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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Xbox SmartGlass will make family living rooms more efficient (Wired UK)

Xbox SmartGlass will make family living rooms more efficient (Wired UK) | Tracking Transmedia | Scoop.it

Multiple screens in one room are confusing and frustrating to navigate....

 

...I was impressed with Microsoft's Xbox SmartGlass technology at E3. I've since been thinking through the wider implications of joining up the ever increasing number of screens in my living room and been similarly enthused.

 

If you missed the original announcement, Xbox SmartGlass is a free application that promises to use your phone and tablet devices (of most operating systems and brands) to control your TV and then feed back context-sensitive information about what you are watching to your lap/hands.

 

Observing my wife and children watch the tennis together this week made it painfully clear just how much work it is to pull up this sort of related information manually. There was one particular moment when the kids were asking how many courts there were at Wimbledon as the camera offered an overhead view of the grounds....

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What's this? A Discovery Engine edited by Maria Popova... Like. Word.

What's this? A Discovery Engine edited by Maria Popova... Like. Word. | Tracking Transmedia | Scoop.it
Word....

 

A discovery engine for meaningful knowledge, fueled by cross-disciplinary curiosity.
Edited by Maria Popova for Lore.
Twitter: @explorer

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Is There A Possibility For Brand & Content Collaboration?

Is There A Possibility For Brand & Content Collaboration? | Tracking Transmedia | Scoop.it
Can we move beyond product placement for a collaboration between those that fund the production and those that create stories?  Can it be done without compromising the integrity of the work.
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Salesforce Radian6 CEO LeBrun And Buddy Media CEO Lazerow Talk Transaction: Paid Media Matters

Salesforce Radian6 CEO LeBrun And Buddy Media CEO Lazerow Talk Transaction: Paid Media Matters | Tracking Transmedia | Scoop.it

June 6, 2012

 

AdExchanger: Marcel – can you talk a little bit about why Salesforce's Radian6 is part of the discussion when it comes to [Monday]'s acquisition of Buddy Media and what it means?

 

MARCEL LEBRUN: Here's what it means. Salesforce is focused on the social enterprise, which is how social is transforming everything in the front office - and the biggest area that we feel is being transformed because of social is marketing. We believe it's a billion‑dollar business [for us]. Salesforce's first acquisition in that space was Radian6. I lead the Radian6 team, but, also, I'm working with [CEO Marc Benioff] and team on how we are going to build a billion‑dollar sales and a billion‑dollar marketing business.

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Stephen Hawking to demonstrate iBrain technology next month

Stephen Hawking to demonstrate iBrain technology next month | Tracking Transmedia | Scoop.it

A new technology may be able to give the famed scientist a new pathway to speech....a new device called the iBrain may significantly improve Hawkings’s ability to communicate. The device was developed by Stanford University professor Philip Low and can record brain function at an unprecedented level of detail, The Telegraph reported Monday. The two scientists, Hawking and Low, have been working on the device for over a year and plan to demonstrate it in Hawking’s home town of Cambridge, England next month.

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The Best Indie Movies of 2012 So Far, According to Criticwire

The Best Indie Movies of 2012 So Far, According to Criticwire | Tracking Transmedia | Scoop.it
With nearly six months of 2012 already gone, Criticwire takes a look back at the films with the highest averages of the year.

 

1. Sleepless Night (Film Page), directed by Frederic Jardin (2011 TIFF - 2012 Theatrical Release)
Average Criticwire rating: A- (10.125 out of 12.0, 16 reviews)

2. This is Not a Film (Film Page), directed by Jafar Panahi and Mojtaba Mirtahmas (2011 Cannes - 2012 Theatrical Release)
Average Criticwire rating: A- (9.75 out of 12.0, 28 reviews)

3. The Turin Horse (Film Page), directed by Bela Tarr (2011 Berlin - 2012 Theatrical Release)
Average Criticwire rating: A- (9.714 out of 12.0, 20 reviews)...

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JON REISS LAUNCHES THE TOTBO SYSTEM | Filmmaker Magazine

JON REISS LAUNCHES THE TOTBO SYSTEM | Filmmaker Magazine | Tracking Transmedia | Scoop.it

Jon Reiss has finally realized that the secret to indie-film tutorial success is having a catchy moniker. And now he has a YouTube channel too...

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Don Cheadle’s “Envision” Keynote Address on Sustainability and Activist Filmmaking

Don Cheadle’s “Envision” Keynote Address on Sustainability and Activist Filmmaking | Tracking Transmedia | Scoop.it
Actor Don Cheadle (Hotel Rwanda, Crash) delivers the closing keynote address from Envision 2012: Stories for a Sustainable Future.

Here, he discusses his career, issues of sustainability, and the merits of social issue filmmaking.
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Sony, Starlight broaden 'MIB' franchise - Entertainment News, EXCLUSIVE, Media - Variety

Sony, Starlight broaden 'MIB' franchise - Entertainment News, EXCLUSIVE, Media - Variety | Tracking Transmedia | Scoop.it
Sony Pictures Entertainment is moving to amp up the "Men in Black" brand.. EXCLUSIVE from the entertainment source: Variety. Sony, Starlight broaden 'MIB' franchise.
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Crowdfunding Isn't Legal Yet, Regulators Say

Crowdfunding Isn't Legal Yet, Regulators Say | Tracking Transmedia | Scoop.it
(Reuters) - Some entrepreneurs are becoming so anxious to sell securities in their companies through crowdfunding sites that they are courting investors before federal rules allowing the process are in place, a state securities regulator said on...
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The New Viral Video: From Keyboard Cat to Ideas Worth Spreading

Videos with millions of views come in many flavors, but they have a common thread: they inspire us to share them with others. Viral videos have often provided decidedly ephemeral entertainment—think cats playing pianos and dogs riding skateboards.
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Andrea Phillips: The Terribleminds Interview w Chuck Wendig

Andrea Phillips: The Terribleminds Interview w Chuck Wendig | Tracking Transmedia | Scoop.it

A snippet...

 

CW: What's one transmedia project that got it right, in your mind?

 

AP: Only one?! Right this minute I’m enamored of The Lizzie Bennett Diaries, a web series adaptation of Pride and Prejudice that plays out on social media, too. The thing I love about it is it’s as deep as you want it to be. If you just want to watch the web series, great! If you want to see what’s happening on Twitter, that’s aggregated for you through Storify. If you want to follow them yourself on Twitter, Tumblr, Facebook, and talk to the characters… You can! And each of these progressively more involved ways of consuming the story are rewarded. It’s great design.

 

And on top of that, the writing is hilarious, the actors are all fantastic, and it’s fun to see how this familiar story plays out despite a shift to a modern-day setting. So far I’ve been really impressed with it.....

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LOVE IT! Margaret Atwood on Indiegogo & Fanado Goes Mobile

LOVE IT! Margaret Atwood on Indiegogo & Fanado Goes Mobile | Tracking Transmedia | Scoop.it
Fanado: (n) fan.ad.o /fe’nado/: a person who is totally into and wildly knowledgeable about great artists of any and all kinds.
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Social Graph 2.0: Behavio Thinks Mobile Data Can Turn Our Gadgets Into Geniuses

Social Graph 2.0: Behavio Thinks Mobile Data Can Turn Our Gadgets Into Geniuses | Tracking Transmedia | Scoop.it
It seems like every app out there can tell us our positioning. GPS is a powerful tool in each of our pockets, from making Google search more aware to geotagging our photos on Instagram.
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Social Media Analytics: Performance Measurement Done Right | SmartData Collective

Social Media Analytics: Performance Measurement Done Right | SmartData Collective | Tracking Transmedia | Scoop.it
By Philip Resnik, Ph.D. Lead Scientist at Converseon & ConveyAPI.

 

For a buyer of social media analytics, comparing the performance of various technologies is nothing short of baffling. This is especially true with respect to sentiment analysis — indeed text analytics in general — where scientific jargon, marketing puffery, and a laundry list of features can often obscure what really matters: using a technology meant to measure human expression, are we obtaining the value of a human analysis?

This notion of human performance as the ultimate goal is based on an important observation: when people analyze social media, we get valuable results.

 

When we built our social text analytics solutions, we recognized that, if only we could somehow take a few thousand people, shrink them and put them into a little box, and then get them to work thousands of times faster (to deal with seriously big data), we would have an incredible solution to our clients’ problems. Yes, people do make mistakes, and they disagree with each other about things. (Consider: “At this price point, I guess the smartphone meets the minimum requirements”. Three different people might fairly call this either positive or negative or neutral.) But even though human performance is imperfect, we know from our long-tested experience that human analysis provides all kinds of value that clients need....

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What is Revenue Performance Management?

In "What is Revenue Performance Management?" Eloqua partners with JESS3 to help define RPM through an animated, Rube Goldberg inspired video. The video is a follow-up to the award-winning "Future of Revenue."

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The Internet’s monster mash

The Internet’s monster mash | Tracking Transmedia | Scoop.it

The latest Hollywood action flick, “Abraham Lincoln: Vampire Hunter,” is, in many ways, the ultimate example of how the Internet’s mashup culture is infiltrating and even overtaking what we traditionally refer to as popular culture.

 

Take Abraham Lincoln and vampires, re-mix them with a known historical narrative of the Civil War, and you have a piece of culture just waiting to become an irresistible Internet meme. As a result, there is no longer “high culture,” “low culture” or even “pop culture” and “fringe culture” — only “mashup culture” with bits of culture waiting to be transformed into future mashups....

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Corporate America, meet ‘Generation C’ - Brian Solis

Corporate America, meet ‘Generation C’ - Brian Solis | Tracking Transmedia | Scoop.it
GUEST VOICE | The power of word-of-mouth is no longer one-to-one, it’s one-to-many. This means a new generation of consumer.
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BBC Worldwide sets 'Peter and the Wolf' redo - Variety

BBC Worldwide sets 'Peter and the Wolf' redo - Variety | Tracking Transmedia | Scoop.it
BBC Worldwide Prods has picked up a retelling of Sergei Prokofiev's "Peter and the Wolf" to be produced as a Web series that will also air as a telepic on Beeb outlets.. Technology News from the entertainment source: Variety.
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A Call to Producers: Innovate or Die. IFP.org

A Call to Producers: Innovate or Die. IFP.org | Tracking Transmedia | Scoop.it

"I was recently struck by three things I read that echoed some of these sentiments: Ted Hope’s forlorn blog post in which he catches up an old friend to where he is now, Brian Newman’s post about how YouTube stars are disrupting the old indie film model, and the Huffington Post article on Jay Van Hoy and Lars Knudsen. I deduced a common theme running through all three: innovate or die.

Ted’s post lamented, “It is very frustrating watching what I love crumble away. I see many people with their fingers in the leaks, but few that want to build a new city higher up on the hill.” Brian said that filmmakers need to find innovative ways to connect to their audiences before the latter start to liken Sundance to the Metropolitan Opera, “a place you go to see a wonderful artform that you know you should respect, but that no one cares about anymore and which very few can afford to make or attend.” And the HuffPo article quoted Jay and Lars saying that too many indie producers “are too busy adapting when we should be innovating.” Film may be the new theater (or Metropolitan Opera), TV the new film, online streaming the new TV, but any way you frame it, the world of content creation, distribution, and consumption is changing–dramatically...."

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Why Louis CK and Amanda Palmer are the future of content = Skip the middleman

Why Louis CK and Amanda Palmer are the future of content = Skip the middleman | Tracking Transmedia | Scoop.it
Comedian Louis CK, who made $1 million selling downloads of a show through his website, has sold $4.5-million in tickets to a new tour in 48 hours.

 

Comedian Louis CK raised some eyebrows earlier this year when he sold downloads of a live show through his website and pulled in more than $1 million in about a week, despite the fact that fans could easily download the content for free. Now, he has done it again: instead of a traditional tour, he decided to sell tickets through his website, and sold $4.5-million worth in under 48 hours. Content creators of all kinds — authors, musicians and others — would do well to learn from his example, and that of others like Amanda Palmer, who recently financed a new album and tour through Kickstarter. The main lesson? Building a community is more important than ever....

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Louis C.K. Scores Big Without Ticketmaster, sells $4.5 mil in tickets in 2 days. SNAP!

Louis C.K. Scores Big Without Ticketmaster, sells $4.5 mil in tickets in 2 days. SNAP! | Tracking Transmedia | Scoop.it
Louis C.K.'s decision to go without Ticketmaster to sell tickets for his latest tour has proven another successful business experiment for the comedian.
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Authors Guild Slams E-Book Price-Fixing Settlement

Authors Guild Slams E-Book Price-Fixing Settlement | Tracking Transmedia | Scoop.it
The Authors Guild says a proposed settlement will give Amazon the ability to reshape the literary market by excessive discounting.
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Could be Genius: Web series transforms tweets into comedy sketches

Could be Genius: Web series transforms tweets into comedy sketches | Tracking Transmedia | Scoop.it

Web series recruits funny folks to reenact funny Twitter posts....

 

"We ask funny people on Twitter to write a sketch based on one of their tweets. We cast it, shoot it, and edit it. Done."...

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Good Will Goes Viral Through Social For Karen The Bus Monitor « Sysomos Blog

Good Will Goes Viral Through Social For Karen The Bus Monitor « Sysomos Blog | Tracking Transmedia | Scoop.it

A little over a week ago a man saw a video posted on YouTube of a bunch of 7th graders picking on their elderly bus monitor named Karen. The video goes for 10 minutes and shows the children actually bring her to tears. The man, Max Sidorov, who had never met Karen (Karen is from New York State in the US and Max from Toronto, Ontario in Canada), saw the video and felt so badly that this could happen that he had to do something about it. So Max started out with a simple idea, to use crowd-funding site Indiegogo to raise some money to send the bullied bus monitor on a much needed vacation.

 

While not all crowd-funding projects catch on and actually get funded, this one grabbed the attention of the world. Using our social media monitoring and analytic tool, MAP, I found that this story was talked about almost 30,000 times in just over a week....

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