...A New Approach
The way I write has fundamentally changed. I used to outline or write a treatment — maybe create backstory or generate character notes. From there I'd move into constructing a three-act screenplay. Since I tend to work in the horror genre, I'd often find myself adhering to scripting conventions — scare in the first five pages, introduce all my main characters before page 15 — not to mention a host of other trappings that dictated the way in which I told a story. Convention dictated that authorship was within my hands and the more thought-out and developed the script was, the less likely it would be subject to outside interference. Also, not to mention, the intended experience from an audience perspective was a passive one. They would sit, watch and hopefully enjoy and then maybe tell someone else about it.
This is no longer the case. We are now in a time of open creativity when amateurs and professionals are collaborating around media in ways similar to how those in the open-source software movement work together to develop, share and maintain software code. As this emerging participatory culture becomes more common within media it will forever change the relationship between creator and audience. The audience will become collaborators and, ironically, could replace distributors, especially if filmmakers can efficiently cross-pollinate the audiences that they build with other filmmakers, musicians, game designers and/or software developers.
The Concept Of Story Architecture
What was once a single-format design for me is changing. I now consider my process akin to architecture, where storytelling, technology, gaming, delivery and experience design work together to serve the stories I wish to tell.
The process starts with the creation of a storyworld bible, a document that provides an overview of the experience that I wish to create. It shows the relationships between storylines, characters, locations and interactions online and in the real world. Media consumption habits of the audience are considered and there is focus placed on how to build story bridges that provide seamless flow across devices and screens.......