Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Prelude: COLLECTING MOMENTS » spoxx.tv. 1st episode of a Transmedia Experience

Prelude: COLLECTING MOMENTS » spoxx.tv. 1st episode of a Transmedia Experience | Tracking Transmedia | Scoop.it

Found by Ross Pruden!

 

 

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David Fincher Produces 'Halo 4' Launch Trailer for Microsoft

David Fincher Produces 'Halo 4' Launch Trailer for Microsoft | Tracking Transmedia | Scoop.it

Video games these days are big Hollywood productions. A team of more than 200 people at Microsoft’s 343 Industries studio has been developing Halo 4 over the past four years. The new game, which launches Nov. 6, is being complemented by a full transmedia entertainment plan.

 

An important cog in the game’s launch will debut Oct. 18 on Late Night with Jimmy Fallon, when the David Fincher-produced Halo 4 launch trailer, titled “Scanned,” makes its worldwide debut. The trailer will debut on Halo Waypoint and the Xbox YouTube channel immediately following the broadcast debut.


“I enjoy collaborating with Tim Miller, who is at the visual and technical forefront of hybridized live-action/CGI – not only pushing the boundary but defining it,” said Fincher.


The director re-teamed with his visual effects lead from The Girl with the Dragon Tattoo, Tim Miller, who helmed the live action two-minute trailer in Prague. The action-packed promo blends CGI with live action to explore the backstory of Master Chief and provide a glimpse of the new threat he will encounter in Halo 4....

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george bach's curator insight, February 14, 2013 6:29 AM

an awesome oscar-worthing game

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Bogusky Says Views Aren't Radical, Never Really Left Adland | Agency News - Advertising Age

Bogusky Says Views Aren't Radical, Never Really Left Adland | Agency News - Advertising Age | Tracking Transmedia | Scoop.it
we talk with alex bogusky, joining made movement, about reconciling personal beliefs with client business and tying agency compensation to job creation.

 

...Ad Age: Is it possible to successfully run an agency while having such strict parameters? Is there enough business out there that aligns with your beliefs?

 

Mr. Bogusky: Yes. But I'm a person that has always believed in sacrifice. If you appeal to everybody you probably don't really stand for anything. The questions will be around how American does a product or offer have to be to be a fit [for the agency]. The reason we believe in this cause is, we've all seen too many friends and family out of work and struggling. It's not out of blind patriotism. Dave has said his dream client would be somebody who is beginning to bring more of their manufacturing onshore. I love that. Patagonia looks to be making moves to do that very thing. I think Made would love to help with that movement and that work to insure its success. That will be just as good a fit as a RedWing Boot. It's not about absolutes. It's about progress.

 

Ad Age: So that suggests that Made Movement's goals aren't just about advertising. Do you intend to work on actually spurring job creation in the U.S.?

 

Mr. Bogusky: Yeah. We want to track such things. Both for consumers and clients. The boom score for consumers [a metric used by Made's flash-sale website for U.S.-manufactured products telling shoppers how many American workers you are supporting] is the beginning of that but we can do more. And with clients we'd love to have performance compensation connected to job creation.

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EBay Launches 'Feed,' a Pinterest-Like Home-Page Redesign | Digital - Advertising Age

EBay Launches 'Feed,' a Pinterest-Like Home-Page Redesign | Digital - Advertising Age | Tracking Transmedia | Scoop.it
ebay is trying to bring window shopping to online commerce with "feed," a curated list of items that will appear on your home page.

 

EBay is trying to bring the pleasure back to online shopping with "Feed," a curated list of items that the e-commerce giant calculates might interest you.

 

The idea behind Feed, which was announced at an event in New York on Wednesday and has a decidedly Pinterest-like aesthetic, is to combine the ease of online purchasing with the fun of window shopping, said eBay Chief Technology Officer Mark Carges, noting it moves the e-commerce browsing experience beyond a search-based one.

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Victorian Poetry Network » Archive » The Victorianator, an iPhone Game: Thoughts on Design-Oriented Digital Humanities

Victorian Poetry Network » Archive » The Victorianator, an iPhone Game: Thoughts on Design-Oriented Digital Humanities | Tracking Transmedia | Scoop.it

It has been a little over a year since my Concordia-based research team LudicVoice released its first digital game, The Victorianator. This odd experiment in reading and game design received some unexpected attention in venues such as the New Yorker and Wired when it was released to the Apple store in August, and then updated in October, 2011. While I can’t fully explain the interest that this ultra-niche-market app generated, I believe it had more to do with the idea of this project as an alternative, interactive “reading” application (the focus of the New Yorker review), and with the beautiful steampunk art style of the game (mentioned in the Wired article) that was developed by project artist Mohannad Al Khatib, than with any widespread contemporary interest in Victorian elocutionary practice. Whatever may have drawn others to the game, a year later seems a good time for some public reflection upon the possible implications of this venture. The following VPN post draws upon a paper I delivered at the NAVSA conference held at Vanderbilt University in Nashville from November 3-6, 2011, on the theme of Performance & Play, as well as from a brief talk I gave in a “Mash-up session” about “ludic engagement as ‘real’ research”, part of the GRAND NCE conference in Montreal from May 2-4, 2012.

 

My post-game-release thoughts are structured more as a report upon a research-creation project than as a formal argument about the two primary elements that informed this project, these being:

 

1) historical materials about Victorian elocution practices and

2) digital games

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I LOVE Alex Bogusky's Center for Science in the Public Interest: The Real Bears. Genius.

I LOVE Alex Bogusky's Center for Science in the Public Interest: The Real Bears. Genius. | Tracking Transmedia | Scoop.it
Alex Bogusky returns to ads with a polar bear attack on the soda industry.

 

Former Crispin Poter + Bogusky creative leader Alex Bogusky returns to advertising with a subversively cute film that attacks the soda industry, for the Center for Science in the Public Interest. Created out of Bogusky's Common collective and The Butler Brothers, it's an obvious parody of Coke's famous furry mascots. What starts out as a playful tale turns dark as it shows what happens to a family of happy-go-lucky polar bears after they've guzzled too much sugary pop--from pants that split open to more serious issues like losing a leg.

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Jon Reiss Interview: on DIY & alternative distribution, alternative screening venues, building an audience...

Coffee and Celluloid : Free Download & Streaming : Internet Archive.

 

Jon Reiss has become one of the main voices on DIY and alternative distribution (along with Ted Hope). He's a filmmaker and the author of the book Think Outside the Box Office, an invaluable resource for anyone who's made or (more preferably) is thinking about making a film.

 

In the podcast we talk about different distribution options, alternative screening venues, building an audience, the closing of B-Side Entertainment, Tribeca's VOD announcement, and more.

 

Check out Jon's blog at www.jonreiss.com/blog

And get the book at www.thinkoutsidetheboxoffice.com ...

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Google, Apple, Berners-Lee and more team up to launch Web Platform Docs

Google, Apple, Berners-Lee and more team up to launch Web Platform Docs | Tracking Transmedia | Scoop.it
Site aims to be a central resource for information about all sorts of topics related to HTML5.

 

...Berners-Lee appears in the video for the launch of Web Platform Docs, which has achieved the unusual step of bringing together Apple, Google and Microsoft – normally fierce rivals – to collaborate on the development of HTML5. Other partners in the scheme include the World Wide Web Consortium (W3C), where Berners-Lee works; and Facebook, Nokia, Adobe, HP, Opera Software and the Mozilla Foundation.

 

The purpose of the scheme is set out in its blog (and in the video below):

 

For years, web developers have had to rely on multiple sites to help them learn web programming or design, each with one piece of the puzzle. Great sites appear, covering one or two subjects, but too often fail to keep up with the rapid pace of changes to the web platform. This may have been good enough when the web was just simple HTML, basic CSS, and maybe a little JavaScript, but that was a long time ago. Today's web is more than just documents, it's applications and multimedia, and it's changing at a breakneck pace.

 

So the purpose, it says, is:

 

WebPlatform.org will have accurate, up-to-date, comprehensive references and tutorials for every part of client-side development and design, with quirks and bugs revealed and explained. It will have in-depth indicators of browser support and inter-operability, with links to tests for specific features....

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Jonathan Harris' Cowbird · Showcases the Best of Cowbird Projects

Cowbird is the most beautiful place in the world to tell stories.

 

lovely....

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12 Excellent, Free Screen Sharing & Remote Access Tools You Haven’t Heard Of Yet

12 Excellent, Free Screen Sharing & Remote Access Tools You Haven’t Heard Of Yet | Tracking Transmedia | Scoop.it

Are you constantly being asked for computer help? Or perhaps you’re the one doing the asking. Either way, seeing and controlling screens remotely can save time and confusion on both ends.  Remote access programs aren’t just for helping someone or being helped with a computer problem, they can also be very beneficial in assisting in holding meetings over the computer without actually meeting in person.


We at MakeUseOf have covered article after article about remote access and screen sharing applications, but I’m going to consolidate some of the potentially less common ones that you may not have heard of. We have all likely heard of the popular programs in the game - TeamViewer and LogMeIn....

 

(bookmarking...)

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The Silent History Represents A New Type Of Storytelling On iOS Devices - redo w link

The Silent History Represents A New Type Of Storytelling On iOS Devices - redo w link | Tracking Transmedia | Scoop.it
The Silent History could finally change how we read e-books on our iOS devices.

 

Much has been written about the steady decline of traditional books as e-readers and tablets have gained in popularity. This movement, however, really hasn’t changed the overall reading experience that remains much the same as it has for centuries. Even on our iPad, we still advance through a story one page after another, front to back.

The Silent History represents a much different type of storytelling, and one that effectively makes use of many of the features of iOS devices, including portability and GPS. The story itself is also quite good. The result is a presentation that is transformative, interactive, and at times, creepy. And one that, if proven successful, could change how future e-books are designed.

 

The Story

 

Set in 2044, the fictional Silent History looks back at 32 years of research on a strange phenomenon that leaves children speechless from the moment of birth. It is told through the use of “testimonials” written and collected since 2011 from those closest to the disease or most affected, including parents, doctors, teachers, and the occasional cult leader.

 

These testimonials each serve a vital, yet at times, different purpose. They may be a character portrait, short story, or just one part of a larger plot. Together, these 1,000-2,000 word narratives promise to tell a complete story. And yet, in another way, these individual stories only scratch the surface....

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Infographic: Mapping The 70-Year Gestation Of Street Art

Infographic: Mapping The 70-Year Gestation Of Street Art | Tracking Transmedia | Scoop.it
In the annals of "Fine Art History," graffiti is usually placed squarely outside of the mainstream dialogue. Usually, it’s relegated to a foggy category sometimes called Urban Art--or worse, Urban Contemporary.
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How To Create An iPhone Or Android App Without Any Coding Skills

How To Create An iPhone Or Android App Without Any Coding Skills | Tracking Transmedia | Scoop.it

Learning how to code and produce a basic iPhone or Android app is not a simple drag and drop process. While Apple’s Xcode helps lay down the foundation for building an iPhone app, it can take hours of coding and trial and error to produce a basic RSS feed or portfolio application.


But if you’re really eager to make a mobile app based on your website, business, organization, or just a fun quiz game, a website called Buzztouch may well be the web-based solution for you. Buzztouch is essentially Content Management Software for iOS and Android. It provides a template-based process in which you import your app’s information into the online software, and in turn it will create the code that you need to compile the data for your application. I gave a try and it does work....

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Kickstarter launches in the UK

Kickstarter launches in the UK | Tracking Transmedia | Scoop.it
In July we tweeted that Kickstarter would open up to UK-based projects for the first time this autumn. Today we're very excited to announce that that day has finally arrived. Hooray!

 

Beginning October 31, people in the United Kingdom will be able to launch their projects on Kickstarter. Beginning today, people in the UK can get started building their projects by clicking on the "Start a new project" button on the Start page and selecting the UK as their country. When we're ready for projects to launch on October 31, we'll send an email letting them know that they can hit the launch button whenever they're ready.

 

Let's run through the basics on how things will work....

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Netflix Launching Entire Run of David Fincher's 'House of Cards' in One Day

Netflix Launching Entire Run of David Fincher's 'House of Cards' in One Day | Tracking Transmedia | Scoop.it

When Netflix launches original series House of Cards in 2013, it won't be making subscribers wait to watch each episode. The entire run will be made available in one day.

 

The streaming and mail-in rental service announced Thursday that all 13 episodes of the Kevin Spacey starrer will be ready for subscribers on Feb. 1.


Produced by David Fincher, who also directed the first two episodes, House of Cards follows Lilyhammer in Netflix's ongoing push for original content.... 

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Why CSPI Asked Alex Bogusky to Work on Anti-Soda Video | News - Advertising Age

Why CSPI Asked Alex Bogusky to Work on Anti-Soda Video | News - Advertising Age | Tracking Transmedia | Scoop.it
advocacy group cspi says it tapped alex bogusky for anti-soda spot because it admired cp&b's 'truth' anti-tobacco work.

 

As he neared the end of his tenure at MDC Partners' CP&B, Alex Bogusky began being more vocal about his support for various causes. He has since advocated for everything from climate-change awareness in partnership with Al Gore to, along with his wife, promoting U.S.-made products and clothing.

 

But it wasn't one of these more recent efforts that prompted the D.C.-based nonprofit Center for Science in the Public Interest to tap him for its new social-media project that takes on big soda companies. CSPI says it has long admired the work he did more than a decade ago while at CP&B for the American Legacy Foundation's "Truth" campaign.

 

That campaign, which was led out of CP&B's Miami office (then the agency's headquarters, before Mr. Bogusky moved the main office to Boulder, Colo.), featured unconventional, arresting creative to provide stats about addiction and the health effects of smoking. The work netted more than 300 awards for advertising efficacy, and the American Legacy Foundation claims to have helped accelerate the decline in youth smoking rates....

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COOOL....Microsoft: Halo 4 Official Soundtrack Remix Contest

COOOL....Microsoft: Halo 4 Official Soundtrack Remix Contest | Tracking Transmedia | Scoop.it
Microsoft is running a contest in which aspiring musicians get to remix tracks from the new Halo 4 soundtrack and win prizes for their efforts.
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Great Ad. Old Navy: Human Coupon. Fascinating Political Subtext????

Great Ad. Old Navy: Human Coupon. Fascinating Political Subtext???? | Tracking Transmedia | Scoop.it
Old Navy created a "human coupon" to mark its five millionth fan on Facebook.
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10 Crowdfunding Tips for Your New Product, Cause, or Creative Project

10 Crowdfunding Tips for Your New Product, Cause, or Creative Project | Tracking Transmedia | Scoop.it
Ready to give crowdfunding a go? Great, the world needs more creators taking action rather than just talking about ideas. But crowdfunding is not for the faint of heart. Follow these tips to increase your odds of success.
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Fascinating. YouTube Aesthetics Invade Film Festival Documentaries

Fascinating. YouTube Aesthetics Invade Film Festival Documentaries | Tracking Transmedia | Scoop.it
Comparing two very unusual new documentaries --...

 

Film festivals thrive on variety. But with all of the films on the docket at this year’s New York Film Festival, some are bound to be more closely aligned than others. Such is the case with a particularly fascinating pair of documentaries: "Room 237" and "Leviathan." Both films are interesting by themselves, but side-by-side they are much more notable -- total creative opposites within a single sub-genre. More importantly, both represent major shifts in the style of documentary filmmaking.

 

"Room 237" is a documentary about Stanley Kubrick’s "The Shining" and the hidden meanings and conspiracy theories that surround it. It consists almost entirely of lengthy excerpts from five different interviews done by director Rodney Ascher, each focusing on an individual conspiracy theory and its theorist. The theories are as fascinating as they are bizarre, including allusions to Native American massacres and the Holocaust, the idea that the film was meant to be watched backwards, and the insistence that it is evidence that Stanley Kubrick faked the moon landing for the United States government.

 

"Leviathan" is a different kind of experimental documentary, one of the strangest I have ever seen. I don’t know if there has ever been a feature film quite like it, and that is probably why it has been getting so much critical acclaim. I can’t say that I enjoyed this film about the North Atlantic fishing industry, but it represents something new and different from a purely technical standpoint, which makes it worth talking about.

 

Both films feature unusual presentations and non-narrative structures. In "Room 237," one interview rambles right into the next, with no clear-cut connections between them. More confusingly, the film never shows any of the interviewees. All five of them are introduced by onscreen title card when they first speak, but those names are quickly forgotten. Without any visual cues from one to the next, there’s no way to connect a name to a voice to an idea, which makes Ascher's focus seem haphazard and his subject unclear....

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I love Jonathan Harris. This is a MUST-READ letter from Jonathan on the evolution of Cowbird over the past year and its new launch. I won't tell you the gold in here. If you read it, you will find ...

Cowbird is the most beautiful place in the world to tell stories.
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Disney Creates A Method To Turn Any 3-D Surface Into A Display

Disney Creates A Method To Turn Any 3-D Surface Into A Display | Tracking Transmedia | Scoop.it

When we imagine displays, we think of computer monitors and smartphone touch screens. They’re basically TVs we stick to things. The idea works well for anything already shaped like a rectangle.  But nothing curved quite works--it becomes a tacky retrofit, as seen in minivans and airline seats.

 

Disney Research has come up with an interesting solution called Printed Optics. It’s a threaded display (basically fiber optics) embedded within an object itself--almost like a circulatory system that moves light rather than blood. Its endpoints create a display of absolutely any shape. Whereas Teddy Ruxpin had a cassette player awkwardly shoved into his back, Disney’s tech could make his whole face into a contoured display.

 

The breakthrough here is that Disney is printing these fiber-optic-like tubes right inside any solid form, via 3-D printing. “No one shape is any harder to make than any other. As long as it can be 3-D printed, it can be made,” project researcher Karl Willis tells Co.Design....

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Transmedia 101: Masterclass with Jon Reiss | Early Bird Rate until Nov 1! 18 spots left!

Transmedia 101: Masterclass with Jon Reiss | Early Bird Rate until Nov 1! 18 spots left! | Tracking Transmedia | Scoop.it
Transmedia 101 presents Jon Reiss: Think Outside the Box Office...

 

Taught by critically acclaimed filmmaker and author Jon Reiss, the Think Outside the Box Office (TOTBO) Full Day Master Class, presented by Transmedia 101, gives participants the knowledge and tools they need to create a distribution and marketing path for their films. This course is recommended not only for filmmakers who have finished films, but especially those who are in the early stages of a film project or who want to have a clear understanding of the radically changing landscape for distributing and marketing films.

 

Jon Reiss’ approach is a practical, step by step guide to create a unique distribution and marketing strategy for your film. During the master class participants will learn:

 

- Goal Assessment
- Audience Identification
- Ways to connect with and build an audience for your work.
- Social media, organizational partnership and crowdfunding essentials.
- How to create a robust Live Event/Theatrical release.
- How to create merchandise that audiences will want to buy.
- A new approach to conceptualizing digital rights and their monetization.
- How to coordinate the timing of their various rights & marketing strategies.
- How to integrate the exciting new world of transmedia into their work.
- What is a Producer of Marketing and Distribution & how they can help you.


Jon Reiss is a media strategist who helps filmmakers & companies navigate the new distribution and marketing landscape. He has worked with and consulted for the Sundance Institute, Screen Australia, Film Independent, Creative Scotland, The South Australian Film Corporation and numerous film schools and festivals to devise ways to educate and help independent filmmakers in the new economic landscape. He has conducted his TOTBO Master Classes over four continents, is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs and the Director of the IFP PMD Labs he co-created with the IFP.

 

www.jonreiss.com www.facebook.com/reiss.jon

 

Register on Eventbrite! link on Transmedia101 site

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Infographic: Charting The Entire Story Of “Lost”

Infographic: Charting The Entire Story Of “Lost” | Tracking Transmedia | Scoop.it
Santiago Ortiz is the data visualization specialist who created a brilliant way to view the stars through a web browser. He’s also a Lost fanatic. “I’m the single human being I know that wasn’t disappointed with the End,” he writes.
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Woot! Good Morning from JESS3! Visual Storytelling with Data

Running up to their big Storytelling Lab Day this October, Ogilvy London asked some of its key partners to come in and talk about the many different aspects of...
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