Tracking Transmedia
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Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Interview with Christine Vachon, founder of Killer Films, at our Columbia New Media Producing class

Interview with Christine Vachon, founder of Killer Films, at our Columbia New Media Producing class | Tracking Transmedia | Scoop.it

Nov 14, 2012, Rm 511 in Dodge Hall, Columbia University, NYC

Professor Lance Weiler interviews Christine Vachon

Lance: Can you talk a bit about how you balance the director’s creative impulses with your producer’s financial mindset?

 

Christine: Creative and financial decisions are utterly intertwined. When a director tries to divide them, it has a negative effect on everyone. When you believe everyone is watching your back, it frees you to say what you think. At the end of the day, I know that anything Todd (Haynes) wants to do, I want to do.

 

Lance: Can you talk about the series? You said you’ve made six films since January. Can you speak to volume?

 

Christine: Nowadays, we make six movies and we make on six what we used to make on two, so it has turned into a volume business. But you can’t really schedule exactly when you’re going to make a movie. The casting, the locations, the financing and all these aspects need to come together. Suddenly the movie comes to life and you just have to run after it. But they all follow the model of “let’s take them to festivals and sell them.” We look into new ways of distribution, but the investors still want to do it the old way.

 

Lance: And why is that?...

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Documentary Object-ivity? | Open Documentary Lab at MIT

Documentary Object-ivity? | Open Documentary Lab at MIT | Tracking Transmedia | Scoop.it

All documentary filmmakers are familiar with the debate over the meaning of objectivity in documentary. What about just the meaning of objects?

 

One of the big themes at the Mozilla Festival 2012 was physical computing, turning the objects around us into digitally integrated machines, or pulling the world of the web into the physical world.

 

Another was the move to web-native media-rich storytelling, with tools to push video into the mashable, layered, feature-heavy realm of the internet.

 

Zooming in and out of sessions, demos, and hack-spaces at MozFest, I wondered: why are we doc makers hurrying to migrate our art form onto the web, when technologists are clamoring to move their art off of it and back into the physical world?

 

What can documentary learn from physical computing?

The sheer creativity surrounding these projects is stunning. Here are just a few of the object-driven tools and projects I encountered at the festival:

 

The Mozilla team’s own web browsing cocktail maker. This home-bar-gone-kinetic-sculpture let people “taste the web.” As users browse the web on the connected laptop, the database structures, feeds and other features of the website activate particular bottles. This sets off a slow drip of the user’s unique browsing experiences, translating their time online into a personal browsed beverage....

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Could sites like Wikia be the future of fandom?

Could sites like Wikia be the future of fandom? | Tracking Transmedia | Scoop.it

If someone challenged you to name a wiki, you'd probably start by pointing out that it's not much of a challenge. Then you'd shrug and say "Wikipedia"....

 

"Wikis occupy a really unique place within the social web," says Wikia's CEO, Craig Palmer. "They're very different to the short attention span, individual-focussed sites where you put something up and have someone react to it. Here, people band together and produce long-lasting content. You can't collaborate on an original body of work on Facebook, Tumblr, Flickr or Twitter; that's what makes Wikia unique."

 

It certainly involves a different level of engagement to merely thumbing up something on a Facebook page, and in some cases you could even call it a labour of love. The John Peel wiki at peel.wikia.com, a huge resource of information about the late DJ's shows on Radio 1 and elsewhere, began just four years ago. "A friend of mine wanted a place where all the information about Peel on the net could be centralised," says contributor Steve Lodge. "And that wiki is what I've spent most of my spare time doing over the past four years."

 

If you're wondering why a man would devote so much effort to such a thing, Wikia have pondered the same question. "We've done some deep research to understand what motivates people to chronicle this stuff, what compels them to put forward their knowledge in a way that furthers other people's knowledge," says Wikia's senior vice-president of marketing, Jennifer Betka. In Lodge's case, John Peel's death meant that the project had more purpose. "As there's a definitive beginning and an end it feels calculable," he says. "Maybe realisable. You never know."...

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Worlds of learning with Inanimate Alice. AASL webinar on transmedia storytelling | American Libraries Magazine

Worlds of learning with Inanimate Alice. AASL webinar on transmedia storytelling | American Libraries Magazine | Tracking Transmedia | Scoop.it
American Libraries Magazine, the magazine of the American Library Association, delivers news and information about the library community.

 

CHICAGO — The place of transmedia in learning will be examined in a new webinar offered by the American Association of School Librarians (AASL). Taking place at 6 p.m. Central time on Dec. 11, 2012, “Worlds of Learning with Inanimate Alice” will explore how transmedia storytelling exemplifies learning in the 21st century. To register, visit www.ala.org/aasl/ecollab/upcoming.

 

Using the website Inanimate Alice, an interactive digital graphic novel set in the early years of the 21st century, presenter Laura Fleming will lead attendees through issues key to understanding the importance of transmedia literacy in education. Issues include the eternal power of storytelling, the nature of knowledge and literacy, the shift in focus from teacher to learner, the need to teach students multiple literacies and the merging of storytelling with the current crop of digital and networking technologies.

 

Named an AASL Best Website for Teaching and Learning in 2012, Inanimate Alice uses text, images, music, sound effects, puzzles and games to illustrate and enhance the story of Alice. The chapters become more complex as the narrative unfolds reflecting Alice’s age and competency as she develops towards her calling as a game animator and designer. As the journey progresses, new storylines appear providing more details and insights, enriching the tale through surprising developments. Students are encouraged to co-create by developing episodes of their own, either filling in the gaps or developing new strands. The Inanimate Alice website also offers a free teacher education pack....

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Is it Time for Content Marketers to Abandon Facebook?

Is it Time for Content Marketers to Abandon Facebook? | Tracking Transmedia | Scoop.it

If you spend time on Facebook, you've seen a great weeping and gnashing of teeth as Pages realize that they're only reaching a tiny sliver of their audience with each post.


Facebook’s noisy, overvalued IPO means they need a better revenue model. Page owners are being strong-armed encouraged to pay to “Promote” posts to get a wider reach to the audiences they built in the first place.


For a business with a really large Facebook audience, this can run into tens of thousands of dollars a year.


Does this suck? Yes, it sucks.


Should you have seen it coming? Yes, you should have....

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First Look at the Kaiju from Pacific Rim! | Pacific Rim Movie News

First Look at the Kaiju from Pacific Rim! | Pacific Rim Movie News | Tracking Transmedia | Scoop.it
Pacific Rim Movie News - Pacific Rim Teaser Trailer Online Soon! Become a Fan of Pacific Rim and Join the Online Community Today!
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Dr. Ernest J. Wilson on Digital Societies and Those at the Bottom | MIT Center for Civic Media

Dr. Ernest J. Wilson on Digital Societies and Those at the Bottom | MIT Center for Civic Media | Tracking Transmedia | Scoop.it

What the Transition to a Digital Society Means for Those at the Bottom

 

Earlier today the W.E.B. Du Bois Institute at Harvard University hosted Dr. Ernest J. Wilson III to give a lecture as part of the Exclusion and Inequality in Digital Societies: Theories, Evidence, and Strategy series. The lecture was titled "What the Transition to a Digital Society Means for Those at the Bottom" and began at 4:00pm.

 

Dr. Ernest J. Wilson III is the Walter Annenberg Chair in Communication and Dean of the Annenberg School for Communication and Journalism at the University of Southen California. In his work, Dr. Wilson addresses digital inequality, which manifests in all levels of media, from films to lines of computer code. MIT Professor Fox Harrell introduced Dr. Wilson, and he mentioned how even concepts such as double consciousness are now being presented and manifested through code. Dr. Wilson's interests include, digital media, modern democracy, negotiating the net, politics of diffusion in Africa, and diffusion and U.S. policy. Dr. Wilson made the point that, "Information is rooted in politics." Behind the walls of the academy, Wilson has been a proponent of digital activism and inclusion. He looks at media configurations across the board, and he also founded the New Media Committee.

 

Exclusion and Digital Inequality

 

Dr. Wilson expresses that he is pleased to be back at Harvard. The last time that he was in a room like this (the Thompson Room at Harvard), he was with a group that was threatening to burn it down in order to establish the African American Studies Program at Harvard. In his work, Wilson has spent months looking at data along what he calls verticals (specific media platforms): television, radio, print, etc. What he found is that there were many facets lacking in diversity across theses verticals. As media was becoming more and more central to the political economy, the role of African Americans was shrinking in that vertical. Communications and media is coming to the center of society, and more Americans spend their lives using and consuming media. People of Color though, are becoming less visible in terms of content, seeing their own presence, and ownership. With these topics in mind, Wilson proposed what can be done theoretically and practically. What can we do about these things in the real world?

 

Black Communities and Publics...

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House of Wolf: Steampunk Dining? 'three-story (sic) Victorian lair' with 'experimental dining, drinking & live entertainment… under one roof.'

House of Wolf: Steampunk Dining? 'three-story (sic) Victorian lair' with 'experimental dining, drinking & live entertainment… under one roof.' | Tracking Transmedia | Scoop.it
Read a review of House of Wolf in Islington N1 on Time Out London...
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Brazilian TV show pulls off the scariest prank of all time | Facebook

Brazilian TV show pulls off the scariest prank of all time | Facebook | Tracking Transmedia | Scoop.it

Glad this wasn't me!

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Awesome Website! DIY Mini Papercraft: R2-D2 (Just in time for X-Mas!)

Awesome Website! DIY Mini Papercraft: R2-D2 (Just in time for X-Mas!) | Tracking Transmedia | Scoop.it
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Which City Has The Most Nobel Prize Winners? [Infographic]

Which City Has The Most Nobel Prize Winners? [Infographic] | Tracking Transmedia | Scoop.it
Courtesy of Italian design agency Accurat, here's a simple, attractive...
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I adore this work. JR - Women Are Heroes - Brazil

I adore this work. JR - Women Are Heroes - Brazil | Tracking Transmedia | Scoop.it
Moro de Providencia is a place of which the name has become synonymous for violence in Rio de Janeiro.
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Building Film + Social Partnerships: What 10x10 and Half the Sky Did Right | Future of Film

Building Film + Social Partnerships: What 10x10 and Half the Sky Did Right | Future of Film | Tracking Transmedia | Scoop.it
How can filmmakers make meaningful connections with social action organizations, and vice versa? Two case studies illustrate the steps required for an effective, multi-layered campaign.

 

Two of this year’s biggest film + social action campaigns focused on women’s issues: Half the Sky and 10x10 (whose film is titled Girl Rising). Both campaigns were conceptualized by media professionals with established reputations.

 

Nicholas Kristof and Sheryl Wu Dunn launched the Half the Sky movement with their bestselling book. Kristof is a 2-time Pulitzer Prize winning New York Times columnist, and his network of leaders—non-profit, country, international NGOs, celebs and change makers—is (likely) one of the largest....

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Building Storyworlds - the art, craft & biz of storytelling in 21c is an ongoing prototype and story R&D (& e-book) project created by Lance Weiler.

Building Storyworlds - the art, craft & biz of storytelling in 21c is an ongoing prototype and story R&D (& e-book) project created by Lance Weiler. | Tracking Transmedia | Scoop.it

Building Storyworlds - the art, craft & biz of storytelling in 21c is an ongoing prototype and story R&D (research & development) project created by Lance Weiler. 

 

The prototyping is centered around a book that was written in tweets. Using the limitations of twitter, each page of the book was written in a 140 characters or less. The 140 theme is then carried further as the book will be released in a 140 copy run. An experiment in scarcity and abundance, each page of the book says “set this book free please retweet.”

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A 1945 Essay On Information Overload, Curation, And Open-Access Science | Maria Popova

A 1945 Essay On Information Overload, Curation, And Open-Access Science | Maria Popova | Tracking Transmedia | Scoop.it

Excerpted from article by great curator Maria Popova:

"Tim O’Reilly recently admonished that unless we embrace open access over copyright, we’ll never get science policy right. The sentiment, which I believe applies to more than science, reminded me of an eloquent 1945 essay by Vannevar Bush, titled “As We May Think.”

 

Much of what Bush discusses presages present conversations about information overload, filtering, and our restless “FOMO” — fear of missing out, for anyone who did miss out on the memetic catchphrase — amidst the incessant influx. Bush worries about the impossibility of ever completely catching up and the unfavorable signal-to-noise ratio.

 

Bush makes an enormously important — and timely — point about the difference between merely compressing information to store it efficiently and actually making use of it in the way of gleaning knowledge.

 

To that end, I often think about the architecture of knowledge as a pyramid of sorts — at the base of it, there is all the information available to us; from it, we can generate some form of insight, which we then consolidate into knowledge; at our most optimal, at the top of the pyramid, we’re then able to glean from that knowledge some sort of wisdom about the world.

 

He stresses, as many of us believe today, that mechanization — or, algorithms in the contemporary equivalent — will never be a proper substitute for human judgment and creative thought in the filtration process.

 

He presages hypertext, the internet, and even Wikipedia — and, perhaps more importantly, laying out a model for what excellence at the intersection of the editorial and curatorial looks.

 

Bush nails the value of what we call today, not without resistance, “information curation”:

Bush wrote: "There is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record. The inheritance from the master becomes, not only his additions to the world’s record, but for his disciples the entire scaffolding by which they were erected."

 

He concludes by considering the cultural value and urgency, infinitely timelier today than it was in his day, of making our civilization’s “record” — the great wealth of information about how we got to where we are — manageable, digestible, and useful in our quest for knowledge, wisdom, and growth..."

 

Read full, long and interesting article here: 

http://www.brainpickings.org/index.php/2012/10/11/as-we-may-think-1945/

 

 


Via Marc Rougier, Giuseppe Mauriello
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Lisa Labon's curator insight, January 28, 2013 9:52 AM

Mind boggling to think what that the overload of content he speaks of is now created in a single day, every day.

garassini's curator insight, March 11, 2013 6:51 AM

Applicare il metodo delle associazioni mentali all'archiviazione e alla ricerca delle informazioni. La visione profetica di Vannevar Bush.

Ken Feltman's curator insight, April 25, 2015 10:48 AM

Prescient

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Transmedia and "The Lizzie Bennet Diaries" - Jay Bushman talks Transmedia & Ancillary Content

Transmedia and "The Lizzie Bennet Diaries" - Jay Bushman talks Transmedia & Ancillary Content | Tracking Transmedia | Scoop.it
The geeks host Jay Bushman of Fourth Wall Studios who will be discussing Transmedia and Ancilliary content.
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Fourth Wall Studios lays off creative as $200M in production funds evaporate

Fourth Wall Studios lays off creative as $200M in production funds evaporate | Tracking Transmedia | Scoop.it

Just two months after winning an Emmy for its interactive web content, Los Angeles-based production company Fourth Wall Studios had to let most of its staff go and move away from content production. The company is instead going to focus on its technology assets.

 

Los Angeles-based transmedia production company Fourth Wall Studios laid off the majority of its staff this week as it changes direction to become a technology provider for other producers. The Los Angeles Times reported Wednesday that the company had fired between 25 and 30 of its 40 employees. Fourth Wall CEO Jim Stewartson didn’t want to comment on the exact headcount when contacted by GigaOM, but he acknowledged that the company had to let “a significant part” of its staff go. “It’s been a bad week,” Stewartson said.

 

Fourth Wall Studios made a name for itself with video content that would directly involve the audience through phone calls and text messages. The company won an Emmy for Outstanding Creative Achievement in Interactive Media for its show Dirty Work, which reportedly came with a six-figures price tag per episode.

 

Fourth Wall has been bankrolled by Los Angeles billionaire Patrick

Soon-Shiong, who invested $15 million in the company last year, and promised to spend as much as an additional $200 million to finance the company’s content production. That money won’t be available to the company going forward, acknowledged Stewartson. Instead, Fourth Wall will focus on the technology it has built to enable interactive content, which will be made available to third-party partners. In the end, that part of the business seemed more scalable, said Stewartson....

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MIT's Camera Culture group is working on a goggle-free 3D TV experience (Wired UK)

MIT's Camera Culture group is working on a goggle-free 3D TV experience (Wired UK) | Tracking Transmedia | Scoop.it

Holographic TV may remain a distant prospect, but the Media Lab's Camera Culture group is developing the next best thing: screens capable of producing glasses-free 3D images that can be seen from various angles. "We want something that's commercially viable in the near-term," says Douglas Lanman, one of the team behind two prototypes. "So we're using something that's commonly available: multi-layered LCD panels."

 

To expand the viewing angle, the group combined three layers of LCD panels, each one capable of creating pixel-by-pixel light-filtering patterns. These can refresh 120 times per second, thanks to a specially tailored algorithm, allowing for sophisticated manipulation of the backlight to display a series of different images. Since the human eye cannot perceive flickering at such a high rate, the viewer sees a coherent, high-resolution 3D image...

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Twitter Turns the Tale: Andrew Pyper Tweets a Haunting in the Whitehouse

Twitter Turns the Tale: Andrew Pyper Tweets a Haunting in the Whitehouse | Tracking Transmedia | Scoop.it

So what do we know so far?? Well, Canadian novelist Andrew Pyper has just launched Day #1 of a Twitter Tale set in the Whitehouse. Told from the POV of a new nanny Hannah Bly, Pyper takes Henry James’ classic Turn of the Screw for a new spin running live over the next 7 (I think &) days.

 

Can’t wait to see what he does with this one! Or how late into the night he’s going to tweet! I hope that nanny gets some sleep. Now to see if she’ll tweet back…

 

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The Hobbit premiere: New Zealand girds itself for An Unexpected Journey

The Hobbit premiere: New Zealand girds itself for An Unexpected Journey | Tracking Transmedia | Scoop.it
As legions of fans descend on Wellington, director Peter Jackson explains why there would be no Hobbit films without Martin Freeman...

 

It has been six years, two directors, numerous strikes and protests, not to mention a reported $500m in the making, but Peter Jackson's new fantasy trilogy based on JRR Tolkien's beloved 1937 novel The Hobbit will finally be shown to the public today with the premiere of debut movie An Unexpected Journey in Wellington, New Zealand.

 

The country's capiital has been transformed into "the middle of Middle Earth", the fictional world created by Tolkien as a uniquely Anglo-Saxon mythological playground and populated by hobbits, dwarves, elves, dragons, trolls, goblins and wizards. Tens of thousands of fans dressed as all of the above and more are expected to line the 500-metre red carpet leading up to the Embassy theatre, where the likes of Martin Freeman (who plays hobbit Bilbo Baggins), Andy Serkis, Hugo Weaving, Cate Blanchett and Elijah Wood are expected to attend. Some have come from as far away as the US and Europe for the premiere....

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Four Perspectives On Augmented Reality And Its Future | TechCrunch

Four Perspectives On Augmented Reality And Its Future | TechCrunch | Tracking Transmedia | Scoop.it
Augmented reality (AR) -- the term does not exactly jump off the tongue. But the concepts behind the technology are beginning to change what we think of ourselves, objects and the people in the world that surrounds us...

 

Vikas Reddy, Co-Founder of Occipital wrote in an email interview that AR has not quite lived up to its potential due to the lacking capability to track and map the real world. But as computer vision algorithms and hardware improve, the camera will become the most important sensor and input mechanism not just for AR but for all computing:

 

"Think about how much visual information each person processes on a daily basis while going about their lives. Almost none of this information is accessible for computation … yet.

 

Today, your smartphone’s computational reach into its surroundings end at its touchscreen surface. To your device, the real world isn’t a canvas of interactivity. Soon, however, computer vision will be used to make real-world environments computationally interactive and fun, thereby extending the computational reach of your device into the visual space around you...."

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The Mystery of Storytelling: Julian Friedmann at TEDxEaling

How we tell stories seems to be a mysterious process that millions around the world want to be able to do, but 99.9% effectively fail. Why is it so hard for storyteller and audience to be one? What we communicate can change the lives of the writer and the audience. However, why stories matter and how to tell them better may not be as mysterious as it seems. Julian Friedmann has worked with writers for over 40 years; he believes understanding that storytelling is more about the audience than the writer will result in better storytelling.


Via Gregg Morris, Hans Heesterbeek
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Gamification, huh? What IS it good for? '80% of gamified apps will fail by 2014

Gamification, huh? What IS it good for? '80% of gamified apps will fail by 2014 | Tracking Transmedia | Scoop.it
Look away, next-level business gurus: Gartner says you're 'driven by novelty and hype' and 80% of your applications will fail. 

 

If you picked November 2012 in the "When will Gartner publish a report delivering a no-nonsense takedown of gamification mania?" sweepstakes, award yourself some points. Oh no, wait...

 

Flippancy aside, Gartner's report is a reminder for companies to beware of buzzword-spouting experts promising to shake up their businesses, but also that when you separate gamification from the gamification-gurus,  there are still some useful lessons to be learned.

 

The report pulls few punches: "Gamification is currently being driven by novelty and hype. Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design," explains the company in its announcement.

 

Research vice president Brian Burke elaborates:

 

"Poor game design is one of the key failings of many gamified applications today. The focus is on the obvious game mechanics, such as points, badges and leader boards, rather than the more subtle and more important game design elements, such as balancing competition and collaboration, or defining a meaningful game economy. As a result, in many cases, organizations are simply counting points, slapping meaningless badges on activities and creating gamified applications that are simply not engaging for the target audience."...

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