Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Data art project to track emotional response to the Olympics (Wired UK)

Data art project to track emotional response to the Olympics (Wired UK) | Tracking Transmedia | Scoop.it
A data art project called Emoto aims to track people's emotional response to the Olympics using online sentiment analysis tools and then represent that data in interactive visualisations...
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The Complete Social Media Sizing Cheat Sheet [Infographic] | inspirationfeed.com

The Complete Social Media Sizing Cheat Sheet [Infographic] | inspirationfeed.com | Tracking Transmedia | Scoop.it
Different social media platforms have different guidelines and sizing. The biggest four social media giants you should be focusing on are Pinterest, Facebook, Twitter, and Google +.
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Interactive Bat Caves

Interactive Bat Caves | Tracking Transmedia | Scoop.it

dew gotham city - PepsiCo has launched another brand tie-in with the upcoming film The Dark Knight Rises (which comes to theaters this weekend) with its Mountain Dew Gotham City campaign.


The Mountain Dew Gotham City campaign comprises an interactive microsite, DewGothamCity.com, that lets users “go inside” Gotham City and explore four different environments, including Batman’s Bat Cave, to “discover hidden secrets” and view exclusive footage from the movie. The site also allows visitors to redeem prizes from entering codes found on cans and bottles of specially marked Mountain Dew. Further, the campaign includes over 800 million bottles and cans with new packaging inspired by The Dark Knight Rises, and it also promotes PepsiCo’s new Mountain Dew flavor, Mtn Dew Dark Berry, which was inspired by Batman’s character....

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Fascinating Breakdown: Pay per viewer: TVs highest paid stars

Fascinating Breakdown: Pay per viewer: TVs highest paid stars | Tracking Transmedia | Scoop.it

Chelsea Handler may not have a lot of viewers, but she gets paid a lot of dough for the ones she does have on "Chelsea Lately." Jon Stewart is likewise laughing all the way to the bank. And it's time for CNN's Anderson Cooper to come out... as possibly overpaid.

 

Click on the faces below to see who makes the most money per viewer. You might be surprised. Read the story: What is the real value of TV stars and personalities?

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Andrea Philips on Transmedia Storytelling, Fan Culture and the Future of Marketing - Knowledge@Wharton

Andrea Philips on Transmedia Storytelling, Fan Culture and the Future of Marketing - Knowledge@Wharton | Tracking Transmedia | Scoop.it

Knowledge@Wharton recently sat down with Andrea Phillips in New York City to discuss the evolution of transmedia storytelling and how these narrative techniques are being used to engage consumers and find new ways to market everything from movies to consumer products.

 

Knowledge@Wharton: Let's start with a definition: What is transmedia storytelling?

 

Andrea Phillips: I've been sticking with [University of Southern California professor] Henry Jenkins' definition, which boils down to: one story over multiple media where each makes a unique contribution.

 

Knowledge@Wharton: Can you give a few examples?

 

Phillips: Star Wars, for example, is a hugely successful franchise [that is also] transmedia, because different parts of that universe are shown in separate works [each of which provides] a unique contribution. For example, in the films, you see Han Solo and Princess Leia fall in love. But if you switch over to the books, then you know that they ultimately get married and have twin babies. You see a broader picture of the same narrative if you consume multiple pieces of media in that universe....

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DirecTV Viacom Dispute Creates New Opportunities for Online Video & More News [Reel Web #48]

DirecTV Viacom Dispute Creates New Opportunities for Online Video & More News [Reel Web #48] | Tracking Transmedia | Scoop.it
On this week's Reel Web we take a look at the dispute between DirecTV and Viacom and what this could mean for online video.
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Exclusive: Cyborg Steve Mann Details Alleged McDonald’s Assault

Exclusive: Cyborg Steve Mann Details Alleged McDonald’s Assault | Tracking Transmedia | Scoop.it

Toronto professor Steve Mann talks exclusively to LAPTOP about being attacked at McDonald's in Paris.

 

No shirt. No shoes. No augmented reality glasses. No service. Earlier this month, human cyborg and University of Toronto Professor Steve Mann, claims he was brutalized and kicked out of a Paris McDonald’s after employees objected to his headset and its ability to record photos and videos of his experiences.


“I’m not sure why the perpetrators attacked, but ‘Perp. 1′ [Mann's name for one of his assailants] did mention about cameras not being allowed,” he told us in an exclusive email interview. Mann was unavailable for a phone call because his iPhone was also damaged in the alleged attack....

 

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Brad Pitt’s Make It Right Foundation Completes Its First Frank Gehry-Designed Home In New Orleans

Brad Pitt’s Make It Right Foundation Completes Its First Frank Gehry-Designed Home In New Orleans | Tracking Transmedia | Scoop.it

LEED Platinum certification is too often reserved for the wealthy, but Brad Pitt’s Make It Right Foundation reminds us that sustainability needn’t be prohibitively expensive.

 

With a $200,000 price tag, the stunning duplex shows that sustainability and affordability can go hand-in-hand, and will hopefully anchor a rebuilt 9th Ward....

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Sweet Bike now on Kickstarter! Faraday Porteur

Faraday: The ultimate electric propelled utility bicycle...

 

Meet Faraday

 

The Faraday Porteur is the ultimate electric propelled utility bicycle - the first electric bicycle built by, and for, cyclists. Dubbed "the ultimate modern utility bicycle" by the Oregon Manifest bicycle design competition, the Faraday Porteur is an elegant, powerful electric bicycle - a high-quality city bike that is comfortable and effortless to ride – with or without the electric motor....

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LOVE! Charlie Kaufman's Anomalisa - animation project! Cool!

From Charlie Kaufman, writer of Being John Malkovich and Eternal Sunshine of the Spotless Mind, comes Anomalisa his first animated film...
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Rob Pratten's SF Presentation: Creating a Successful Transmedia Project

Presentation to the San Francisco transmedia meetup group - Transmedia SF. Thanks to everyone who came out and for the passionate discussion afterwards.

 

Rob will be speaking on Participatory Storytelling & Conducttr, a 'pervasive entertainment platform' at Transmedia 101 in Toronto July 25th. Details here!

 

http://www.meetup.com/Transmedia101/events/73609012/

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How The Internet Works [Infographic] | inspirationfeed.com

How The Internet Works [Infographic] | inspirationfeed.com | Tracking Transmedia | Scoop.it
Have you ever wondered… how does the Internet work? To illustrate this visually, we provided a great infographic below. Enjoy!
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Moderation Town: New Episode from Stitch Media is up!

Moderation Town: New Episode from Stitch Media is up! | Tracking Transmedia | Scoop.it
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The Top 17 Free Digital Stotytelling Apps for The iPad

The Top 17 Free Digital Stotytelling Apps for The iPad | Tracking Transmedia | Scoop.it
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How To Build Positive Marketing Stories That Work

How To Build Positive Marketing Stories That Work | Tracking Transmedia | Scoop.it

Editor’s NoteThis is the third and final excerpt that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs...

 

...in past posts in this series we’ve explored the critical importance of basing marketing efforts on values. Still, it goes without saying that viral success takes something more--some spark of joy or emotion or outrage that takes a message from launch to world famous in seconds.

 

That something more can be revealed by looking at a couple of the most iconic Internet viral successes through an unlikely lens--the evolution of the human brain. What we’ll discover are three universally powerful viral story elements: Freaks, Familiars, and Cheats. Anyone who wants to be heard in this world of noise and clamor has a stake in understanding these shortcuts to audience attention....

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Interactive: Mapping The U.S. Drought : NPR

Interactive: Mapping The U.S. Drought : NPR | Tracking Transmedia | Scoop.it
More than half the country is experiencing drought conditions, some of them severe. Use this interactive map to see how the drought has covered the country — and how the conditions today compare to the past.
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How brands are using social media to take back control

How brands are using social media to take back control | Tracking Transmedia | Scoop.it
Brands are harnessing the power of the internet to change their approach to customer service, but how are their efforts faring?

 

The playing field on which brands and consumers face off has never been more level. Where previously brands controlled the means of broadcast (through PR, advertising and news coverage), consumers now have a megaphone of their own in the form of social media.

 

Social sharing and viral content means an angry mob has never been easier to assemble, and brands behaving badly can now find their reputation in tatters in a matter of hours. Just ask Addison Lee's cyclist-bashing chairman John Griffin, who turned the company into a virtual punching bag for the denizens of Twitter and Facebook overnight. Griffin sparked anger by claiming the majority of cyclist road deaths in London are the result of inexperience on the part of the cyclist....

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Why We Need Storytellers at the Heart of Product Development | UX Magazine

Why We Need Storytellers at the Heart of Product Development | UX Magazine | Tracking Transmedia | Scoop.it

There's an interesting question on Quora right now:

 

If you had to pick between an amazing product designer or an amazing engineer to build a new company around, which would you pick and why?


This question reflects a painful problem that is common at both small startups and large corporate organizations. Far too often, teams focus on execution before defining the product opportunity and unique value proposition. The result is a familiar set of symptoms including scope creep, missed deadlines, overspent budgets, frustrated teams and, ultimately, confused users. The root cause of these symptoms is the fact that execution focuses on the how and what of a product. But in a world where consumers are inundated with choices, products that want to be noticed and adopted must be rooted in the why....

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Cool! Great Post: Follow the White Rabbit: 3 stories, 3 lessons

Cool! Great Post: Follow the White Rabbit: 3 stories, 3 lessons | Tracking Transmedia | Scoop.it
(1) Multiple rabbit holes – Total Recall (2012) Walking in the Upper West Side, I spied a billboard: “Tell us your fantasy. We’ll make it real.” Intrigued, I took out my phone and entered the website listed at the bottom of the poster. There I received the following message: ”We’re sorry – This content requires Adobe Flash Player.”…...
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6 Ways Small Retailers Can Use Social Media « Radian6 - Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics.

6 Ways Small Retailers Can Use Social Media « Radian6 - Social media monitoring tools, social media engagement software and social CRM and marketing from the industry leader in social analytics. | Tracking Transmedia | Scoop.it
Small retailers might feel intimidated at the prospect of social media, whether it’s mastering the plethora of social platforms available or dedicating the time, money, and resources to maintaining...
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Chapter 6: Peril of the Fluffy Muffin « Whiz!Bam!Pow!

Chapter 6: Peril of the Fluffy Muffin « Whiz!Bam!Pow! | Tracking Transmedia | Scoop.it

After Olivia heads out on a muffin delivery, Ollie pitches Toby on an artistic collaboration for “art therapy.” As ever, click on the image to download the PDF. Please enjoy and share!

 

PDF here!

 

http://whizbampow.com/2012/07/chapter-6-peril-of-the-fluffy-muffin/

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Tom Hanks Talks “Electric City,” Web Content Economics, Expletives

Tom Hanks Talks “Electric City,” Web Content Economics, Expletives | Tracking Transmedia | Scoop.it
“I wanted to do something, for lack of a better phrase, deadly serious--meaning with serious themes, because the vast majority of stuff you see on the Internet is a one-off or almost always humorous.” And with that, Tom Hanks introduced Co.Create...
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TEDxTransmedia Curator Nicoletta Iacobacci made Head of Strategy at EBU

TEDxTransmedia Curator Nicoletta Iacobacci made Head of Strategy at EBU | Tracking Transmedia | Scoop.it
At TEDxTransmedia HQ we are celebrating the great news that TEDxTransmedia founder and curator Nicoletta Iacobacci has been made Head of Strategy in the Media Department at the European Broadcasting...
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ARGs on Your Bookshelf: New Book Explores Transmedia Entertainment

ARGs on Your Bookshelf: New Book Explores Transmedia Entertainment | Tracking Transmedia | Scoop.it
Andrea Phillips recently published A Creator's Guide to Transmedia Storytelling. The book provides a taste of the creative and practical con...
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Transmedia Hollywood 3, Panel 2: Creative Economies: Commercial vs. State Based Models

In countries with strong state support for media production, alternative forms of transmedia are taking shape. How has transmedia fit within the effort of nation-states to promote and expand their creative economies?
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