Tracking Transmedia
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Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Raves for Jon Reiss’ Think Outside the Box Office’ Masterclass. Catch him in TO Dec. 8

Raves for Jon Reiss’ Think Outside the Box Office’ Masterclass. Catch him in TO Dec. 8 | Tracking Transmedia | Scoop.it

How can you use new digital platforms & marketing strategies to support your film?

 

Check out the Raves for Jon's TOTBO Masterclass here:

 

[vimeo http://www.vimeo.com/37403017 w=400&h=300]

 

And download the schedule here:

 

http://transmedia-101.com/wp-content/uploads/2012/10/jon-reiss-schedule.pdf

 

Buddy up for a discount! Transmedia101 is bringing internationally acclaimed filmmaker & digital distribution consultant Jon Reiss to Toronto for a full day Masterclass on Dec 8.

Take advantage of our GROUP5 (5 friends @ 25% off) & FRIEND2 (2 friends at 20%) discounts to catch internationally acclaimed Jon Reiss' masterclass 'Think Outside the Box Office' Dec. 8 9:30-5.

 

register: http://www.eventbrite.com/event/4484007788

 

This course is recommended not only for filmmakers who have finished films, but especially those who are in the early stages of a film project or who want to have a clear understanding of the radically changing landscape for distributing and marketing films.

Jon Reiss’ approach is a practical, step by step guide to create a unique distribution and marketing strategy for your film.

 

Limited time offer to Dec. 1

 

More info:

http://transmedia-101.com/transmedia-101-masterclass-with-jon-reiss/

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Collectors, artists, lawyers & the catalogue raisonné. Fear of litigation is hobbling the art market

Collectors, artists, lawyers & the catalogue raisonné. Fear of litigation is hobbling the art market | Tracking Transmedia | Scoop.it

AT A Christie’s auction in New York this month, a painting known as Ocean Park #48 fetched $13.5m, a record for a work by Richard Diebenkorn, a Californian artist who died in 1993. The 1971 abstract painting had been certified as genuine by the Richard Diebenkorn Foundation in Berkeley. Less fortunate are the owners of more than 200 purported Diebenkorn paintings and drawings that the foundation declined to certify. Since an unauthenticated picture is not worth nearly as much, three owners got their lawyers to send threatening letters.

 

Spooked, the foundation is beefing up its liability insurance. Richard Grant, the director, expects to protect his authentication board’s seven experts with millions of dollars of liability insurance by the time a comprehensive list of genuine works, known as a catalogue raisonné, is published in about three years. The expense is worth it, he says. Authentication reassures buyers, which stimulates sales.

In this section


Alas, plenty of other experts are now too scared of lawsuits to authenticate pictures, says Clare McAndrew, the founder of Arts Economics, a consultancy. Early this year the Andy Warhol Foundation dissolved its authentication board after spending $7m to fight a lawsuit from a disgruntled London collector. In September the Estate of Jean-Michel Basquiat and the Keith Haring Foundation stopped authenticating works by the two late artists. Last year the Roy Lichtenstein Foundation dissolved its authentication committee rather than “jeopardise our health and well-being”, says Jack Cowart, its director. In the past five years insurance policies taken out by art authenticators have more than doubled at Hiscox, an insurer....

 

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Lovely Project! 4 Days left on Kickstarter! Laser Lace Letters - 7 Tangible Steampunk Stories

Seven Victorians had their silhouettes made at a little shop in London, and then, they vanished. What happened? The letters tell all.

 

Laser Lace Letters is a series of tangible stories where you become a steampunk detective on the trail of a string of mysterious disappearances. At the heart of each story is a beautiful, laser cut cameo handmade in felt by artist Haley Moore....

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MediaPost Publications Children's Museum Promotes Creative Kids' Play With Cardboard Box Shop 11/12/2012

MediaPost Publications Children's Museum Promotes Creative Kids' Play With Cardboard Box Shop 11/12/2012 | Tracking Transmedia | Scoop.it
Children's Museum Promotes Creative Kids' Play With Cardboard Box Shop - 11/12/2012...

 

...To promote the “Unboxed: Adventures in Cardboard” exhibit, The Chicago Children's Museum launched Mister Imagine's Toy Store, a pop-up store in Chicago’s Wicker Park. This toy store, however, was nothing like a traditional toy store with games, videos, dolls and books. This toy store sold cardboard boxes, and nothing else.

 

Energy BBDO and Xi Chicago created the store to bring the beliefs of The Chicago Children's Museum to life. The museum believes that simple playtime that allows imaginations to run free is being threatened by the likes of TV, video games and the Internet.

 

Read more: http://www.mediapost.com/publications/article/187107/childrens-museum-promotes-creative-kids-play-wit.html#ixzz2CxBsFRF0

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9 Mind-Blowing Technologies Changing The Film Industry’s Future | The Creators Project

9 Mind-Blowing Technologies Changing The Film Industry’s Future | The Creators Project | Tracking Transmedia | Scoop.it
No, the movie industry is not dying. Take a look at some cutting-edge technologies that are moving film forward.

 

INTERACTIVE MOVIE SCREENS

 

This is choose-your-own-adventure books… in movie form. While still in early stages, interactive movies use technologies like WebGL (a web-based tool that brings low-level 3D graphics to compatible browsers) to bring audiences deeper into the narrative.

 

Some let you guide characters through physical actions, like the Run Lola Run-influenced movie Turbulence, which lets you affect the plot at key points—for example, if you decide it’s a good idea for someone to send a text, tapping their glowing cellphone would accomplish that.

 

Others, like filmmaker Vincent Morisset’s BLA BLA project at a museum in Paris, completely rethinks the traditional narrative stream of storytelling, by transforming a web-based film into an interactive installation, where surround sound, motion detectors, cameras, and sensors quietly worked behind the scenes to create a living world that awestruck visitors could walk through.

 

In conclusion, someone needs to make a Goosebumps interactive movie… ASAP....

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Great Post from i-Docs on the Interactive Documentary Conference – Amsterdam – Nov 2012

Great Post from i-Docs on the Interactive Documentary Conference – Amsterdam – Nov 2012 | Tracking Transmedia | Scoop.it

There was an upbeat mood at last Sunday’s Interactive Documentary Conference, organised by Casper Sonnen for the fifth anniversary of the IDFA new media programme Doclab. The one-day event was one element in the Expanding Documentary programme which also included a number of exhibitions and live cinema events. “How does the documentary genre connect to visual art, music or the digital revolution? To robots, poetry and interactive installations?” What’s “…the link between documentary and innovation, experiment and adventure.” This was the territory of Expanding Documentary....

 

...Welcome to the Age of the Interface

 

The Interface was a major theme of the day, with presenters considering the relationship between technology, affordance and story. Daniel Burwen started the discussion with his presentation – “Welcome to the age of the interface”. Burwen suggested that interactive documentary could learn much from game designers who know how to tell a compelling story through a dialogue. Joel Ronez, Arte commissioner, amused and provoked by talking about his own cross-platform failures, which had usually involved mistaking affordance for content. His injunctions: No to interactive maps, meaningless UGC. Characters belong to the story, they are not the story. No to purposeless interactivity. All this revolved around his keypoint – “Interface is not the story”.

 

This theme echoed through the keynote by Upian’s CEO, Alexandre Brachet. When he first came to IDFA Brachet told us, he’d felt out of place. Now, he feels he’s coming home – vindicated in his long-term belief in “the internet and documentary – a great couple”. Walking us through Thanatorama.com, one of his first ventures into the territory – which invites the user to discover what happens to a body after death – he showed how fluent Upian already were in interactive non-fiction back in 2007....

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Canada Has a FUND for Web Series!?! Canadian TV/Web Writer Barbara Haynes interviews Mark DeAngelis, Co-Creator of Bill & Sons Towing, One of the Select Series to Get Funding from Canada’s IPF

Canada Has a FUND for Web Series!?!   Canadian TV/Web Writer Barbara Haynes interviews Mark DeAngelis, Co-Creator of Bill & Sons Towing, One of the Select Series to Get Funding from Canada’s IPF | Tracking Transmedia | Scoop.it

When you call a tow truck, things are usually at a low point. If we’re going full cliche, it’s usually pouring rain, your heel just broke and you’re crazy-late for an important meeting. But Bill & Sons Towing is a call you’ll happily make. In fact, you’ll stay on the line for the full 10 episodes of this hilarious – and sometimes surprisingly poignant – web series about a floundering tow truck company run by four bickering brothers. I interviewed co-creator Mark DeAngelis about the project, and here’s what he had to say…

 

You’ve primarily been a TV writer. What led you to create your first web series?

 

Like a lot of people who work in TV, I came to the sobering realization that getting an original sitcom idea onto television is an extremely difficult process. First you have to go into development. If you’re lucky, you get to shoot a pilot.
If you’re really lucky, you get a season order. If you’re beyond lucky, network executives haven’t fucked with your idea too much and you’re proud of the final product....

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The Monkey's Paw launches the AMAZING “Biblio-Mat” Book-Vending Machine

The Monkey's Paw launches the AMAZING “Biblio-Mat” Book-Vending Machine | Tracking Transmedia | Scoop.it

We thought that Brazenhead Books might qualify as the quirkiest bookstore we've encountered....

 

...The Monkey’s Paw, which calls itself “Toronto’s most idiosyncratic second-hand bookshop,” has installed the Biblio-mat, a vending machine that dispenses random books for a very nominal fee — $2 per book. (If you’re looking for $0, see our lists below.) In a recent interview with QuillandQuire.com, Stephen Fowler, the bookstore’s owner, explained the story behind the Biblio-mat:

 

I went fishing this past summer with Craig Small, co-founder of The Juggernaut, an animation studio in Toronto. I had this idea that I would love to have a vending machine that gave out random books. I pictured it as a painted refrigerator box with one of my assistants inside; people would put in a coin and he would drop a book out. But Craig is more pragmatic and visionary then I am. He said, “You need to have an actual mechanical vending machine.” That was beyond my wildest imaginings, but not Craig’s, so he just built it for me....

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Doha Panel: Making Films Shouldn't Be Creators' Key Goal in Age of Transmedia

Doha Panel: Making Films Shouldn't Be Creators' Key Goal in Age of Transmedia | Tracking Transmedia | Scoop.it

DOHA, Qatar -- Going to film school and then spending years trying to make a film is a waste of storytelling time. 

 

Mayhad Tousi, co-founder and CEO of Middle East based transmedia company Boomgem and film school graduate, told an audience of wannabe filmmakers, industry reps and press during a Doha Talks session that making a film should no longer be the ultimate goal for creative storytellers.


"I believe storytelling has to maintain a sense of wonder," Tousi said. "It's funding that is going to adjust to the technology. I'm a filmmaker by tradition but I refuse now just to make a film anymore."


Tousi is currently developing a $10 million budgeted animated movie version of his company's transmedia project Ajax.


The interactive graphic novel ipad application, CIA: Operation Ajax, is a spy thriller, which details the story of the 1953 coup d’etat in which the US agency and British intelligence overthrew the democratically elected government of Iran and reinstalled the monarchy....

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Interview with Jon-Reiss and Sheri-Candler by Jason Brubaker

Excerpt from an excellent interview:

 

Jon Reiss: I think that the notion of what a filmmaker is needs to change. I think in the past, peo-ple thought of filmmakers – as you outlined – someone who strictly makes the film and then passes it off to someone else. I think, number one, if you're going to be a filmmaker in the new era, you have to realize that filmmaking, just making the film is only half of your job. That filmmaking now encompasses connecting that film to an audience, and that has to be integrated as part of the process and recognized as part of the process. I think that that dream you men-tioned was a dream for some people but was essentially a nice myth that was created through a variety of factors. Which are – relevant for a very few films still every year achieve that dream. But when you have so many films made, I would say 98% of the films that are made, maybe even 99.9% of the films that are made every year, do not achieve that dream. So I think filmmakers have to be much more practical now and much more savvy about – and responsible for their re-lationship to connecting their film to an audience, which is – used to or still called distribution and marketing. That that has to be in some senses their responsibility....

 

Check out  as well Jon Reiss & Sheri Candler's 

Selling Your Film Without Selling Your Soul  
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#IDF & #Hamas trade threats via Twitter; IDF Blog Gamifies Social Media War

#IDF & #Hamas trade threats via Twitter; IDF Blog Gamifies Social Media War | Tracking Transmedia | Scoop.it

On Wednesday, Israel looked like the clear winner in its social media skirmish with Hamas. But the roles have switched, and Israel is losing....

 

...One recent IDF propaganda video—allegedly showing Hamas terrorists firing rockets from Gaza—has been remixed with a musical score that could very well be out of a video game. The “Remix This Video!” option has even been enabled in the video description. No, thanks.

 

The video game references don’t end here. As Jon Mitchell, my colleague at ReadWrite, noted yesterday, the IDF has gamified its liveblog of the war. The IDF blog is now awarding badges for various activities, including how many times you share the blog on social media and how many times you use the search on the site.

 

But perhaps the worst element for Israel has been the contrast in the types of photos emerging from the two camps on Twitter. From the IDF, you have Instagrammed photos of attractive, stylish, and approachable soldiers, smartly rounded up and described as "surreal" by Buzzfeed’s Katie Notopoulos, doing what young, tech-savvy people do: smiling and having a good time, apparently.

 

In contrast, the photos emerging from Gaza are haunting and raw, like the now-infamous photograph of BBC Arabic journalist Omar Jihad crying into the dead body of his 11-month-old son. The Instagrammed IDF soldiers look insanely out-of-touch when compared to the realities on the ground in Gaza. One can imagine it is a matter of time before the IDF issues guidelines against posting these kinds of images. But it should be rethinking its strategy altogether....

 

 

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Giant Sing Along - Minnesota State Fair. Northern Lights.mn

Giant Sing Along - Minnesota State Fair. Northern Lights.mn | Tracking Transmedia | Scoop.it

Northern Lights is a roving, collaborative, interactive media-oriented, arts agency from the Twin Cities for the world. 

 

Mouna Andraos and Melissa Mongiat, "Giant Sing Along" at the MN State Fair. Giant Sing Along by Montreal-based artists Mouna Andraos and Melissa Mongiat is a giant sing along that puts the “together” in The Great Minnesota Get Together. It’s a machine that combines disparate voices to make common song. It’s group singing around the electric LED campfire karaoke style. It’s a make-your-own-choir opportunity.…

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“21 Swings” Installation Makes Music For Your Entire Body (And Community)

“21 Swings” Installation Makes Music For Your Entire Body (And Community) | Tracking Transmedia | Scoop.it

Every spring, an interactive installation takes over a high-traffic area in Montréal’s Quartier des spectacles and sets a collective ritual. The installation offers a fresh look at the idea of cooperation, the notion that we can achieve more together than separately. The result is a giant instrument made of 21 musical swings; each swing in motion triggers different notes, all the swings together compose a piece, but some sounds only emerge from cooperation. The project stimulates ownership of the public space, bringing together people of all ages and backgrounds, and creating a place for playing and hanging out in the middle of the city centre.

 

Word has it that this 21 swings project is being traveled to different locations, so we will just throw it out there – but Los Angeles, a city that is known to lack community due to it’s ginormousness, could really benefit from a swinging art project! We are attracted to this project and really any project for that manner, that creates community and rewards cooperation and as a bonus (as one of the swingers in the video says), this project is “making music for your entire body.”

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Films Dispense With Storytelling Conventions: NYT Critics mull Experimental Turn

Films Dispense With Storytelling Conventions: NYT Critics mull Experimental Turn | Tracking Transmedia | Scoop.it
Filmmakers are pushing hard against, and sometimes dispensing with, storytelling conventions, and audiences seem willing to follow them.

 

LOOK past the award-season hype and the current bounty of decent, good, great movies, and one thing becomes clear: We live in interesting narrative times, cinematically. In “Cloud Atlas” characters jump across centuries, space and six separate stories into a larger tale about human interconnectedness. In “Anna Karenina” Tolstoy’s doomed heroine suffers against visibly artificial sets, a doll within an elaborate dollhouse, while in “Life of Pi” a boy and a tiger share a small boat in a very big sea amid long silences, hallucinatory visuals and no obvious story arc. In movies like these, as well as in “The Master” and “Holy Motors,” filmmakers are pushing hard against, and sometimes dispensing with, storytelling conventions, and audiences seem willing to follow them. The chief film critics of The New York Times, Manohla Dargis and A. O. Scott, consider this experimental turn....

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The Economist: Twitter & Libel Law - A little bird told me

The Economist: Twitter & Libel Law - A little bird told me | Tracking Transmedia | Scoop.it

A PALTRY 140 characters can certainly stir up trouble. A BBC report earlier this month did not identify the Tory it wrongly suggested had molested a child, but Twitter users did. Some 1,000 individuals implicated Lord McAlpine, and a further 9,000 retweeted those messages to a wider audience. The former Conservative Party treasurer called it “trial by Twitter”. On November 20th lawyers for the peer informed people with fewer than 500 followers that they can make amends with a donation to charity (the BBC’s Children in Need). Tweeters with larger followings may face legal action.

 

Applying classic legal remedies to online information is hardly new. But threatening a libel claim against thousands of people at once is novel. Libel law has typically held to account large, centralised institutions that enjoy broad reach, like newspapers. It has not been used to check the discrete actions of a huge number of individuals, which together have a broad effect.

 

This invites a host of hard questions. Because most tweets are public, should users be treated as publishers and held to similar standards? Twitter communities are diverse....

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MediaPost Publications Google Launches VR Game Ingress, Integrates Brands, Locations 11/21/2012

MediaPost Publications Google Launches VR Game Ingress, Integrates Brands, Locations 11/21/2012 | Tracking Transmedia | Scoop.it
Google Launches VR Game Ingress, Integrates Brands, Locations - 11/21/2012...

 

Google will soon begin testing the integration of brands like Jamba Juice into a virtual reality mobile game launched in beta. The pilot will test whether the game can lead traffic into physical stores, as well as online.

 

Niantic Project, the back story of the game, integrates with the physical world to run in real-time. Based on geolocation and mapping technology, the free downloadable Android game, Ingress, allows people to participate in the fictional project. Google's Project Glass, eyeglasses that founder Sergey Brin demonstrated at the I/O conference, will likely become an accessory to the game, though there has been no discussions between the two Google groups.

 

Aside from Jamba Juice, Archit Bhargava -- product marketing manager at Niantic Labs, an app development division at Google -- said several brands, such as PopChips, Zipcar, Hint, and Chrome Bags Store have stepped up to begin testing the platform in the near future.

 

Google will integrate a brand's products or physical location into the game. Bhargava describes one option as using QR codes to provide special game codes to players. Similar to the social site Google+, the experimental app launched in beta allows players to invite others to join in....

 

Read more: http://www.mediapost.com/publications/article/187638/google-launches-vr-game-ingress-integrates-brands.html#ixzz2CxCCg9tQ

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MediaShift Idea Lab . Meograph: The Future of Storytelling is 4D (with Context) | PBS

MediaShift Idea Lab . Meograph: The Future of Storytelling is 4D (with Context) | PBS | Tracking Transmedia | Scoop.it

Meograph, new storytelling startup that launched in July, gives online journalists and storytellers an added dimension that too often has been missing: context.

 

With Meograph, you can create what co-founder and CEO Misha Leybovich calls "4D storytelling" through a simple interface that lets users add images, video and text to a story they want to tell. It's free.

"The big vision is that we want to democratize the creation of interactive video storytelling," Leybovich said over coffee at ING Cafe in San Francisco earlier this month.

 

Today if you have a story to tell, you can publish a video to YouTube and write a blog post about it, but it starts to get funky if you want to add a lot of photos or tell how the story evolves over time. Meograph lets you create and share interactive stories that combine video with maps, a timeline and links, filling in that often missing context of where and when...

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Une web-fiction interactive pour sensibiliser les jeunes au gaspillage alimentaire

Une web-fiction interactive pour sensibiliser les jeunes au gaspillage alimentaire | Tracking Transmedia | Scoop.it

Comment mobiliser les jeunes contre le gaspillage alimentaire de façon simple et ludique ? C’est l’enjeu du 1er épisode de L@-KOLOK.com, une web-fiction interactive conçue par la société de production Le Vent Tourne et l’association LE TEMPS PRESSE, en partenariat avec le ministère de l’Agriculture, de l’Agroalimentaire et de la Forêt * et l’ADEME. Jeudi 15 novembre 2012, à quelques jours de la Semaine européenne de la réduction des déchets (SERD), le ministère de l’Agriculture, qui vient de lancer une vaste campagne pour lutter contre le gaspillage alimentaire, a ainsi donné le coup d’envoi de cette initiative pédagogique innovante pour sensibiliser les 14-20 ans aux bons réflexes citoyens....

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What I Love About Being Queer - Vancouver Queer Film Festival 2012

What I Love About Being Queer | Vivek Shraya | Canada | 2011 | 19 min | Director in attendance | Preceding Live Performance: Vivek Shraya joins stand up comi...
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Exclusive! Jon Reiss’ Masterclass ‘Think Outside the Box Office’ Toronto Dec. 8th

Exclusive! Jon Reiss’ Masterclass ‘Think Outside the Box Office’ Toronto Dec. 8th | Tracking Transmedia | Scoop.it

We’re super excited about Jon Reiss’ upcoming Masterclass!

 

register: http://www.eventbrite.com/event/4484007788

 

Buddy up for a discount! Transmedia101 is bringing internationally acclaimed filmmaker & digital distribution consultant Jon Reiss to Toronto for a full day Masterclass on Dec 8.

 

Take advantage of our GROUP5 (5 friends @ 25% off) & FRIEND2 (2 friends at 20%) discounts to catch internationally acclaimed Jon Reiss’ masterclass ‘Think Outside the Box Office’ Dec. 8 9:30-5.

 

This course is recommended not only for filmmakers who have finished films, but especially those who are in the early stages of a film project or who want to have a clear understanding of the radically changing landscape for distributing and marketing films.

Jon Reiss’ approach is a practical, step by step guide to create a unique distribution and marketing strategy for your film.

 

Limited time offer to Dec. 1

 

More info:

http://transmedia-101.com/transmedia-101-masterclass-with-jon-reiss/

 

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How do I know that all of this was real? : The dark side of being a digital stranger in an online learning environment – Part 1 | Peter Bryant

How do I know that all of this was real? : The dark side of being a digital stranger in an online learning environment – Part 1 | Peter Bryant | Tracking Transmedia | Scoop.it

‘Digital strangers are people we interact with, people we are inspired by, people we understand (even a little) about their views and their position in a specific network, but know very little about. We can still learn from and with them. We can create and share. We can innovate and solve problems. We can increase awareness and affect change. We can engage, entertain and provide comfort or inspiration.’

 

At the heart of the concept of the digital stranger is the belief that online interaction affords both the opportunity to represent ourselves in different and (sometimes) untraceable and hidden ways as well as the ability to express ideas, opinions and emotions that because of the apparent anonymity of the virtual environment, we might be unwilling to do face to face. There is a unique manifestation of the digital stranger in the area of online learning that has significant and far-reaching impacts on the effectiveness of student learning and teaching. This post (which will be published in two parts) will look at how the darker side of the digital stranger poses challenges for designers and facilitators of online learning (in all its guises – I use the phrase online learning to mean everything from component based blended learning through to complete online programmes)....

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Social TV Is Getting Down to Business | Media - Advertising Age

Social TV Is Getting Down to Business | Media - Advertising Age | Tracking Transmedia | Scoop.it

there's something new coming to the emerging field of so-called "social tv": business. 

 

Check-ins, likes, tweets and clicks? Those are so 2011. There's something new coming to the emerging field of so-called "social TV": business.

 

For months, dabblers in this new medium, which attempts to yoke good old-fashioned TV-watching to the brave new world of consumers communicating with each other via digital methods such as Twitter, has focused largely on convincing fans of select TV shows to talk about the programs. Now advertisers like American Express and Target are wading into these waters with an intriguing idea in mind. Generating chatter is nice, but not nearly as attractive as generating revenue, influencing purchase intent and selling product.

 

Forget about the clicks and check-ins so commonly associated with what many marketers call the "second screen" experience, which typically involves use of a tablet or smartphone while the user watches anything from "The Voice" to "Hoarders." Marketers are starting to use the medium with more in mind than just sparking idle talk....

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Andrea Philips on Transmedia & Gaming - Broad Strokes: Coloring Canon Outside the Lines

Andrea Philips on Transmedia & Gaming - Broad Strokes: Coloring Canon Outside the Lines | Tracking Transmedia | Scoop.it
Telling stories across multiple media lends depth to the narrative.

 

At Nordic Games Conference this year, mere moments before I took the stage, a gruff man from Hamburg asked me why I had come.

 

"Transmedia," I told him.

He scoffed. "Transmedia is irrelevant," he said.

 

This sentiment isn't exactly hard to come by in gaming circles. According to prevailing feeling, transmedia is bad films based on your game. Or bad games based on someone else's film. It's marketing gimmicks and action figures. It's exploitative, brings no value to the audience, and definitely doesn't make the experience of the game itself better. Right?

 

Story isn't necessary to make a game. Not even a great game that people love - games from Tetris to backgammon do a stellar job without even a hint of narrative.


Wrong. Transmedia and games are a natural fit - arguably more so than transmedia goes with film and TV. Games have done things I'd consider transmedia for decades. And I maintain that modern games can become better by adopting even more transmedia narrative methods.

 

First, though, we need to establish a definition for "transmedia storytelling." Per USC Prof. Henry Jenkins, transmedia storytelling is the art of telling one story across multiple media, where each medium is making a unique contribution to the whole....

 

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Fantastic Installation: Rewrite the Year | Electric Speed

Fantastic Installation: Rewrite the Year | Electric Speed | Tracking Transmedia | Scoop.it

Between December 2nd, 2011 – January 15, 2012, the large scale urban screen operated by the Surrey Art Gallery on the exterior wall of the Chuck Bailey Recreation Centre became the site of Rewrite the Year, an interactive project by Melissa Mongiat and Mouna Andraos.

The installation revisited 365 headlines from 2011, starting on January 1st and going through to December. From protests, elections, conflicts, change, victories and others daily stories – the year was reflected through the lens of local and international news headlines. 

 

During this project the public was invited to rewrite these headlines together, collectively re-examining what worked and what didn’t. Participants used text messages to rewrite sections of the headlines, one word at a time.

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Lovely Installation by Tous Les Jours (Montreal): Musée des possibles

Lovely Installation by Tous Les Jours (Montreal): Musée des possibles | Tracking Transmedia | Scoop.it

The Museum of Possibilities is a field of balloons that invites visitors to share their dreams and visions in a playful yet actionable poll of public opinion, inspiring people to imagine the possibilities.

Members of the public pick up a piece of paper and write down what they would like to see, do, or who they would like to meet in this space. Extra prompts – ‘at sunset’, ‘by bicycle’ or ‘with the girl of my dreams’ – help visitors imagine scenarios of when, how, and with whom events might happen.

 

Visitors also receive a set of stickers so they can wander through the possibilities and add votes of approval, collectively choosing the best visions for their shared space.

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