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Only a relative few seekers in the world are actively interested in the chemical properties of ice or tree bark; however, pretty much everybody wants to know why they get hangovers after drinking too much. Making learning part of people’s daily lives isn’t easy, but AsapSCIENCE seems to have that down to a, uh, a discipline of some kind.
The edutaining YouTube channel is the brainchild of Mitchell Moffit and Gregory Brown, a pair of science fanatics who met in college as biology majors. Only out of school a few years, Moffit, who works in video production, and Brown, who is a teacher, decided to channel their passion for science into a video side project this past summer. In less than six months they’ve amassed over 130,000 subscribers and 9 million views. AsapSCIENCE videos are instantly recognizable by their child-like visual style--think colorful markers on a dry-erase board, the hand that’s drawing with them, and the occasional prop--as well as their adult themes. But the main method the duo has caught on is by teaching a very particular curriculum: the things that people think about all the time, but perhaps can’t explain....
A digital entrepreneur is offering $1-million and a berth on Cineplex screens to anyone with a two-minute trailer and the smarts, energy and talent to garner lots of buzz. Robert Everett-Green reports on J....
This week, the Toronto International Film Festival announced its annual list of Canada’s Top 10 – the best Canadian movies of the year, in TIFF’s opinion. The list included much-discussed films by David Cronenberg (Cosmopolis) and Deepa Mehta (Midnight’s Children), as well as the transgendered love story Laurence Anyways, and the comedy My Awkward Sexual Adventure. If you don’t know those last two, you have plenty of company. Laurence Anyways played a few Canadian theatres for three weeks, and My Awkward Sexual Adventure is still on the festival circuit, with no theatrical release in sight till next spring.
TIFF says that Canada’s Top 10 “is intended to raise public awareness of Canadian achievements in film” – a polite way of saying that most of us are slow to notice when good films are made here. But maybe the trouble is that nobody tells us about them till way too late in the process.
That’s the word from Vancouver digital entrepreneur J. Joly, who says that filmmakers ought to build their audiences before they shoot their pictures, not after. To test his case, he has launched CineCoup, a one-year “film accelerator” that gives social media a starring role in film production.
Any three-person team with a two-minute trailer and $150 can sign up from now till Feb. 21 for a 17-week program that will run participants through a series of competitive “missions,” designed to build a following and refine film ideas....
Get ready for a fantastic narrative on the art and science of storytelling. Leo Wild the author of this fantastic piece who is the co founder of Buffer does a brilliant job of supplying a great narrative in his article, with a perfect balance of adding scientific and entertaining points.
Hence a story about the benefits of story telling delivered in a great story. We would expect nothing less. Telling a great story does something to us. The art of storytelling and specifically how you...read more
Via Tom George
Mary Meeker's huge, well-researched slideshows are a treasure trove of data on the state of the Internet. Here's her latest, with highlights called out by VentureBeat.Meeker’s data show 2.4 billion Internet users worldwide, a number that’s still growing eight percent yearly.
Via Gary Hayes
I only stared my MRes in October, yet the term is already over. The term is short (8 weeks in total), the lectures are intense but thoroughly enjoyable....
Joel E. Urbany, Peter R. Dickson and William L. Wilkie (1989), Buyer Uncertainty and Information Search, Journal of Consumer Research, Vol. 16, No. 2 (Sep., 1989), pp. 208-215
Robin Good: If you are considering to start doing something serious with your video publishing strategy, you may want to give a good read to this exhaustive article by Phil Nottingham on SEOMoz.
The article outlines how you can avoid wasting time with video marketing tactics and plan an effective video strategy that is highly integrated with your final business goal.
Insightful. Instructive. 7/10
Full article: http://www.seomoz.org/blog/building-a-video-seo-strategy
Via Robin Good
We've landed on Mars, can grow organs, and even skydive from space, yet we don't even know how many different types of cells there are in the human brain. Neuroscientists don’t even know precisely how many different types of cells are in the brain. Here at Sebastian Seung‘s Computational Neuroscience Lab at MIT, we’re taking a different approach: crowd-sourcing. In order to solve the mind’s great mysteries, we need you.
Why don’t we know how the mind works? One reason is that your mind is massive. Researchers estimate that there are 100 billion neurons in your brain with an estimated one million miles of connectivity [1,2]. A million miles is equivalent to driving around Earth 40 times. You can infer that in order for such great length of neurons to fit into your three pound brain these structures must be very tiny. A large neuron is about 100 microns in diameter while the contact area of a synapse is less than 7 cubic nm [3, 4: data from Seung Lab].
By playing the 3D game Eyewire, you become part of the Seung Lab at MIT by helping to map the connections of a neural network.
Rather than mapping and entire brain, we’re starting with a retina. Our goal is to map the connections of a specific type of cell: J-Cells.
These neurons are responsible for perception of upward motion. We plan to publish the outcome in a scientific journal and list EyeWire users as co-authors.
It was the hangar which incubated Howard Hughes's aviation dreams, each aircraft model more fanciful than the last, and half a century later it is the launchpad for another striking ambition: a new generation of slicker, better YouTube videos.
The video-sharing website has converted the 41,000 sq-foot Los Angeles complex into a state-of-the-art digital production hub to catapult selected creators into another league of quality video making.
Where engineers once made helicopters and the Spruce Goose airplane for its reclusive tycoon owner, camera crews, lighting technicians and editors are now producing and polishing videos for YouTube creators who previously worked out of bedrooms and garages.
"I think it's a turning point for people to be able to make real shows on YouTube," said Felicia Day, producer and co-creator of the the Geek & Sundry YouTube channel, who has become one of the first to use the complex. "I think the next Spielberg or Hitchcock will be discovered somewhere like this. It's an amazing platform."...
"You have a positive duty to make the story your own.
For two hundred years, the fairy tales of the Brothers Grimm have anchored generations of in the world of storytelling. They’ve inspired a wealth of gorgeous illustrations (including by the inimitable Edward Gorey), some delightfully minimalist takes, unexpected architectural analysis, and even irreverent infographic animation. But what remains at their heart, the blood that pumps across the centuries and generations, is the art of story — and what better way to celebrate that, as the tales turn 200, than with an exquisite retelling by one of modern history’s most celebrated literary titans? That’s exactly what Philip Pullman does in Fairy Tales from the Brothers Grimm: A New English Version (public library) — a collection of the 50 most memorable of the Grimms’ 210 tales, which Pullman regards, along with Arabian Nights, as “the most important and influential collections of folk tales ever published.” Each story is coupled with a short “biography” tracing its origin, evolution, and moral....
Promoting transmedia stories and storytellers.
THE WORLD'S FIRST EVER BOOK PRINTED ON INTERACTIVE T-SHIRTS...
A mobile phone and a t-shirt, that is all you need to read The N-spired Story.
Recent changes to Canada’s copyright laws now make it possible for content producers to go after individuals who are found to be illegally distributing or downloading their content -- and they’re now using companies that track Internet piracy in Canada to help them.
And a Montreal-based company that tracks illegal downloads on behalf of several movie and music companies says it has identified one million Canadians that are sharing copyrighted content over the Internet.
An excellent report from IDFA 2012. Must read!
Documentary film was pushing traditional boundaries at the 2012 International Documentary Festival Amsterdam (IDFA). From the DocLab's exhibitions to the intensity of audio, IDFA is leading the way in creative spaces for meaningful documentary that thinks outside the silver screen.
Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.
From reviewed article by The Next Web:
"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.
You’ll need to sign up with your Twitter or Facebook credentials.
Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.
You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.
“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”
Read full article here:
Try out it: http://hopflow.com
Via Giuseppe Mauriello, JoseAlvarezCornett, Beth Kanter
From classic movies to the Mississippi River to a meta map of the world's transit systems.
This map, designed by David Honnorat, twists together 20 lines of classic cinema. A line of "universally acclaimed cinema" cuts through the center of the system, via the likes of The Godfather II, Star Wars, and Citizen Kane, as other genres from romance to gangster to animation spin off in various directions. A transit-film critic might point out that there isn't much rhyme or reason to the routes — they don't proceed chronologically, for instance — but the use of major films as hub stations is both a nice touch and a starting point for debate....
Will storytelling take social TV’s center stage in 2013?
The easiest way to understand social TV in 2012 is as a technology and marketing vehicle. Digital marketing and digital product teams at media companies spent 2012 building apps, connecting to APIs and starting to understand metrics involving use of social by our audiences.
On the product side, as an industry, we tackled questions like “how do we let people vote via Twitter?” and “do we need ACR solutions or should we not encourage on-demand consumption?” Perhaps most related to the bottom-line, we started figuring out that TV Everywhere is a major demand that needs to be supported.
On the digital marketing side, Twitter remained the de facto horizontal second screen experience. No “killer app” for social TV came close. We figured out the role of GetGlue, Viggle, IntoNow and others, while waiting for Facebook to make a bolder move in TV (we’re still waiting!) More broadly, we saw Pinterest, Instragram and Viddy become extremely important. Finally, we were excited to see Tumblr launch an ad product and work on discovery, justifying increased resources dedicated to Tumblr engagement.
Regarding the above, 2013 will see us evaluate the impact of Zeebox’s major US partnerships (that include heavy on-air promotion, unlike any other player in the field). We’ll continue to anxiously await Facebook’s TV strategy, while keeping tabs on the new Viggle-GetGlue merger. The biggest highlight will be TV Everywhere.
But there’s something even bigger that 2013 has in store; a new understanding that has the potential to overshadow other trends. It may take until the second or even third quarter, but eventually industry executives will start to think of social TV as much more than a technology or a marketing/distribution platform....