Tracking Transmedia
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Tracking Transmedia
Tracking Transmedia, Crossmedia, Interactive & Digital Storytelling
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Peter Espersen (LEGO) at TEDx Transmedia 2012 - 'The New Campfires of Community'

Peter Espersen is the Head of Online Communities for The LEGO Group focusing on the 13+ age group. He spearheads online community and social media to engage ...
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Sifting for Eager Customers in Trove of Online Data

Sifting for Eager Customers in Trove of Online Data | Tracking Transmedia | Scoop.it
Free online tools and basic software that collects and analyzes sales data can help small-business owners get to know their customers better.

LISTEN TO THE CHATTER Customer opinions that used to require formal market research to discern are now readily available through feedback forms and discussion forums. When a frequent customer posted a note to other Velvet Palate members that Spanish Rose was a great summer wine for entertaining, Ms. Kooren used that idea in a marketing message.

Services like Sentiment Metrics or Radian6 can help a company track how it is being discussed online. Ms. Kooren uses Sentiment Metrics and is alerted when Velvet Palate or any of her specified search terms are mentioned. She can view totals or drill down to individual mentions to see how influential a poster might be, as judged, for example, by how many Twitter followers the person has....
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Will.i.am: 'I want to write code!' (& he's created i.am for iPhone 4 & 4S)

Will.i.am: 'I want to write code!' (& he's created i.am for iPhone 4 & 4S) | Tracking Transmedia | Scoop.it
Will.i.am is no ordinary rapper, TV star and philanthropist. What really excites him is technology, and how it can advance social change. He talks to Carole Cadwalladr
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Hats Off To Stephen Colbert for donating $773,704.83 to Sandy relief, support for wounded military & political transparency organizations

My Dearest Email List,

Last month, my friend Ham Rove passed away in a very unsuspicious fashion. On the same day, Colbert Super PAC's money, $773,704.83, was squirreled away in a fashion that was extremely suspicious, but entirely legal. I thought that's the last I'd hear from Ham Rove, particularly because a dog ate him.

But Ham Rove had plans beyond his death, and I was recently surprised to find myself on the board of the Ham Rove Memorial Foundation. I was equally surprised to learn we received a $773,704.83 donation. Where did that very specific amount of money come from? There's simply no way to know....
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You Don’t Know J.R.R.: A Real Tolkien Expert On Everything You Need To Know About The Hobbit

You Don’t Know J.R.R.: A Real Tolkien Expert On Everything You Need To Know About The Hobbit | Tracking Transmedia | Scoop.it
If you’re like me, you talk a big game when it comes to J.R.R. Tolkien.
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bookmarking for later...

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Invasión - The Plastics Revolution (Video oficial/Official Music Video)

This is the very first music video done entirely on Instagram without any third party alterations. Every single frame of this music video is an actual picture that…
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saving for later given the very sad news out of the US

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Monica S Mcfeeters's curator insight, December 18, 2012 3:24 PM

Fun look at this creative use of instragram.

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“Breaking Bad” Borrows The Ever-Shifting Opening Credits Sequences of “The Wire”

“Breaking Bad” Borrows The Ever-Shifting Opening Credits Sequences of “The Wire” | Tracking Transmedia | Scoop.it
Some say that Breaking Bad has inherited the mantle of Best Show About Drugs from The Wire, even though, at their core, neither show is truly about drugs. Now the former has borrowed something else from the latter: its opening credits sequences.

One of the many distinctive aspects of David Simon’s novelistic HBO crime series, aside from, you know, everything, is the show’s opening credits. Although the format--a combination of surveillance footage and thematic elements from each season--remained consistent until the end, the imagery changed each year. Fittingly enough, the theme song "Way Down in the Hole" by Tom Waits was covered by a different artist each time out, with turns by The Neville Brothers, Steve Earle, and the Blind Boys of Alabama. Perhaps sensing a kinship between the two shows, YouTuber James Montalbano has cut opening credits sequences for each season of Breaking Bad, which mimic those of The Wire exactly...
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very very cool..

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A walled garden approach to the mobile web is stifling innovation (Wired UK)

A walled garden approach to the mobile web is stifling innovation (Wired UK) | Tracking Transmedia | Scoop.it
Mobile internet is developing in a series of silos, with consumers locked in to a single device or ecosystem. Innovation will only continue to flourish if mobile is set free....

The development of the web is under threat. The part of it consumed on mobile phones is in decline -- and it's this part that's arguably the most important for its future. As smartphones have exploded in popularity, the web is becoming increasing mobile. Unfortunately, innovation here is in danger of being stifled by a backwards move to closed ecosystems based on proprietary closed apps written for mobile OS.

Walled gardens don't work. Forcing people to remain within a roped-off section of the web, cutting them off from the open transfer of data, content, connectivity and community, just doesn't fit with human behaviour.

However, that's exactly the situation we find ourselves in today. Mobile internet is developing in a series of silos, with consumers locked in to a single device or ecosystem. Innovation will only continue to flourish if mobile is set free. You only need to look at the history of the web to prove this....
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Monica S Mcfeeters's curator insight, December 18, 2012 3:17 PM

The FCC ruling put mobile phone telecoms on an "honor system" when it comes to Net Neutrality.

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Brickstarter – An Introduction

Brickstarter – An Introduction | Tracking Transmedia | Scoop.it
Brickstarter - New Crowdfunding Platform for Community Building Initiatives, Civic Engagement & 21st Century Social Services.
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quoting from the site:

 

Brickstarter sits between bottom-up and top-down, connecting the needs and desires of the community with the resources and representation of institutions. Brickstarter has a user-centred perspective, working with communities and government to help smooth institutional processes and permits, and prototype participative governance.


What?

 

The core of Brickstarter is a prototype for a web service that provides a shared platform for citizens to suggest and build possibilities into proposals into projects. Brickstarter is a:

Forum for citizens to articulate possibilities, and start aggregating attentionPublic story-telling platform, capturing the ebb and flow of debate around proposalsCommunity fundraising tool for shared initiatives‘Real-time dashboard‘ displaying  the collective desires of a community that can be mapped against institutional strategies and legislative frameworks, enabling bureaucracy to work more effectively...
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Make a Flashy HTML5 Website Without Coding or Plug-Ins

Make a Flashy HTML5 Website Without Coding or Plug-Ins | Tracking Transmedia | Scoop.it
Feast your eyes on the future of the Internet -- beautiful websites built with HTML5. The newest version of HTML effectively catapults words and graphics into another dimension without plug-ins or the annoying lag time. Wix.com is making sure everyone -- not just developers and fancy web designers -- can get in on the action...

Wix.com says there's no need to be a world-class web designer to use HTML5. The company unveiled a free HTML5 website builder with plenty of easy-to-use templates on Monday. The six-year-old company already has over 20 million free and premium users building flash websites using the myriad of DIY templates.

"With the HTML5 launch Wix users will have an even greater freedom to create ultra-modern and user-friendly websites that best cater to their needs," Omer Shai, VP of marketing at Wix, told Mashable....
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Brad Tollefson's curator insight, December 16, 2012 2:22 PM

FlasHy Wix goes HTML5...

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Interview: The Secret World Drops Subscription | Rock, Paper, Shotgun

Interview: The Secret World Drops Subscription | Rock, Paper, Shotgun | Tracking Transmedia | Scoop.it
The Secret World has dropped its subscription and purchasing the client will now provide access to all existing content, with no ongoing fees. Ahead of the
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Fun over the holidays!

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Wow. Rave Review. ‘Consuming Spirits,’ an Animated Film by Chris Sullivan

Wow. Rave Review. ‘Consuming Spirits,’ an Animated Film by Chris Sullivan | Tracking Transmedia | Scoop.it
“Consuming Spirits” is an inquiry into the darkest zones of the human heart and a wondrous piece of animated filmmaking.
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Square Launches Gift Cards That Anyone Can Redeem, Even If You Don't Use Square

Square Launches Gift Cards That Anyone Can Redeem, Even If You Don't Use Square | Tracking Transmedia | Scoop.it
Square has just launched a new service that lets anyone receive gift cards good for one of the more than 200,000 businesses in the U.S.
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TEDxAmsterdam 2012 Daria van den Bercken - A State of Wonder

Produced by: http://www.fellermedia.com Camera & crew: http://www.hoens.tv Pianist Daria van den Bercken one day discovered a great musical passion for the m... (Pianist @dariavdb is in love with composer Georg Friedrich #Händel.
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Elsa Escalante's curator insight, April 19, 2013 1:05 PM

Music is the heart of the world, here is Daria van den Bercken to remind us.
This video shows us the passion Daria Dutch/Russian pianist (b. 1979) who has been performing widely in The Netherlands in all the main concert halls and at festivals.


She made something new to perform her favorite artist, be highly remembered and listened in the world.


Good thing: It show a new side of music
Bad thing: Not everybody will like it


Rate: 9

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On Instagram, a Thriving Bazaar Taps a Big Market

On Instagram, a Thriving Bazaar Taps a Big Market | Tracking Transmedia | Scoop.it
While Instagram has yet to find a way to make money, many of its users have piggybacked on its popularity and created their own, sometimes quite profitable, businesses.

Instagram, the picture-sharing application that Facebook bought earlier this year, has not yet figured out a way to make money. But some of its users have.

These entrepreneurs have realized that they can piggyback on the popularity of Instagram, which has more than 100 million users, and create their own businesses, some of which have turned out to be quite profitable. They join a long line of innovators who have found creative ways to build new services on top of existing sites and platforms.

Services like Printstagram, for example, let people turn their Instagram images into prints, wall calendars and stickers. A group of designers are building a digital picture frame for Instagram photos. Some early users of the service are leveraging their expertise and sizable followings and starting consulting agencies, advising big-name brands on how best to use Instagram themselves.
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The Reel Challenge Contest

The Reel Challenge Contest | Tracking Transmedia | Scoop.it
How do you compel audiences to respect creator's rights and copyrighted content? By creating a short film that tells a compelling story about why it's important to protect the value of your creative work.


HERE'S THE CHALLENGE

The REEL Challenge is an opportunity for aspiring filmmakers to speak out on the importance of promoting and protecting a vibrant entertainment industry in Canada.

The most recent edition of The REEL Challenge Contest – Celebrating the Movie and Television Industry at Work – showcased the importance of promoting and protecting Canada’s dynamic production industry, which, last year alone, supported the livelihoods of 128,000 artists, creators and workers – in front of and behind the camera.

The Canadian Film Centre (CFC) is pleased to announce a fourth round of The REEL Challenge Contest: Celebrating the Movie and Television Industry at Work: Behind the Scenes.

The REEL Challenge Take 4 is your chance to make a 60-second short film or PSA celebrating the people collaborating behind the scenes in the movie and television industry, as well as those working in related businesses who, together, play a vital part in making the magic happen.

This year we’re awarding two prizes of $7500.00 each for the most innovative and dynamic animation or comedic short.
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You Don’t Know J.R.R.: A Real Tolkien Expert On Everything You Need To Know About The Hobbit

You Don’t Know J.R.R.: A Real Tolkien Expert On Everything You Need To Know About The Hobbit | Tracking Transmedia | Scoop.it
If you’re like me, you talk a big game when it comes to J.R.R. Tolkien.
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HTML5 Rocks - A resource for open web HTML5 developers

HTML5 Rocks - A resource for open web HTML5 developers | Tracking Transmedia | Scoop.it
A resource for developers looking to put HTML5 to use today, including information on specific features and when to use them in your apps.
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Brad Tollefson's curator insight, December 16, 2012 2:19 PM

SometHing to go witH Popcorn Maker...

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An Accelerator Looks To Fund Media That Matters And Makes Money

An Accelerator Looks To Fund Media That Matters And Makes Money | Tracking Transmedia | Scoop.it
Is your media startup the next Google, BuzzFeed, or Quora? If so, an accelerator program called Matter, with a broad definition of “media company,” wants to give you $50,000--plus office space, community, mentorship and training--at a four-month program in San Francisco next spring. And while the entrepreneurial methods may be typical of Silicon Valley, the money bags are not: Rather than tech titans, it’s public media company KQED and journalism nonprofit the Knight Foundation who are turning over $2.5 million in venture capital, with the Public Radio Exchange (PRX), an online marketplace for public radio programming, providing additional support...
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CounterIntelligence's curator insight, December 14, 2012 10:12 AM

"The innovation most needed in media is business model innovation."

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Band as a brand

How transmedia storytelling might be applied to developing a music artist. Audio for this presentation is on the Transmedia Podcast http://transmedia.podomatic.
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thanks Robert!

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Great New Yorker article: Why The Hobbit is a Better Book than The Lord of the Rings

Great New Yorker article: Why The Hobbit is a Better Book than The Lord of the Rings | Tracking Transmedia | Scoop.it
A good case can be made that “The Hobbit” is a better and more satisfying read than its gargantuan successor, “The Lord of the Rings.”
siobhan-o-flynn's insight:

Great article! I'm re-reading - my fave rule?

 

'I propose a rule: the ratio of dwarves to hobbits is directly proportional to the quality of the tale...'

Read more: http://www.newyorker.com/online/blogs/books/2012/12/why-the-hobbit-is-a-better-book-than-the-lord-of-the-rings.html#ixzz2EqL03J73'

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Hands On With Twitter's New Photo Filters

Hands On With Twitter's New Photo Filters | Tracking Transmedia | Scoop.it
Twitter announced it was adding photo filters to its iOS and Android apps Monday. Twitter added its own image hosting service back in 2011 and over the last 18 months has become progressively more interested in images. Reports of Twitter photo filters first surfaced in November with the understanding that Twitter wanted to compete against Instagram. To do so, Twitter decided to team-up with Aviary to offer its own filters and cropping options.

The new feature was announced after Instagram pulled Twitter Cards support for its images and updated its apps with new features and filters....
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very cool

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The case for social entrepreneurship in Pakistan - Economic Policy Group

The case for social entrepreneurship in Pakistan - Economic Policy Group | Tracking Transmedia | Scoop.it
New models of social entrepreneurship are fast growing in Pakistan. These harness the skills of young entrepreneurs to create sustainable systems for change.
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very interesting - bookmarking for a friend. Grazie Brainpicker!

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Wow! Arcade Fire - Coachella 2011 | full set, 1080p HD

Arcade Fire news & tour info - http://facebook.com/ArcadeFireTube Incredible headlining set from Arcade Fire at Coachella 2011. Setlist: 1:27 Month of May 5:...
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Nice! Ana Serrano at TEDx Transmedia 2012 - 'Rethinking The Role Of Creators'

Ana Serrano is Chief Digital Officer of the Canadian Film Centre and Founder of the CFC Media Lab, the world-renowned and award-winning institute for interactive storytelling...

 

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Brad Tollefson's curator insight, December 16, 2012 2:44 PM

All tHat's asked is you to be arrogant yet Humble, rigid yet flexible, open yet closed, and ever failing forward...