard. It’s not a new phenomenon, but there’s no question it has been accelerating, and new offerings like Medium — the publishing platform from Twitter co-founders Evan Williams and Biz Stone — as well as others like Pinterest and BuzzFeed and Tumblr have helped ramp up the rate of adoption, as has the increasing shift to consuming content on mobile devices.

As appealing as these kinds of services are for users, however, they still have to be paid for somehow, which raises the question: What happens to advertising in a world made of streams?

 

As Choire Sicha notes in a post on this topic at The Awl, it’s great to look at the clean and stripped-down design of a site like Medium or an online discussion community like Branch or a lightweight blogging platform like Svbtle, but part of the reason they are so attractive is that they have no ads. While some new ventures like App.net are hoping to build platforms that are funded by users and the developers who build for them, content-oriented networks and services typically have to rely on some kind of advertising — a challenge that both Twitter and Facebook are confronting as well, with mixed success....

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Harry Potter Alliance Launches Equality FTW on Kickstarter - goal $50K per year

Harry Potter Alliance Launches Equality FTW on Kickstarter - goal $50K per year | Tracking Transmedia | Scoop.it
Equality FTW is the HPA's largest fundraiser to date to raise $50,0000 to fund a year of equality campaigns...
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Learn How To Code From YouTube Educator Khan Academy

Learn How To Code From YouTube Educator Khan Academy | Tracking Transmedia | Scoop.it

Internet education giant Khan Academy is venturing into new territory: Interactive, graphics-based online programming courses available for web and mobile. The new Khan Academy Computer Science courses, which are launching today, brings Khan Academy into direct competition with established free learn-to-code sites such as Codecademy and Programr. Khan Academy’s programming courses are aimed at absolute beginners, and teach users how to make simple drawings and artwork via code.

 

Online education giant Khan Academy is offering a fully immersive e-learning system for JavaScript and basic programming. The new Khan Academy Computer Science school teaches coding through art and picture-drawing exercises, and is a direct competitor to other popular learn-to-code organizations...

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Will Twitter’s New Rules Squash Upstart UI Innovations?

Will Twitter’s New Rules Squash Upstart UI Innovations? | Tracking Transmedia | Scoop.it

The future of Twitter is going to look like…Twitter. The official Twitter and no other Twitter....

 

...So what does this mean for designers? Well, go ahead and make your wacky Twitter client, just don’t expect it to be too popular. No more popular than 100,000 users, to be exact. And with an estimated 140 million users on the service, that gives enterprising developers about a .07% share of users to look forward to, at best. Twitter’s cool with stuff like Twheel, the slick new app that displays Tweets in a Tufte-approved Coxcomb chart--they just don’t want too many people getting the idea that it’s the real Twitter....

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