Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Creators of BBC's Sherlock reveal teasers for third series (Aug 28 2012 How did I miss this?)

Creators of BBC's Sherlock reveal teasers for third series The third series of Sherlock is hotly anticipated -- with Steven Moffat and Mark Gatiss continuing...
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Independent Filmmaker Distribution Lab Underway in NY with Jon Reiss! 4 days to Jon's TOTBO Masterclass Dec 8!

Independent Filmmaker Distribution Lab Underway in NY with Jon Reiss! 4 days to Jon's TOTBO Masterclass Dec 8! | Tracking Transmedia | Scoop.it
The Independent Filmmaker Project fosters the development, production and promotion of hundreds of feature and documentary films a year.

 

Distribution Lab: December, 2012

 

The Independent Filmmaker Labs

 

IFP’s unique year-long mentorship program supports first-time feature directors when they need it most: through the completion, marketing and distribution of their films. Focusing exclusively on low-budget features (<$1million), this highly immersive program provides filmmakers with the technical, creative and strategic tools necessary to launch their films – and their careers. Through the Labs, IFP works to ensure that talented emerging voices receive the support, resources, and industry exposure necessary to reach audiences. Open to all first time feature documentary and narrative directors with films in post-production.

 

Distribution Lab (Early December 2012)

 

Concentrate on individualized plans for your release, including your film’s festival premiere and distribution strategy. Filmmakers pitch distribution strategies and receive feedback from peers and distribution experts. Additional in-depth seminars on distribution topics are presented.

 

Catch Jon Reiss in Toronto for the Transmedia 101

Full Day Masterclass "Think Outside the Box Office"!  

Dec. 8, 2012

 

Register here:


http://www.eventbrite.ca/event/4484007788?ebtv=C

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How to Effectively Listen on the Social Web [Infographic]

How to Effectively Listen on the Social Web [Infographic] | Tracking Transmedia | Scoop.it

For many brands, one of the appealing aspects of social media is the opportunity to target and acquire new customers.

 

Marketers can also use social to learn more about existing customers and use that knowledge to increase the relevancy of your messaging.

But how can you do this effectively?

 

The tools already exist to monitor social conversations and unlock key insights into who to reach, how to reach them, and the right messaging to use.

 

For an easy two-step guide on monitoring and acting on social media conversations, take a look at our infographic below! It’s time social marketers went beyond simply counting ‘Likes’ and comments, and uncovered the deeper meaning of social conversations.


Via Antonino Militello, Brian Yanish - MarketingHits.com, juandoming, am champoussin
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María Dolores Díaz Noguera's curator insight, August 26, 2013 6:52 AM

Nos interesa descubrir el significado de las conversaciones sociales. Gracias

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Merging Media 2012 Videos now online! | News & Events post | Merging Media

Merging Media 2012 Videos now online! | News & Events post | Merging Media | Tracking Transmedia | Scoop.it
Merging + Media Conference 2012 | Vancouver, BC. Canada's premier Cross-Media Conference - Innovate.Cross-pollinate. Co-create.

 

Missed some of the sessions at Merging Media 2012? We’re pleased to announce that Merging Media 2012 Conference videos from October 25, 2012 are now available.

 

Check out the ‘Aspirational’ Keynote by Jeff Gomez, engaging presentations on Extending the 360 Property into a Pervasive Experience and Crowdsourcing: Harnessing the Collective by Alison Norrington and Anthea Foyer respectively, plus other sessions held on Day 1 of the Conference. More from MM2012 Day 2 (October 26) will be posted as soon as they are ready. Enjoy!

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Elijah Wood Takes A Dark Trip With Flying Lotus In “Tiny Tortures”

Elijah Wood Takes A Dark Trip With Flying Lotus In “Tiny Tortures” | Tracking Transmedia | Scoop.it

When director David Lewandowski conceived his video for experimental rapper and producer Flying Lotus’ track “Tiny Tortures” he was a bit nervous about it. “A survivor-guilt-ridden, drug-addled amputee seems like a pretty out there idea. 

 

But the darkness, both conceptually and visually, is what makes “Tiny Tortures,” one of three videos being released in support Flying Lotus’ (aka Steven Ellison’s) recently released Until the Quiet Comes (including the multi-track short film “Until the Quiet Comes” from Kahlil Joseph, who, along with Lewandowski works through Pulse Films) so menacing and magical. It’s part Akira, part Enter the Void, all headtrip...

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The Gates-Funded Toilet Of The Future

The Gates-Funded Toilet Of The Future | Tracking Transmedia | Scoop.it

Today is World Toilet Day. That’s not as silly as it sounds. Two and a half billion people around the world don’t have access to clean toilets, which means they are at risk for a number of diseases--diarrhoeal diseases, in fact, kill someone every 20 seconds. More people die from poor sanitation than measles, malaria, and HIV/AIDS combined.

 

There is some hope. The Bill and Melinda Gates Foundation has been steadily offering grants to sanitation initiatives, including some focused on creating better toilets for the developing world. Caltech won the Gates Foundation’s Reinvent the Toilet Challenge (a call to create cheap, safe, and hygienic waterless toilets) with a solar-powered, self-cleaning toilet that converts urine and waste into hydrogen and fertilizer....

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How To Win At Self-Distribution If You’re Not Louis C.K.: A Case Study For Creators And Marketers

How To Win At Self-Distribution If You’re Not Louis C.K.: A Case Study For Creators And Marketers | Tracking Transmedia | Scoop.it

The lawn chairs come out soon after Lisanne Pajot and James Swirsky, co-directors of the documentary Indie Game: The Movie, inform the managers of the Galaxy Cinema in Cary, North Carolina that in fact they did sell 1,000 advance tickets for their or their March shows and that they will absolutely need seats where there are currently empty rows throughout the rundown auditorium. ...

 

The filmmakers have gone on to speaking engagements at worldwide tech conferences discussing their gamer-influenced model of self-distribution and their success with online streaming and merchandising. Recently, they posted a detailed case study on the film, which provides a deep dive on growing an audience for Indie Game and getting it in front of fans, from their hands-on community-building campaign to offering the film DRM-free from their VHX-driven website to the ins and outs of distributing via Steam and iTunes.

 

Some numbers from the case study:


10,286 IGTM-related emails were written or replied to
13,783 tweets were sent off from @indiegamemovie
182 blog posts were made on IndieGameTheMovie.com
88 minutes of extra video web content was published prior to release, resulting in over 1.3 million views.
2,784 emails were support/fan emails personally responded to after the June 12th release....

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"iPad Design Lab" trailer. Storytelling in the Age of the Tablet

NOW AVAILABLE ON THE iBOOKSTORE: http://itunes.apple.com/us/book/ipad-design-lab/id565672822 A new interactive ebook by Mario R.
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The Three Little Pigs and Cinderella - Interactive storytelling by @NosyCrow

The Three Little Pigs and Cinderella - Interactive storytelling by @NosyCrow | Tracking Transmedia | Scoop.it

When Mia, my daughter, was 1 she she knew how to unlock the iPhone. When she was two she was quite confident where things are and  what apps she likes most. Now that is three she knows exactly what she wants on her (errgh My!) iPad and iPhone. There is always CBeebies on BBC iPlayer and of course a wide range of PeppaPig and other similar games. Let’s be honest, when you child says “Can I have that one, pleeeasee”, its very hard to say no. The apps for the kids market is a buoyant one and it only takes a second in search to realise how many apps are out there. 99c apps are not a problem, it is the free ones you have to be careful of since they usually include ads (much easier to click on by a 3 year old than an adult) or a button that pops up from time to time asking you to upgrade offering the additional content. So, when I come across an app for kids that costs $5.99 it does make you wonder – how good can it be? Well, they can be pretty fantastic.


Nosy Crow is a reasonably new, independent company, publishing children’s books and apps. They proud themselves in publishing high-quality, commercial fiction and non-fiction books for children aged from 0 to 14 from both well-known authors and illustrators and new talent. The likes of Pip and Posy by Axel Scheffler (the author of The Gruffalo), only one of the titles from the extensive library of impeccable and beautifully illustrated books. They also like to make innovative apps for tablets, smart phones and other touchscreen devices. More importantly these apps are not existing books squashed onto phones, but instead are specially created to take advantage of the devices to tell stories and provide information to children in new and engaging ways....

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The Zeega revolution: remake the Internet!

The Zeega revolution: remake the Internet! | Tracking Transmedia | Scoop.it
It has been difficult to keep track of the authoring tool that have emerged lately: seven new tools (Klynt,  Popcorn Maker, 3WDOC, Conductr, Storyplanet, Galahad and Zeega) in the last two years&#8...

 

An in-depth interview with Jesse Shapins from Zeega made by Sandra Gaudenzi during the last Mozilla Festival. Must read!


Via i-Docs, mirmilla
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'Walking Dead' Gets New Mobile Game."The Walking Dead: Assault" debuted Friday on Apple platforms.

'Walking Dead' Gets New Mobile Game."The Walking Dead: Assault" debuted Friday on Apple platforms. | Tracking Transmedia | Scoop.it
Not enough zombies in your life? No problem.
Inspired by the Image Comics series created by Robert Kirkman, U.K. mobile game developer Gamagio has created The Walking Dead: Assault for Apple-brand mobile devices.
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Filmmakers Create a New Platform for Crowdfunding and Streaming Distribution in the Same Place

Filmmakers Create a New Platform for Crowdfunding and Streaming Distribution in the Same Place | Tracking Transmedia | Scoop.it

With the new Seed&Spark, Emily Best and a group of fellow filmmakers want to make it easier for filmmakers to raise money, complete productions quickly, and have control over their distribution.


When Emily Best was working with her team on their film "Like the Water," they set up a registry for the things they would need for their production. This was before, as Best told Indiewire, Kickstarter was a big thing.

 

When it went live and her team passed it around to their networks, they were surprised that letting people see exactly how the money would be spent -- and exactly how expensive making films is -- led to friends, family and strangers being more likely to buy goods, donate money or (and this was the big surprise) lend goods and services.

 

With the Seed&Spark platform, filmmakers are able to use one of two services -- a crowdfunding platform and a pay-to-view streaming service....

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Khan Academy Founder Proposes a New Type of College - Wired Campus - The Chronicle of Higher Education

Khan Academy Founder Proposes a New Type of College - Wired Campus - The Chronicle of Higher Education | Tracking Transmedia | Scoop.it

Salman Khan’s dream college looks very different from the typical four-year institution.

 

The founder of Khan Academy, a popular site that offers free online video lectures about a variety of subjects, lays out his thoughts on the future of education in his book, The One World School House: Education Reimagined, released last month. Though most of the work describes Mr. Khan’s experiences with Khan Academy and his suggestions for changing elementary- and secondary-school systems, he does devote a few chapters to higher education.

 

In a chapter titled “What College Could Be Like,” Mr. Khan conjures an image of a new campus in Silicon Valley where students would spend their days working on internships and projects with mentors, and would continue their education with self-paced learning similar to that of Khan Academy. The students would attend ungraded seminars at night on art and literature, and the faculty would consist of professionals the students would work with as well as traditional professors....

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Fantasy Deathmatch: “Game Of Thrones” Vs. “Lord Of The Rings” As Decided By George R.R. Martin

Fantasy Deathmatch: “Game Of Thrones”  Vs. “Lord Of The Rings” As Decided By George R.R. Martin | Tracking Transmedia | Scoop.it

Winter is coming… to Middle Earth, apparently.Fans of the horrifically gory, boobs-filled HBO fantasy series Game of Thrones, and the series of books it was based on tend to have an opinion about the Lord of the Rings trilogy too. They either see it as a seminal work in pop culture history that paved the way for other cultural milestones such as Star Wars and Harry Potter, or they dismiss it as weaksauce populist pap that isn’t fit to hold Martin’s flagon of mead. Now, both sides will be able to see what the Games-man himself thinks about J.R.R. Tolkien, or at least which of the Ring-master’s characters could destroy which of his own in a fight....

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A Real-Life Pixar Lamp That Interacts With The World Around It

A Real-Life Pixar Lamp That Interacts With The World Around It | Tracking Transmedia | Scoop.it
Luxo Jr., the bubbly, bobbing drafting lamp that serves as Pixar’s mascot, is proof that mundane objects can brought to life affectingly when endowed with the right personalities (earlier proof: that adorable teacup from Beauty and the Beast, but...
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Nice! Secrets Of Interactive Filmmaking - Interview with Vincent Morisset| XHIBITOR

Nice! Secrets Of Interactive Filmmaking - Interview with Vincent Morisset| XHIBITOR | Tracking Transmedia | Scoop.it

What’s The Deal With Interactive Filmmaking?

 

Kinoautomat in 1967 is the first example of a film where the audience could choose different story lines. Today, point-and-click adventures are still made for the web and for DVD but with a limited number of choice possibilities, the interactivity feels sometimes more like a gimmick than a mechanism that’s designed to contribute to the telling of the story itself. Some recent examples that seem to be trying to challenge that are the projects Self Control Freak and Being Henry.

 

Another way to immerse an audience is by using transmedia storytelling, which tells a single story across multiple platforms and formats using digital technologies. A single story may start as a web series, continue on to a Facebook experience, or maybe a GPS-enabled mobile component. This method has proven to be most successful for a series or long-running project where there is already an established fanbase who is committed to following the different characters and plot lines. Of course, there are also some interesting stand-alone projects. Transmedia storytelling trailblazer Lance Weiler has had a number of successful projects in this realm, among them the award-winning film Pandemic, which combined live events, a short film, and an alternate reality game to construct a rich, multi-layered experience....

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Predictions from Online Educa: MOOC-Bubble, MOOC-tastic or MOOC-agnostic? | WiredAcademic

Predictions from Online Educa: MOOC-Bubble, MOOC-tastic or MOOC-agnostic? | WiredAcademic | Tracking Transmedia | Scoop.it

MOOCs are the big story of 2012 without a doubt....

 

Dr. Gary W. Matkin, dean of continuing ed and distance learning at the University of California at Irvine gave a series of trend statements and predictions that include:

 

1) Educational will become universal, ubiquitous and free.

2) The supply of Open courseware and open education resources will grow. The 700,000 educational YouTube videos and myriad iTunes lectures etc. are forming a mass that has gravity. MOOCs is one of the things developing from that....

 

10) MOOCs will keep multiplying. Coursera is refusing to let in schools not among the top 50 universities in the country. People not in the top 50 universities want to get in the game somehow and these will have to proliferate as they start other MOOCs suppliers and consortiums.

11) No solid MOOC business plan is developed yet.

12) MOOCs will increase the use of transfer credits in the achieving of degrees. The move by ACE and Coursera to study the idea of a “credit bank” so Coursera students can receive credit by up to 2,000 colleges… is a big, big step....

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WE’RE SELLING ZOMBIES! WYRMWOOD: An Aussie Zombie Film on Indiegogo

WE’RE SELLING ZOMBIES! WYRMWOOD: An Aussie Zombie Film on Indiegogo | Tracking Transmedia | Scoop.it
Mad Max meets Dawn of the Dead in this retina-blistering, post-apocalyptic, action/horror feature!

 

CHECK OUT THIS 7 MINUTE TEASER SCENE FROM THE FILM!

http://www.youtube.com/watch?v=yFrGrH5zfbg

 

Wyrmwood

 

About two years ago my brother and I came up with the idea to meld Mad Max with Dawn of the Dead and make the best zombie film ever produced in Australia. Cut to now and we’re about a third of the way through the film and still going strong.

 

The ‘Bloody’ Team

 

We’ve assembled a cracking cast & crew of disgustingly talented actors, filmmakers & make-up artists who are all working their guts out in order to deliver a piece of ‘Oz-ploitation’ cult cinema that will sit easily next to the likes of Evil Dead, Bad Taste & 28 Days Later …

We are super-passionate about this project and will stop at nothing to get the film done.

 

We meet up every month or so to film another slice of monster-mayhem – this means twelve to sixteen hour days with the usual 3am wrap for night shoots, sticky-sweet fake blood spatter on every surface, cuts & bruises, bad coffee, run-ins with local police, 5am wake-up calls, cold pizza, mud-buckets, heat-stroke, faulty props, warm beer, stinging contact lenses and the frenetic, grinding stress that can only come when working to a horribly unrealistic & ambitious schedule.

 

We LOVE it...

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An Online Network Supports The Growing World Of Young Female Entrepreneurs

An Online Network Supports The Growing World Of Young Female Entrepreneurs | Tracking Transmedia | Scoop.it

When Washington State native Jennifer Donogh was recruited out of college by her parents to take an ownership stake in Ovaleye, their cloud computing and web hosting company, she discovered that the conventional networking model--cocktail parties and conferences stocked with middle-aged business owners--was of little benefit for her. “I was 22 years old, this girl at the networking events, where people were like, ‘Oh, are you here for your mom?’” she remembers. “It was really uncomfortable. I’d always leave feeling horrible about myself.”

 

Frustrated, Donogh went out looking for her peers, and found a girlfriend who was hosting an all-female meetup group in her living room for five or so young women who had made the decision to leave the corporate workforce and strike out on their own. When the friend had a baby, Donogh took over the group’s leadership, and coined its new name: Young Female Entrepreneurs. “I changed the name to make it very black and white: This group is for women in their 20s and 30s that own their own businesses,” Donogh says. “We moved into the boardroom of a local co-working space [in Seattle], and about 12 or 15 people would show up. It was growing in popularity. But I live out in the rural Northwest, so to drive into the city for in-real-life stuff was just silly.”

 

Luckily, thanks to Ovaleye, Donogh had the resources to move the community online, launching the YFE website at the beginning of 2011. “That’s when it really took off,” she says. “People would search for ‘young female entrepreneurs,’ and of course we would pop up. I had people in New York contacting me and asking, ‘Why can’t we have YFE here?’”...

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Independent Filmmaker Distribution Lab Underway in NY with Jon Reiss! Catch Jon in TO on Dec 8!

Independent Filmmaker Distribution Lab Underway in NY with Jon Reiss! Catch Jon in TO on Dec 8! | Tracking Transmedia | Scoop.it
The Independent Filmmaker Project fosters the development, production and promotion of hundreds of feature and documentary films a year.

 

Distribution Lab: December, 2012

 

The Independent Filmmaker Labs

 

IFP’s unique year-long mentorship program supports first-time feature directors when they need it most: through the completion, marketing and distribution of their films. Focusing exclusively on low-budget features (<$1million), this highly immersive program provides filmmakers with the technical, creative and strategic tools necessary to launch their films – and their careers. Through the Labs, IFP works to ensure that talented emerging voices receive the support, resources, and industry exposure necessary to reach audiences. Open to all first time feature documentary and narrative directors with films in post-production.

 

Distribution Lab (Early December 2012)

 

Concentrate on individualized plans for your release, including your film’s festival premiere and distribution strategy. Filmmakers pitch distribution strategies and receive feedback from peers and distribution experts. Additional in-depth seminars on distribution topics are presented.

 

Catch Jon Reiss in Toronto for the Transmedia 101

Full Day Masterclass "Think Outside the Box Office"!  

Dec. 8, 2012

 

Register here:


http://www.eventbrite.ca/event/4484007788?ebtv=C

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Open university: Joi Ito plans a radical reinvention of MIT's Media Lab (Wired UK)

Open university: Joi Ito plans a radical reinvention of MIT's Media Lab (Wired UK) | Tracking Transmedia | Scoop.it

Joi Ito, 46-year-old director of MIT's Media Lab since last September, has just selected the faculty's newest outpost: the troubled streets of downtown Detroit. "I was in a rough neighbourhood there yesterday, where there are miles and miles of bombed out buildings, and it just blows your mind to see a bunch of kids building urban farms," he says back in his office in Cambridge, Massachusetts. "They have no streetlights. If you connect a streetlight to the grid, it gets controlled by the city and regulated. So they're thinking, how can we create solar-powered low-cost streetlights, as that will lower crime? They have a maker space in a church, a place where the kids can learn how to build a computer, a bike shop where they can learn how to do repairs. The kid who runs this place, Jeff Sturges, is awesome.We're sending a bunch of Media Lab people to Detroit to work with local innovators already doing stuff on the ground."

 

Welcome to Ito's vision for opening up the 27-year-old Media Lab, one in which -- for example -- urban agriculture might be researched in Detroit; the arts in Chicago; coding in London; and in which any bright talent anywhere, academically qualified or not, can be part of the world's leading "antidisciplinary" research lab. "Opening up the lab is more about expanding our reach and creating our network," explains Ito, appointed director in April 2011. His prior career spans venture capital and angel investing, Creative Commons and the Mozilla Foundation, nightclub DJing and cofounding the first Japanese internet service provider -- but he never actually earned an academic degree....

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Video Games: 14 in the [MoMA] Collection, for Starters

Video Games: 14 in the [MoMA] Collection, for Starters | Tracking Transmedia | Scoop.it

Are video games art? They sure are, but they are also design, and a design approach is what we chose for this new foray into this universe. The games are selected as outstanding examples of interaction design—a field that MoMA has already explored and collected extensively, and one of the most important and oft-discussed expressions of contemporary design creativity.


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The Digital Rocking Chair's curator insight, December 1, 2012 2:04 AM

And, for the counter argument, you might like to check out Jonathan Jones' blog post: Sorry MoMA, video games are not art over at The Guardian.

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Awesome Smart Use of Mobile! Feeling tipsy? Molson teams up with Hailo to offer discounts on cab rides

Awesome Smart Use of Mobile! Feeling tipsy? Molson teams up with Hailo to offer discounts on cab rides | Tracking Transmedia | Scoop.it
The brewery is linking with the Hailo taxi-calling app to give out $10 vouchers at various bars in Toronto over the holiday period...

 

“Please drink responsibly” has been a ubiquitous tag line at the end of beer and liquor ads for years. Molson Coors Canada is taking its don’t-drink-and-drive marketing message a step further, by helping with a campaign that will foot part of the bill for thousands of cab rides for drinkers in Toronto.

 

It’s a new co-marketing initiative with the Hailo application for mobile devices, which was invented in the U.K. last year, and has since launched in Dublin and in Toronto at the beginning of this month, followed by Boston and Chicago in recent weeks. On Wednesday, Molson Coors will announce that roughly 100 bars and restaurants in Toronto will be giving out $10 vouchers for use with the app over the holiday period.

 

Hailo allows users who have downloaded the free app and registered their information to hail the nearest cab with two taps on a phone’s screen. Hailo will provide the free vouchers, while Molson will handle their distribution through its network of bar and restaurant contacts in the city....

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David Lynch: 'Feature Films Have Become Cheap' (Q&A)

David Lynch: 'Feature Films Have Become Cheap' (Q&A) | Tracking Transmedia | Scoop.it

BYDGOSZCZ, Poland – Director David Lynch sat down with The Hollywood Reporter shortly after  receiving his latest lifetime achievement award -- this time from the 20th Plus Camerimage in Poland, the world's leading festival dedicated to the art of of cinematography....

 

THR: You haven't made a feature film in a long time. From the outside, it looks like you don’t want to. Is financing the problem?


Lynch: No, no, I have no problem getting financing. I have a problem catching ideas that I fall in love with for the next feature. I think part of the reason ideas haven’t come in is that the world of cinema is changing so drastically, and in a weird way, feature films I think have become cheap. Everything is kind of throwaway. It’s experienced and then forgotten. It goes really fast. And you have to do those things you are just in love with.


There is that expression, “Man has control of action alone, never the fruit of the action.” So you better enjoy the doing of a thing and not worry about the outcome. And I think that somewhere along the line, ideas will start coming and I may make a feature film. But I don’t hold out any hope for an audience. I just make it because I’m in love....

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Three Canuck films make Sundance lineup!! Sarah Polley's Stories We Tell...

Three Canuck films make Sundance lineup!! Sarah Polley's Stories We Tell... | Tracking Transmedia | Scoop.it
Three Canuck films make Sundance lineup...
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