Tracking Transmedia
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Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Resurrecting Abe Lincoln’s Bodyguard (Via Twitter) | Future of Film

Resurrecting Abe Lincoln’s Bodyguard (Via Twitter) | Future of Film | Tracking Transmedia | Scoop.it
What happens when a 19th century bodyguard is sent 150 years into the future to help with an indie film’s marketing campaign? He holsters his gun and sits down at the keyboard: meet Ward Hill Lamon.

 

Today’s social media tools offer free and easy ways to build advance awareness about a movie, key for any indie film with a limited budget. The indie film Saving Lincoln, directed by Salvador Litvak and scheduled for release this fall, might be up against Spielberg’s big-budget epic in the battle for mind share among moviegoers, but it has two key elements in its favor:

 

1. Its focus on Ward Hill Lamon, an oft-neglected historical figure who was Lincoln’s friend and legal partner in Illinois and played a major role in keeping the President alive during the Civil War as his personal bodyguard.

 

2. The film’s use of Twitter to drive awareness.

 

Because the movie can’t cover all the events in Lamon’s colorful life, Twitter has played a key role in adding dimensions to the character in ways that weren’t possible in the past, when an expensive website was typically the only avenue for leveraging the Internet to market a film.

 

Websites also require your audience to come to you, whereas you can use social media to go to your audience and keep them interested in your project. Considering our Twitter account for the film now has over 9,000 followers before the film is even slated for theatrical release, we believe we have found our audience with social media....

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Welcome to Storyboard That

Welcome to Storyboard That | Tracking Transmedia | Scoop.it

FREE - Storyboard That is free software for rapid creation of visual storyboards. 

Storyboards provide a powerful framework to organize your thoughts and explain an idea or concept. The visual cues in the storyboards set context and reduce different interpretations...


Via Baiba Svenca, Tuba Angay-Crowder
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Aaron's comment, September 13, 2012 3:51 PM
Thanks for posting this! I am the owner of storyboard that, and I can say we loved making it, and hope you love using it. If there is anything we can do to make it better, please let us know. Happy storyboarding! - Aaron
StoryboardThat's comment, March 24, 2013 10:01 AM
Baiba, If you haven't been back recently - the website is better than ever!
İnci Kögmen's curator insight, May 5, 2015 3:09 PM

insanlar alışveriş merkezinde gezerken hareketli reklam panosunu görüyorlar ve aniden mutlu oluyorlar

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Lance Weiler's The Art of Immersion/Building Storyworlds. Columbia U Lecture

Lance Weiler's The Art of Immersion/Building Storyworlds. Columbia U Lecture | Tracking Transmedia | Scoop.it

New Media Producing: Building Storyworlds: the art, craft & biz of storytelling - lecture from 9.12.12 class from Lance Weiler...

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10 Lessons That Made Dimeword's Kickstarter Campaign A Success | Techdirt

10 Lessons That Made Dimeword's Kickstarter Campaign A Success | Techdirt | Tracking Transmedia | Scoop.it

As of this writing, my Dimeword campaign to fund public domain literature has more than doubled its funding goal and is still rising. 10 hours from the publishing of this article, the Dimeword campaign will end and I can finally start writing 100 stories for the public domain. Boat drinks!


I wish I could take all the credit for its stunning success, but most of Dimeword's success roots from years of reading Techdirt. Through Techdirt, I've learned from the likes of Gerd Leonhard, Amanda Palmer, Nina Paley, Jill Sobule, Jonathan Coulton, Tim Cushing... too many to count. Techdirt keeps teaching me and all too often I find my poor brain is full.


In the spirit of the "decimal" theme of Dimeword, here are 10 things I learned -- mostly from Techdirt -- that supercharged the Dimeword campaign.

 

1. START SMALL AND START NOW


Principle: Before the internet, authors could toil away on a manuscript and gain royalties on book sales. The internet made copies easy, and the old model was upended. The only long-term solution is to build a fan base from the ground up, and that takes time. A lot of that time is unpaid. But if you reach out to fans, and give them something they really value, then they'll tell their friends about you. Do that enough, and you hit a tipping point.


Practice: I "started small" in 2009 by creating the Infinite Distribution Panel on Twitter (the phrase "infinite distribution" is a hat tip to Masnick's Approaching Infinity). It took me a few years to really understand how best to use #infdist, but I have a good flow now and it continues to be a great way to converse with like-minded people about piracy and digital distribution news....

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5 Fascinating Social Media Predictions for 2013 | A.R.Karthick

5 Fascinating Social Media Predictions for 2013 | A.R.Karthick | Tracking Transmedia | Scoop.it
Here are 5 fascinating Social Media predictions for the upcoming year 2013... from junior Nostradamus!

 

Here are 5 fascinating Social Media predictions for the upcoming year 2013…

 

1. Dawn of Social TV:

 

Water cooler talks about popular TV programs are going to continue on social networking sites, the difference being real-time comments. People won’t wait until the next day to meet their colleagues and discuss the TV show. Instead, the TV channels will provide a social networking facility to share their comments, as and when the programs are being aired. When something that the viewers dislike is aired, the fans are going to march right onto the Social Networking Page and shower their comments on the show. Their eyes will not spare a single detail, as they are equipped with social media that has already lit up firestorms.

 

2. Social Search:

 

Google has already dipped its toes into social waters by launching Google Plus. The quick popularity of Google+ will make it go deeper and launch a social searching site. It will be a tough task for the Spiders....

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Wired is the new wireless: Spreading the web in China - tech - 14 September 2012 - New Scientist

Wired is the new wireless: Spreading the web in China - tech - 14 September 2012 - New Scientist | Tracking Transmedia | Scoop.it
Radio signals beamed down fibre-optic cables will enable cheap wireless internet to be spread far and wide (Wired is the new wireless: Spreading the web in China http://t.co/ddpKxuyR...)...
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Web TV, audiences and content producers of the XXI century: challenges and opportunities for creating a new media experience

Web TV, audiences and content producers of the XXI century: challenges and opportunities for creating a new media experience | Tracking Transmedia | Scoop.it

How to tell engaging TV stories for the XXI century´s audiences? Dr. Aleks Krotoski, presenter of the BBC 2 series Virtual Revolution (2010), explains why the convergence between the online and the offline has changed the way people consume media and how content creators and web developers can work together to transform the “linear-story-telling” television into a holistic, interconnected and interpretative experience.

 

Carolina Roncarolo (TV Observatory, School of Communication, Universidad Austral)

 

How has the convergence of social and technological networks changed the way people consume TV content?
The convergence between the online and the offline is a really interesting and new development. Primarily, because so many people are using companion screens, whether they are using a mobile phone, or a laptop, a desktop or even an I pad or another type of tablet. They are engaging with television content in a way that tends to be distractive, so they are half looking at it or they are engaged in a different way, by actually following Twitter streams, or getting involved in the direction of a storyline if it is a drama. For example, in the UK there is a program called The million pound drop, and that is very much online environment which is a quiz show that has a very strong Internet element, but is broadcasted on TV.

 

I think, primarily, the key part of this is the evolution of the audience member, and his or her belief in their role in the participation of television content. No longer are they necessarily be happy to simply consume in a very linear way when somebody else is managing the direction or how the content is going forward, how the content is laid out for consumption. They actually want to engage, want to participate, want to be involved in the storyline, the news idem…They want to feel that they are actually participating and taking part in the story. Part of this has to do with this phenomenon that I like to call “the cult of me”, in which the individual is the centre of his or her network. The individual is the hero of his or her journey, and this is facilitated because of the participatory elements of television and the participatory elements of the online, and they are now the centre of the story, and, therefore, they want to feel they are part of the story.

 

What are the new possibilities that multi-platform television presents for audiences and producers?...

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Fantastic! A Demo Video for Transmedia Platform: Building a Story in Conducttr

Conducttr introduces its new Quest Workspace to guide creative people through a transmedia workflow.
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Genius! Visualizing Virality: The xx’s New Album Premieres Through A Single Fan

Genius! Visualizing Virality: The xx’s New Album Premieres Through A Single Fan | Tracking Transmedia | Scoop.it
Last Monday, at around noon EST, only one person was listening to The xx’s upcoming sophomore album, Coexist.Today, through no marketing intervention, the band’s new music is now being heard all around the world.

 

Today, through no marketing intervention, the band’s new music is now being heard all around the world. (They have since posted a link on their Facebook page to stream the album.)

 

While other bands have experimented with social-media-driven record releases, typically those campaigns begin with a big public reveal. In this case, the band originally shared the album with just a single listener, with the intention of observing the viral spread (the first listener’s identity is being kept secret, but he or she lives in southeastern England). The band, partnering with Microsoft, built a website to track the path of their digitally distributed Coexist. After a gradual build, the site crashed due to unprecedented traffic....

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Transmedia Podcast – Episode 4 – Reliable Witness – Transmedia Storyteller

Transmedia Podcast – Episode 4 – Reliable Witness – Transmedia Storyteller | Tracking Transmedia | Scoop.it

Mez Packer discusses the writing process and project initiation for the transmedia story Reliable Witness which includes a live installation as part of the Birmingham Book Festival Oct 4th – 13th 2012


http://www.reliablewitness.co.uk/


http://www.mezpacker.co.uk/

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--Webseries

--Webseries | Tracking Transmedia | Scoop.it
Disfruta de nuestras webseries online: The Confession, Private, Cómicos, coches y café... ¡y más!
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Transmedia Storytelling for Content Creators by @jasonkonopinski | Spin Sucks

Transmedia Storytelling for Content Creators by @jasonkonopinski | Spin Sucks | Tracking Transmedia | Scoop.it
Transmedia storytelling is technique that ties multiple platforms together allowing content creators to build communities of passionate and engaged advocates.

 

Heroes on NBC is often cited as a great pop-culture example of transmedia in practice.

 

Mimicking the aesthetic style and storytelling conventions of American comic books (using multi-episode story arcs that build upon a larger, more encompassing arc), the series used digital technologies to deepen the audience experience and carry the story through various mediums, ultimately making the characters more compelling and memorable.

 

A digital web series, Heroes 360 Experience, was created to explore the Heroes universe and build the show’s mythology. Other official Heroes media included print publications, action figures, tie-in and interactive websites, and a mobile game.


NBC Digital Entertainment released a series of online content in 2008, including more original web content, wireless iTV interactivity, graphic novels available for mobile viewing, and webisodes.


In a promotion called Create Your Hero (sponsored by Sprint), fans were called on to vote on personality and physical attributes for the creation of a new hero character for an original, live-action series that ran on NBC.com.


The result: A brand franchise that tells a much richer story than the primary text upon which the brand was built....

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The Hacktivist Imagination

The Hacktivist Imagination | Tracking Transmedia | Scoop.it

In The Sociological Imagination, C.W. Mills set out the essential task for sociology as he saw it. His call was simple: to search for and articulate those (casual) connections between individual social environments (what he called ‘milieux’) and the wider socio-historical forces in which they were entwined. This short article reappropriates C.W. Mills’ staunch warning to sociology with a particular social phenomenon in mind – ‘hacktivism’.

 

Hacktivism may be broadly defined as the emergence of popular political action, of the self-activity of groups of individuals, in cyberspace (Jordan and Taylor, 2004, p.1). It can be considered ‘the merging of hacking activity with an overt political stance’, where grassroots political protest is combined with the intrusion of computer systems (Jordan and Taylor, 2004, p.12). Yet, delve a little deeper and it soon becomes clear that there are biographical departures within hacktivism. Fifty years on and C.W Mills continues to provide a valuable insight; that at the juncture between ‘troubles’ and ‘issues’ lays an immediate and everyday biographical motivation. This biographical motivation is not only a site for differences within a wider ‘hacktivist’ community, but also a potential site for the interference and criminalisation of young men....

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Becoming Bi-Cultural Makes You More Creative

Becoming Bi-Cultural Makes You More Creative | Tracking Transmedia | Scoop.it
The value of living in more than one culture.

 

Innovation provides a key path to business success. In the 1970s, it may have seemed inconceivable that computers would some day become just another commodity. Just 40 years later, most manufacturers of computers are competing to produce the fastest cheapest machines, and so they operate on small profit margins.


The exception to this trend comes from innovative companies like Apple. Companies that bring out new and exciting projects capture people’s imaginations and ultimately people are willing to pay a premium for their new products.

 

Because of the key role of innovation in generating new business, companies are on the lookout for people who are likely to bring a creative spirit to their work. A paper by Carmit Tadmor, Adam Galinsky, and William Maddux in the September, 2012 issue of the Journal of Personality and Social Psychology explores how living abroad can influence people’s creativity. This research expands on a previous paper involving some of these researchers.

 

When people live abroad for an extended period of time, there are three possibilities for their relationship to their host culture. One possibility is that they will retain their original cultural identity and keep themselves separate from their host culture. A second possibility is that they will assimilate to the host culture and lose their original cultural identity. A third possibility is that they will become bicultural, and will retain a strong tie both to their original culture and to the host culture....

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Excellent Infographic! Can Students Take Over Kickstarter? Crowdsourcing Gazette UK

Excellent Infographic! Can Students Take Over Kickstarter? Crowdsourcing Gazette UK | Tracking Transmedia | Scoop.it
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Heads Up! Transmedia 101 presents Music Rights 101 Sept. 18! | Transmedia 101

Heads Up! Transmedia 101 presents Music Rights 101 Sept. 18! | Transmedia 101 | Tracking Transmedia | Scoop.it
A panel presentation on music rights management for transmedia properties with Tony Tobias, Adrian Ellis, and Jason Leaver.

 

The constant changing digital landscape makes managing music rights for divergent media properties a heady experience for both seasoned producers and independent creatives alike. The speakers of our Music Rights 101 session, Tony Tobias (consultant, producer), Jason Leaver (writer & director) and Adrian Ellis (composer) will offer a variety of perspectives for managing music rights in this digital/transmedia age. Special Note: This meetup will be an informational session that will touch upon strategies and tactics of managing music rights across multiple properties from practitioners in the field as opposed to providing legal advice.

 

Music Rights 101 will take place Sept 18, 7-9 pm. Location: To Be Determined.

 

Tickets are $5 cash at the door. Please RVSP on Transmedia 101′s Meetup page:

 

Tony Tobias has been working in the cultural industries in Canada for over thirty-five years spanning music and media rights management, artist management, and the writing and producing of music videos, film, television and interactive media. Through his company Pangaea Media & Music, he consults to independent creators, media production companies and cultural organizations providing creative business, international marketing and transmedia strategies, rights clearances and licensing. Tony is an award winning documentary film and interactive media producer. He is a regular speaker on the impact of new technology on cultural industries; cultural training; music publishing; copyright and cultural economics. Tony is considered a Canadian pioneer in digital media production and is a founding director (served 10 years) of Interactive Ontario (IO)...

 

Adrian Ellis is an award winning composer and multi-instrumentalist who studied in Canada and Germany. He was immersed early on in the traditions of classical and operatic music via his father, a professional French Horn player. Most recently, he composed the theme and music package for CTV/Discovery Canada’s Daily Planet, scored the popular series Out With Dad (Winner: Best Use of Music, 2010 Indie Soap Awards), and produced the sophomore album for Late July, which was called “a work of art from beginning to end” by Spill Magazine....

 

Jason Leaver has created a number of short films and is heavily involved in the making of several web series. Out With Dad marks Jason’s first foray into web series production; for which he serves as the series creator, producer, writer, director, cinematographer, editor, visual effects and somehow finds time to maintain the series’ website and all other social networking...

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Toronto 2012: Cinedigm Bags Midnight Madness Horror Film 'Come Out and Play'

Toronto 2012: Cinedigm Bags Midnight Madness Horror Film 'Come Out and Play' | Tracking Transmedia | Scoop.it
Cinedigm Entertainment Group got into the Toronto action Friday with the acquisition of U.S. distribution rights to “Come Out and Play” (“Juego De Niños”), which had its world premiere at the Ryerson Theatre Thursday at midnight.
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Showcasing Canadian Digital Creativity, part 3: Entertainment Apps

Showcasing Canadian Digital Creativity, part 3: Entertainment Apps | Tracking Transmedia | Scoop.it

iLearnWith


TribalNova‘s iLearnWith is an educational iPad app. Developed with learning experts, it focuses on letters and phonics, to accompany 3-6 year olds’ first reading steps. It also recommends activites to children, based on their past in-game achievements....

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Writing & Documenting Open Storyworlds and Participatory Stories – Transmedia Storyteller

Writing & Documenting Open Storyworlds and Participatory Stories – Transmedia Storyteller | Tracking Transmedia | Scoop.it

Released in Conducttr today is our new Quest Workspace. This workspace allows our authors to map their participatory storyworlds (Worlds) in a groundbreaking new way. This blog post shares the methodology we’ve developed so that even if you’re not a Conducttr user it’s still possible to revolutionize the way you plan and document your Worlds....

 

Revelations and Quests


My approach is to break the story into blocks of revelations.

 

Start with a linear synopsis and pull out the major plot points and beats in the story – these are your revelations. Once the audience has this knowledge it will recognize that the story is moving forward. It could be the discovery of an affair or of a long-lost brother or it could be something small like finding an earring but importantly the audience must recognize that this discovery has significance. If the audience sees no significance then it’s not a revelation.

 

In Conducttr we call these revelations “Quests” because we’re going to ask the audience to participate in discovering these revelations....

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In Bryan Singer’s ‘H+,’ a possible blueprint for dramatic digital series

In Bryan Singer’s ‘H+,’ a possible blueprint for dramatic digital series | Tracking Transmedia | Scoop.it
NEW YORK — How much does a good Web series cost?

 

That’s been an evolving but constant question as digital series multiply. Increasingly, Internet-based series aspire to television-level quality, while trying to get by on Web-sized budgets...

 

Enter “H+,” a digital series produced by Bryan Singer, the director of “The Usual Suspects” and “X-Men,” as well as the executive producer of one of those high-price TV dramas, “House.” The sci-fi “H+” is an ambitious, 48-part show with clear intentions of raising the bar on digital series and bringing a higher standard of production value to the Web.

 

“There were always different forms of short comedic programming (online), but I primarily come out of narrative drama or action adventure,” says Singer. “So for me, I wanted us to try to explore something more cinematic in the Internet space — something that would be very stylized, with a high production value, but at the same time be structured for the Internet.”

 

The series, produced by Warner Premiere, debuted on YouTube in August and updates with a new 4- to 7-minute episode every Wednesday, a pace that will take its run into January. Its production budget was less than $2 million, a fairly remarkable sum considering the series is 255 minutes in total and includes action scenes, visual effects and international settings.

 

By stretching every dollar of its budget and managing to achieve a production value far above most Web fare, “H+” could provide a blueprint for an industry striving to make hits with peanuts...

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A New Site Calculates Your Neighborhood’s Walkability

A New Site Calculates Your Neighborhood’s Walkability | Tracking Transmedia | Scoop.it
Walkability matters. Research shows that more walkable neighborhoods tend to be stronger economically, have lower transport costs, and promote better health and well-being.But, other than living there, how do you know if an area is walkable?

 

Walkonomics is a new site that aims to build up as comprehensive a picture as possible. Services such as Walk Score already score proximity to restaurants and shops (and more); how long your commute is; and allow you to compare areas. But, according to Adam Davies, that’s only part of the story of walkability. Ideally, you also want to know things like how safe the streets are, whether the sidewalks are wide enough, how clear the signage is, and also--less tangibly--how clean the street is, and whether it’s relaxing and fun. Distance, in other words, is not the only factor--perhaps not even the most important factor....

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Seeds: A Microlending Game Where Farmville Meets Kiva

Seeds: A Microlending Game Where Farmville Meets Kiva | Tracking Transmedia | Scoop.it

Instead of giving your dollars to Zynga to make your virtual farm grow faster, what if the real dollars you invested in a virtual game went to help a real entrepreneur?

 

You don’t have to search for long to see examples of game designers focusing their talents on games that do social good.WeTopia, a popular Farmville-style Facebook game that lets users send donations to nonprofits around the world, even has endorsements from Justin Bieber and Ellen Degeneres. But the newest game for good--Seeds--has a microlending twist.

 

Created by a team that includes award-winning game designer Brad Wiggins and Amanda Wixted, the former Tech Lead of Zynga’s iOS team, Seeds gamifies microlending--a practice popularized by Kiva that lets people loan small amounts of cash (on the order of $25) to borrowers in the developing world, most of whom lack a credit history...

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Hili Shiponi's curator insight, July 18, 2013 5:38 PM

i think this is a great idea, its more entertaining to donate. this game may also reach more people than the kiva website does.

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Simple rules, complex behaviours: gamification and learning | Ben Betts is...

Simple rules, complex behaviours: gamification and learning | Ben Betts is... | Tracking Transmedia | Scoop.it

One of the most common criticisms I see of Gamification for learning is its simplistic, behavioural approach when what we really need to foster is more complex, creative knowledge creation. Increasingly, I don't see a conflict....

 

...Flocking birds are one of nature’s great sights. How they co-ordinate into wonderful patterns, swooping and soaring as one, is as close to magic as you can come without an iPad.

 

Or is it? It might look complex, but actually it’s simple. Birds in a flock are said to follow 3 rules:

 

1. Generally head in the same direction as everybody else
2. Don’t hit any other bird
3. Don’t be on the outside of the flock

 

That’s it. That’s all there is to creating a majestic flock. There’s a bunch of variations and additions to the above rules, but that’s the fundamental principle.

 

Simple rules can lead to complex behaviours.

We see this pattern elsewhere. Conway’s Game of Life embodies a similar principle – incredible patterns that, in some cases, seem to replicate life itself, emerge from simple rules....

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How the Creators of “Web Therapy” Became Accidental Pioneers of the Web-to-TV Form

How the Creators of “Web Therapy” Became Accidental Pioneers of the Web-to-TV Form | Tracking Transmedia | Scoop.it

Every big actor in Hollywood has a producing partner. Lisa Kudrow’s creative partner Dan Bucatinsky explains how crafting a clever idea for the web led the duo back to TV.

 

IT ALL STARTS WITH A GAME OF 'WHAT IF?'


"We never set out to trailblaze or innovate," says Bucatinsky, who likens the collaborators’ accidental innovation to pioneers of undiscovered lands who had actually set out to find, say, a ring that they’d lost in the woods. "Lisa and I had been asked to do a web show a couple of times by our agent, and neither one of us was really [interested]."

 

And yet, they slowly became intrigued by the notion of cooking up something that was made expressly for the web. "That got Lisa thinking about the kinds of business people would do on the web," recalls Bucatinsky. "When she gets a thing like that in her head, the scientist in her can’t let it go [Kudrow studied biology and did headache research before becoming an actress]. So she said, Wouldn’t it be crazy and stupid if people, like, on their lunch breaks from work, could get three-minute therapy online? And what would the person who would offer that service be like? Wouldn’t she be awful? And what would the people who would ask for that service be like? Wouldn’t that be crazy?"...

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Transmedia: Storytelling and Beyond | cfp.english.upenn.edu

contact email:
tm1@inter-disciplinary.net
Transmedia: Storytelling and Beyond
31st January to 1st February 2013
Sydney, Australia

 

Narratives and interactive experiences developed across different media platforms—each of which contributes something unique and valuable to the whole—have become standard fixtures in the contemporary digital landscape. The term ‘transmedia storytelling’ has enjoyed particular currency within academic circles while the media industry speaks in terms of multiplatform experiences. Much has been written on the subject in the academic and industry press, though new technologies and the pressure to do something innovative with the digital medium mean that the idea and practice of transmedia are in flux. While the debate over what to call this phenomenon remains unresolved, there is no denying its profound impact on the relationship between media producers, audiences/users, digital content and the devices used to consume and produce it. Naming conventions remain a contentious issue, however, there is also a need to examine other aspects of this emerging industry to ensure its ongoing sustainability. This call for presentations represents an invitation to introduce, highlight or clarify key questions concerning issues such as models for benchmarking, techniques for user engagement, value measurement, pedagogy and curriculum design, and evaluative techniques for complex and dynamic user engagement....

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