Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Fantastic! Goldie Blox™: Engineering Toys for Girls

Fantastic! Goldie Blox™: Engineering Toys for Girls | Tracking Transmedia | Scoop.it

GIRLS NEED GOLDIE

 

Engineers are solving some of the biggest challenges our society faces. They are critical to the world economy, earn higher salaries and have greater job security. And they are 89% male. We believe engineers can’t responsibly build our world’s future without the female perspective. We are here to bring the female voice into engineering.

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Map: How New York Tweeted During Hurricane Sandy

Map: How New York Tweeted During Hurricane Sandy | Tracking Transmedia | Scoop.it

During Hurricane Sandy, New York was, unsurprisingly, the world headquarters of tweets about Sandy.

 

...Floating Sheep points out something very interesting, however: While tweet representation in lower-income areas like Harlem was solid (far more representative than Katrina’s destruction of the physical and digital presence of the Lower 9th Ward), out of the millions of Spanish speakers affected by the storm, they counted a mere five tweets referencing the floods in Spanish*. So while Twitter may be bridging the gap of affluence, there are clearly still some strange shortcomings in its demographic reach.

 

* Clement Brygier points out that 14% of Twitter’s users are hispanic, meaning that Spanish speakers may just prefer to tweet in English.

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Pretty Damn Cool. A One-Stop, Web-Based Shop For Comic Book Publishing

Pretty Damn Cool. A One-Stop, Web-Based Shop For Comic Book Publishing | Tracking Transmedia | Scoop.it

As Adrian Tomine has pointed out, the one-time subculture of comics and graphic novels has migrated into the mainstream over the past decade. The marketplace for visual stories might be booming, but until recently, graphic offerings on e-reader platforms were fairly limited. Either because of low-resolution screens or poor options for self-publishing to digital stores, graphic novelists just weren’t very well-read on Kindles or iPads.

 

Graphicly, a small three-year-old startup, aims to change that. Originally, the company’s mission was to become an “iTunes for comics” marketplace, letting authors and publishing houses offer titles to readers for purchase via a dedicated app. But a recent TechCrunch interview with CEO Micah Baldwin revealed that the company is pivoting away from being a marketplace to focus on supporting the self-publishing ecosystem for visual stories....

 

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Wow. Dense. Visualizing The Biggest Questions In The World, In Stark Black And White

Wow. Dense. Visualizing The Biggest Questions In The World, In Stark Black And White | Tracking Transmedia | Scoop.it

Peter Crnokrak began his career researching quantitative genetics, a field that’s all about math, statistics, and massive datasets, and mining for the hidden patterns between them. This helps explain much about his work today. A decade ago, the Croatian-born Crnokrak left science to become, instead, a graphic artist. He tried for several years to stay away from technical work, from creating illustrations out of math and algorithms. But he eventually gave in to that subset of design--data visualization--that’s not so far removed from quantitative genetics. “As a designer,” he says, “I just kind of fell into that desire to want to get lost in visual detail.”

 

His visualizations, created under the nom de data viz of The Luxury of Protest, are both visually stunning and scientifically precise. And, as with his previous genetics research (he was trying to tease out the difference between nature and nurture in our genes), Crnokrak the graphic artist wrestles with enormous, core questions about humanity and history.

 

His most well-known piece, titled Everyone Ever in the World, tries to capture human history’s cumulative war dead as a proportion of every person who has ever lived since 3000 BC. That piece--meant, like all of his work, to be experienced as a physical installation rather than a JPEG--was honored last year by the journal Science in the National Science Foundation’s International Science and Engineering Visualization Challenge...

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Let It Ripple | THE CLOUDFILMMAKING MANIFESTO

Let It Ripple | THE CLOUDFILMMAKING MANIFESTO | Tracking Transmedia | Scoop.it
Over the course of 6 months, we asked people from all over the world to send videos of themselves feeling their heartbeat and thinking about what it means. This is the film that unfolded...

 

5 Principles:

 

1. To use the cloud to collaboratively create films with people from all over the world.

2. To create films about ideas that speak to the most universal qualities
of human life, focusing on what connects us, rather than what divides us.

3. To give back as much as is received, by offering
free customized films to organizations around the world to further their message.

4. To use the cloud to translate films into as many languages as possible.

5. To push the boundaries of both filmmaking and distribution by combining
the newest collaborative tools available online with the potential of all the people in the world...

 

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Troy Carter interview: Lady Gaga's manager on the future of social media

Troy Carter interview: Lady Gaga's manager on the future of social media | Tracking Transmedia | Scoop.it
Lisa O'Carroll: Knowing user behaviour spells success – and how a teenager's news-crunching website could be the next big thing...

 

Troy Carter, the force behind Lady Gaga, isn't just a talent manager. He epitomises an emerging group of creatives who are finding that partnering with Silicon Valley types is the way out of a broken business.

 

Not only is Carter making a good fist of reforming the music industry's business model by challenging its distribution methods – Lady Gaga's next album will be an app – but he is building and sharing a new social media platform which aims to rival Twitter and, in his spare time, running a private angel fund for technology startups.

 

Through his AF Square fund, Carter has invested in 40 online services and apps, ranging from the music streaming service Spotify, to the US taxi-booking app Uber and Rap Genius, a website dedicated to explaining rap lyrics which was set up three years ago by a bunch of Yale graduates.

 

One of the startups Carter is most excited by is Summly, a news scanning service launched on Friday on iTunes. It is designed by a British teenager, Nick D'Aloisio, and – having been described as one of the most disruptive apps of 2012 – is a venture that may be viewed warily by the newspaper industry....

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Fantastic Charts: Ladyparts Strike Back

Fantastic Charts: Ladyparts Strike Back | Tracking Transmedia | Scoop.it
Check out all the record-breaking wins by the women of our next Congress.
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Simon Staffans: The audience is your channel | | MIPBlogMIPBlog

Simon Staffans: The audience is your channel | | MIPBlogMIPBlog | Tracking Transmedia | Scoop.it

Are you looking for an audience for your content? Or are you perhaps looking to expand the audience of your TV channel? Or are you trying to reach a new demographic, a new audience? You are more than welcome to try achieving those things in the traditional ways, but one thing you have to take into account is a whole new channel that has opened up for everyone – the audience itself.

 

The beauty of looking at the audience as your channel to other members of the audience, is apparent when looking at the equivalent in marketing – propagation planning. The art lies in creating not only for the people you want to reach, but the people you want them to reach. Namely catering for “friends of friends”, in social media parlance.

 

This is where transmedia storytelling principles can come effectively into play. By creating interconnected stories at the foundations of your content, it is possible to offer the audience content and experiences that could cater to many tastes and become the stories – with inherent tools – that your audience will spread to new audiences....

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Digital media from the inside out - BLOG: Digital Media from the Inside Out - At Least Five Things I Learned From Story World 2012

Digital media from the inside out - BLOG: Digital Media from the Inside Out - At Least Five Things I Learned From Story World 2012 | Tracking Transmedia | Scoop.it

I choose to think of the Story World Conference as a bellwether for the health of the transmedia community.

 

What did #SWC12 tell us? Here are my thoughts a couple of weeks after the conference, held over three days in mid-October in Los Angeles.

 

1. Big media brands are aligning themselves with the transmedia community.

2. The transmedia tribe, still not quite a movement, seems to have subdued its fractious factional spats, even if there remain quite opposite ways of approaching the work.
3. Independent producers are struggling to find business models, but are succeeding at building networks and new models for collaboration and experimentation.
4. Non-commercial funders are providing vision, as well as money, to stimulate new work.
5. The market for multiplatform story management is attracting new tools.


Here Come the Big Boys

 

When we talk about transmedia, we talk about Star Wars, the most influential model for the building and construction of story worlds. And we talk about Disney, the studio most responsible for building content brands across multiple platforms and venues.

 

Both were present at Story World, though their pending merger was still secret at the time. Suffice it to say, those who knew weren’t talking. (When I asked Ivan Askwith of LucasFilm to name a trend during the conference’s final panel, he mentioned the company’s venture with Angry Birds creator Rovio, but slyly added that in a few weeks “my answer will be quite different.” Indeed!)...

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What Retail Startups Can Learn From 'The Daily Show' | YoungEntrepreneur.com

What Retail Startups Can Learn From 'The Daily Show' | YoungEntrepreneur.com | Tracking Transmedia | Scoop.it

While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design. They're missing one key ingredient: humor. Here's a case for why retail sites should be funny.

 

“A joke is a very serious thing,” warned Winston Churchill, two or three ticks before reminding his listener, “I’m just preparing my impromptu remarks.”

 

Wit is not just a hook, nor is humor a ruse. When it comes to selling products online, entertainment is a powerful tool that’s capable of transforming mundane and ‘ordinary’ moments into memorable, addictive experiences. Beauty and sex might be powerful drivers of desire — as are ego, insecurity and the creation of need. But laughter is a woefully underutilized differentiator when it comes to brand, content and sales. That’s why e-commerce businesses stand to learn just as much from watching The Daily Show as they do from monitoring Fab.com.

 

Dominant online retailers to date — Amazon, eBay, Target and Walmart — have behaved like buying sites based on search functionality. What they’ve failed to create are shopping experiences dedicated to discovery and engagement...

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Creating Transmedia: An Interview with Andrea Phillips (Part One)

Creating Transmedia: An Interview with Andrea Phillips (Part One) | Tracking Transmedia | Scoop.it

Over the past few years, there has been a minor publishing industry emerging around books which seek to explain the aesthetics and economics of transmedia or crossmedia entertainment production. Among them: Drew Davidson (from Carnegie Melon University’s Entertainment Technology Program) contributed Cross-Media Communication (2010); Wired Magazine’s Frank Rose (2010) published The Art of Immersion; Nuno Bernardo (2011), a Portugal-based transmedia producer who has done work in Canada, Europe, and the United States, published A Producer’s Guide to Transmedia; the similarly titled A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms is the work of Andrea Phillips (2012), whose clients have included HBO, Sony Pictures, and Channel 4, and Max Gionavagnoli (2011), an Italian based transmedia producer and teacher who has organized the Ted X Transmedia events, recently published a more theoretical work, Transmedia Storytelling: Imagery, Shapes, and Techniques. It is not simply that these books come from both industry and academic sources or that they come from both the United States and Europe, but the individual authors also often straddle borders, as creative producers who work sometimes in academic settings, or as producers who work in multiple national contexts. These books engage in what might be described as speculative aesthetics, theorizing future directions in transmedia, alongside pragmatic advice for would be produce...

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Lost in transmedia? Check TMC’s tool kit! | i-docs Feature Interview

Lost in transmedia? Check TMC’s tool kit! | i-docs Feature Interview | Tracking Transmedia | Scoop.it

    As transmedia is becoming a “must know of” for any digital producer, Dr Siobhan O’Flynn and Anthea Foyer have decided to make our life easier and to put all we need to know about it into one single place.

 

The Transmedia Multiplatform Convergence (TMC) Resource Kit aims at being a one stop information tool for all those that feel a bit lost in the over-excitement around TMC and want to know what we are talking about and what to do next.

 

As I think this is a very clear and useful website/tool (have a look to the case studies! They are amazingly well documented and very inspirational) I have decided to ask a few questions to the two ladies that have compiled it with passion and generosity.

 

SG: You have just launched the TMC Resource Kit with the help of CMF and Screen Australia. What is it exactly and who is it for?

 

SOF: The TMC Resource Kit is an online resource for Canadian & Australian traditional media producers who are interested in moving into digital. We started this initiative because Anthea & I found that in our work on transmedia (consulting, workshops, and production) we often hear the same questions around strategies, platforms, & practices that are very familiar to anyone working in digital, but entirely new for those in traditional media. The site brings together original Case studies (including Goa Hippy Tribe, Hunger Games and Sherlock Holmes), How-To documents, and information on transmedia tools available at the moment for producers...

 

thank you Sandra!  

 

www.tmcresourcekit.com

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Peter Jackson Appears in 'Hobbit'-Themed Air New Zealand Video

Peter Jackson Appears in 'Hobbit'-Themed Air New Zealand Video | Tracking Transmedia | Scoop.it

Peter Jackson, Gollum and others make guest appearances in Air New Zealand's latest in-flight safety video..

 

In preparation for the release of Peter Jackson’s The Hobbit: An Unexpected Journey Air New Zealand has something up its sleeve once again.

 

Elvin crew members instruct hobbits, dwarves, wizards and other creatures on in-flight safety in their new video, An Unexpected Briefing, which will run leading up to the worldwide release of The Hobbit beginning Wednesday.

 

Peter Jackson makes a cameo, as well as the digitally animated character Gollum — created by Weta Digital, Jackson’s digital effects company behind The Hobbit trilogy. Dean O’Gorman, who plays Fili the Dwarf in The Hobbit, and J.R.R. Tolkien’s great grandson, Royd, also make cameos in the video....

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Apar Sethi's curator insight, March 21, 2013 1:54 AM

Due to its massive success in the movie Lord of the rings and its followed up

Hobbit, Air New Zealand has made a smart move in making their brand awareness to the public by using characters and ambience of the movie. The Marketing tool in this strategy identify as popularity of the movie which enabled Air New Zealand a less risk advertisement which ensures immediate impact on brand.

Luke Mariner's comment, March 21, 2013 7:58 AM
I Completely agree, Air New Zealand made a great move in incorporating one of NZ's most renown film trilogies in to their advertising. They used a channel in order to target passengers travelling on the flight, as they run through the in-flight guidelines. This content is extremely effective and appealing as well as highly related to NZ. This in turn will create a stronger brand image and possibly more loyal consumers of Air NZ, as not only is it a NZ based advert but it also incorporates slight humor which appeals also.
siobhan-o-flynn's comment, March 21, 2013 11:10 AM
I love this myself & would happily do the full LOTR Tour!
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What You Are Worth To Mark Zuckerberg [Infographic]

What You Are Worth To Mark Zuckerberg [Infographic] | Tracking Transmedia | Scoop.it
There is a metric that most people don't think about or know about when they are browsing social media sites.
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Popcorn Maker: A Dead-Simple Drag-and-Drop App For Remixing Web Videos

Popcorn Maker: A Dead-Simple Drag-and-Drop App For Remixing Web Videos | Tracking Transmedia | Scoop.it

About a year ago, I wrote about an "HTML5 media framework" called Popcorn.js that let filmmakers build online interactivity right into their web videos. The trouble was that you needed to be (or know or hire) a coding ninja in order to use it. What Popcorn really needed was an interface that any blogger could grok. Now, with the release of Popcorn Maker, the Mozilla Foundation has granted that wish.

 

If Popcorn.js is the Final Cut Pro of online interactive video--a professional-grade tool for creating world-class multimedia experiences from scratch--Popcorn Maker is more like iMovie. It lets you grab almost any piece of common online media (like videos from YouTube or Vimeo, or SoundCloud audio files) and augment it with clickable interactive widgets. If you’ve ever wanted to paste "Pop Up Video"-style commentary bubbles over your favorite YouTube clip, Popcorn Maker’s drag-and-drop UI couldn’t be simpler. But you can also add more sophisticated interactivity like Google Maps, live Twitter feeds, and Wikipedia articles just as easily....

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Designing Colleges For More Than Just Connectivity

Designing Colleges For More Than Just Connectivity | Tracking Transmedia | Scoop.it

While it’s counterintuitive to think of today’s college students as anything other than techno-savants thriving in a hyperconnected campus, I would like to pose a softer, gentler perspective on what these students think really matters and what these students think really matters and what seems to be getting lost in all the fiber-noise: their individuality.

 

Case in point: Students today largely are not finding what they need and crave as individuals in the physical design of today’s campus. They’re not finding classrooms that inspire them, environments that support collaboration with their peers and teachers, and quiet places to actually get the work done.

 

Gensler, the global design firm where I practice, recently spent a semester surveying more than 250 undergrad and graduate students from around the country in an effort to better understand exactly how and where they spend their study time on campus, and whether those physical spaces (classrooms, labs, libraries, in-between spaces) effectively support their needs.

 

The point was to get into the nitty-gritty of their student lives so we can get to know our end user and better design places that meet their needs. The lessons we learned questioned the stereotype of Gen Y/Z as “born-to-text” (and revealed its penchant for, of all things, pen and paper!) and also provided us with a framework for a Campus 3.0 (with the assumption that Campus 2.0 is the newly wired fiber campus). Campus 3.0 still needs to be wired in all the right places, but just as importantly, it needs to be interactive in a very human sense....

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Very Interesting. Coming soon to a theatre near you: Demand-based ticket pricing

Very Interesting. Coming soon to a theatre near you: Demand-based ticket pricing | Tracking Transmedia | Scoop.it

Colorado consulting firm TRG is turning the Canadian theatre, ballet and opera world on its ear with its successful but controversial techniques for boosting box-office revenues...

 

...While the financial results are difficult to argue with, one of TRG’s methods has raised eyebrows south of the border where they’ve been in business longer: dynamic pricing.

 

The box-office boosting tactic will be familiar to anyone who has booked a hotel or flight – or bought a hockey ticket from a scalper. As a show builds up steam during its run, ticket-selling staff will increase the prices of the hottest seats on the hottest nights following a demand-based algorithm. The same seat in the centre of the 10th row at the Arts Club’s Stanley Stage or Citadel’s Shoctor Theatre may cost $5 more tomorrow than it does today. (Though, importantly, TRG has also advocated that many clients – such as Theatre Calgary and the Cultch – reduce their entry-level price point and keep it low until it sells out, to attract new audiences and stay accessible.)...

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Great Share from Filmsourcing: FREE Production Docs

Great Share from Filmsourcing: FREE Production Docs | Tracking Transmedia | Scoop.it
It's template time! Get yourself the free film production documents that every production needs but are surprisingly hard to find. Enjoy responsibly!
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Much Smarter Map of US Election results - Cousin Cole's Photos | Facebook

Much Smarter Map of US Election results - Cousin Cole's Photos | Facebook | Tracking Transmedia | Scoop.it
Facebook is a social utility that connects people with friends and others who work, study and live around them.
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Silicon Valley Objects to Online Privacy Rule Proposals for Children

Silicon Valley Objects to Online Privacy Rule Proposals for Children | Tracking Transmedia | Scoop.it
Media and technology companies object to portions of a federal effort to strengthen online privacy protections for children.
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Love this idea: Playable Tweeting Apps

Love this idea: Playable Tweeting Apps | Tracking Transmedia | Scoop.it
evian melotweet - The Evian Melotweet allows users to create calming Zen-like music by visiting their Twitter account.

Available for download on the iPad and An...
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Degreed launches crowdfunding campaign for reimagined ‘digital diploma’

Degreed launches crowdfunding campaign for reimagined ‘digital diploma’ | Tracking Transmedia | Scoop.it

San Francisco startup Degreed is challenging the traditional college diploma with an online service that tracks and scores educational achievements from established institutions as well as new online learning platforms....

 

As new digital learning platforms transform how we think of universities, a new San Francisco startup wants to reimagine the degree.

 

Quietly rolled out a couple of months ago, Degreed provides an online service that tracks, scores and validates all of a user’s educational experiences — from formal degree programs at universities like Harvard to non-accredited courses from online sources like iTunesU and Coursera. On Thursday, the company launched a crowd-funding campaign on its site to raise $100,000 by mid-December and by the end of the first day IT had already reached $15,000.

 

Degreed CEO and co-founder David Blake said he hopes that by “jailbreaking” the college degree and providing an alternative way of thinking about credentials offered by institutions, they’ll be able to support the new world of education and encourage more life-long learning.

 

Blake said the company still plans to raise venture capital, but decided on a crowd-funding campaign after many early supporters of the site contributed through a “donate” button in addition to submitting their email addresses for early access. Degreed plans to open the site to the public more broadly in 2013. But as part of the campaign, people can receive early access to the site with their contributions....

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The Emotional Cycle of Digital Interactivity | What Would The Internet Do?

The Emotional Cycle of Digital Interactivity | What Would The Internet Do? | Tracking Transmedia | Scoop.it

Recently, a colleague and I were discussing media and technology as being “social” or “not social”, and what this means in terms of private social networks, or PSNs, as an investment. I won’t go into the gory details of why we’ve been talking about this, other than to say that whatever determination we make ultimately boils down to understanding human behavior, and more importantly, emotion.

 

I’ve long maintained that phenomena like “social media” are behaviors, more so than channels or applications or types of media inventory, what have you. There are extrinsic factors at play like market movements, various forms of scarcity, supply and demand levers, etc. and there are intrinsic factors like human emotion that are rarely, if ever, discussed when it comes to making investments in these types of ventures. Concepts of haptic or emotional design have been around for a while, but to be clear, I’m alluding to something much more profound....

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Siobhan O'Flynn's CWC Social Story Business & You Web 2.0

A Presentation given to the CWC Strategic Digital Leadership Accelerator, OCADU, Nov.
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Intel's Virtual Footwear Wall for Adidas Turns Boutiques Into Shoe-topias [2011]

Intel's Virtual Footwear Wall for Adidas Turns Boutiques Into Shoe-topias [2011] | Tracking Transmedia | Scoop.it

Footwear fanatics will no longer have to trek to some massive metropolitan shoe shrine to ogle the latest products if Intel's dazzling virtual footwear wall catches on with retailers. Unveiled today at the 2011 National Retail Federation's convention in New York, the magical spinning interactive adiVerse Virtual Footwear Wall potentially puts as many as 8,000 shoes at shoppers' fingertips in a futuristic mash-up of e-commerce and the mall.

 

Intel partnered with Adidas to show off what the wall might look like, and the results are pretty sweet. Designed by U.K. shop Start Creative, the wall renders products in 3-D, and allows a shopper to spin and zoom in on the shoes, and call up specs from a touch-screen display. Particularly hot models, like the company's F50 soccer shoe, have accompanying video and relevant information (like the fact that F50-clad feet scored 44 goals in last year's World Cup)....

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