This week, public radio's Blank on Blank successfully raised more than $11,000 in funding on Kickstarter. Jul 18, 2012 - 10:30AM PT
How Kickstarter could disrupt public radio
BY Janko Roettgers
This week, public radio’s Blank on Blank successfully raised more than $11,000 in funding on Kickstarter. It’s not the only radio show looking to crowdfunding as a new way to connect to its audience, and it could foreshadow huge disruptions for public radio.
“We interrupt our regular program . . .” These words, uttered into microphones across the country every few months, are the beginning of a recurring nightmare for public radio. Listeners dread the seemingly never-ending pledge drives, and radio executives sweat over the fear that their funding goals aren’t being met in times of economic hardship and declining public funds. The good news is that Kickstarter and other forms of crowdfunding could eventually replace these pledge drives. However, they could also change public radio forever....