Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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interview with transmedia producer, Sara Thacher

interview with transmedia producer, Sara Thacher | Tracking Transmedia | Scoop.it

Our interview with transmedia producer Sara Thacher. Sara makes adventures that often meander between the physical and the digital.

 

'Everything is contingent. Often you’ll be working with experts in each particular area. The experts will be heads down in their own specialty. They’ll be making the best website or animation or social media plan, but they need you, the producer, to make sure that their decisions make sense for the larger project.'

 

An experience designer is also all about the connections. Instead of looking at these connections from a production point of view, the experience designer puts themselves in seat of the audience. You’re considering how the audience moves between different media. What threads need to be built so that the audience that’s following your YouTube channel will also play your SMS text adventure? It’s also the experience designer’s job to think about why the platforms/media/storytelling mediums are being used to convey different parts of the story....

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'Trillions of carats' of diamonds found under Russian asteroid crater (Wired UK)

'Trillions of carats' of diamonds found under Russian asteroid crater (Wired UK) | Tracking Transmedia | Scoop.it
The Russian government has revealed that a vast quantity of high-quality diamonds rests beneath the Popigai crater, numbering in the "trillions of carats"...
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Winners of the Information is Beautiful awards announced (Wired UK)

Winners of the Information is Beautiful awards announced (Wired UK) | Tracking Transmedia | Scoop.it
The 27 September saw the world's best examples of visually stunning information recognised at the inaugural Information is Beautiful awards...

 

On the 27 September the world's best examples of visually stunning information was recognised at the inaugural Information is Beautiful awards. The event, held at London's Institute of Contemporary Arts, awarded designers from all over the world in a variety of categories, including data visualisation, infographics and data journalism.

 

When David McCandless, author, data journalist and founder of the Information is Beautiful (IIB) data-visualisation studio, announced in early 2012 that IIB was looking for award applicants, he was inundated with over 1,000 entries.

 

"There's been a year of build-up for these awards -- I've been having some quite intense infographic dreams for the past few weeks! I've just been amazed by the sheer quality of the creative work submitted to the awards from around the world," McCandless told Wired.co.uk.

 

"There are a number of criteria we look for when judging these awards. Not only do they have to have the right visual quality and be easily understood, they have to have that invisible element of story telling as well....

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Fight Club, Cinderella, and What Storytelling Means for Brands | Business 2 Community

Fight Club, Cinderella, and What Storytelling Means for Brands | Business 2 Community | Tracking Transmedia | Scoop.it
What has Cinderella got in common with Fight Club? Lots, according to Jon King, Story Worldwide’s Chief Storyteller.

 

...In the Social Media Week session, we shared some of our latest thinking on the social multiplier effect (Kirk Cheyfitz will be publishing more on this topic soon)—which is the process of using digital to leverage a brand’s fans so they make the brand story genuinely contagious, delivering exponential return for the brand and lowering media spend dramatically.


According to Nielsen, recommendations are roughly twice as trusted as advertising. Add to this Forrester Research’s recent studies of how social fans share brand stories through their networks, and you’ll see the beginnings of the compound multiplier effect. But greater trust and greater reach are totally dependent on how interesting, credible, useful and, most of all, contagious the content is as well as where it’s shared and promoted.


The Role of Traditional Advertising


This is not to say that we should dismiss years of established traditional advertising knowledge and practice. Traditional advertising still has a role to play, as has been proven by one or two stunningly effective long-term brand campaigns—Sainsbury’s ‘Try Something New Today’ being a perfect case in point. A few years ago, Sainsbury’s deployed a simple but rich ‘big idea’ to impressive effect across its brand ecosystem, extending it across everything from integrated comms to internal staff engagement. The campaign makes an eloquent case for the age-old marketing practice of delving deep into a brand to uncover an idea so broad and powerful that people, consumers and staff, can’t help but listen and act...

 

Read more at http://www.business2community.com/branding/fight-club-cinderella-and-what-storytelling-means-for-brands-0301493#FUqA7ZXmVORIJ2xs.99

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Here Are All 56 Finalists In Our 2012 Innovation By Design Awards

Here Are All 56 Finalists In Our 2012 Innovation By Design Awards | Tracking Transmedia | Scoop.it
Design isn’t the gloss applied at the end of the innovation process. Design is the innovation process itself.

 

Fabulous showcase of design finalists...

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So Cool! Edwin Abbott's Flatland Adapted for Multidimensional Theatre | The Big Idea | Te Aria Nui

So Cool! Edwin Abbott's Flatland Adapted for Multidimensional Theatre | The Big Idea | Te Aria Nui | Tracking Transmedia | Scoop.it
In this video interview, Flatland director Ralph Upton and producer Adrianne Roberts take Transmedia NZ's Anna Jackson on a journey through the new multidimensional and interactive theatre work.

 

Inspired by Edwin A. Abbott's 1884 ‘romance of many dimensions’ novella, Flatland asks: what do we do when we think we have been enlightened? What comes next? The audience is invited to explore an unthinkable world where only two dimensions exist, like a sheet of paper.

 

The story told explores what happens to the character Square, when his concept of the world and all its possibilities implode as he is revealed a world in 3D....

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10 Commandments of 21st Century Franchise Production

Here's the list of commandments as presented by Starlight Runner's Jeff Gomez (@jeff_gomez) at the StoryWorld Confernence (#swc12) in LA on Thursday, October 18th.

 

#SLR10cmd: 1. Know the Essence of Your Brand and Never Stray From It #swc12

 

#SLR10cmd: 2. The Story World is Unstoppable and Rules Over All #swc12...

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Grazie! Mike Monello! Skimmers, Dippers, and Divers

1.Design Communal ExperiencesAudience Types (Self-selecting) LOWER ENGAGEMENTSkimmersDippersDivers...
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Arianna Huffington: Embracing Three New Megatrends in the Brave New World of Digital Media

When we consider the ways technology is rapidly transforming the media landscape -- and our lives -- three trends stand out. The first is the seismic shift from presentation to participation. The second is the paradoxical shift from using technology to connect to also using technology to disconnect. And the third is the game-changing shift from using social media as a way to make our lives more fun to using social media to make the world better.

 

The shift from presentation to participation means that the days of the Media Gods, sitting up on Mt. Olympus and telling us how things are, have long since ended. People are tired of being talked to; they want to be talked with. Ours is a global conversation, with millions of new people pulling up a seat at the table -- indeed, nearly 3 billion people will join the Internet’s community by 2020, according to Abundance: The Future Is Better Than You Think, by Peter Diamandis and Steven Kotler. That conversation has fueled revolutions and allowed media to engage with readers -- and brands to engage with consumers -- in totally new ways. The success of brands in the future will depend upon their understanding and embracing of this new relationship.

 

So, if the first trend is a Garden of Eden blooming with engagement and self-expression, the second trend is the snake in the garden. For all the powerful tools at our disposal to bear witness and bring about change, there is also the temptation to fetishize the social and viral for their own sake. On a daily basis, I'm invited to media conferences filled with panels devoted to how we can use social tools to amplify our messages. But very few of those panels seem to care what is the message. As Thoreau said in 1854, "We are in great haste, to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate."...

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Infographic: Social Media and the Presidential Debate Round 2 « Radian6 - Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in so...

Infographic: Social Media and the Presidential Debate Round 2 « Radian6 - Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in so... | Tracking Transmedia | Scoop.it
With just three weeks to go until election day, the gloves were off, and social media users were in the corner of their favorite candidate Tweeting up a storm during last night's town hall Presidential...
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18 Nov | Interactive Documentary Conference

18 Nov | Interactive Documentary Conference | Tracking Transmedia | Scoop.it
International conference about the future of documentary storytelling and the digital age.
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Very Cool. Walking dead user journey chart3

This shows a range of User Journey's possible with the marketing of The Walking Dead.
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Rewriting the Script - Storytelling at SOCAP and Beyond

Rewriting the Script - Storytelling at SOCAP and Beyond | Tracking Transmedia | Scoop.it

At its core, SOCAP is the world’s largest storytelling platform for those who dare to apply business principles to social change - a canvas on which socially conscious entrepreneurs, investors, corporate employees, philanthropists, artists and an increasingly broad array of enthusiasts who came to tell their stories in front of 1,600 of their peers....

 

...In a first-ever, somewhat unconventional SOCAP session, titled “The New Connectivity: Storytelling for the Digital Age,” Sachs spoke of the historical role of big business in shaping our culture. “Marketers have become our modern mythmakers,” he explained. This is a problem because, as Sachs points out, today’s corporate-induced myths are largely steeped in the idea that the brand is hero and the audience is a damsel in distress.

 

The problem with being the damsel in distress is that we are uncomfortably distanced from our brands and the companies they represent so that we no longer have influence over them. Instead, we are disparaged by their commercials and ads that tell us what we aren’t and attempt to convince us of what we ought to be. This is just one manifestation of the destructive relationship between marketers and their customers, yet it serves to illustrate how our audiences are demoralized and reduced to paralysis rather than empowered to become heroes themselves.

 

The “hero” Sachs refers to is drawn from the script of Joseph Campbell, the iconic storytelling guru and genius behind the Hero’s Journey – a step-by-step methodology tracked through history’s greatest epics from Odysseus’ journey home from Troy to Luke Skywalker’s realization of his destiny to defeat the Empire. We all desire to be Campbell’s hero, to frame our lives within our own great epic as we strive for higher actualization both for ourselves and society. But Sachs challenges us to flip the script if we wish to write the stories that will create real and lasting impact. “You are not the hero. You must make your audience the hero.”

 

So who are you? “You are the mentor!” says Sachs....

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Noooooo! World of Warcraft loses its cool (Wired UK)

Noooooo! World of Warcraft loses its cool  (Wired UK) | Tracking Transmedia | Scoop.it
Blizzard release the fourth expansion for their infamous MMO in the face of falling subscription numbers -- has WoW lost its "wow"?

 

Hey, remember when World of Warcraft was cool?

 

It wasn't that long ago that Blizzard's massively multiplayer online game seemed poised on the edge of becoming something much more than just an extremely popular pastime of geeks and shut-ins. Celebrities like Mila Kunis openly admitted their Warcraft addictions. South Park and The Simpsons turned in pitch-perfect parodies of the virtual-medieval lifestyle, lampooning the players, but in a we-get-you sort of way.

 

And now? With the release of the game's fourth expansion pack Mists of Pandaria on 25 September, there seems to be little response from the mainstream. WoW's subscriber numbers are mirroring the drop in interest. The MMO launched in 2004 and peaked at an astonishing 12 million users in 2010. Two years later, that number has dropped to 9.1 million. (Blizzard did not immediately respond to requests for comment.)

 

"I played WoW with old college friends, new grad school friends, co-workers -- even my boss, at one point -- starting in vanillaWoW in 2004," said technical writer Laura Schmidt, 31, in an email. "For me, the fun was raiding, and when raiding became not-fun -- and when there was no longer a critical mass of my friends raiding -- I stopped entirely. $15 (£9) a month is two pints of quite decent beer at a pub."...

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Greg Mee's comment, September 6, 2013 12:09 PM
WoW may have lost some of its cool, but it's still fun and that's what matters.
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NYCC: Madefire Tops Digital Comics With Motion Storytelling App

NYCC: Madefire Tops Digital Comics With Motion Storytelling App | Tracking Transmedia | Scoop.it

"Motion comics" is something of a dirty phrase in the new and developing world of digital comic books, but Madefire is looking to change that.


The comic company's app aims to take digital storytelling to a new level, turning a once-static medium into an interactive experience.
This isn't your grandparents' digital comics app, though. Characters don't simply jump from print panels to pixelated screens — Madefire allows stories to unfold in front of you, layer upon layer.


The company's mission, founder and COO Liam Sharp said Sunday at New York Comic Con, is to take "something never meant to move, and make it move."


When Sharp and co-creators Ben Wolstenholme and Eugene Walden first sat down to map out the direction of Madefire, they asked a simple question: If you could have anything you wanted, what would it be? A dynamic, mobile motion comic, apparently....

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How Videogames Are Changing Disney | Game|Life | Wired.com

How Videogames Are Changing Disney | Game|Life | Wired.com | Tracking Transmedia | Scoop.it
Swampy the Alligator is just one of the ways that Disney's stable of popular and lucrative characters is being shaped and changed by videogames. And he's not even the most obvious.

 

There’s a funny thing happening at Disneyland. The California theme park’s familiar landscape is still dominated by attractions based on the company’s evergreen stable of world-famous film characters. Sleeping Beauty’s castle still stands at its center, a monument to a film released in 1959. There aren’t many pieces of popular culture with such longevity. Disney isn’t about to junk all this for the latest flash-in-the-pan obsession. If it’s at Disneyland, it’s got legs.

 

But walking around the two theme parks, one begins to notice some interlopers from outside the established Disney canon. Look through the rows of metal pins that Disney fans love to collect and trade, and you’ll see Swampy — usually down at the bottom of the rack, but there he is. He’s the main character from Where’s My Water?, a clever smartphone physics puzzle, the company’s first breakout hit original videogame.

 

Disney first licensed its characters for use in games beginning in the early 1980′s with titles like Sorceror’s Apprentice for Atari 2600, or The Black Cauldron for personal computers. It established its own in-house gaming unit in 1988, but the vast majority of games released since then have been based on pre-existing characters. Some were mediocre, some were excellent, but all were tie-in products to promote an existing franchise. Swampy is a whole different story; he became one of the top-selling iOS apps all by his lonesome. Now he’s threatening to climb even further up the ladder of stardom.

 

“This is maybe the first time in Disney’s history where we have a character that was created solely for a videogame product that is now branching in other directions,” says Disney Interactive Media Group vice president Bill Roper....

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Galahad | An interactive storytelling, social media, commerce platform

Galahad | An interactive storytelling, social media, commerce platform | Tracking Transmedia | Scoop.it

Create (More)

Great Content


Galahad helps you create exclusive new media for your story-worlds using innovative content creation tools, like the patent-pending Immersive Video Player & Builder. With this flexible system, you can make interactive videos that allow your audience to actually affect the story as they watch it.

 

Engage More Fans


Galahad gives fans new, intuitive ways to immerse themselves in your story-worlds, socialize around your narrative universes, and purchase story-related merchandise—all within a digital ecosystem that brings them back for more.

 

Build More Revenue


Galahad offers a cost efficient means for creating new sponsorship and advertising opportunities, generating great cross-platform content that fans want, and building entirely new e-commerce revenue streams.

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The iPad Mini Will Be Bad For Your Kids. Discuss

The iPad Mini Will Be Bad For Your Kids. Discuss | Tracking Transmedia | Scoop.it

There's a strong argument to be made, if you follow a certain line of reasoning, that the upcoming iPad mini will be bad for children.Full-size iPads are already freely used in the home by millions of children, we know....

 

The Kids Love 'Em


Recent analysis by Piper Jaffray put iPad ownership among American teenagers at 31%. That's a heartening statistics for Apple since with 44% of teens owning a "tablet computer," that means the iPad has 72% penetration in this demographic. But in the bigger picture, when you add in the fact some 20% of the nearly 8,000 teens questioned said they were likely to buy a tablet in the next six months, that means up to two-thirds of U.S. teens will have a tablet PC by the middle of 2013.

 

And that's just teens owning one. A recent Nielsen study found that in homes with a tablet and kids under 12, 70% of those kids use the tablet, 77% of these for gaming, 57% for educational purposes.

We also know that schools across the world are leaping to buy iPads, and one private Australian school recently required all kids between 7 and 10 to have their own.

 

Basically this means that kids the world over are toying with tablets almost before they can walk. The pace of adoption of these devices is astonishing....

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Turnstyle » What’s The Deal With Transmedia Anyway? Halo 4 Roll-Out

Turnstyle » What’s The Deal With Transmedia Anyway? Halo 4 Roll-Out | Tracking Transmedia | Scoop.it

Halo 4, the next installment of Microsoft’s leading franchise for the XBox, will be hitting store shelves next month. The publisher is priming the pump with all kinds of content: toys, novels, even a David Fincher directed commercial and a scripted web series. All to get fans excited about the return of the series’ hero Master Chief to active duty.

 

The game is far from a no-brainer slam dunk: a new development house has taken over from series creator Bungie, and Activision’s mighty Call of Duty franchise is the undisputed king of the first person shooter hill. The new dev team, 343 Industries, has a hell of a lot to prove to both old fans and the gamers who’ve come up in the years since we last saw the Chief. Not to mention the higher ups at Microsoft, who have to be looking for Halo to save them from a Christmas season without new hardware.

 

While there have been two Halo games since the release of Halo 3 just over five years ago, neither of them has starred the Master Chief. Instead they’ve focused on new protagonists, which has built out the scope of the Halo world. This is, in itself, an essential transmedia strategy: building up the world that surrounds the story to the point where it becomes an engine for generating more content. From a business standpoint that means more value: those toy, book, and series tie-ins. From a fan and creator viewpoint it means a greater variety of stories.

 

Yet the heart of the series remains the trials of the last Spartan: John-117, the Master Chief. Taken from his parents at a young age and molded by scientists and military zealots into the ultimate warrior. A seven foot plus cyborg whose closest companion– and let’s face it, love interest– is an Artificial Intelligence program with mental health issues. Halo is unique in the grand canon of pop sci-fi. It’s Cyberpunk Military Space Opera masquerading as a action-adventure video game....

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Venngage Helps Startups Design Infographics Cheaply and Easily

Venngage Helps Startups Design Infographics Cheaply and Easily | Tracking Transmedia | Scoop.it
Attractive data visuals can be achieved even by end-users with Venngage.
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Story Arcade

Story Arcade | Tracking Transmedia | Scoop.it

Digital tools are fundamentally changing how we create and share stories. For the Future of StoryTelling summit, we created an exhibit of some of the best examples of new ways we are finding to tell our stories. From crowdsourcing to location-based narrative, from augmented reality to adaptive games, we are becoming active participants of stories as we play, create, and share.

 

The Story Arcade discovers and celebrates new forms of expression that are now emerging—from tablet and smartphone apps to websites to games to entirely new technologies....

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Transmedia will revolutionize storytelling as much as the printing press, says expert | Digital Trends

Transmedia will revolutionize storytelling as much as the printing press, says expert | Digital Trends | Tracking Transmedia | Scoop.it

The future of movie storytelling has more to do with the technology outside of the movies than within, according to one transmedia expert, who says that we should expect stories to be revolutionized by modern technology in the same way that the printing press changed everything.


If you’re a moviemaker whose primary focus is creating the best movie you can imagine, the current movie industry has some bad news for you: That’s not enough anymore. Speaking at this year’s Cross-Media Forum in the United Kingdom, Sean Stewart – whose Fourth Wall Studios has worked on creating interactive marketing for movies such as The Dark Knight Rises and AI: Artificial Intelligence – said that what is needed now are more filmmakers who want to create the best worlds they can imagine..

 

...Reflecting the nerd demographic seemingly at the center of blockbuster movies these days, Stewart’s talk was called “Storytelling V: The Audience Strikes Back,” and described the shifting relationship between audiences and fictions in a world where everyone has smartphones, tablets and access to the Internet. He cited a recent Google survey that revealed that 77 percent of audiences are dual-screeners – That is, using another electronic device while also watching television – and suggested that, in order to maintain a close connection with their audiences, storytellers will have to learn to spread their talents across various media....

 

Read more: http://www.digitaltrends.com/cool-tech/transmedia-will-revolutionize-storytelling-as-much-as-the-printing-press-says-expert/#ixzz29gAm04Up

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New Program: Living Worlds - Walt Disney Imagineering Research and Development, Inc

New Program: Living Worlds - Walt Disney Imagineering Research and Development, Inc | Tracking Transmedia | Scoop.it

Transmedia — the telling of a story across multiple platforms and formats — is a concept we’ve embraced at Walt Disney Imagineering for decades. As the leader in the themed entertainment industry, we want to encourage the transmedia design community to expand the art of immersive storytelling — and that’s where you come in! Walt Disney Imagineering Research & Development wants to work with innovative storytellers willing to push the limits to create fully immersive worlds where guests can explore, play and discover deep narratives. To help us achieve this goal, we are excited to announce the Living Worlds program, through which we hope to support the development of a few unique concepts through collaborative project work. Please click here to learn about the program details and apply. With your imagination and today’s technology, the possibilities for immersive storytelling are almost boundless.

 

grazie @SheriCandler!

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#Transmedia Sherlock: Expanded Case Study on BBC Sherlock Holmes - TMC Resource Kit

#Transmedia Sherlock: Expanded Case Study on BBC Sherlock Holmes - TMC Resource Kit | Tracking Transmedia | Scoop.it

This Case Study expands on an earlier case study, 'Simple, Elegant Genius: The BBC's Transmedia Sherlock' Part 1, which can be found here:

 

http://1001tales.posterous.com/simple-elegant-genius-the-bbcs-transmedia-she

 

View all of TMC_RKit’s Presentations, Including case studies on The Hunger Games, Robot Heart Stories, Choco-locate....

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Transmedia Storytelling Series: Bruno Masi Creator of The Zone. Oct 22 2012

Transmedia Storytelling Series: Bruno Masi Creator of The Zone. Oct 22 2012 | Tracking Transmedia | Scoop.it
The transmedia Storytelling Series will introduce three extraordinary transmedia artists from France to Toronto audiences.

 

The transmedia Storytelling Series will introduce three extraordinary transmedia artists from France to Toronto audiences.
Initiated by the Consulate General of France in Toronto (cultural services), and in partnership with the Film Dept., York University, the Transmedia Storytelling series seeks to establish a dialogue between France and the Toronto sector in digital innovation by studying interactive cross-platform storytelling techniques through the examples of French creatives’ works. Over the last decade, there have been dramatic changes for on-screen content as a result of the digital revolution and the emergence of new platforms. Both French and Canadian artists have experienced this evolution and developed new approaches in this field. We warmly welcome students, transmedia practitioners and the general public interested in transmedia storytelling practices to join us at these free events!

 

The first speaker in our series is Bruno Masi.


Bruno Masi, the co-creator, along with photographer Guillaume Herbaut, of the transmedia project La Zone, dedicated to life around Chernobyl, tells about the journey of this project that is at the crossroads of journalism, publishing, and contemporary art, by way of an installation at La Gaîté lyrique in Paris. “La Zone” won top honours at the third annual FRANCE 24-RFI web documentary competition in Paris...

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