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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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How Kickstarter could disrupt public radio

How Kickstarter could disrupt public radio | Tracking Transmedia | Scoop.it
This week, public radio's Blank on Blank successfully raised more than $11,000 in funding on Kickstarter. Jul 18, 2012 - 10:30AM PT
How Kickstarter could disrupt public radio

BY Janko Roettgers

 

This week, public radio’s Blank on Blank successfully raised more than $11,000 in funding on Kickstarter. It’s not the only radio show looking to crowdfunding as a new way to connect to its audience, and it could foreshadow huge disruptions for public radio.

 

“We interrupt our regular program . . .” These words, uttered into microphones across the country every few months, are the beginning of a recurring nightmare for public radio. Listeners dread the seemingly never-ending pledge drives, and radio executives sweat over the fear that their funding goals aren’t being met in times of economic hardship and declining public funds. The good news is that Kickstarter and other forms of crowdfunding could eventually replace these pledge drives. However, they could also change public radio forever....

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But of Course... Homer’s Facebook Suggests Iliad is True

But of Course... Homer’s Facebook Suggests Iliad is True | Tracking Transmedia | Scoop.it

A pair of Irish researchers conducted a sophisticated statistical analysis of three canonical texts, and concluded they give plausibly realistic portraits of their respective societies—once you remove certain obviously fantastical elements, and assume certain characters are actually composites.


“We’re not saying that this or that actually happened, or even that the individual people portrayed in the stories are real,” said Padraig Mac Carron of Coventry University’s Applied Mathematics Research Centre, who co-authored the paper with his colleague Ralph Kenna. “We are saying that the overall society (that emerges from the stories) and interactions between characters seem realistic.”...

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Olympics Opening Ceremony Triggers 9.66 Million Twitter Mentions [INFOGRAPHIC] - AllTwitter

Olympics Opening Ceremony Triggers 9.66 Million Twitter Mentions [INFOGRAPHIC] - AllTwitter | Tracking Transmedia | Scoop.it
Olympics Opening Ceremony Triggers 9.66 Million Twitter Mentions [INFOGRAPHIC]...
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Very Cool. Cards Against Humanity. CC downloadable card game & it's supposed to be hysterical...

Very Cool. Cards Against Humanity. CC downloadable card game & it's supposed to be hysterical... | Tracking Transmedia | Scoop.it
Cards Against Humanity is a free party game for horrible people.

 

Unlike most of the party games you've played before, Cards Against Humanity is as despicable and awkward as you and your friends.

 

The game is simple. Each round, one player asks a question from a Black Card, and everyone else answers with their funniest White Card. Read more...

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The Institute Movie: A feature documentary on a San Francisco-based ARG

The Institute Movie:  A feature documentary on a San Francisco-based ARG | Tracking Transmedia | Scoop.it

"The Institute" IS A FEATURE-LENGTH documentary THAT examines a San Francisco-based Alternate Reality Game, where thousands of participants got more than they bargained for.  told From the players'...

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You Decide: Batman vs The Avengers - IGN

You Decide: Batman vs The Avengers - IGN | Tracking Transmedia | Scoop.it
The decision is yours. Which film did you like more? The latest Batman film, The Dark Knight Rises or The Avengers? Vote now!
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ScreenWest - ScreenWest takes lead in innovative grant allocation initiative

ScreenWest - ScreenWest takes lead in innovative grant allocation initiative | Tracking Transmedia | Scoop.it

25 July 2012
In an Australian first, filmmakers and digital creatives in Western Australia will be encouraged to raise funds through online crowdfunding, as part of the new ‘3 to 1' initiative developed by ScreenWest and Pozible, Australia's biggest crowdfunding platform for creative projects. ScreenWest will offer three dollars in funding for every one dollar raised by creative teams. The $250,000 pool of ScreenWest funds will be distributed on a ‘first past the post' basis, with teams required to raise between $5000 and $50,0000 to secure ScreenWest support.


Creative teams are encouraged to produce narrative screen projects for online audiences - from innovative, interactive projects, to web series and short dramas, through to documentaries or animation.

With the funding not restricted to projects which have a traditional distribution or broadcasting deal, ‘3 to 1' is open to both emerging and established practitioners.

 

The funding will be available for projects with total budgets ranging from $20,000 to $200,000. Under the initiative, teams will be expected to raise a quarter of their total budget themselves. ScreenWest will contribute from a minimum of $15,000 to a maximum of $150,000 per project...

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Which 10 Sports Are Getting The Most Social Buzz At The London Olympics? [INFOGRAPHIC] - AllTwitter

Which 10 Sports Are Getting The Most Social Buzz At The London Olympics? [INFOGRAPHIC] - AllTwitter | Tracking Transmedia | Scoop.it
Which 10 Sports Are Getting The Most Social Buzz At The London Olympics?
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This is really interesting: Facebook According To College Student Likes [Infographic]

This is really interesting: Facebook According To College Student Likes [Infographic] | Tracking Transmedia | Scoop.it
There is a button that pretty much everyone on Facebook enjoys, and that is of course the "Like" button (or link text).
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This Week in Kickstarter: Where They Are Now [very useful post]

This Week in Kickstarter: Where They Are Now [very useful post] | Tracking Transmedia | Scoop.it

Last spring, filmmaker Alison Klayman launched a project to raise finishing funds for a documentary she was making about the Chinese activist and artist, Ai Weiwei. The course of her project witnessed much more than funding success, though — as world events, including the Beijing Olympics, saw the world turn an increasingly inquisitive eye on China, Ai Weiwei's profile as an outspoken dissident skyrocketed, and awareness of the film rose in tandem. Today, bolstered by a warmly received premiere at Sundance, the completed documentary opens at theaters all across the country. Early acclaim is high, with the pictures deemed a critic's pick by New York Magazine, an A by Entertainment Weekly, and "stark, beautiful, haunting" by the New York Times. A full listing of showtimes and theaters is available on her site....

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Facebook & Relationships: How It Affects You [Infographic]

Facebook & Relationships: How It Affects You [Infographic] | Tracking Transmedia | Scoop.it
According to the movie The Social Network, which was a huge box office success not too long ago, Facebook's most important feature in the beginning was the...
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MediaPost Publications A Glimpse Into The Future Of Online Advertising 07/27/2012

MediaPost Publications A Glimpse Into The Future Of Online Advertising 07/27/2012 | Tracking Transmedia | Scoop.it
A Glimpse Into The Future Of Online Advertising - 07/27/2012...

 

Google Glasses makes everything in view a potential ad on social sites and search engines, and broad-based ad exchanges like Google, Microsoft, Yahoo and Facebook will acquire those focused on specific vertical marketers.

 

At the OMMA RTB conference in Los Angeles Thursday, Ben Fox, EVP at Adconion Media Group, spoke about some of the changes marketers will endure during the coming year in search, display and social ad markets.

 

Read more: http://www.mediapost.com/publications/article/179751/a-glimpse-into-the-future-of-online-advertising.html#ixzz21qX7QAlU

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Nike+ House of Innovation. Welcome to the future of sport.

Welcome to the future of sport. The Nike+ House of Innovation is now open on the LG floor at Selfridges.
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Rob Pratten on Future Storyworlds: Presentation to ARGfest 2012 in Toronto

A look into the future when all entertainment is pervasive and storyworlds persistent.
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The Broken Continent - Fantasy Webseries Pilot [Swords, Maps, Leather, Cool Icons...]

The Daughters of Tairol seek to halt Eadwyn Redway's bloody conquest of the Five Shards of Elyrion.
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Awesome New Webseries: Real Actors Read Yelp Reviews - Flavorwire

Awesome New Webseries: Real Actors Read Yelp Reviews - Flavorwire | Tracking Transmedia | Scoop.it
Flavorwire: Cultural news and critique from Flavorpill...

 

Not to go all web series crazy today, but we just stumbled upon another hilarious first episode of what will hopefully be a long and storied series: Real Actors Read Yelp Reviews. In episode #001 (ambitious!), Chris Kipiniak (of The Good Wife and Law & Order fame) dramatizes a one-star Yelp review of the Stratford Diner in Stratford, New Jersey — and boy is it hilarious. According to the poster, “There will be one posted each week until Yelp shuts us down!” Well, we can only hope that the series runs long enough for us to see Alan Rickman get involved. Alan Rickman should always get involved with these types of operations. Click through to watch, and let us know if you’ll be stalking the channel for more.

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Twitter Actually Increases Your Overall Grades [Infographic]

Twitter Actually Increases Your Overall Grades [Infographic] | Tracking Transmedia | Scoop.it
There is a common perception in the world that Twitter, Facebook and every other social networking site is bad for us.
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Dutch insights on transmedia (includes Lego)

A storytelling evolution. Transmedia will take you on immersive journeys in worlds that are told across multiple channels. 10 Dutch practitioners share their...
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The Voice of the Active Learner. JESS3 & Blackboard collaboration

A collaborative project by Blackboard and JESS3.
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Apple Is Said to Discuss an Investment in Twitter

Apple Is Said to Discuss an Investment in Twitter | Tracking Transmedia | Scoop.it

Apple, which has stumbled in its efforts to get into social media, has talked with Twitter in recent months about making a strategic investment in it, according to people briefed on the matter....

 

Apple has considered an investment in the hundreds of millions of dollars, one that could value Twitter at more than $10 billion, up from an $8.4 billion valuation last year, these people said. They declined to be named because the discussions were private....

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Our 7 Tenets of Future Storyworlds – Transmedia Storyteller

Our 7 Tenets of Future Storyworlds – Transmedia Storyteller | Tracking Transmedia | Scoop.it

At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds:


PERVASIVE – Available on any device, anywhere and at any time. Blurs real world and fictional world.


PERSISTENT – Story evolves even if you’re not engaging with it. Aggregate audience activity and real-world environmental factors shape story development in real time.


PARTICIPATORY – Allows audience to interact with story characters, locations, things and each other...

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Pixar’s 22 Rules to Phenomenal Storytelling [AS an INFOGRAPHIC]

Pixar’s 22 Rules to Phenomenal Storytelling [AS an INFOGRAPHIC] | Tracking Transmedia | Scoop.it
We've said it before: we love Pixar. Their stories are original, funny, and appeal to all audiences. They're masters. That's why Jess and I got excited when we saw Pixar's 22 rules to storytelling.
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Augmented Reality: Beyond Usability with Flow and Narrative Transportation — Dr. Pamela Rutledge

Augmented Reality: Beyond Usability with Flow and Narrative Transportation — Dr. Pamela Rutledge | Tracking Transmedia | Scoop.it

Usability is no longer a differentiator. Designers and developers must elevate usability to engagement. Neuroscientific findings show that the 3-brain model is a powerful rule of thumb for design and marketing decisions.

 

Augmented reality describes the process of using technology to overlay virtual information onto the real world to ‘augment,’ or add value, to our experience. Augmented reality applications are unique in that because they project virtual information into a user’s physical environment, they effectively blend real and virtual. They are also increasingly mobile and social. These features amplify the level of impact and persuasive power of the user experience — when done right.


All kinds of things go into success. And you might argue that usability is the key. But at the highest level, success depends on more than usability; it depends upon user experience. User experience is more than all those things combined. Of course, you still need to follow best practices for good usability because if people can’t do something they can’t be persuaded by it. But usability is no longer a key differentiator. It’s not enough....

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New TEDxTransmedia website launched where you can register

New TEDxTransmedia website launched where you can register | Tracking Transmedia | Scoop.it
Today at TEDxTransmedia HQ we’ve launched the shiny new tedxtransmedia.com website for TEDxTransmedia 2012, WEkids: Dreamers, Geeks, Mindshifters.
It’s an exciting moment for us because it coincides...
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'Dark Knight' Composer Releases 'Aurora' Charity Composition Online

'Dark Knight' Composer Releases 'Aurora' Charity Composition Online | Tracking Transmedia | Scoop.it
Hans Zimmer has releaed a composition entitled "Aurora" online. All proceeds from the track will go to victims of the Aurora shooting.
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