Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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575 Free Online Courses from Top Universities

575 Free Online Courses from Top Universities | Tracking Transmedia | Scoop.it
Download 450 free courses from Stanford, Yale, MIT, Harvard, Berkeley and other great universities to your computer or mobile device.
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Brad Tollefson's curator insight, December 16, 2012 2:44 PM

Need to pick up a new arena fast and cHeap?

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Mobile@Ogilvy: Hidden in plain sight: How mobile is quietly revolutionizing the B2...

Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage.

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Fantastic day with Jon Reiss! Think Outside the Box Office Masterclass – Transmedia 101

Fantastic day with Jon Reiss! Think Outside the Box Office Masterclass – Transmedia 101 | Tracking Transmedia | Scoop.it
We had a fantastic day with Jon Reiss who shared his expertise & experiences with a great group of filmmakers from Toronto & beyond, including Jill Golick, Tiska Weiderman, & Indira Guh...
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Great Headline! Hangovers, Boners, and Zombies: Your AsapSCIENCE Lesson

Great Headline! Hangovers, Boners, and Zombies: Your AsapSCIENCE Lesson | Tracking Transmedia | Scoop.it

Only a relative few seekers in the world are actively interested in the chemical properties of ice or tree bark; however, pretty much everybody wants to know why they get hangovers after drinking too much.  Making learning part of people’s daily lives isn’t easy, but AsapSCIENCE seems to have that down to a, uh, a discipline of some kind.

 

The edutaining YouTube channel is the brainchild of Mitchell Moffit and Gregory Brown, a pair of science fanatics who met in college as biology majors. Only out of school a few years, Moffit, who works in video production, and Brown, who is a teacher, decided to channel their passion for science into a video side project this past summer. In less than six months they’ve amassed over 130,000 subscribers and 9 million views. AsapSCIENCE videos are instantly recognizable by their child-like visual style--think colorful markers on a dry-erase board, the hand that’s drawing with them, and the occasional prop--as well as their adult themes. But the main method the duo has caught on is by teaching a very particular curriculum: the things that people think about all the time, but perhaps can’t explain....

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Carlos Scolari's New Book! Crossmedia Innovation: Texts, Markets, Institutions

Carlos Scolari's New Book! Crossmedia Innovation: Texts, Markets, Institutions | Tracking Transmedia | Scoop.it
Ya está aquí.Costó muchas horas de trabajo, cientos de intercambios con Indrek Ibrus  (un gran colega y amigo de la Tallinn …Continuar leyendo »...
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Ignacio Jaramillo's curator insight, February 5, 2015 10:25 AM

Libro donde se trabajan con conceptos de transmedia y crossmedia como sinónimos. Sus capítulos trabajados por los principales investigadores en el tema.

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Is social media the answer to finding an audience for Canadian indie filmmakers?

Is social media the answer to finding an audience for Canadian indie filmmakers? | Tracking Transmedia | Scoop.it

A digital entrepreneur is offering $1-million and a berth on Cineplex screens to anyone with a two-minute trailer and the smarts, energy and talent to garner lots of buzz. Robert Everett-Green reports on J....

 

This week, the Toronto International Film Festival announced its annual list of Canada’s Top 10 – the best Canadian movies of the year, in TIFF’s opinion. The list included much-discussed films by David Cronenberg (Cosmopolis) and Deepa Mehta (Midnight’s Children), as well as the transgendered love story Laurence Anyways, and the comedy My Awkward Sexual Adventure. If you don’t know those last two, you have plenty of company. Laurence Anyways played a few Canadian theatres for three weeks, and My Awkward Sexual Adventure is still on the festival circuit, with no theatrical release in sight till next spring.

 

TIFF says that Canada’s Top 10 “is intended to raise public awareness of Canadian achievements in film” – a polite way of saying that most of us are slow to notice when good films are made here. But maybe the trouble is that nobody tells us about them till way too late in the process.

 

That’s the word from Vancouver digital entrepreneur J. Joly, who says that filmmakers ought to build their audiences before they shoot their pictures, not after. To test his case, he has launched CineCoup, a one-year “film accelerator” that gives social media a starring role in film production.

 

Any three-person team with a two-minute trailer and $150 can sign up from now till Feb. 21 for a 17-week program that will run participants through a series of competitive “missions,” designed to build a following and refine film ideas....

 

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YouTube Partner Program - Info You Need @jon_reiss info gems

YouTube Partner Program - Info You Need @jon_reiss info gems | Tracking Transmedia | Scoop.it


The YouTube Partner Program provides creators with resources and opportunities to improve skills, build larger audiences, and earn more money. As a YouTube Partner, you will join a global community that includes musicians, filmmakers, comedians, athletes, and more. Signing up is easy, and membership is free...

 

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A good story can make or break a presentation, article, or conversation | Internet Billboards

A good story can make or break a presentation, article, or conversation | Internet Billboards | Tracking Transmedia | Scoop.it

Get ready for a fantastic narrative on the art and science of storytelling. Leo Wild the author of this fantastic piece who is the co founder of Buffer does a brilliant job of supplying a great narrative in his article, with a perfect balance of adding scientific and entertaining points.

Hence a story about the benefits of story telling delivered in a great story. We would expect nothing less. Telling a great story does something to us. The art of storytelling and specifically how you...read more


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Mary Meeker releases stunning data on the state of the Internet | VentureBeat

Mary Meeker releases stunning data on the state of the Internet | VentureBeat | Tracking Transmedia | Scoop.it

Mary Meeker's huge, well-researched slideshows are a treasure trove of data on the state of the Internet. Here's her latest, with highlights called out by VentureBeat.Meeker’s data show 2.4 billion Internet users worldwide, a number that’s still growing eight percent yearly.
There are 1.1 billion smartphone subscribers worldwide — but that’s still just 17 percent of the global cellphone market.
29 percent of adults in the U.S. now own either a tablet or an e-reader.
Mobile devices now account for 13 percent of worldwide Internet traffic, up from 4 percent in 2010.
Mobile app and advertising revenue has grown at an annual rate of 129 percent since 2008, and now tops $19 billion.
Mobile traffic app Waze has been adding users faster than all GPS makers combined have sold personal navigation units, and it’s been that way since the beginning of 2012


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Social Media and Consumer Behaviour: 5 significant academic articles | blog till you drop!

Social Media and Consumer Behaviour: 5 significant academic articles | blog till you drop! | Tracking Transmedia | Scoop.it

I only stared my MRes in October, yet the term is already over. The term is short (8 weeks in total), the lectures are intense but thoroughly enjoyable....

 

Joel E. Urbany, Peter R. Dickson and William L. Wilkie (1989), Buyer Uncertainty and Information Search, Journal of Consumer Research, Vol. 16, No. 2 (Sep., 1989), pp. 208-215


Lisa R. Klein, Gary T. Ford (2003), Consumer Search for Information in the Digital Age: an empirical study of pre-purchase search for automobiles, Journal of Interactive Marketing, Volume 17, Issue 3, pages 29-49, Summer 2003


Samer, F, Sirkka L. J, and Ann Majchrzak (2011), Knowledge Collaboration in Online Communities, Organization Science, September-October 2011, p. 1224-1239


Laroche, M (2009), New Developments in modelling Internet Consumer Behaviour, Journal of Business Research, July 2009, pages 915-918...

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hitRECord: Very Cool Open-collaborative Production Co. for music & film

hitRECord: Very Cool Open-collaborative Production Co. for music & film | Tracking Transmedia | Scoop.it
HITRECORD is an open-collaborative production company, and this website is where we make things together.
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The Explosion of 15th Century Printing: A Data Visualization

The Explosion of 15th Century Printing: A Data Visualization | Tracking Transmedia | Scoop.it
Harvard's metaLAB maps the number and location of printed works in the university's library collections. ...
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SEO: How To Build an Effective Video Publishing Strategy

SEO: How To Build an Effective Video Publishing Strategy | Tracking Transmedia | Scoop.it

Robin Good: If you are considering to start doing something serious with your video publishing strategy, you may want to give a good read to this exhaustive article by Phil Nottingham on SEOMoz.

 

The article outlines how you can avoid wasting time with video marketing tactics and plan an effective video strategy that is highly integrated with your final business goal. 

 

Insightful. Instructive. 7/10

 

Full article: http://www.seomoz.org/blog/building-a-video-seo-strategy

 

 


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Suzanne Debrunner's curator insight, December 19, 2012 5:22 PM

Thanks Robin Good for scooping Phil Nottingham's insightful and intstructive article on planning an effective and integrated video strategy.

Elsie Whitelock's curator insight, May 5, 2013 8:54 AM

Thinking about using video? Read this to help you get on the right path.

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Twitter's Photo Filters Are Here

Twitter's Photo Filters Are Here | Tracking Transmedia | Scoop.it
Barely a day after Instagram cut Twitter off from its photo feed, Twitter has announced on its blog that its photo filter feature is up and running.
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Games for Good: Play EyeWire and Contribute to Neuroscience Research at MIT

Games for Good: Play EyeWire and Contribute to Neuroscience Research at MIT | Tracking Transmedia | Scoop.it

We've landed on Mars, can grow organs, and even skydive from space, yet we don't even know how many different types of cells there are in the human brain. Neuroscientists don’t even know precisely how many different types of cells are in the brain. Here at Sebastian Seung‘s Computational Neuroscience Lab at MIT, we’re taking a different approach: crowd-sourcing. In order to solve the mind’s great mysteries, we need you.

 

Why don’t we know how the mind works? One reason is that your mind is massive. Researchers estimate that there are 100 billion neurons in your brain with an estimated one million miles of connectivity [1,2]. A million miles is equivalent to driving around Earth 40 times. You can infer that in order for such great length of neurons to fit into your three pound brain these structures must be very tiny. A large neuron is about 100 microns in diameter while the contact area of a synapse is less than 7 cubic nm [3, 4: data from Seung Lab].

 

By playing the 3D game Eyewire, you become part of the Seung Lab at MIT by helping to map the connections of a neural network.

Rather than mapping and entire brain, we’re starting with a retina. Our goal is to map the connections of a specific type of cell: J-Cells.

These neurons are responsible for perception of upward motion. We plan to publish the outcome in a scientific journal and list EyeWire users as co-authors.

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YouTube's new Los Angeles complex 'a wonderland' for aspiring film-makers

YouTube's new Los Angeles complex 'a wonderland' for aspiring film-makers | Tracking Transmedia | Scoop.it

It was the hangar which incubated Howard Hughes's aviation dreams, each aircraft model more fanciful than the last, and half a century later it is the launchpad for another striking ambition: a new generation of slicker, better YouTube videos.

 

The video-sharing website has converted the 41,000 sq-foot Los Angeles complex into a state-of-the-art digital production hub to catapult selected creators into another league of quality video making.

 

Where engineers once made helicopters and the Spruce Goose airplane for its reclusive tycoon owner, camera crews, lighting technicians and editors are now producing and polishing videos for YouTube creators who previously worked out of bedrooms and garages.

 

"I think it's a turning point for people to be able to make real shows on YouTube," said Felicia Day, producer and co-creator of the the Geek & Sundry YouTube channel, who has become one of the first to use the complex. "I think the next Spielberg or Hitchcock will be discovered somewhere like this. It's an amazing platform."...

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Philip Pullman Reimagines the Fairy Tales of the Brothers Grimm

Philip Pullman Reimagines the Fairy Tales of the Brothers Grimm | Tracking Transmedia | Scoop.it
"You have a positive duty to make the story your own.

 

For two hundred years, the fairy tales of the Brothers Grimm have anchored generations of in the world of storytelling. They’ve inspired a wealth of gorgeous illustrations (including by the inimitable Edward Gorey), some delightfully minimalist takes, unexpected architectural analysis, and even irreverent infographic animation. But what remains at their heart, the blood that pumps across the centuries and generations, is the art of story — and what better way to celebrate that, as the tales turn 200, than with an exquisite retelling by one of modern history’s most celebrated literary titans? That’s exactly what Philip Pullman does in Fairy Tales from the Brothers Grimm: A New English Version (public library) — a collection of the 50 most memorable of the Grimms’ 210 tales, which Pullman regards, along with Arabian Nights, as “the most important and influential collections of folk tales ever published.” Each story is coupled with a short “biography” tracing its origin, evolution, and moral....

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New Site: This is Transmedia! | Promoting transmedia stories and storytellers

Promoting transmedia stories and storytellers.


Launching 1/1/13, This Is Transmedia! will highlight independent transmedia projects, provide interviews with transmedia creators, look at resources available for people telling stories across multiple platforms, and hopefully host a few events or meet ups for transmedia creators in Portland, Oregon (which is where This Is Transmedia! is based). Portland is a city full of creatives who love collaboration and experimenting, so we hope to help make PDX known for its thriving transmedia scene. The projects and producers we highlight won't just be from Portland, but from anywhere in the world. If you've got a transmedia project you want highlighted on the site, or if you're a transmedia creator and would like to share your experiences in an interview, let us know. @ThisIsTM

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Super Cool! The N-spired Story | The world's first ever book printed on interactive t-shirts

Super Cool! The N-spired Story | The world's first ever book printed on interactive t-shirts | Tracking Transmedia | Scoop.it
THE WORLD'S FIRST EVER BOOK PRINTED ON INTERACTIVE T-SHIRTS...

 

A mobile phone and a t-shirt, that is all you need to read The N-spired Story.


Each month, we take one of the world’s most interesting stories that you send us and vote on and have one of the world’s most creative artists interpret it into a piece of art. This art is then turned into a t-shirt, your very own wearable book. But it doesn’t stop there. The t-shirt is also interactive: using image recognition, just point your mobile phone at the design and watch it come to life to tell you the story via video, augmented reality and much more.


Each month, a new story, a new artist, a new interactive t-shirt. This is a chapter in The N-spired Story.

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Company tracks illegal downloading of 1 million Canadians

Company tracks illegal downloading of 1 million Canadians | Tracking Transmedia | Scoop.it

Recent changes to Canada’s copyright laws now make it possible for content producers to go after individuals who are found to be illegally distributing or downloading their content -- and they’re now using companies that track Internet piracy in Canada to help them.


A judge recently ruled in favour of NGN Prima Production, a production company based in Burnaby, B.C., when it ordered internet companies to reveal the names and addresses of 50 people who allegedly illegally downloaded a copy of their film “Recoil.”

 

And a Montreal-based company that tracks illegal downloads on behalf of several movie and music companies says it has identified one million Canadians that are sharing copyrighted content over the Internet.

 

Read more: http://www.ctvnews.ca/sci-tech/company-tracks-illegal-downloading-of-1-million-canadians-1.1057091#ixzz2EUPRb0iQ

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Jesse Himmelsbach's curator insight, October 13, 2013 3:41 PM

I think this is amazing. The producers of music get to choose whether  to seek legal action against piracy in canada. Rather than letting everyone get away with stealing music companies can go after people literally one by one.

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Redefined Documentary at IDFA - New Report

Redefined Documentary at IDFA - New Report | Tracking Transmedia | Scoop.it

An excellent report from IDFA 2012. Must read!

 

excerpts:

Documentary film was pushing traditional boundaries at the 2012 International Documentary Festival Amsterdam (IDFA). From the DocLab's exhibitions to the intensity of audio, IDFA is leading the way in creative spaces for meaningful documentary that thinks outside the silver screen.

 

 


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New Social Content Discovery Tool: Hopflow

New Social Content Discovery Tool: Hopflow | Tracking Transmedia | Scoop.it

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 


Via Giuseppe Mauriello, JoseAlvarezCornett, Beth Kanter
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Anthony Burke's comment, January 14, 2013 8:30 AM
Looks interesting, will check it out.
Anthony Burke's comment, January 14, 2013 8:30 AM
Looks interesting, will check it out.
Philippe Trebaul's curator insight, January 31, 2013 4:59 AM
New Social Content Discovery Tool: Hopflow.

 

From hopflow.com - December 5, 2012 6:38 PM

 

Giuseppe Mauriello: Hopflow is web and iOS social content discovery app which seeks to connect users with a stream of content based on their personal interests. It is similar to other services like Prismatic and Trapit.

 

From reviewed article by The Next Web:

"Hopflow lets users Discover and share content through following specific topics rather than individual sources, and based on these interests, a personalized flow of stories from around the Web is reeled in.

 

You’ll need to sign up with your Twitter or Facebook credentials.

Hopflow scanned my Twitter history and, quite accurately, told me all the subjects I am indeed interested in.

 

You can, of course, manually select and deselect options as you see fit, and once you click ‘Done’, you’ll have a long stream of news stories based around your topics of interest. It’s like Twitter, except you follow topics rather than accounts, and this comparison is given further credence with the ‘Rehop’ feature which lets you share your news with others.

 

“The social Web is full of content platforms that force people to manually follow and filter through sources and information,” says Erez Pilosof, CEO and Founder of Hopflow. ” In this contextual age, people want tools that are simple and provide targeted information. We believe that discovering and sharing stories about the things that interest you shouldn’t be tedious and time consuming but rather fun and easy. Hopflow eliminates unwanted noise and allows users to sit back and enjoy a beautiful image-based ‘flow’ of relevant content outside of their current social networks.”

 

Read full article here:

http://thenextweb.com/media/2012/11/13/hopflow-launches-into/

 

Try out it: http://hopflow.com

 

 

New Social Content Discovery Tool: Hopflow | @scoopit via @pinomauriello http://sco.lt/...

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The Best Movies of All Time Map. 6 Great Transit Maps That Aren't Transit Maps

The Best Movies of All Time Map. 6 Great Transit Maps That Aren't Transit Maps | Tracking Transmedia | Scoop.it
From classic movies to the Mississippi River to a meta map of the world's transit systems.

 

This map, designed by David Honnorat, twists together 20 lines of classic cinema. A line of "universally acclaimed cinema" cuts through the center of the system, via the likes of The Godfather II, Star Wars, and Citizen Kane, as other genres from romance to gangster to animation spin off in various directions. A transit-film critic might point out that there isn't much rhyme or reason to the routes — they don't proceed chronologically, for instance — but the use of major films as hub stations is both a nice touch and a starting point for debate....

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Will storytelling take social TV’s center stage in 2013? - Lost Remote

Will storytelling take social TV’s center stage in 2013? - Lost Remote | Tracking Transmedia | Scoop.it
Will storytelling take social TV’s center stage in 2013?

 

The easiest way to understand social TV in 2012 is as a technology and marketing vehicle. Digital marketing and digital product teams at media companies spent 2012 building apps, connecting to APIs and starting to understand metrics involving use of social by our audiences.

 

On the product side, as an industry, we tackled questions like “how do we let people vote via Twitter?” and “do we need ACR solutions or should we not encourage on-demand consumption?” Perhaps most related to the bottom-line, we started figuring out that TV Everywhere is a major demand that needs to be supported.

 

On the digital marketing side, Twitter remained the de facto horizontal second screen experience. No “killer app” for social TV came close. We figured out the role of GetGlue, Viggle, IntoNow and others, while waiting for Facebook to make a bolder move in TV (we’re still waiting!) More broadly, we saw Pinterest, Instragram and Viddy become extremely important. Finally, we were excited to see Tumblr launch an ad product and work on discovery, justifying increased resources dedicated to Tumblr engagement.

 

Regarding the above, 2013 will see us evaluate the impact of Zeebox’s major US partnerships (that include heavy on-air promotion, unlike any other player in the field). We’ll continue to anxiously await Facebook’s TV strategy, while keeping tabs on the new Viggle-GetGlue merger. The biggest highlight will be TV Everywhere.

 

But there’s something even bigger that 2013 has in store; a new understanding that has the potential to overshadow other trends. It may take until the second or even third quarter, but eventually industry executives will start to think of social TV as much more than a technology or a marketing/distribution platform....

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