Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Create Your Own Smartphone App With Infinite Monkeys – No Coding Knowledge Required

Create Your Own Smartphone App With Infinite Monkeys – No Coding Knowledge Required | Tracking Transmedia | Scoop.it
It would be great if we all had the time, skills, and patience to learn computer coding, especially since technology pervades so many areas of our life.

 

Infinite Monkeys is a a web-based tool geared toward niche communities who want to share content on the iPhone and Android platforms. Infinite Monkeys is not as polished theme wise as Buzztouch, but unlike the latter, Infinite Monkeys, says the developers, “Is completely web-based, and works on any computer or tablet device. You never touch the source code and don’t have to know what it is or how it works.” There are several other differences that also might make Infinite Monkey more accessible to non-programmers than Buzztouch. But you’re free to explore both and see which fits your needs.


Web-based GUI


Infinite Monkeys’ web-based graphic user interface allows users to incorporate existing web content from social networking sites like Twitter, Flickr, YouTube, and blogging sites....

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The Silent History Represents A New Type Of Storytelling On iOS Devices -- AppAdvice

The Silent History Represents A New Type Of Storytelling On iOS Devices -- AppAdvice | Tracking Transmedia | Scoop.it
The Silent History could finally change how we read e-books on our iOS devices.

 

Much has been written about the steady decline of traditional books as e-readers and tablets have gained in popularity. This movement, however, really hasn’t changed the overall reading experience that remains much the same as it has for centuries. Even on our iPad, we still advance through a story one page after another, front to back.

 

The Silent History represents a much different type of storytelling, and one that effectively makes use of many of the features of iOS devices, including portability and GPS. The story itself is also quite good. The result is a presentation that is transformative, interactive, and at times, creepy. And one that, if proven successful, could change how future e-books are designed.

 

The Story

Set in 2044, the fictional Silent History looks back at 32 years of research on a strange phenomenon that leaves children speechless from the moment of birth. It is told through the use of “testimonials” written and collected since 2011 from those closest to the disease or most affected, including parents, doctors, teachers, and the occasional cult leader.

These testimonials each serve a vital, yet at times, different purpose. They may be a character portrait, short story, or just one part of a larger plot. Together, these 1,000-2,000 word narratives promise to tell a complete story. And yet, in another way, these individual stories only scratch the surface.

 

The Design....

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Undocumentary

Undocumentary | Tracking Transmedia | Scoop.it

The daily realities faced by undocumented immigrants living in Europe. 2012.


Via Eva Dominguez
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THE STATE OF THE INTERNET [SLIDE DECK]

THE STATE OF THE INTERNET [SLIDE DECK] | Tracking Transmedia | Scoop.it
The future is mobile.(THE STATE OF THE INTERNET [SLIDE DECK] http://t.co/V2rjW2JD via @sai...)...
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The 3 Pillars of Digital Storytelling | Business 2 Community

The 3 Pillars of Digital Storytelling | Business 2 Community | Tracking Transmedia | Scoop.it
Directing digital storytelling? What does that mean exactly? The word says it all: taking charge and thus taking control.

 

The roadmap (interaction calendar)
We are talking about the classic communication calendar 2.0. dividing the themes and topics over time and across channels. This allows you to phase the big story and chop them up into separate scenes. Always with a clear end in mind.This way you can easily plan the execution of duties such as design, copywriting, photography, video production, programming and other tasks.


The funnel (performance flow)
What are your goals? Who do you want to achieve? Where will this all take place? And how do you make these goals clear to everyone? The funnel allows you to measure and establish your efforts in advance. It is best to compare it to a movie script as I mentioned before.


The dashboard (KPI monitor)
With the dashboard, you can easily track if you are still on course and if your story actually comes to life. Think of it as a thermometer or barometer. Regularly monitor the in the roadmap and funnel drawn up indicators or, Key Performance Indicators (KPIs), so you will have insights of whether a particular communication action actually engaged your audience.

 

Read more at http://www.business2community.com/marketing/the-3-pillars-of-digital-storytelling-0300166#Z9seqooXx15lL3tD.99

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Nordic Larp wins the Diana Jones Award for Excellence in Gaming.

Nordic Larp wins the Diana Jones Award for Excellence in Gaming. | Tracking Transmedia | Scoop.it

In the Nordic countries, live action role-playing has developed into a unique and powerful form of expression. Nordic larps range from entertaining flights of fancy to the exploration of the intimate, the collective and the political. This incredible tradition combines influences from theatre and performance art with gamer cultures, in order to push the boundaries of role-playing...

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Should We Focus on User Experience? Pioneering Academic Research.

Should We Focus on User Experience? Pioneering Academic Research. | Tracking Transmedia | Scoop.it
UX design predominately focuses on user experience. But should it instead be focusing on user memory?

 

Excerpt:

 

'Is it possible that UX design is kind of missing the point? Is creating “great experiences” pointless?

 

Kahneman obviously didn’t mean to study UX design, but it’s striking how his conclusions apply to UX. A return visit to Amazon, after all, is a conscious decision. So is recommending something to a friend.

 

Neither decision is made by our experiencing self, but by our remembering self. But what makes these selves so different?

First, it’s important to understand the concept of “psychological present,” or the “now.” It has been described as “the duration of an experiental process and estimated (…) to last between 100 milliseconds and approximately five seconds with an average length of two to three seconds.” (See “Spontaneous confabulations, disorientation, and the processing of ‘now’,” by Prof. Armin Schnider.)

 

The “now” is distinguished from periods shorter than 100 milliseconds, “which are perceived as instantaneous, and from periods longer than five seconds, which are thought to involve long-term memory.”

 

Therefore, if something does not get encoded into memory in the time frame of two to three seconds, it is lost forever. In fact, most of what we experience is lost forever since we encode only a tiny fraction of specific details....'

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New Nielsen Cross-Platform Campaign Ratings To Factor In Online Views

New Nielsen Cross-Platform Campaign Ratings To Factor In Online Views | Tracking Transmedia | Scoop.it

Nielsen's widely used and highly influential ratings system has been much maligned in the past for its singular reliance on TV views as a measure of a program's success. In the last couple of years, the consulting giant has taken strides to incorporate all sorts of viewing media into its sample. The most recent effort in this regard is the company’s introduction of the Nielsen Cross-Platform Campaign Ratings, which will factor in online activity when considering the reach of any advertising campaign.

 

Nielsen’s newest figure states that half of Americans now watch video on the Internet (seems a little low to me, but hey, there are a lot of babies and old fogeys out there), and they claim the average American increases his or her TV viewing from 34+ to 35 hours a week due to Internet viewing. The new system should help get a better idea of what that extra hour is used for. The new ratings as a culmination of many of Nielsen’s recent efforts, including their Cross-Platform Home methodology, which initially allowed them to begin monitoring Internet behavior as it relates to TV watching habits....

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Convergence: Interview with Tommy Pallotta

Convergence: Interview with Tommy Pallotta | Tracking Transmedia | Scoop.it

In 2001, Richard Linklater's Waking Life turned animation on its head and shook up what we thought about dreaming. Its success was due, in large part, to the immersive experience created by artist Tommy Pallotta, who says, "animation is really good at expressing a subjective reality." Pallotta met Linklater at the University of Texas, and since then he has created his own worlds with the documentary American Prince, about Martin Scorsese's lost doc American Boy and its subject Stephen Prince, and most recently his transmedia thriller Collapsus, which illustrates what could happen when the world runs out of oil. From his Los Angeles home, Pallotta discusses Collapsus, the influence of movies on dreaming, and how animation changes our perception of ourselves:

 

Why focus on the oil crisis in Collapsus?

 

Collapsus was a project I stepped into that was already in development. It started with a Dutch broadcasting company that was making a documentary for television about that subject. They found that the viewership for that type of programming has been decreasing and the age of the audience has been increasing. They approached Submarine, a production company in the Netherlands, about creating something that was somehow related to the television show that would attract a younger audience and was made specifically for the Internet. That's when I got involved. When I heard it was about peak oil, something I was interested in already—the post-apocalyptic world, which is looming right around the corner—my first thought was: It almost doesn't matter. We're imaging a dramatic scenario where things just stop working. That was my emotional hook.

 

When you got involved with Collapsus what were your first actions at that point? Was it your idea to do something with transmedia?..

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Kinda Crazy. 1 hour 55 min Looper Theatrical Commentary Track by Dir Rian Johnson

A commentary track for Looper by writer/director Rian Johnson.

This was made to be listened to on an ipod while watching Looper in the cinema, an in-theater commentary track. Please listen to the introduction before you go to the movies, it has instructions for how to sync it up and tips for making the experience work.

Enjoy, and lemme know how it goes!

 

-Rian


@rcjohnso / @LooperMovie

 

grazie Christy Dena!

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Four criteria for evaluating IP and transmedia potential

Four criteria for evaluating IP and transmedia potential | Tracking Transmedia | Scoop.it

A quick post on one thing I’ve been looking into lately; with all the rage around multiplatform storytelling, transmedia storytelling etc, many of the examples and projects up right now are ”fresh” transmedia projects, fairly recently developed and released. At the same time, there are countless great narratives already in existence that could work wonderfully if looked at from a transmedia angle.

 

A lot of these will be on display in Cannes the coming days during MIP, but often not even the IP owners will have realized the transmedia potential inherited in their property. Here are four points that matter when it comes to evaluating a TV IP and its transmedia potential:

 

Story

 

There’s no contest here, at least not for me. Story is everything when it comes to transmedia. Is it a compelling and immersive story that has the weight and the bones to stretch to different platforms?...

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Use your thumb and pinkie to make a call with Hi-Call phone gloves (Wired UK)

Use your thumb and pinkie to make a call with Hi-Call phone gloves (Wired UK) | Tracking Transmedia | Scoop.it

Hi-Fun has invented phone gloves called Hi-Call, which feature a built in microphone and speaker in the little finger and thumb, so you only need to do the internationally recognised telephone sign to make an actual call.

 

The Bluetooth-enabled accessories are "perfect for every sport, from skiing to running" and eliminate the need to pull your phone out of your pocket to make a call, leaving hands toasty and the wearer looking like an X-Factor contender pleading for votes.

 

The gloves are compatible with all mobile phones with Bluetooth and they also have capacitive material to allow you to use touchscreens. They can be charged via USB and feature a multifunction button and LED that flashes blue to show connection...

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Cool....The Butcher of Provincetown - Transmedia Origin Story Video

In 1921, a disaster befell the residents of Port Union, Ontario. Unfortunately, this disaster was man made.
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Disney Creates A Method To Turn Any 3-D Surface Into A Display

Disney Creates A Method To Turn Any 3-D Surface Into A Display | Tracking Transmedia | Scoop.it
When we imagine displays, we think of computer monitors and smartphone touch screens. They’re basically TVs we stick to things. The idea works well for anything already shaped like a rectangle.

 

Disney Research has come up with an interesting solution called Printed Optics. It’s a threaded display (basically fiber optics) embedded within an object itself--almost like a circulatory system that moves light rather than blood. Its endpoints create a display of absolutely any shape. Whereas Teddy Ruxpin had a cassette player awkwardly shoved into his back, Disney’s tech could make his whole face into a contoured display.

 

The breakthrough here is that Disney is printing these fiber-optic-like tubes right inside any solid form, via 3-D printing. “No one shape is any harder to make than any other. As long as it can be 3-D printed, it can be made,” project researcher Karl Willis tells Co.Design....

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The Networking of Knowledge and Storytelling: David Weinberger for the Future of StoryTelling 2012

"Western culture's traditional system of knowledge is a stunning achievement," says author and Harvard Internet scholar David Weinberger at the outset of this thought-provoking video. "It made us the dominant species on the planet." But it was constructed as a series of stopping points: you asked a question, and you got an answer—on the page of a book or newspaper, say, or from an expert or a teacher. That system worked well when knowledge was put down on paper.

 

Now knowledge lives on the hyperlinked Net, and links offer a never-ending invitation to go further, to know more. What are the implications of a future in which human knowledge is no longer a finite compendium of scholarly works but rather a limitless, intricately connected network of people, ideas, and works? What happens when knowledge consists of all those pieces, connected in discussion and disagreement?

 

What happens, to quote Dr. Weinberger, when "the smartest person in the room is the room"? And what does all this mean for the storyteller? In venturing to answer that last question, Dr. Weinberger identifies the cardinal challenge of the storyteller in the age of networked knowledge: the duty to expose us to points of view other than our own, to free us from the "echo chamber" of narratives that merely reinforce what we already know or believe....

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BRILLIANT: A 'Simpsons' Animator Works His Magic On A Rousing Obama Speech

BRILLIANT: A 'Simpsons' Animator Works His Magic On A Rousing Obama Speech | Tracking Transmedia | Scoop.it
Watch and share the awesomeness! (BRILLIANT!
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Steve Martin, “Home Crafts Expert,” Explains the Art of Paper Wadding, Endorses Bob Kerrey

Steve Martin, “Home Crafts Expert,” Explains the Art of Paper Wadding, Endorses Bob Kerrey | Tracking Transmedia | Scoop.it
Fed up with political ads? Had enough? Never want to see another one as long as you live? Consider watching just one more. Because this one is fun. No, really!
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No Mimes Media

No Mimes Media | Tracking Transmedia | Scoop.it

We continue our month of Transmedia Storytelling interviews with Steve Peters, founding partner of No Mimes Media. As a pioneering force in Alternate Reality Games and Transmedia Entertainment, he has worked on some of the biggest and most successful interactive experiences to date, including campaigns for Watchman, The Dark Knight, Microsoft, Pirates of the Caribbean, The Matrix and Nine Inch Nails. His Why So Serious campaign for The Dark Knight and Year Zero campaign for Nine Inch Nails both won the Grand Prix Award at the Cannes Cyber Lions ceremony. Steve talked to us candidly about the Transmedia vs ARG debate, and the three biggest challenges facing interactive storytelling.

 

As a pioneer of both ARG and Transmedia Entertainment you have a hard-earned and unique perspective. In the past, you have been at the center of controversy around the use of the term Transmedia. How do you define Transmedia and Alternative Reality Games and how do you compare and contrast them?

 

This is a great, if not contentious question! There are a lot of definitions being bandied about, but here’s what I operate under in my own head: A transmedia story is a single story that is told simultaneously across multiple platforms using current digital technologies. To me, the key parts of that definition (and the parts that make what I do unique) are the single-story part and the simultaneous part. Things all happen together in sync to tell the same story. The stuff I’ve been working on with Fourth Wall Studios at Rides.tv illustrates this exactly. What’s more, these stories are single-player, re-playable and shareable.

 

As for Alternate Reality Games such as the one I designed for the film The Dark Knight (Why So Serious), I consider them a unique subset of transmedia storytelling. How they differ from something like Rides is that they typically take place in real time over a period of weeks or months and are played by a community. ARGs are more like music festivals, while Rides are like MP3 albums, if that makes sense. Once an ARG is over, you can’t play it again, which I think is a huge limitation.....

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Two Compelling Social Media Trends for 2012 | Dec. 2011 Social Media Today

Two Compelling Social Media Trends for 2012 | Dec. 2011 Social Media Today | Tracking Transmedia | Scoop.it
A new year is bearing down upon us—YIKES how did it get here so fast?  With holiday festivities in full swing, I’d like to spotlight two social media trends I see unfolding with wider breadth in the coming year.What are they?

 

What are they?

 

Transmedia and the Micro-Economy

 

First, ‘Transmedia’:

 

As social media goes beyond mere blogging and photo/video/music posts—it’s swiftly moving to become a platform to integrate an “experience” into the marketing schema. Transmedia is essentially a means of telling a story by using surrounding context to determine the meaning for a participant.

 

Take for example what Coca Cola (in collaboration with E-dologic) did last year. They created an amusement park where guests swiped an RFID (radio frequency identification) wristband at kiosks located with the park that instantly uploaded to Facebook what they were doing, where they were doing it and…(here’s the important part), how they were enjoying it.

 

E-dologic chief executive Enon Landenberg said: “We’re continuously looking for ways to connect the physical world with the virtual world. The idea behind “The Like machine” is an ultimate solution. It is an innovative and pioneering method, and through it the possibility to involve your Facebook friends in events and experiences that are happening to you around the world becomes a very true reality.”

 

This brings marketing to a ‘touchy feely’ level not previously attainable. Focus group and survey data, (which usually takes weeks to accumulate, decipher, and analyze), can now be reported—in real time. This trend will accelerate. Consider this scenario:

 

The Acme Company launches a new line of jeans slated for the "tween" market segment. Located in targeted stores are kiosks where customers can immediately swipe their cellphone's QR reader over a device that allows them to input comments, photos, and ratings of the jeans—then, immediately uploads it to the social media platform of their choice (Facebook, Google+, Twitter, etc). In a matter of hours, the marketing staff at the Acme Company can “see” what demographics their product is selling to and where it’s not.

 

This will span to restaurants, movie theatres—everywhere. The QR invasion and others like it are coming en masse!...

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How Transmedia Storytelling Could Revolutionize Documentary Filmmaking

How Transmedia Storytelling Could Revolutionize Documentary Filmmaking | Tracking Transmedia | Scoop.it

...CROSS-PLATFORM MEANS INCREASED AUDIENCE...

 

WHAT MAKES FOR GOOD TRANSMEDIA STORYTELLING?


Kaplan believes a Transmedia project must stand on its own. He likes to use the visualization of a pyramid to describe a documentary project integrating a Transmedia component: "One side is film and one side is technology, and the third side is marketing/fundraising. The constraints these three apply are really valuable. If you don't understand the boundaries of the creative process and the marketing process, you're just building tech. The same applies if you are just thinking creative, then you're not thinking about audience engagement or the technological advancements that are there to facilitate your message, and you end up with a skewed result. Looking through this three-sided prism allows a lot of the strengths of these disciplines to shine, and that's what Transmedia really is."...

 

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Indiegogo Insight: Winning the Middle Game

Indiegogo Insight: Winning the Middle Game | Tracking Transmedia | Scoop.it
Our data shows that, on average, campaigns raise the most money during the beginning and end of their timeline.

 

We find that successful campaigns raise, on average, 49% percent of their goals during the first and last 10% of the campaign length....

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Very Cool Interactive TimeLine: Crowd sourced doco - The Journey of Documentary

Crowd sourced - The Journey of Documentary
Selected moments looking into the evolution of technology in documentary.
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'Sleep No More' and Storytelling in Games

'Sleep No More' and Storytelling in Games | Tracking Transmedia | Scoop.it
What happens when a production company stages an interactive theater experiment? It starts to resemble a video game.

 

Believe it or not, I do listen to podcasts about subjects other than video games. For example, the Freakonomics podcast is one of my regularly weekly downloads. However, this isn’t to say that I’m not still thinking about games while listening to a supposedly unrelated topic. Case in point: the recent episode called “Fear Thy Nature”.

 

The show, like all Freakonomics episodes, was about trying to figure out what influences human behavior. This particular episode looked at how our social environments impact our actions and devoted a significant chunk of time to discussing an interactive theater production called Sleep No More. Freakonomics framed Sleep No More as a bold experiment in socialization and storytelling, and I have no doubt it is very impressive both as a piece of theater and in its relation to social science tests like the Stanford Prison Experiment. However, as someone familiar with video games, many of the statements made in the podcast (some of which I’ve included here) sounded very familiar.

 

“An immersive, interactive theater piece,” - Stephen Dubner, Freakonomics Co-host

 

Right away, two of the most frequently used video game watchwords are invoked to describe the play. Regardless of genre, games require active participation and attention to unfamiliar guidelines. Sleep No More requires the same type of engagement by asking audience members to piece together a retelling of Macbeth by exploring a multi-room building....

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Dr. Pamela Rutledge's comment, October 7, 2012 6:01 PM
A rose by any other name...would not seem so... innovative? Brilliant look at theater analysis & semantics from non-game perspective through gamer eyes. Love the reference to necessity of masks.
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Transmedia 101: Masterclass with Jon Reiss | Transmedia 101

Transmedia 101: Masterclass with Jon Reiss | Transmedia 101 | Tracking Transmedia | Scoop.it

Transmedia 101 presents Jon Reiss: Think Outside the Box Office. Masterclass

 

Taught by critically acclaimed filmmaker and author Jon Reiss, the Think Outside the Box Office (TOTBO) Full Day Master Class, presented by Transmedia 101, gives participants the knowledge and tools they need to create a distribution and marketing path for their films. This course is recommended not only for filmmakers who have finished films, but especially those who are in the early stages of a film project or who want to have a clear understanding of the radically changing landscape for distributing and marketing films.

Jon Reiss’ approach is a practical, step by step guide to create a unique distribution and marketing strategy for your film. During the master class participants will learn:

 

-Goal Assessment
-Audience Identification
-Ways to connect with and build an audience for your work.
-Social media, organizational partnership and crowdfunding essentials.
-How to create a robust Live Event/Theatrical release.
-How to create merchandise that audiences will want to buy.
-A new approach to conceptualizing digital rights and their monetization.
-How to coordinate the timing of their various rights & marketing strategies.
-How to integrate the exciting new world of transmedia into their work.
-What is a Producer of Marketing and Distribution & how they can help you.


Jon Reiss is a media strategist who helps filmmakers & companies navigate the new distribution and marketing landscape. He has worked with and consulted for the Sundance Institute, Screen Australia, Film Independent, Creative Scotland, The South Australian Film Corporation and numerous film schools and festivals to devise ways to educate and help independent filmmakers in the new economic landscape. He has conducted his TOTBO Master Classes over four continents, is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs and the Director of the IFP PMD Labs he co-created with the IFP.

 

www.jonreiss.com   www.facebook.com/reiss.jon

 

 

 

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Fantastic! Transmedia Blog for Haunted House Project: harlanpitfield's Space

Fantastic! Transmedia Blog for Haunted House Project: harlanpitfield's Space | Tracking Transmedia | Scoop.it

Last night i woke up inside Glen Rouge, right in the middle of the campground. Still some people camping but not many. Everyone was asleep. Standing across the clearing was a coyote, looking right back at me. He moved over to one of the tents for a minute to sniff at something but then walked right back to the middle of the camp and locked eyes with me. I'm not sure why I wasn't moving but damn I was cold. Can't remember what happened over the next hour. Thought about trying to hitch a ride home since I was so close to Hwy 2. No jacket, no sweater. Or even walk on the sidewalk, over to Sheppard—stay out of the woods. But last time I did that I got picked up by the cops and they had questions. Better to just stick to the valley and walk in the dark.....

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