Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Video: Sci-Fi Teaser 2088 Criminalizes Robot Punks | Underwire | Wired.com

Video: Sci-Fi Teaser 2088 Criminalizes Robot Punks | Underwire | Wired.com | Tracking Transmedia | Scoop.it

Steven Ilous created visual effects for the Matrix sequels. Now the one-time prodigy is causing a stir for a movie of his own with a chilly proof-of-concept teaser for 2088.

 

The brief piece of “found footage” sells a gritty urban vision of the future, when cops from Los Angeles’ Non-Human Crimes Division get squashed by a Transformers-meets-King Kong robotic thug.

 

It’s the latest example of a small clip generating big buzz in Hollywood, according to Ilous’ manager, Scott Glassgold, who earlier landed feature-development deals for sci-fi shorts True Skin, Rosa and Technotise....

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JAM with Chrome. Web App so you can play music live with your friends online!

JAM with Chrome. Web App so you can play music live with your friends online! | Tracking Transmedia | Scoop.it
Play music live with your friends online...
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TribecaFilm.com | Nov. 30 Deadline! | Transmedia Submissions: Rules and Regulations

Tribeca Storyscapes is a transmedia program to showcase work that explores new forms of storytelling, highlighting innovation across a variety of platforms. These may range from cross-platform films to websites, multi-media installations, games and apps. Selections will be presented to the public at the 12th Annual Tribeca Film Festival, anticipated to take place in April 2013. By submitting an entry, you (the entrant) and any/all of your agents hereby accept these "2013 Tribeca Storyscapes Rules & Regulations" as prepared by the Tribeca Film Festival NYC, LLC ("Tribeca"), so please review this document carefully prior to making a submission.

 

ELIGIBILITY


Tribeca Storyscapes is open to U.S- and international-produced fiction and documentary story-driven works. Projects may include but are not limited to web projects, mobile apps, games, multi-media installations and multi-platform works.

 

To be eligible for consideration:

 

1. Entrants must fully comply with these 2013 Tribeca Storyscapes Rules & Regulations, including with respect to all deadlines, entry material and other requirements.

 

2. Non-English language works must have English subtitles at the time submitted. Dialogue lists will not be accepted in lieu of subtitles.

 

3. There is NO minimum or maximum runtime for works submitted....

 

more deets here:

 

http://bit.ly/SqCqIe

 

 

 

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Why Content Marketing is the New Branding | Copyblogger

Why Content Marketing is the New Branding | Copyblogger | Tracking Transmedia | Scoop.it
What we call "brands" are just promises of an experience ... and content will help you shape that promise.

 

When marketers ask, “How do we want to brand this product?” what they’re really asking is how they want their audience to think about that product once it comes to market.


A brand is a promise. It’s an expectation of an experience.


The company and tag line and logo and brand colors only exist to call that experience to mind.


Brands can meet that expectation, exceed that expectation … or in the worst cases, fall short of that expectation...

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Transmedia Podcast – Live Action Role Play (LARP) with Carl Heath – Transmedia Storyteller

Transmedia Podcast – Live Action Role Play (LARP) with Carl Heath – Transmedia Storyteller | Tracking Transmedia | Scoop.it

Robert Pratten talks with Carl Heath, LARP designer and player talks about live action participatory storytelling.

 

Find Carl here: https://twitter.com/carlheath

 

Here’s a whole bank of links Carl sent for further reading!


http://en.wikipedia.org/wiki/Knutpunkt (Nordic LARP convention)
http://www.celestra-larp.com/ (Battlestar Galactica LARP in Göteborg, Sweden, run in english, march 2013
http://knutepunkt.blogspot.no/ (Nordic LARP convention
http://www.thecompanyp.com/ (Swedish Pervasive Gaming company)
http://alternaliv.se/ (swedish) (Swedish LARPing company)
http://www.sverok.se/ (swedish) (Swedish gamers association)
http://www.tii.se/ (The Interactive Institute – my workplace)


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Attitudes, Behaviours and Storytelling. Social science and twenty-first century ideas.

 

Another interesting video from "Power to the Pixel" 2012 about the presentation of Wayne Fletcher*.

 

Among the topics covered:

- storytelling from the audience's perspective

- how should we think about innovation

- people and innovations, people and storytelling

 

Excerpts:

 

"If we want to be successful, innovators or communicators in the twenty-first century we need to think very carefully, very closely to the motivations that people have to consume."

 

"If you understand the internal and external structure that govern certain action you're more likely to be able to influence those actions in the future.

 

I think the same applies in communication and in storytelling: if you understand the motivation the people have to consume certain types of entertainment and media then you're more likely to be able to produce content and media that people want to consume and share."

 

*for a short bio: http://bit.ly/Um05Ke

 


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Tremendous Transmedia: Project Legacy | Assassin's Creed Initiates

Tremendous Transmedia: Project Legacy | Assassin's Creed Initiates | Tracking Transmedia | Scoop.it

Between the fissures of a mysterious prehistoric conflict lay endless stories waiting to be discovered. The war between the Assassins and the Templars has moulded and shaped the world throughout the ages, in complex and unfathomable ways that have eluded our understanding – until now. From Ancient Greece and the Italian Renaissance to Revolutionary Russia and the Great War – discover the people and events behind some of the world’s most tumultuous times. This is Assassin’s Creed®: Project Legacy....

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Convergence Culture FA 2012: Transmedia Strategy: Yayoi Kusama for Louis Vuitton

Convergence Culture FA 2012: Transmedia Strategy: Yayoi Kusama for Louis Vuitton | Tracking Transmedia | Scoop.it

Yayoi Kusama is a visual artist from Japan, Kusama's most popular work consists of a solid neon color or white background across open space paired with glob-like sculptures covered in dots creating the illusion of one-dimensionality and challenging a viewer's understanding of the given space. Recently, Kusama was tapped by Louis Vuitton to create a collection of handbags, and clothing featuring her signature polka dots and avant-garde minimalist approach...

 

Louis Vuitton's Transmedia Approach

 

As the ability to create media becomes more ubiquitous, retailers are starting to understand that their online presence and ability to promote that content via advertising is vastly more important than any exposure in a magazine. This is not to deny the fashion magazine of it's influence, but it's simply easier to promote content yourself. One well placed ad, or one well placed editorial, could become the catalyst for a disengaged consumer to experience a product launch, and even come to reinterpret a brand's image. Since fashion is constantly evolving to create trends in order to drive profit, brands like Louis Vuitton are rendered significant in their ability to consistently exert their influence while engaging the public in a unique way every six months....

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Jon Reiss on the Top 5 Misunderstandings About Self Distribution

Jon Reiss on the Top 5 Misunderstandings About Self Distribution | Tracking Transmedia | Scoop.it

In the US many filmmakers are starting to get that they need to be responsible for distributing and marketing their films. We've been in this new paradigm since 2007 at least. But here in Europe – the mythology of white knights rescuing your film and you and carrying your film into the limelight is still very much alive. Most likely because there are still remnants of broadcast deals, co-production and government support even though those are declining precipitously.

So Chris Jones asked me to write a blog post to address the top 5 misunderstandings of self distribution. Here it is – would love to know your thoughts.

 

1. “I don’t need to worry about distribution – a company will buy my film and do that for me.”

 

'Unfortunately the world has changed. Estimates range that 35,000-50,000 new feature films made every year. Only 600 get on the international festival circuit. 200 get into Sundance. Of those, last year only 20 made deals starting in the low six figures. Multiply that by 5 sales markets worldwide. In a great year 100 films out of 50,000 are making deals starting in the low 6 figures. All rights distribution deals don’t exist anymore except for the lucky few. Part of the reason the Sundance Institute started Sundance Artist Services was to help all of the films who had been in the Sundance Film Festival but never received distribution. Around the world broadcast licenses are decreasing and film fund revenues are shrinking. However the world rewards entrepreneurial spirit and creative energy'

 

2. “Distribution and Marketing is something I can worry about later – right now I need to focus on making my film.”

 

'Filmmaking used to be only about making films. Now filmmaking has 2 parts – making a film – and connecting that film to an audience. It is what I call the new 50/50. But this is not a sequential process any longer. The earlier you start engaging your audience the more successful you will be in achieving your goals....'

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Transmedia Storytelling Series: Lucile Chaufour

Transmedia Storytelling Series: Lucile Chaufour | Tracking Transmedia | Scoop.it
The transmedia Storytelling Series will introduce three extraordinary transmedia artists from France to Toronto audiences.

 

Initiated by the Consulate General of France in Toronto (cultural services), and in partnership with the Film Dept., York University, the Transmedia Storytelling series seeks to establish a dialogue between France and the Toronto sector in digital innovation by studying interactive cross-platform storytelling techniques through the examples of French creatives’ works. Over the last decade, there have been dramatic changes for on-screen content as a result of the digital revolution and the emergence of new platforms. Both French and Canadian artists have experienced this evolution and developed new approaches in this field. We warmly welcome students, transmedia practitioners and the general public interested in transmedia storytelling practices to join us at these free events!

 

Please join us for our second exciting speaker!

Lucile Chaufour, Monday, November 26, 2:30-5:30 York University, Acolade East, rm. 004
ROSA


Rosa is a new transmedia project by Lucile Chaufour. She will focus on representations of femininity and explore the history of computing by expanding the narrative of her film on several vectors: a feature-length science fiction film, an exhibition, several websites and a series of short films...

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MIT TechTV – FoE5: The Futures of Nonfiction Storytelling

MIT TechTV – FoE5: The Futures of Nonfiction Storytelling | Tracking Transmedia | Scoop.it

Digital communication has arguably impacted the lives of journalists more than any other media practitioner. But new platforms and ways of circulating content are providing vast new opportunities for journalists and documentarians. How have–and might–nonfiction storytellers incorporate many of the emerging strategies of transmedia storytelling and audience participation from marketing and entertainment, and what experiments are currently underway that are showing the potential paths forward?

 

Moderator: Johnathan Taplin (University of Southern California)

 

Panelists: Molly Bingham (photojournalist; founder of ORB); Chris O’Brien (San Jose Mercury News), Patricia Zimmermann (Ithaca College) and Lenny Altschuler (Televisa)

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This is awesome. The flat-out weirdest piece of anime comedy you will see this year

This is awesome. The flat-out weirdest piece of anime comedy you will see this year | Tracking Transmedia | Scoop.it

 

The insane comedy series Hokuro Kayodai — Full Throttle! (Mole Brothers) came out a few years ago, and watching it is basically like putting your brain in the blender. The show, created by Katsuhito Ishii, is insanely funny and weird, from the constant punching and close-up sweat faces, to the anime parodies which include at one point a flying space anus. Luckily there are subtitles, but unless you are fluent in Japanese and (more importantly) all the pop culture references they're hurling around, you are probably missing at least half the jokes. It's testimony to the show's bizarro charm that you can still enjoy it despite what's lost in translation....

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L’université de Bordeaux III organise trois séminaires transmédia

L’université de Bordeaux III organise trois séminaires transmédia | Tracking Transmedia | Scoop.it

L’université de Bordeaux III met en place en cette fin d’année et en 2013 un cycle de séminaires consistant à réfléchir sur l’émergence de nouvelles pratiques médiatiques au sein de la culture numérique, aussi bien du côté de la production que du côté de la réception.La convergence des technologies tout comme la convergence culturelle ont favorisé l’émergence de nouvelles stratégies de production : le Cross-média, le Transmedia Storytelling (Jenkins), le Deep Media (Rose), le Mediamix (Ito) sont ainsi progressivement apparus dans les paysages audiovisuels depuis les années 90....

 

3 séminaires sont au programme 2012/13


Le premier séminaire sur le thème du « Marketing, Licensing et Transmedia » aura lieu le vendredi 14 Décembre 2012 de 14h à 17h sur le campus de Bordeaux III (Salle F107). Pour vous repérez, vous pouvez utiliser le plan interactif de l’université.

 

Il consistera à aborder les questions de la stratégie Transmedia comme outil marketing autour des œuvres audiovisuelles et publicitaires. Il sera centré autour de deux interventions :

 

Arnaud Hacquin (Le jardins des marques, Bordeaux) : « Quelles utilisations du transmedia/crossmédia par les marques ? »

 

Myriam Bahuaud (MCF, Bordeaux 3, Laboratoire MICA) : « Transmedia Storytelling et licensing : des outils marketing stratégiques »....

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Cell Phone Activities | Pew Internet & American Life Project

Cell Phone Activities | Pew Internet & American Life Project | Tracking Transmedia | Scoop.it
Cell Phone Activities | Pew Internet & American Life Project...

 

Fully 85% of American adults own a cell phone and now use the devices to do much more than make phone calls. Cell phones have become a portal for an ever-growing list of activities. In nationally representative phone surveys in the spring and summer, the Pew Research Center’s Internet & American Life Project obtained readings on some of the most popular activities...

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Gathr, “Shuffle” and the New World of Theatrical On Demand℠ | Future of Film

Gathr, “Shuffle” and the New World of Theatrical On Demand℠ | Future of Film | Tracking Transmedia | Scoop.it
“When is your movie coming to a theatre near me?  Filmmaker Kurt Kuenne (“Dear Zachary”) explains that with Gathr, the answer is, “Any time you want.”


Editor’s Note: A few months ago, Gathr founder Scott Glosserman laid out the case for Theatrical On Demand℠ platforms in his piece “Gathr is the Love Child of Netflix and Kickstarter.” As a follow-up, we thought it would be helpful to present a case study from a filmmaker who has used the service to generate theatrical audiences for his film. This week, Kurt Kuenne walks us through his experience.

 

Every filmmaker wants his or her movie to play in theatres. Seeing a great movie on the big screen is what made most of us want to make movies in the first place.

 

But I learned a surprising lesson on my last film, a low-budget documentary called Dear Zachary: a letter to a son about his father. The film was released in theatres and on home video by the wonderful Oscilloscope Laboratories, founded by David Fenkel and the late, great Adam Yauch. They originally intended to open it only in New York and Los Angeles, but demand grew, so the theatrical release blossomed to 12 cities. We ran for 5 weeks in New York and 2 weeks in Los Angeles, and when we sold out our first week at the Siskel Film Center in Chicago, we were invited back for an encore. The movie placed on a lot of critics’ top 10 lists and received a National Board of Review citation as one of the top 5 documentaries of the year. In the doc world, it was considered a big success....

 

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Ten Timeless Persuasive Writing Techniques | Copyblogger

Ten Timeless Persuasive Writing Techniques | Copyblogger | Tracking Transmedia | Scoop.it
Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with.

 

Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. You make them an offer they can’t refuse, but not in the manipulative Godfather sense.


It’s simply a good deal or a position that makes sense to that particular person.


But there are techniques that can make your job easier and your case more compelling. While this list is in no way comprehensive, these 10 strategies are used quite a bit because they work.


Repetition

 

Talk to anyone well versed in learning psychology, and they’ll tell you repetition is crucial. It’s also critical in persuasive writing, since a person can’t agree with you if they don’t truly get what you’re saying.


Of course, there’s good repetition and bad. To stay on the good side, make your point in several different ways, such as directly, using an example, in a story, via a quote from a famous person, and once more in your summary.

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Remixing Remix: Mozilla Festival 2012

Remixing Remix: Mozilla Festival 2012 | Tracking Transmedia | Scoop.it
The Center for Social Media showcases and analyzes media for public knowledge and action—media made by, for, and with publics to address the problems that they share.

 

excerpts:

Documentary filmmakers have increasing access to new tools for remixing and web documentary thanks to open source webmakers. At the 2012 Mozilla Festival, Brett Gaylor, director of the 2008 documentary "RiP: A Remix Manifesto," took center stage to announce the official launch of Popcorn Maker 1.0.

 

Web-native documentary (...) what does this have to do with my filmmaking? This isn't the first time we've thrown around "web-native documentary" and "Popcorn" here at the Center, but the good news is now you get to tinker with it firsthand.


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Mattia Nicoletti's comment, November 26, 2012 10:32 AM
Dear Siobhan, very interesting article. I just wrote a poat on my blog about the remix era and the effect on social tv . I am very curious what do you think about it
Mattia Nicoletti's comment, November 26, 2012 10:33 AM
This the post i referred to http://screendome.com/?p=106
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Lessons from the Future of StoryTelling summit (Wired UK)

Lessons from the Future of StoryTelling summit (Wired UK) | Tracking Transmedia | Scoop.it
Who says a conference, like a university course, can't be flipped?

Of the 15 videos, each offering a personal perspective on where storytelling is moving, we had to choose our favourite six. Then, on the day of the "proper" conference, the audience was divided into groups of around 20 people to discuss the questions raised by the respective filmmakers in a one-hour slot.

It was a fresh approach that put the pressure on delegates themselves to think through their position and engage in the discussions. According to the conference organisers, this "new model fosters unexpected insights and meaningful connections among people. We want to cultivate higher levels of engagement in an interactive and dynamic atmosphere, while affording guests a better opportunity to get to know one another and the speakers." From my perspective, it worked -- there were some intense and enlightening conversations in my groups that would not have happened in a more impersonal setting.


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Henry Jenkins - The Transmedia Generation: Spreadable Media, Fan Activism & Participatory Learning

Henry Jenkins - The Transmedia Generation: Spreadable Media, Fan Activism & Participatory Learningon Connected Learning on Livestream - Watch live streaming Internet TV.

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the transmedia generation

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Video, Transmedia, & Branded Content

Published on Nov 18, 2012 by SocialEdgeSummit


A discussion around current and future trends in video, transmedia and branded content. Panelists discuss how video and branded content add a more enhanced experience for users, future trends and what brands need to consider.

 

Guy Gal, Founder, Kingmaker
Kent Zambrana, Supervising Producer, Invodo
Jennifer Yen, Founder, pur lisse
Moderated by: Cory Johnson, Editor-at-Large, Bloomberg West

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PMD (Producer of Marketing & Distribution) Case Study with Jon Reiss & Stephen Dypiangco

To hear the full Film Courage radio interview archive, click here - http://bit.ly/eYmxf3 | Filmmaker & Author Jon Reiss and Producer of Marketing & Distribut...
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Special Prices for Film Distribution/Marketing Workshop with Jon Reiss

Special Prices for Film Distribution/Marketing Workshop with Jon Reiss | Tracking Transmedia | Scoop.it

Thanks to our pals at Transmedia 101, acclaimed filmmaker /author/strategist Jon Reiss will be in Toronto on Saturday, December 8 to talk about modern film distribution and marketing strategies with lucky filmmakers in a full day masterclass entitled Think Outside of the Box Office.

 

Want some even better news? Transmedia 101 has offered Film Army folk an exclusive 20% discount and students (high school, university or accredited college) a whopping 50% discount available when you register before December 1 to make the event even more accessible.

 

Use promo code filmarmy20 for 20% off by December 1!
Use promo code students50 for 50% off (students only, must present valid ID, student card) by December 1!

 

A limited quantity are available so register now!

 

What it’s all about:

 

The Think Outside the Box Office (TOTBO) day master class gives participants the knowledge and tools they need to create a distribution and marketing path for their films. This course is recommended not only for filmmakers who have finished films, but especially those who are in the early stages of a film project or who want to have a clear understanding of the radically changing landscape for distributing and marketing films....

 

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Adventures in Transmedia: Andrea Muller of Swissnex on Byzantium Security & More

Adventures in Transmedia: Andrea Muller of Swissnex on Byzantium Security & More | Tracking Transmedia | Scoop.it

By Andrea Muller, Project Manager, and Johann Recordon, Junior Project Manager, swissnex San Francisco

 

On September 17, I was in New York City. It was the first anniversary of the beginning of the Occupy Wall Street demonstrations, and the police were everywhere.

 

As I walked down Wall Street, I came across a rather disturbing advertisement. It seemed quite provocative that a security company would launch a campaign for “the 1% that matters” on the day the demonstrations had begun a year ago whose slogan was “We are the 99 percent!”

 

Still, I couldn’t resist visiting the Byzantium Security website, which at first looked like any other corporate website. After a few clicks, I was redirected to a recruitment page where a mesmerizing set of personality tests apparently indicated that I had the qualifications to become a Byzantium special operative, a surveillance expert....

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Grazie to MIT TechTV! Collection Futures of Entertainment 2012 (43 videos)

Grazie to MIT TechTV!  Collection Futures of Entertainment 2012 (43 videos) | Tracking Transmedia | Scoop.it
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Guillermo del Toro explains the biggest mistake people make in telling stories for children

Guillermo del Toro explains the biggest mistake people make in telling stories for children | Tracking Transmedia | Scoop.it
Guillermo del Toro has directed some of the coolest movies of the past decade or so, including Pan's Labyrinth and Hellboy, plus the upcoming monster/robot smackdown Pacific Rim.

 

Is there a limit to how dark a movie for kids can get? And do you think animated films are getting closer to classic children's books, and less like cartoons?

 

One of the master of children's fiction is one of the guys who acknowledged fully the darkness of the world — that is, Roald Dahl. He did really brutal passages in The BFG. There's really very, very creepy and violent [stuff] in The Witches. And so on, and so forth. He really scared a lot of [kids] from that side. He is the reason why... when the line is crossed, and then it doesn't function as a children's story any more — it can become an adult fairytale. It can become a fairytale that adults can enjoy. And I think there are some of those, particularly in the Eastern cultures. Like 1001 Nights — a lot of those stories are very harrowing. And people forget that a lot of the tales that the Grimm Brothers collected, they were actually meant to be told to adults. People think, "Oh, they were children's stories" — [but] not in the beginning. They were meant to be told to adults, to entertain them. But yes, to answer your question: It can get too dark.

That was one of the challenges with [Rise of the] Guardians. We wanted to keep that balance at all times. It would still be fun, it would still be a ride....

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